0 10- 10: 10
123-30 October
location
China Tea Company's major stores and e-commerce platforms were held.
Basic information
70-year-old brand, creating a healthy tea drinking lifestyle.
It is reported that COFCO China Tea Company was established in 1949. In the course of 70 years' development, we have accumulated professional tea-making technology and various high-quality products, including black tea, oolong tea, scented tea, white tea, Liubao tea, Pu 'er tea and black tea. On the occasion of the 70th anniversary, the "China Tea Good Life Festival" was launched for the first time, giving back to consumers with 70 years of ingenuity and quality assurance, and enjoying 70 years of development achievements with the public. The theme of this activity is "Choose Tea from China Tea", aiming at promoting the essence of traditional tea drinking culture in China, advocating the concept of healthy tea drinking, and delivering health and delicacy to consumers. At the same time, this activity is also the first large-scale marketing activity organized by China Tea Company nationwide, aiming at giving back to China tea consumers through various forms of terminal promotion and product promotion. In the future, China Tea Company will bring consumers a better lifestyle in the form of "China Tea Good Life Festival" every year.
According to the relevant person in charge of Chinese tea, the "Chinese Tea Good Life Festival" is lively and interesting, with various forms. The organizers carefully designed activities such as tasting, offering tea, on-site interaction, giving souvenirs, collecting prizes and promoting feedback, which provided an interactive platform for guests and consumers to experience China tea culture and the concept of healthy tea.
Thousands of shops celebrate, offering gifts and tea.
During the "China Tea Good Life Festival", China Tea Company will organize thousands of stores in 100 cities across the country to carry out colorful gift-giving activities such as "China Tea Good Life Tasting", "COFCO Tea 70th Birthday Party" and "COFCO Tea 70th Tasting Party". At that time, consumers can taste the "70th Anniversary Series Products of COFCO Tea Industry" in the store, * * share the birthday cake of COFCO Tea Industry, * * * celebrate the birthday of COFCO Tea Industry and feel the strong atmosphere at the scene.
All-round interaction, new experience
In order to enhance the interest of this activity, some sales terminals will carry out activities such as "China Tea Knowledge Interesting Question and Answer", "Code Scanning Courtesy" and "Commemorative Gift Promotion" for China tea consumers. The organizer expressed the hope that through novel activities, in a relaxed and pleasant atmosphere, he would deeply interact with consumers, enhance the experience, understand the needs and provide better products and services.
In addition, the organizers also carefully designed interactive sessions for young people. China Tea Company will set up sub-meeting places of different categories of tea in China through live broadcast, and organize sales terminals distributed all over the country to participate synchronously through the network, so as to communicate with young consumers in this brand-new way and let them feel the vitality of China tea.
According to reports, at the event site, China Tea Company took "My Story with China Tea" and "Blessing China Tea" as the theme, and collected creative contents such as words, paintings and videos from consumers through Internet platforms, social apps and other tools. At that time, consumers from all over the country will participate in the activities and become witnesses to the 70th anniversary of COFCO Tea Industry.
Give back to the public with many concessions.
It is worth noting that during the event, China Tea Company will organize a variety of product promotion activities to give back to consumers. The products mainly recommended by the company are Chinese tea Haidi Baoguo tea, Chinese tea white tea cake, Chinese tea exclusive edition red seal, Chinese tea 70th anniversary class charter, Chinese tea last romantic Pu 'er tea, Chinese tea cellar storage Liubao king's best product, Chinese tea 70th anniversary handmade Fuzhuan brick tea, Monkey King new era jasmine tea and so on. By then, consumers will have multiple preferential choices, and the promotion will be stronger than that of regular terminals.
The person in charge of tea said that China is a big tea country with profound knowledge of tea culture and tea. everywhere
This is the first time that Chinese tea has held the "Good Life Festival". Every year after that, the company will give back to consumers in this fixed form, and then spread the knowledge of traditional tea culture to the public, advocate healthy and scientific tea drinking habits, carry forward the essence of Chinese tea culture, and let the concept of a better life penetrate people's daily lives with the help of tea carriers.
Looking back at the development history of COFCO tea industry, that's what they did. Over the past 70 years, China Tea Company and China Tea Industry have made great contributions in improving quality, developing various products, earning foreign exchange through export, scientific and technological innovation, deepening reform and leading the healthy development of tea industry.
As the only all-category tea enterprise in China's time-honored brand resource database, China Tea has a profound brand history and consumer trust, occupying a leading position and unique advantages in the industry. With the help of the 70th anniversary of COFCO China Tea, the first "China Tea Good Life Festival" will be launched, which will continue to take the inheritance and development of Chinese traditional tea culture as its own responsibility and make the national brand stronger and bigger.
Well, these activities are all about this year's China Tea Good Life Festival. what do you think? Have a look if you are interested!