1. Hospital: generally refers to a comprehensive medical institution, which can be named according to the region and medical characteristics, such as "XX People's Hospital" or "XX Hospital of Integrated Traditional Chinese and Western Medicine".
2. Clinic: generally refers to a small medical institution, which can be named according to the specialties and regions, such as "XX Skin Clinic" or "XX Eye Clinic".
3. Medical center: generally refers to a comprehensive medical institution, which is often used as a subsidiary of a medical group or a large hospital, such as "XX Comprehensive Medical Center".
4. Medical center: generally refers to a medical institution with high academic reputation and clinical level in a certain field, such as "XX Cardiology Medical Center".
In addition, in order to expand publicity channels, medical institutions can consider the following ways:
1. Online publicity channels: including establishing an official website, opening an official WeChat account or other social media accounts, publishing medical information, health science popularization and other contents, and providing online consultation and appointment services.
2. Media cooperation: cooperate with TV stations, newspapers, magazines and other media to carry out medical publicity reports or advertisements to enhance the visibility and image of medical institutions.
3. Community publicity: establish good communication and cooperation with community residents through community activities, health talks and other forms, and provide professional medical services and health guidance.
4. Word-of-mouth marketing: through satisfaction survey and patient feedback, improve the reputation of medical institutions and let patients become promoters of medical institutions.
The above are only reference suggestions, and the specific naming of medical institutions and the choice of publicity channels should be comprehensively considered according to the positioning, characteristics and actual situation of the institutions.