The legislative significance of this law lies in the following aspects:
1, protect public health. Medical advertisements involve people's health and life safety. If advertisements falsely publicize or mislead consumers, they will pose a serious threat to public health.
2. Standardize the medical advertising market. The standardization of medical advertising market is helpful to promote market competition, improve the quality of medical services and protect consumers' rights and interests;
3. Promote the development of the medical industry. The publication and dissemination of medical advertisements will help medical institutions and doctors improve their popularity and credibility, thus promoting the development of the medical industry;
4. Strengthen supervision. The promulgation of the Measures for the Administration of Medical Advertisements will help to strengthen the supervision of medical advertisements and prevent criminals from using medical advertisements for fraud and fraud.
5. Raise public health awareness. The publicity and promotion of medical advertising management measures will help to improve public health awareness and cognition, and promote the improvement of public health quality.
To sum up, we should strengthen the supervision and management of medical advertisements to prevent false propaganda from misleading consumers and protect public health. At the same time, medical institutions and doctors should abide by the Regulations on the Administration of Medical Advertisements, standardize the publication and dissemination of medical advertisements, and improve the quality and credibility of medical services. Finally, the healthy development of the medical advertising market will be realized and better medical services will be provided for the public.
Legal basis:
Article 1 of the Measures for the Administration of Medical Advertisements
In order to strengthen the management of medical advertisements and protect people's health, these measures are formulated in accordance with the provisions of the Advertising Law, the Regulations on the Administration of Medical Institutions and the Regulations on Chinese Medicine (now the Chinese Medicine Law).
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The term "medical advertisements" as mentioned in these Measures refers to advertisements that directly or indirectly introduce medical institutions or medical services through various media or forms.
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Medical institutions should apply for medical advertisement examination before publishing medical advertisements. Without obtaining the "medical advertisement examination certificate", no medical advertisement shall be published. The validity period of medical advertisements is one year, and advertisements are carried out in strict accordance with the approved contents.