Supermarket Activity Planning 1 Activity Content:
First, butterfly dance and flower language, this life is doomed.
Activity time:
February 10(2)- February 14 (6)
Location:
The first floor; The second floor
Activity content
I like to watch the blue sky, white clouds and sunset hand in hand with you; I like to kiss your hair with fragrant flowers; Like every second with you; I prefer your affectionate eyes, as long as we can read our eternal agreement at a glance: we meet in the season of butterfly dancing and flowering, and lock the love between you and me with a ring woven by lover grass! Let every rose tell you the promise of love! Happy lovers, join our activities as soon as possible, and you will have the opportunity to get a Valentine's Day gift and surprise him or her on Valentine's Day! Couples who arrive at the store that day can get a rose love card for free. After all the flowers on the card are filled in correctly, put the couplets in the lottery box to participate in the Valentine's Day lottery. Couplets can be hung on the lover's tree at the side door. Let's witness your eternal love together! (The lucky draw date is February 4th 15:00, and the winning customers can only collect it on February 4th. ) There are xxx tickets on February 6th, respectively, 10,1,12, 12.
Award setting: Rose Love Story Award X gifts worth xxx yuan.
2. Love stories, smart watches, love
I-word duration
From February 65438, 2002 to February 65438, 2003
site of activity
The first floor; The second floor
Activity content:
Do you have a pair of skillful hands? Do you want to make a gift of love with your dexterous hands? Let this gift be a witness of your love. During the activity, customers who have accumulated shopping in 200 yuan and above on that day (200 yuan and above will not be accumulated) can get a copy of the "Love Story" business card printing material with the cashier's note! Daily limit 100 copies, 200 copies count as * * *, and each person is limited to one copy. Gifts are limited on a first-come-first-served basis while stocks last. (Note: large and small household appliances, clock lighting materials, fitness equipment, massage chairs, communication equipment, mobile phones, bulk group purchases, etc. Don't accumulate, more than xxx yuan according to the upper limit to send a)
3. Show your true feelings deeply. My romantic valentine's day
Activity time: February 14.
Venue: first floor
Activity content:
When snowflakes fall in the sky, he sends you a bunch of red roses. What else do you want? Customers who spend over xxx yuan (special merchandise over xxx yuan) on the same day will receive a beautiful gift of the corresponding level with the cashier's note. (Special commodities include: large and small household appliances, clock lighting materials, fitness equipment, massage chairs, communication equipment, mobile phones, bulk purchases, etc. ) Gifts are limited on a first-come-first-served basis while stocks last.
Award setting:
A box of chocolates totaling xxx yuan, limited to xx copies.
A box of chocolates with a cumulative value of xxxf yuan over xxxx, limited to X copies.
Roses are full of love and fragrance.
Activity time:
65438 February 2004
Location:
The first floor; The second floor
Activity content:
During the activity, customers who spend more than xxx yuan on the same day (those who exceed xxx yuan will no longer accumulate) can get a bouquet of Valentine's Day roses at the service desk on the first floor with the cashier's slip, and each person is limited to XXX bunches. The number of flowers is limited, on a first-come-first-served basis, while stocks last. (Note: large and small household appliances, clock lighting materials, fitness equipment, massage chairs, communication equipment, mobile phones, bulk group purchases, etc. Do not accumulate).
Five. Perfect match with the team
Activity time:
February1415: 00-17: 00
site of activity
Registration telephone number of the main entrance stage on the first floor: XXXXXXXX
Activity content
Do you want to spend a romantic Valentine's Day together? Do you want to spend a special Valentine's Day? Come and have a look! Here we will help you realize your wish. As long as you think you and your lover are the perfect couple, come and sign up! There are many levels here to test you! The test is divided into three parts: 1. Love song duet (please bring your own accompaniment); Second, however, I feel the harmonious heartbeat of the sacred unicorn; Third, the confession of love; The number of places is limited, only 10, and we will have rich prizes waiting for you here!
Award setting:
Good looks, a gift worth XXX yuan.
A gift worth XXX yuan.
Supermarket Activity Planning Part II: Activity Time
20xx year x month x day -20xx year x month x day.
Second, the theme of the event
Xx jewelry "cash cow" 100% gift.
III. Purpose of the activity
Through the "cash cow" activity of xx Jewelry Singles Day, the festive atmosphere of Singles Day will be enlivened, and cash benefits such as bags and New Year gifts will be given back to consumers.
Fourth, the form of activities.
1, theme activities
Customers who buy any xx diamond ornaments in xx jewelry national franchise stores/cabinets can participate in the "cash cow" activity.
Shake the cash cow (decorated with Christmas tree) at the door or counter of xx jewelry store to get the lucky number (100 lucky numbers) falling from the tree, and exchange the first lucky number for cash benefits ranging from 10 to 100 yuan, such as bags, exquisite calendars of xxxx jewelry, pillows, etc. To ensure that every customer who participates in the event.
The exchange rules are as follows:
1- 18 is a set meal;
19-68 changed xx jewelry pillow;
69- 100 exchange for xx jewelry calendar.
2. Publicity
(1) Publicize activities in major newspapers before the event (about X month X day) and during the event (X month X day, X month X day), with the theme of "xx jewelry' cash cow' gift 100% gift", introducing the prizes and participation details of the event.
(2) Print leaflets before the event and distribute them in front of the store (or in crowded areas and communities if possible) to expand the influence and publicity of the event.
(3) Make pre-store activity posters, and arrange consultants to conduct consultation activities at the counter (telephone numbers can be set if conditions permit).
(4) Store POP:xxxx displays promotional activities and increases the atmosphere of hot shops.
Verb (abbreviation for verb) activity budget
1. Personnel cost: 50 yuan × 18=900 yuan.
2. Pillow: 30 yuan× 49 =1470 yuan; Calendar: 30 yuan× 31= 930 yuan.
3. Booth: 65 yuan/Zhang× 2 =130 yuan, and spray-painted poster: 120 yuan.
4. Publicity page (DM): 0.5 yuan/Zhang×1000 copies =500 yuan.
5. Advertising fee: about 5,000 yuan.
6. Total: 9050 yuan.
The third activity theme of supermarket activity planning: Women's Day on March 8, is it romantic or not?
Activity time: from now until March 20th.
Activity content:
March, a day full of spring, March, a woman's day. At first, the sunshine became more and more brilliant in the cold and warm, and women matured and brightened day by day in the busy and hard work. Following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life. In this festival, which belongs to women all over the world, we should relax, be charming, be savage and be extravagant ... whether romantic or not depends on yourself! Please pick up the pen in your hand and express your feelings and feelings in our festival.
1, activity requirements:
The content is not limited, and the topic is self-made. The text category is not less than 500 words; Picture category, with no less than 5 pictures and no less than 100 words; Poetry is not less than 14 lines;
The manuscript of participating in the activity is sent in the mailbox; Please indicate whether it is romantic or not. If it is found that it violates the requirements, its activity qualification will be cancelled;
All articles participating in the activity will be collected and recommended according to the quality of the articles; All netizens are judges, and the best articles are selected by voting.
2. Event prize setting:
First prize: gift, perfume, a bottle of roses;
Three second prizes: a rose for each gift pillow;
Five third prizes: one rose for each reusable shopping bag;
Several encouragement awards: one rose for each reward gift;
Cost budget and income
Offer prizes: 150 yuan.
Benefits: it can't be evaluated, which can ensure the improvement of click-through rate.
Happy sports, lucky hula hoop.
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Champion: 1 person gives gifts worth * * yuan.
Runner-up: 2 people, giving gifts worth * * yuan.
Third runner-up: three gifts worth * * yuan.
Participation Award: A beautiful gift for 44 people.
In order to make us do better, let us know your needs better and narrow the distance between us, we will jointly launch "Harmony 3. 15, Consumption and Development" at the main entrance of the new century on March15 at 9: 00 am-12: 00 pm and 4:00-6:30 pm. Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.
Happy lottery is full of surprises.
During the activity, when shopping in the new century, you can take part in the "Happy Lottery Surprise" activity on the first floor with your computer receipt. There is a lottery in 38 yuan for supermarket shopping, twice in 76 yuan, once in 88 yuan for clothing department store, twice in 176, and so on (only three times per receipt).
Award setting:
First prize: 10 people give gifts worth * * yuan.
Second prize: 30 people will give a gift worth * * yuan.
Third prize: a gift worth RMB * * for 80 people.
Memorial Award: a beautiful gift for 1000 people.
Meet in spring and enjoy the beautiful scenery together.
I. Activity Time: March 6-March 15
Second, the promotion theme: meet in spring and enjoy the beautiful scenery together.
Three. Activities:
Activity 1: Women love beauty, and fashionable and trendy products are newly listed.
Beauty-spring cosmetics market
Fashion women-fashion digital and mobile phones to create personalized women.
Happy Women's Articles —— Celebrating Women's Day on March 8th, and promoting large-scale new products of women's shoes, bedding and underwear.
Conference on Healthy Women-Nutrition and Health Products, Honey and Healthy Fruits
Charming woman-women's clothing home new product promotion meeting
Romantic Women-Gold, Platinum and Pure Gold Promotion Conference 17 New Welcome March 8th.
Sports women-sports and leisure 17 new models are newly listed.
Be a beautiful woman in a woman's festival.
1. Be the beauty of women's festivals.
On March 8, female customers can enjoy a 6.8% discount when shopping in this mall.
2. Care for women and be a good man
During the activity, any husband who goes shopping with his wife will get the best gift for her husband-apron.
How to operate: Customers can get aprons from the gift collection area in front of the mall with the shopping receipt.
Beauty, don't forget your other half.
On March 8th, all women who accompany their husbands or buy men's clothes for their husbands can enjoy a 6.8% discount, and the size of the suit will be reduced to 38 yuan on the basis of the original discount! People who use vouchers to shop will no longer enjoy this preferential activity.
4. Off-site discount processing activities.
Set up a 3.8 sale in front of the mall to deal with out-of-season goods and overstocked goods at special prices, and effectively withdraw the liquidity of the merchants.
3.8 Women's Day Promotion Plan
One: Activity theme: Care for my health.
Activity time: 3.6-3. 15
Three. Mobile stores: every store
Four. Activities:
1): Give gifts to the whole city and make a profit.
-Shopping covers, printed gifts to take home
Activity time: 20xx March 6-April 20 (45 days)
Content: During the activity, all customers who shop in Wanguoyuan will stamp 1 points on the service desk for the small receipts whose shopping amount exceeds that of 25 yuan, and stamp 2 points on 50 yuan, and so on. The more shopping, the more stamp points, and the single ticket will not be divided and counted as zero. The membership card will be suspended during the activity. (Shop 4 1, 46, 3, 2, 9, 22, where prizes are distributed)
Gift settings:
2 stamps for 2 yuan goods.
5 stamps for 5 yuan goods
10 stamp collection 10 yuan goods.
20 stamps for 20 yuan goods.
50 stamps for 50 yuan goods.
100 stamp collection 100 commodity.
Operation process:
Customers of 1 can get gifts at any time with the stamped shopping receipt during the activity.
The date of the shopping receipt should be clear, and there should be no missing or defaced, otherwise it has nothing to do with the gift.
3. The service center staff should carefully check the date and amount of the receipt, and stamp the corresponding seal score on the back of the receipt.
4 Service center employees should take back the stamped shopping receipts when distributing gifts, register the distribution of gifts and give timely feedback.
In the planning department.
5 Planning Department, Assets Department and stores should coordinate the arrival and distribution of gifts from time to time to prevent out-of-stock phenomenon.
The activity ended on April 20, and no gifts will be distributed after the deadline.
Precautions:
1. When the customer receives the gift, he should check it carefully with the valid shopping receipt, give the gift to the customer according to the stamped seal, and at the same time take back the stamped receipt and hand it over to the planning department the next morning.
2. The gifts are ready in time. Every day before work, carefully check the gifts and inventory, check them one by one, and be accurate.
3. Customers can only stamp the service desk of each branch with the shopping receipt and the purchased goods.
4. This activity cannot be attended at the same time as other activities. (You need to make a set of seals to participate in the store. 1, 2, 5)
2): Who won the Hegemony Award?
Do you have a proud, elegant and beautiful long hair? Yes! This is your chance for fame and fortune! On the occasion of March 8th Women's Day, to celebrate 38,000 orchards, the first "Who will win the championship?" Activities, named the longest hair as the champion, runner-up and runner-up Five commemorative awards
Champion 1 2 1 inch TV 1 (650 yuan)
Runner-up 1 Soymilk Machine 1 (300 yuan)
Third runner-up 1 rice cooker 1 set (100 yuan)
Commemorative prize: 5 liters of blended oil 1.
3): Hula Hoop Competition Grand Prix (or Skipping Rope)
3.8 On the occasion of Women's Day, Wanyuan Wuyi Underground Plaza Store held a Hula Hoop Competition Grand Prix. According to the competition requirements and competition duration, the top 10 was selected.
Prize setting:
First place: 1 washing machine (600 yuan)
Second place: 1 induction cooker (300 yuan)
Third place rice cooker 1 set (100 yuan)
Commemorative Award: 7 5L Blended Oil 1.
Four: Celebrate March 8th and March 8th. Bring a gift.
All female customers and friends whose mobile phone and PHS numbers add up to 38 on March 8 will receive a beautiful gift with the shopping receipt and phone number. (300)
Atmosphere layout
The atmosphere of spring is dominant, flags are flying, and the information of activities inside and outside the venue is beautifully displayed.
Verb (abbreviation for verb) cooperation between departments
1, Planning Department
(1) campaign advertising products
The planning department will send them to the store before March 3.
(1)DM sheet making
The planning department will send them to the store before March 3.
2. Supply Section
1, DM cover design takes 3.8 Women's Day as the theme screen+activity promotion content,
Commodity information:
A: 3. The special edition of Store 4 1 has 70 kinds of goods, including fresh goods 10, 40 kinds of food goods and 20 kinds of non-food goods.
B: There are 70 kinds of goods in the special edition of small shops in urban areas, including fresh 12, food 40 and non-food 18.
C: 8 2p * * 60 products were launched in the special edition of Shangshui, including 6 fresh products, 40 food products and non-food products15;
D: Huaiyang special edition has 8 pages, 2P***50 commercial foods, 35 non-foods, 15 non-foods.
2. Store receiving time: DM will complete printing and send it to the store before March 3rd.
3. Distribute gifts in each store to ensure continuous delivery during the event.
The purchasing department shall provide commodity information to the planning department before February 2 1 and cooperate with the photo taking.
Step 3 shop
(1) Layout and installation of promotional products and distribution of DM sheets.
(1)3.8 Display of women's goods.
Popularization of intransitive verbs
DM, in-store broadcast information publicity, outdoor painting, banners
Seven. cost budgeting
1. Gift delivery fee with seal (calculated according to actual activities, it cannot be estimated at present)
2. Hula hoop competition costs about 1300 yuan.
3. The cost of hegemony is about 1300 yuan.
4. Telephone number counting 38 costs about 800 yuan.
5.DM expenses
A: 3. Store 4 1, 8 sticks, 2P 1.5 million copies * 0. 1.7 yuan = 2550 yuan.
B: Small store in downtown area, 2p1.5000 copies * 0. 1.7 yuan = 2550 yuan.
C: Huaiyang Special Edition, 8 pages, 2p05,000 volumes *0. 17 yuan =850 yuan.
D: 8 pages of special edition 2p 1 0,000 volumes *0. 17 yuan = 1.700 yuan.
6, seal production costs (extra)
7. Meichen costs 3000 yuan.
* * * Approximate value: 14050 yuan.
The fourth theme of supermarket activity planning: New Year's party
Content: fur, fur, lining, down jacket and cotton-padded jacket are over 288 provinces, 80vip, 10% discount.
Wool clothing (coats, skirts, pants) vip8.5 fold and then send a multi-function brush.
Promotion Terminal and Time: Mianyang Meiyitian Counter 65438+February 24th-65438+February 28th.
Deyang Yang Yang Parkson Counter 65438+February 24th-65438+February 28th
Moer Parkson Counter 65438+February 24th-65438+1October 3rd
Exhibition counter 65438+February 24th-65438+1October 3rd
Beijing Hualian 65438+February 24-65438+1October 3 (some products in Manzhouli can all participate in shopping activities, customers can choose one).
South Gate Specialty Store 65438+February 24th-65438+1October 3rd
Material allocation:
1.x There are 6 shelves in each store 1, which will be placed in the front area of each store during the promotion period.
2. Each store has two POPs, totaling 12, placed in an organic billboard and placed in a conspicuous place in the store.
3. Each store has 20 small pops, totaling 120, and put them on the shelf bar with small POP clips in each store.
4. Gift registration forms, each store 10, 60 in total, are used for gift registration.
5. Gift brushes, Deyang 50 Mianyang 40 mol 50 Hualian 40 Exhibition 30 Store 40, a total of 250 pieces.
6. Video pictures of promotional activities displayed by the exclusive store on TV.
Precautions for each store:
1.65438+On February 23rd, each store invited vip customers by phone.
2. All gifts are copied and registered on the receipt when invoicing, and the customer signs the registration form and receipt. If there is no copy of the registration signature, it shall be deemed as not issued.
3. Coats and culottes do not participate in activities in Manzhouli.
4. Gifts can be given when the products in the province are purchased 1500 yuan.
5.vip customers can give gifts when shopping.
6. One person is limited to one brush, and the quantity is scarce, while stocks last.