After 2003, the logo of Liaoning TV station was changed to the blue planet symbolizing the earth with the white Big Dipper. The seven-star figure is the deformation of the Big Dipper, and it is also similar to the first letter "L" in Liaoning English and Chinese Pinyin. Silver-white refers to the seven twinkling stars, which symbolizes the geographical orientation and cultural features of Liaoning, implying that Liaoning TV station will be as bright as the Big Dipper and lead all the way. The sea blue circle symbolizes the planet and the earth, which means perfection, reunion, cooperation, tolerance, endless flow and rolling forward; The sea blue symbolizes the vastness of the universe, the vastness of the sky and the vastness of the sea, implying profundity and vastness. The silver-white Big Dipper is superimposed on the sea-blue circle, which makes each other interesting, brings out the best in each other, is stable and atmospheric, and symbolizes the vast universe. The stars are shining and endless, which means that Liaoning will surely regain its glory and shine again. Liaoning TV station will flourish and move forward forever. The channel is located in: happy family.
In this revision, the standard definition signal of Liaoning Satellite TV was changed to 16:9 and broadcast in the form of 4:3. In addition, Liaoning Satellite TV was revised.
At the end of the year and the beginning of the year, Liaoning Satellite TV embarked on the road of revision and innovation. 20 16 will take "home" as the theme and "happy family of Liaoning Satellite TV" as the positioning language, with a brand-new revision and warm heart. "Build a channel of home, taste the taste of home, interpret the story of home, and convey the happiness of home", 20 16, Liaoning Satellite TV has a new image, focusing on home culture and playing with family fun. A series of programs with the theme of "home" are being recorded intensively. Among them, The Taste of Home, which conveys the positive energy of the family, and the Spring Festival Gala, which begins with hilarious Spring Festival, will be presented to the audience with a new image that is warmer and closer to life at the beginning of the year. Channel positioning: realize high-definition broadcasting.
From March 2065438+2004 1 day, the comprehensive channel of Liaoning Radio and Television Station (Liaoning Satellite TV) was broadcast in high definition. HDTV is the inevitable trend of radio and television technology progress. According to the requirements of the State Administration of Press, Publication, Radio, Film and Television and the provincial party committee and government, Liaoning Radio and TV Station has set up a high-definition technology platform and program platform based on satellite channels, forming a complete high-definition program production line from pre-interview to post-production, broadcasting and storage. After Liaoning Satellite TV broadcasts in high definition, the effective pixels of the picture will be four times that of the standard definition signal, and the picture quality will be clearer; The stereo sound signal can fully restore the live effect, which will greatly meet the growing spiritual and cultural needs of TV viewers and is of great significance to enhance the communication, attraction, influence and competitiveness of Liaoning TV programs. Liaoning Satellite TV will implement the mode of high-definition simultaneous broadcast, and the high-definition broadcast will be tried out in Shenyang Cable TV Network in advance, and then it will be broadcast nationwide in due course. Channel positioning: serving the people.
The revision of Liaoning Satellite TV will launch a variety of program styles, including news, public welfare, entertainment, health and wellness, workplace competition, creative competition, youth inspirational and other eye-catching new programs, which fully fits the new positioning of Liaoning Satellite TV channel-"serving the people". This time, Liaoshi was revised and transformed into the national exclusive satellite TV service platform, striving to become the most intimate provincial satellite TV in people's lives. Channel Positioning: Liaobei Satellite TV
Among the five elements, the north is water, which is the source of life and nourishes everything. Excavate the cultural connotation and regional characteristics of the north, look at the whole country and be eclectic. With the unique resources and high-quality elements in the north, Liaoning Satellite TV has a distinctive media personality.
The national audience pays attention to the north, looks at the north, looks at the north and falls in love with the north.
"To the North-Liaoning Satellite TV", a loud call sign, conveys a strong and rising meaning, symbolizes the rising development momentum of the North and shows the enterprising spirit of northerners.
"Going North", but not limited to the north, Liaoning Satellite TV aims to establish a distinctive media personality with the help of the resources and high-quality elements in the north, look at the whole country and eclectic, and win the national market with innovative northern culture and high-quality programs.
The distinctive northern characteristics have created a brilliant brand. 20 10 Liaoning satellite TV won the honor of "provincial satellite TV with the most brand communication value in China" and jumped to the top five in the national provincial satellite TV network influence list.