Recently, the company is preparing to revise the medical portal website, and its main functions involve appointment registration, appointment physical examination, online drug purchase and health management module. Now, through the analysis of competing products, we will sort out the design ideas and highlight functions of related registered websites, so as to judge whether the reservation registration module can be used for reference or improved.
Second, the product overview
Slogen: Online Appointment Registration Service Platform
Happy positioning. Com: The national medical appointment service platform covers the first-tier and key city hospitals in China, and provides users with national appointment registration service, medical services and medical and health-related information through intelligent guidance, triage and accurate disease matching.
Third, user scenario demand analysis
Portraits of people (mobile viewing from third-party software data sources)?
As can be seen from the third-party data, the age of users who register for quick medical treatment is mostly between 26 and 35 years old, which is close to 50%. The proportion of male and female users is more than that of female users, but the gap is not big. Users are mainly concentrated in the Central Plains and coastal areas, which is also in line with the positioning of express medical care, pursuing health, efficiency and convenience, which is their characteristic.
Typical user scenario
Typical scene: Wang Xiaochuan, who lives in Hangzhou, is 27 years old and works in an Internet company. Xiao Wang feels weak and dizzy because he has been working overtime frequently recently. He wanted to go to the hospital for a check-up, so he took out his mobile phone and completed the appointment registration through several steps. Avoid the time saving of waiting in line in the hospital.
According to the analysis, the main users of express medical service are divided into service users and service providers, users are divided into patients themselves and their families and friends, and service providers are divided into hospitals and doctors. How to meet the needs of users;
Four. Commercial form:
Verb (abbreviation of verb) main functional framework and core function
Appointment registration:
Demand scenario: time is tight and it is not an emergency.
Functional scheme: according to the different forms of hospitals, departments and doctors, find your own source of disease.
Family doctor:
? Demand scenario:?
Functional scheme: cost-effective daily health management products for the public, providing services including online health consultation for doctors, sudden personal injury rescue, etc.
Ask the doctor:?
? Demand scenario: non-acute, want to know the condition in advance before going to the hospital for examination.
Functional scheme: toll consultation, free consultation, online communication between doctors and patients through voice consultation and graphic information.
Health information:
Demand scenario: self-help learning rescue measures and health knowledge accumulation of some diseases.
Functional scheme: according to big data, screen and update the medical and health content that users are most concerned about, expand users' awareness of health, and let users know the knowledge in the process of medical treatment in advance.
Highlight function:
Demand scenario-for some users who want to see a doctor conveniently but don't want to spend more money, search for more doctors for the same disease.
Functional scheme-? The app provides a doctor's answering function, and users can choose to listen to other users who have asked similar questions for 1 yuan.
Data analysis of intransitive verbs
? User growth curve
User ratings/comments
Variance Days Version Number Release Date Update Description Version Iteration
comprehensive analysis
According to the function iteration, user rating and effective evaluation data analysis, Fast Doctor basically follows the following steps: adding large version function, fixing bugs and optimizing product experience in small version, and analyzing according to the following stages;
(1), the first stage: (v3.0.0-v3.0.7) the product completes the core function construction. The main task at this stage is to confirm that the core functions are online and ensure the stability of key functions. In the early stage of operation, seed users were mainly cultivated through the official WeChat account, and a large number of high-quality hospital sources were tapped to attract users. During this period, users grew slowly but steadily.
(2) The second stage: (v3.0.7-v3.0. 12) Upgrade the user experience, add some auxiliary functions to meet the needs of different kinds of users and optimize the product experience. In terms of operation, efforts are made to attract and retain users through various activities such as promotion (issuing red envelopes and inviting friends).
(3) The third stage: (v3.0. 12-) focuses on the question-and-answer function. The focus of this stage is to promote value-added services. With its basic functions and its own product highlights, the product has a stable user base, and the profit space of the product has been improved through VIP value-added services.
At each stage, fast medical reading cooperates with offline activities, operates healthily, improves product reputation, and cultivates more and more loyal users by relying on high-quality, remote and convenient processes.
Seven. abstract
According to the analysis of quick medical products, we can refer to the registration process of "quick medical treatment" and highlight functions, such as the "question and answer" function of mobile terminal. Users can consult a doctor or choose the "one answer and one listen" function, so that users who have questions about similar diseases can see a doctor directly with less money or listen to more questions and answers with the same money.