What kind of cake shop do you want to open? Generally speaking, there should be 30 kinds of snacks except West Point. It can ensure that there are a lot of goods on your shelf, and you can change them within a certain period of time. Qifeng cake, sponge cake. Heavy oil cake. Puffs, biscuits, cookies, crisp bread, etc.
What should I learn when opening a cake shop?
It is very good, fashionable and popular for girls to learn West Point, which is very suitable for girls. West Point industry is a new industry that has only become popular in recent years, such as West Point Technology. Girls can come out and assign jobs after studying for a year or two. Western pastry chefs are very popular now.
Opening a cake shop is going through those procedures.
Be sure to remember:
West Point is a high-end, stylish and fashionable style.
To be low-end and affordable is to save money for customers!
Necessary conditions for cake shop opening
20 12-7-25 9:47 baking business network author: ebeikao
Hardware conditions for opening a store
1 hardware facilities
Equipment and facilities are the basic conditions for opening a cake shop Generally speaking, small cake shops need the following equipment: oven, bread proofing box, fermentation box, blender, tablet press, ice crusher, egg beater, cake mold, baking tray, freezer, display cabinet, refrigerator, console, butter machine, shelf truck, cashier, various molds, knives, gadgets and other raw materials.
2. Apply for a business license
To open a shop, you need to apply for the following documents: apply for a business license at the Industrial and Commercial Bureau, apply for a food hygiene license at the Health Bureau, register with the tax authorities to pay taxes and get an invoice, and apply for a health certificate at the epidemic prevention station.
Personal ability and quality of shopkeepers
1. Owner's work content
1) Be the top manager of the store. Manage the daily operation of the store and achieve the company's economic indicators.
2) Be a good image agent of the store. As a store owner, it is necessary to establish good relations with various stakeholders, customers and business partners in the region. Everything the shopkeeper says and does represents the company's image and makes decisions on behalf of the company.
3) Do a good job of coordination. When there is a problem in the store, we should coordinate as a manager as soon as possible to make it recover smoothly.
4) Be a good messenger of information. Communicate the changes in market conditions, policies and plans of the mall to the mall employees correctly and quickly.
5) Be a good mentor. It is an important duty of the owner to guide and educate the shop staff. Therefore, if the manager does not have this ability, he is not a qualified owner.
6) Do a good job in safety. Shopkeepers must ensure the safety of all assets in the store.
7) Do a good job in sales. The owner is also a shop assistant. He needs to know the psychology and needs of customers, so as to ensure that the goods in the store are marketable and enduring.
8) Do a good job of business information feedback. The store mainly feeds back the regional situation and consumption trends to the company in time, so that the company can take due measures against the changes in the market.
2. The qualities that a shopkeeper should possess.
1) The manager should be a person who loves life and is full of life interest. On the one hand, chain stores are meeting the daily consumption of target customers, and at the same time, they should also guide customers to shop in fashion. The purpose of doing this is not only to increase the sales of the store, but also to stabilize its own customer base. Only when the store manager has rich life experience can he know what customers need, what customers buy under what circumstances and how to use it. All this requires operators to love life and have rich life experience.
2) The store manager should also have a keen business vision and certain analytical ability, and be able to analyze the work priorities of the store from a large number of product sales data.
3) The store manager should also be honest, caring and sympathetic. Honest character is the foundation of all abilities, and caring for employees is the most effective means to stimulate employees' enthusiasm for work and maintain the authority of the store manager.
4) The store manager should have certain organizational and leadership skills. Only in this way can the store manager assume the responsibility of managing the daily operation of the store and unite all store employees to complete various economic indicators.
5) The store manager should also have strong self-awareness and interpersonal communication skills. The requirement of self-study ability is because the industry is developing faster and faster, and there are many new ideas, methods and devices that need to be understood and learned, otherwise they will be eliminated by the times. The store manager has strong interpersonal communication skills, in order to deal with internal and external relations and top-down relations faster. At the same time, the store manager must pass on his management knowledge and experience to other employees of the store without reservation, so as to promote the overall quality and level of the store.
6) The store manager should also have good physical fitness. This one looks funny. How do you keep healthy when you are a store manager? In fact, because the manager's job is hard work, he is required to be able to withstand long-term fatigue and full-load intense work, so it is absolutely impossible to have a healthy body.
3. Understand the industry knowledge and be an expert cake shop owner.
As the saying goes, only experts and knowledgeable people can do this job well. Want to open a cake shop, first of all. ......
What preparations should I make to open a cake shop? Where to learn technology?
Hardware conditions for opening a store
1 hardware facilities
Equipment and facilities are the basic conditions for opening a cake shop Generally speaking, small cake shops need the following equipment: oven, bread proofing box, fermentation box, blender, tablet press, ice crusher, egg beater, cake mold, baking tray, freezer, display cabinet, refrigerator, console, butter machine, shelf truck, cashier, various molds, knives, gadgets and other raw materials.
2. Apply for a business license
To open a shop, you need to apply for the following documents: apply for a business license at the Industrial and Commercial Bureau, apply for a food hygiene license at the Health Bureau, register with the tax authorities to pay taxes and receive invoices, and apply for a health certificate at the epidemic prevention station.
Personal ability and quality of shopkeepers
1. Owner's work content
1) Be the top manager of the store. Manage the daily operation of the store and achieve the company's economic indicators.
2) Be a good image agent of the store. As a store owner, it is necessary to establish good relations with various stakeholders, customers and business partners in the region. Everything the shopkeeper says and does represents the company's image and makes decisions on behalf of the company.
3) Do a good job of coordination. When there is a problem in the store, we should coordinate as a manager as soon as possible to make it recover smoothly.
4) Be a good messenger of information. Communicate the changes in market conditions, policies and plans of the mall to the mall employees correctly and quickly.
5) Be a good mentor. It is an important duty of the owner to guide and educate the shop staff. Therefore, if the manager does not have this ability, he is not a qualified owner.
6) Do a good job in safety. Shopkeepers must ensure the safety of all assets in the store.
7) Do a good job in sales. The owner is also a shop assistant. He needs to know the psychology and needs of customers, so as to ensure that the goods in the store are marketable and enduring.
8) Do a good job of business information feedback. The store mainly feeds back the regional situation and consumption trends to the company in time, so that the company can take due measures against the changes in the market.
2. The qualities that a shopkeeper should possess.
1) The manager should be a person who loves life and is full of life interest. On the one hand, chain stores are meeting the daily consumption of target customers, and at the same time, they should also guide customers to shop in fashion. The purpose of doing this is not only to increase the sales of the store, but also to stabilize its own customer base. Only when the store manager has rich life experience can he know what customers need, what customers buy under what circumstances and how to use it. All this requires operators to love life and have rich life experience.
2) The store manager should also have a keen business vision and certain analytical ability, and be able to analyze the work priorities of the store from a large number of product sales data.
3) The store manager should also be honest, caring and sympathetic. Honest character is the foundation of all abilities, and caring for employees is the most effective means to stimulate employees' enthusiasm for work and maintain the authority of the store manager.
4) The store manager should have certain organizational and leadership skills. Only in this way can the store manager assume the responsibility of managing the daily operation of the store and unite all store employees to complete various economic indicators.
5) The store manager should also have strong self-awareness and interpersonal communication skills. The requirement of self-study ability is because the industry is developing faster and faster, and there are many new ideas, methods and devices that need to be understood and learned, otherwise they will be eliminated by the times. The store manager has strong interpersonal communication skills, in order to deal with internal and external relations and top-down relations faster. At the same time, the store manager must pass on his management knowledge and experience to other employees of the store without reservation, so as to promote the overall quality and level of the store.
6) The store manager should also have good physical fitness. This one looks funny. How do you keep healthy when you are a store manager? In fact, because the manager's job is hard work, he is required to be able to withstand long-term fatigue and full-load intense work, so it is absolutely impossible to have a healthy body.
3. Understand the industry knowledge and be an expert cake shop owner.
As the saying goes, only experts and knowledgeable people can do this job well. If you want to open a cake shop, the first and most important thing is the technical problem. Only by mastering enough relevant knowledge and technology can we fully and systematically understand the cake shop, and then open a cake shop and operate it well. Technical knowledge is the premise of making good products, and good products are the key to the success or failure of cake shops.
manufacturing technique ......
What preparations should I make to open a cake shop?
1, technical preparation: If you want to open a bakery, the first and most important thing is the technical problem. Only by mastering enough relevant knowledge and technology can we fully and systematically understand the bakery, and then open a bakery and manage it well. Technology is the premise of making good products, and good products are the key to success or failure of baking.
2. Capital preparation: The second preparation for opening a store is capital, which must be supported by certain funds.
3. Equipment preparation: Generally, newly opened bakeries use some basic equipment and update the equipment with development.
5. Store location: With financial and technical support, it is time to choose a suitable location for the bakery. The location of the bakery has certain particularity, and the following areas are the best: (1) the commercial center in a specific area; Traffic hub, with large personnel flow;
6, storefront decoration: bakery decoration does not have to be too gorgeous, it should be as bright and tidy as possible. The light should be soft and the color should be appropriate. If the store is large enough, it is necessary to set up some leisure seats and provide a small amount of drinks, which can not only increase the mood, create a warm and romantic atmosphere, but also facilitate guests to rest.
7. Marketing service: Running a bakery is a meticulous job, which requires good management and service, adequate mental preparation and strict rules and regulations.
8. Product supply: Some people think that opening a bakery is monotonous, so you have entered a misunderstanding. Opening a bakery is not just selling a single bread and birthday cake, but there are still many kinds.
9. Business certificates: prepare some certificates before starting business: business license (business administration), tax registration certificate (local tax bureau), health permit (local health bureau), personal health certificate (local health bureau), etc.
Those things are needed to open a cake shop.
The first and most important issue is technology. Only by mastering enough relevant knowledge and technology can we fully and systematically understand it and manage it well.
There are different ways to solve the technical problems in production. At this stage, the most direct and quick way is to attend a baking training class. In the training class, the teacher will teach all kinds of popular bread, cake and pastry making techniques without reservation, so that you can become a qualified pastry chef in a short time. At the same time, we can learn a lot about equipment and raw materials, so that we can fully understand what we want to do.
The failure of many cake shops is more or less caused by the lack of professional knowledge of the operators, because the lack of professional knowledge will increase the uncertainty of your production cost and product quality, and then increase your business risk. For example, if you have enough knowledge, you will know what kind of equipment you need, what kind of tools you use, what kind of products you make, and whether the products made by the master are qualified, without relying too much on the "master" for advice. You need to understand that as a boss, our goal is to create the maximum value with the least investment, while the "master" considers how to make his work easier and get the maximum benefit. In the past, many people who opened a bakery completely followed the advice of the "master" because they didn't know professional knowledge, until they couldn't do it anymore, which led to failure. So if you want to open a bakery, you must have enough professional knowledge. In addition to studying at school, you need to keep abreast of industry trends to ensure that you are at the forefront in technology, products and marketing. It is a good choice to order some books and magazines, and you can also participate in various demonstrations, exhibitions and exhibitions sponsored by some schools or raw material suppliers regularly to enrich your knowledge. Only by mastering knowledge can we master the cause and achieve it.
With professional technical support, the second preparation for opening a shop is capital, and there must be some financial support. Generally, regardless of the rent, a storefront of 30~50 square meters needs about 50,000 yuan, including ovens, wake-up boxes, refrigerators, mixers, consoles and other equipment of about 6,543,800 yuan. The input of tools and tools, such as baking pans, various molds and knives, is about 2000 yuan: about 5000 yuan for shelves and display cabinets; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan. A slightly larger storefront with an area of about 100 square meter, with an investment of about 10- 15000 yuan. In addition to the above investment increase, the main investment will also increase the decoration cost. Marketing after opening a shop is a long-term task of the bakery. Not intermittently, but persistently. In addition to in-store sales, the marketing here can also go out to serve. For example, some small bakeries, when the employees of these units celebrate their birthdays, contact the trade unions of neighboring factories, enterprises and institutions to make birthday cakes at low prices. Establish weekly sales network, telephone booking, etc. In short, there is competition in everything, and key health should have its own characteristics.
What equipment do you need to open a cake shop
-Selling cakes alone. This is the business form with the least capital investment. The venture capital is about 50,000 yuan, 20,000 yuan is used for store rent and decoration expenses, and 30,000 yuan is used for procurement and daily expenses. In this business model, investors don't need to consider the cake making process, but one thing needs to be noted is that they must choose manufacturers with good quality assurance and good reputation, otherwise they will smash the signboard of their own shops.
-Selling cakes, bread and freshly baked cakes. This form of venture capital is about 80,000 yuan. In addition to store rent and decoration fees, investors also need to buy their own production equipment. Of course, according to the different requirements of manufacturers, you can choose to pay by installment or one-time payment. Judging from the current market situation, the price of baking equipment in small shops is not very high, and the price of baking boxes with smaller specifications is between 200 and 500 yuan.
—— Self-produced and self-sold, and set up a factory to produce cakes. This is the largest commercial form of initial investment, with an investment of more than 300 thousand. In terms of rent and equipment investment, it will probably take up about 250 thousand. It is suggested that investors who choose this mode of operation can negotiate with the lessor to pay quarterly or operate in partnership to reduce the amount of one-time investment in rent.
Option 2: Store address
No matter which operation mode, the location of the store is very important. As the saying goes, "location is the key to opening a shop." The location of well-known cake shops requires "prosperity". For example, Yuan Zu made it clear that franchise stores should be opened in busy areas such as leisure pedestrian streets, commercial circles and office buildings in urban areas, which can be two 80-square-meter stores. However, for small shops, the rent in busy areas is too high. Therefore, it is recommended to choose a more popular community near the school. The rent is more affordable and the place is not too big. 30 to 50 square meters is enough.
In terms of store decoration, well-known cake shops will arrange unified decoration design, for example, Yuanzu will assist in store site selection, decoration design and store construction. For a self-operated cake shop, it's all up to you. It is recommended to pay attention to the following points when decorating:
-Use well-lit glass as the external wall. First of all, customers can see cakes and other foods in the store at a glance, which undoubtedly makes an image advertisement. Secondly, the glass exterior wall is easy to clean.
-the color is mainly elegant. The pink decoration of Yuan Zu is a good example, which gives people a warm feeling. Do not use dark colors such as black.
Spindle: featuring "weapons"
In order to gain a foothold in Hangzhou cake market, characteristics are the only "weapon", which should be aimed at the target consumers. For example, the cake shops in Danby and buoyancy forest take the exquisite and fashionable middle and high-end route and have many young customers. To open a cake shop with its own brand, it is necessary to investigate the target consumers in advance and design and produce products that meet their tastes.
In terms of personnel training, well-known brands such as Yuanzu can provide a series of related trainings. For ordinary stores, it is enough to recruit 2 ~ 3 technical assistants. However, if they have their own production lines, they need to increase their personnel accordingly and conduct production training.
In addition, the cake shop business has obvious peak season and low season. According to industry insiders, June, July and August are off-season, and operators may consider appropriately reducing manpower to reduce costs. Business will be booming in the second half of the year 1 1 and around 65438+February.
What do you need to open a cake shop?
Opening time: February 2002 Business projects: cakes, bread and other West Point Business location: high-end business district (International Trade Center, Oriental Plaza), convenient subway station initial investment: about 200,000 yuan (International Trade Center) Kaisenbei was founded by investors from Singapore and Hong Kong, and Kaisenbei mainly produces and sells high-end West Point. Since the establishment of the first exclusive store in International Trade Mall in February last year, its business has developed rapidly. By April this year, 22 specialty stores had opened. Yuan Guoqiang, the general manager, believes that Beijing's baking industry is a typical virgin land, without leading international or local brands, which provides a high-growth and low-competition market environment and reasonable profit return. Customer orientation of Caesar Bain is a working girl, aged between 25 and 30, with a monthly income of more than 3,000 yuan. Therefore, only by opening a shop in the most upscale and convenient place can we establish an image. Operation uses the 5P elements of the market, that is, products, places, services, image, promotion and price, which are the key elements of the market and represent the characteristics and operation essentials of a brand. Kesenbei's price is not low, but its value is high. In terms of price, it is 30-50% higher than ordinary bakeries. However, the materials used in Kaisenbei's products are all hotel-grade materials, and the price of the same product in the hotel is much higher than that of Kaisenbei. Holiland's opening date:1September, 1992. Business items: birthday cake, West Point, Midpoint and Bread Holiland has nearly 300 branches in 52 cities across the country since its first opening. The product positioning is high-end, and the customers are usually people with certain spending power. Delicious products, clean and elegant environment, excellent service and reassuring quality are important factors to attract repeat customers. Product pricing is mainly based on the price and consumption level of the whole city, with slight differences in different specifications, materials and processes. It is very important to reserve sufficient reserve funds for West Point business. Opening time of Moscow bakery: a long time ago, with a history of about 20 years. Its business projects include cakes, bread, moon cakes and so on. Venue: Moscow Bakery on the east and west sides of Moscow Restaurant in Beijing Exhibition Hall. Russian bread can take you into the childhood when your parents took them to Moscow Bakery to buy bread cakes. Sweet and warm, as if everything had returned to yesterday. Manager Lin of Moscow Bakery believes that product quality is the first, and personnel management and promotion policies also play an indispensable role in the operation.
What skills do you need to learn to open a cake shop?
I think that's enough. They teach everything about cakes, baking, desserts, cakes and bread. You run a cake shop, that's all. Some of their former classmates also opened their own stores after graduation, which was very successful.
What equipment do you need to open a small cake shop?
You can open a sweet birthday cake shop if you want to start your own business! Fresh food is the favorite of modern people and has become a fashion life trend. Opening a birthday cake shop, with less investment, simple operation and small floor space, is very suitable for small business operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life.
Modeling scheme
Take a small shop around 10M2 as an example)
▲ Entrepreneurial assets: about 95,000 yuan.
▲ Equipment investment:
1. The rent is 5000 yuan.
2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).
3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold.
4. Employees (2 employees) need 500 yuan for uniform clothing.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).
▲ First purchase: raw materials such as flour and cream, about 6000 yuan.
Economic benefit estimation
▲ Monthly sales (average): 265,438+0,000 yuan According to the evaluation of relevant professionals, after such a small cake shop is put on the right track, the monthly sales can reach 265,438+0,000 yuan.
▲ Monthly expenditure: 14033 yuan Rent: The best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.
The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 cake master and 1 waiter, with a salary of 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation of equipment in 700 yuan: calculated for 5 years, RMB 1333 per month.
▲ Monthly profit: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
▲ Analysis of risks and constraints:
If your cake shop is not the first in your street or neighborhood, you should spend more money, material resources and "tricks" to attract customers, because it is difficult for customers to change their consistent tastes.
(The above financial analysis and estimation data are for reference only)
Teach you a few tricks
A cake shop in Shanghai has specially opened up a leisure area with many chairs with their own characteristics. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
The reporter also learned that due to competition and other needs, many cake shops have introduced some snack foods that have little to do with cakes to form new profit growth points. Many shopkeepers have some innovative measures in the varieties they manage: for example, in the hot summer, ice porridge and shaved ice, which are very popular at present, are favored by customers.
These are some clever tricks that can make customers full of doors. If the cake shop is well run, you can try it.
Special tips
1. No matter from the storefront decoration, the image of the clerk or the cake making, we should give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
2. The food industry has special job skills requirements: employees must hold a "health certificate".
Jingjing, who just walked out of the ivory tower last year, is now the owner of a cake shop called "Fruit Workshop". Standing in her 16 square meter shop, Jingjing looks very confident. After opening for 3 months, the "Fruit Workshop" has a slight surplus. With the support of her parents, Jingjing began to look for new stores in new areas and wanted to open branches.
In fact, Jingjing has long wanted to start her own business. She said that she didn't open a shop because of the pressure of employment. Her reason is that she wants to bake a delicious cake for her parents every day. For Jingjing's employment choice, her business-minded parents didn't have much objection, but also gave her great support in financial and material resources.
In April this year, Jingjing began to prepare for her own shop. She first went to several nearby cake shops to "inquire about information" and found out the cost price of different kinds and sizes of cakes, and then silently remembered them. At the same time, she also learned about the "tricks" operated by businesses such as "beating the north with cream", "beating the daughter-in-law" and "cutting the cake blank".
After the gold was raised, Jingjing began to "dig corners" in major cake shops. She dare not dig brazenly. Every time there are few people in the shop, she secretly runs to discuss with the master in the shop. Finally, after repeated comparisons, Jingjing invited Master Su back. Master Su has worked in Guangdong pastry shop for 7 years and is very experienced. The salary of each master includes more than 2000 yuan for food and accommodation. Jingjing said that if you hire a local chef, you only need 1000 yuan, but the chef who runs a cake shop is very important, and this money must not be saved. If you want to hire, please invite the best. At the beginning of the opening of "Fruit Workshop", Jingjing adopted the oldest and most effective promotion method: beating. ......