Breastfeeding Day publicity plan is as follows:
1. The purpose of the activity is to convey the information of breastfeeding to mother and baby families and help parents realize their desire of successful breastfeeding.
2. Online activities. I support breastfeeding.
3. Use new media platforms such as online pregnant women's school of the Fifth Hospital of CUHK, public platform of women and children's health promotion association, official account of obstetrics WeChat of the Fifth Hospital of CUHK to push related activities, make breastfeeding posters, put billboards on breastfeeding health education at the entrance of outpatient hall and clinic, and broadcast the theme slogan of helping parents and successfully breastfeeding on the electronic screen of outpatient hall for one week.
4. offline activities. Breast-feeding salon, distribution of breast-feeding information, consultation service of breast-feeding for prenatal examination in outpatient department, lectures on breast-feeding knowledge, practical operation of neonatal bathing and touching, and breast-feeding posture guidance.
5. Visit the ward, baby shower room and delivery room.
6. Ask and answer questions. A prize-winning question-and-answer session on breastfeeding knowledge.
7. Newborn Touch Practice Competition.