1. Lack of creativity
With the continuous development of society and the progress of the whole era, there is fierce competition in all walks of life. For the clothing design industry, there is also competition not only in the domestic clothing industry, but also in some foreign clothing brands, which will have a certain impact on the entire domestic clothing design. Therefore, in the new situation, clothing design should be constantly innovated, but in the actual development process, many clothing designers do not realize the importance of creativity in design, and most clothing is still in a state of continuous production, but they do not know much about the design of the whole clothing brand and some clothing innovations. At the same time, in the whole production and operation process, they did not put more energy into the whole clothing design. Therefore, this form is extremely unfavorable to the development of fashion design in China.
2. Pursuing the immediate economy
Under the influence of the social market, most garment enterprises are pursuing immediate economic benefits. Many clothing enterprises put more energy into the process of clothing manufacturing, and they will control the manufacturing and cost of clothing, so as to obtain certain economic benefits, which are short-lived and limited, and have no positive effect and influence on the long-term development of the whole clothing design. This also leads many people to be very unfamiliar with the fashion design industry, which is unfavorable to the overall development of the entire fashion design industry. Too much pursuit of the immediate economy will lead to a lack of attention in fashion design. Constant maintenance of production and lack of certain innovation will make the whole fashion design industry lack the motivation for sustainable development in the process of development. This phenomenon is a typical problem in the development of fashion design in China at present, and it is also one of the status quo of fashion design industry.
3. Lack of brand awareness
Fashion design needs cooperation in many aspects in the development process. From the generation of the whole design concept, to the structure, to the final painting, and to the finished product, the whole process is very hard and complicated, and it also requires some efforts. Therefore, it is not easy to create every fashion brand, and successful fashion brands can put the original clothing concept into practice. This kind of clothing brand design has a certain role in promoting the whole domestic clothing design industry to the international stage. However, in practice, most of China's fashion design lacks brand awareness, while more brands are relatively small and lack certain popularity, which also leads to the inability to further develop the fashion design of corresponding brands, thus making the whole fashion design industry not show new vitality, which is also one of the problems existing in China's current fashion design industry.
Clothing design is not simply to meet people's needs for clothing, but more to convey an idea spirit. Different designers will have different understandings of their own design works. Fashion design is a kind of spiritual creation, which must conform to the value orientation of fashion and has a vital role and influence on the development trend of fashion design in China. In the process of global economic integration and world economic and cultural integration, China's clothing culture has changed the monotonous pattern in the past few decades, and the speed of change has surprised the world. The significance of clothing is embodied in many aspects, including functional value, humanistic value and spiritual value, which are easily overlooked by people. Therefore, in the new era, the development of fashion design must be innovative and breakthrough, so as to break the present situation and some disadvantages of fashion design development. The following is a detailed exposition of the development trend of fashion design in the new era.