The ducks here are not ordinary ducks, but famous Longchang ducks. Longchang duck has the advantages of high lean meat rate, low cholesterol, delicious meat and low fatty acid content, and is a famous local fine variety.
Advantageous industries encounter development bottlenecks.
Longchang county has unique conditions for duck breeding resources. More than 300,000 mu of water can be used for breeding all the year round, reaching 6.5438+10,000 mu, so duck breeding has become a traditional industry in Longchang. During Xianfeng period of Qing Dynasty, professional shacks and hatcheries in the county developed rapidly, and a large number of ducklings were sold to Neijiang, Zizhong, Anyue, Lezhi, Ziyang and Jianyang.
Longchang County is located between Chengdu and Chongqing, with a huge consumer market. In the past, due to the lack of overall industrial planning and brand packaging promotion means, Longchang Duck encountered great challenges in the market competition. In the wave of industrialized breeding and brand management, Longchang duck has been reduced to the same value as ordinary meat duck. As a result, the market value of local ducks is not reflected, the enthusiasm of farmers is greatly reduced, and traditional advantageous industries encounter development bottlenecks. Facing the new situation, Longchang County Party Committee and county government carefully examined the law of regional economic development and determined the development idea of leading duck industry with industrialization. How to make traditional advantageous industries produce greater economic benefits and increase farmers' income more quickly is an urgent problem.
The power of "duck" became power.
The development of local duck industry also affects the hearts of industrial and commercial departments. At a meeting of Longchang County Administration for Industry and Commerce, industrial and commercial cadres specially discussed how to develop duck farming, and everyone thought of the "golden signboard" of geographical indication certification trademark.
Geographical indications prove the exclusiveness of trademark use right outside the region and the existence of * * * in the region, and build a "high platform" for related enterprises to implement brand strategy. At the same time, the exploration of the historical and cultural connotation of geographical indication certification trademark products has also created an opportunity for the diversified development and expansion of agricultural comprehensive functions.
Industrial and commercial cadres conducted in-depth investigation and research, contacted Longchang County Poultry Seedling Technical Service Association, and helped guide the association to apply for registration of Longchang Duck Geographical Indication Certification Trademark from the aspects of policy, technology and process. After five years' efforts, on June 28th, 20 1 1, Longchang Duck's geographical indication certification trademark officially passed the examination.
After obtaining the geographical indication certification trademark, Longchang County Administration for Industry and Commerce actively carried out policy propaganda, widely mobilized farmers to join breeding associations, and encouraged qualified associations to use the special marks for geographical indication certification trademarks of Longchang Duck. The bureau guides the association to improve the popularity of Longchang Duck from the aspects of product packaging, advertising design, marketing strategy and development strategy. At the same time, standardize the use of geographical indication certification trademarks, strengthen the protection of geographical indication certification trademarks, safeguard the legitimate rights and interests of geographical indication certification trademarks registrants, and promote the development of duck industry.
Help farmers increase their income in all directions
To upgrade an industry, it is far from enough to only rely on geographical indications to prove trademarks. It is necessary to exert its comprehensive effects through a series of "combination boxing". To this end, Longchang County Industrial and Commercial Bureau actively contacted enterprises, farmers' professional cooperatives and farmers to explore the model of "processing enterprises+farmers' professional cooperatives+bases+farmers". Combined with the radiation-driven effect of Jiangsu Yurun Group's annual slaughter of 30 million poultry, the industrial and commercial departments guide processing enterprises to establish an interest linkage mechanism closely related to the base and farmers. Processing enterprises signed purchase agreements and contracts with farmers' professional cooperatives and large farmers, and established a mechanism of sharing interests and risks, which promoted the sustained, rapid and healthy development of duck industry. Nowadays, the local duck industry has driven more than 1000 rural surplus laborers and laid-off workers to find jobs, enriching the people and increasing their income.
At present, there are nearly 654.38+million duck species in Longchang County, with an annual output of 20 million high-quality ducklings. There are more than 300 registered poultry brokers and 24,500 farmers in the county, with an average annual income of 26 10 yuan. An industrial cluster integrating duck incubation, breeding, feed production, finished product sales and related industries is quietly emerging in Longchang County.