This book is divided into 40 lessons, covering all aspects of marketing specialty. The contents include marketing, marketing management concept, strategic planning, marketing environment, market research and information system, consumer market and consumer buying behavior, organizing market and buying behavior, market segmentation, target market selection and market positioning, product and service strategy, new product development and product life cycle strategy, product pricing method, pricing strategy, distribution channel and logistics management, retail and wholesale, integrated marketing communication, advertising, promotion and public relations. Personnel promotion and sales management, direct sales and online marketing, customer relationship marketing and competitive marketing strategies, global marketing, marketing social responsibility and marketing ethics. The book also lists professional vocabulary, notes on key points and difficulties, and a vocabulary index.
Two. English translation for marketing majors ~
Culture is the most basic influence on personal needs, desires and behaviors, because all aspects of life are carried out under the background of personal life in society. Cultural experience affects daily behavior, which is supported by empirical evidence. Culture is the decisive factor, and the value culture of consumption behavior is realized in some ways through three basic organizations: family, religious organizations and educational institutions; Today, social education institutions are playing an increasingly important role in this regard. Marketing managers must adapt to the cultural value and continuous monitoring value of marketing mix, which is an achievement and professional success that is paid more and more attention in the United States. Many commercial companies have achieved this change in values, and they have expanded their emphasis on saving time and facilitating products.
Marketing English sample
Its success depends on clever marketing, attention to innovation and strong customer service.
Its success depends on its clever marketing, innovative orientation and thoughtful service.
Sales assistant sales assistant
Wholesale buyer
Telephone investigator
real estate appraiser
Market consultant
Director of Marketing and Sales Director of Marketing and Sales
Market research analyst
Manufacturer's representative factory representative
Director of subsidiary rights division
sales representative
Assistant account manager, account management assistant
Marketing internal market practice
Marketing director
Four, marketing professional homework answers
First, determine the goal, what is the purpose of marketing, such as bringing the pen market that has entered death back to life.
Second, do a good job in market research, form a questionnaire, and conduct online and offline dual-channel surveys.
The purpose of the survey should be to understand the market coverage and market saturation of ballpoint pens, gel pens and pencils, and to find the gap. In addition, it is necessary to investigate the performance and market demand of pen products and consult consumers' consumption preferences and habits. Through investigation, we can understand the demand and preference of consumption and find out the market vacancy. So as to improve products and carry out relevant marketing activities accordingly.
Third, market positioning, repositioning the pen market according to the survey results. For example, it can be positioned in high-end consumer groups.
Fourth, public relations activities for high-end consumers.
Ⅳ Online Chinese-English Translation of Marketing English!
"Franchise contract" refers to the legal relationship between business units. The Franchisor (Party B) buys a complete license from the Franchisee (Party A) and agrees to implement its principles. The former and the latter are business activities, but the former can accept all or part of the entrustment to the latter respectively. Usually, the former requires the latter to pay the franchise profit according to its business, while the latter receives its salary from a certain percentage of its total sales. The latter usually provides training, equipment management, equipment design and domestic sales services.
As a management tool, franchise contract has been adopted by many industries, such as all computer industries, tourism and automobile tourism, and fast food service. McDonald's uses this management method to encourage technology popularization.
Franchising organizations, including McDonald's, do not encourage franchisees to innovate. Instead, new technology and process design and development are carried out at the company headquarters. There are always tests and inspections of catering services to assess the business conditions that need to be changed. Usually, the idea of new equipment is studied by the company's engineers, and then produced by all manufacturers with new product manufacturing licenses. The most striking feature of McDonald's company through franchising is that it has a highly automated catering service system and high quality standards. Equipment and food are almost completely provided by the franchisor's headquarters, built according to a unified design, and the style also caters to highly automated services. There is little room for people to test or adopt new technologies for equipment running at full capacity. Although some franchisees of McDonald's have been trying to add some new models to the recipes, the company's idea encourages the top management of the company to conduct change research.
The key to the success of McDonald's franchise in technological innovation is to make local enterprises become franchisees. Through the franchise activities of designated company members, this kind of management talent has developed rapidly. In the whole successful franchise activities, franchisers welcome the company headquarters to provide them with new technologies or new management methods.
ⅵ 2 1 Century Business English Series Marketing English Practice Answers after Class
First, ACCDBCBDCDA.
Two 1 .cheese 2. They taste sweet 3. That girl 4. This is for making cakes 5. 3.
Third, internally.
1.*** It's delicious.
Step 2 give it a try
3. What are these
4. Would you like to? I
I'm making apple pie
4. Capacity 1 Would you like it? 2. It looks lovely. 3. I'm afraid I don't like eating. 4. No * * Ell Fresh. 5. Your suggestion sounds great.
ⅶ Urgently ask for English text translation and after-class answers for marketing majors! ! ! ! !
(viii) One-satellite core
VIII. Seeking for Text Translation of Marketing English Course
XXxX announced more time with family. Good luck with the first place in your family. this
ⅸ Lu Yonghong's solutions to marketing English exercises after class.
Since the 1990s, the development and research of green marketing has become an important direction in the research and development of modern marketing theory, and it has become an important trend in the development of green marketing.
265438+the mainstream of marketing in the 20th century. From the research of marketing theory and practice, the research on green marketing at home and abroad at present
The research mainly focuses on the concept of green marketing, the segmentation of green marketing market, the pricing strategy of green products, green promotion and green.
Consumer behavior, green marketing strategy combination and other issues. Since 1970s, the traditional mainstream marketing theories have been unified.
It has been criticized by other theoretical fields including non-mainstream marketing theory. For example, marketing strategies lead to self-criticism.
However, the arbitrary development of the environment; There is too little relationship between the actual needs of consumers and too much production that is harmful to health and the environment.
Products; Through advertising, product differentiation and artificial shortening of product life cycle, resource waste and so on.
In this situation, the marketing circle has also conducted fruitful discussions on environmental protection issues and put forward a series of influences.
There are many marketing concepts, among which green marketing is the most representative.
In marketing theory, the current support for sustainable development is mainly reflected in the development of green marketing theory. Green marketing office
What is emphasized and discussed is how enterprises should adapt to the growing demand of consumers for environmentally friendly products. At the green camp
In marketing, environmental friendliness may be a marketing tool or a marketing idea, while in green marketing,
Our environment is not limited to the ecological environment. Therefore, green marketing means that the existence and continuous expansion of green market is very important to enterprises.
Industry is not only the pressure to adopt environmentally friendly behavior, but also a market opportunity that can be developed and utilized. green marketing
Once the concept was put forward, it was immediately widely welcomed and applied by marketers. Now, more and more enterprises have begun to adopt green.
Green marketing strategies, such as color products, green distribution and green advertising, adapt to and meet the growing green demand and green in the market.
Consumption has played a positive role in environmental protection. However, green marketing is a widely used technology at present.
There are still many controversies about language and connotation, and practice is still limited to those who cater to a limited number of people by providing a limited number of green products.
The demand of green consumers for green enterprises. When the market allows the provision of non-green products, these products can be even more.
When enterprises bring profits, the development of green marketing is bound to be limited. But on the whole, with the improvement of people's living standards,
As well as the enhancement of consumers' green consciousness, developing green marketing will become an inevitable choice for enterprises.
MiehaelJ Ding PolonskyandP Address liPJ Rose Shan E Fei Erllx ["], re-evaluate green marketing from a strategic perspective,
It is pointed out that enterprises should pay attention to the coordination between their own production and environment, seize the green opportunity and walk ahead of other enterprises by relying on green marketing.
Chialin Chen designed a green product development model based on quality analysis; Devashispujari[3] and others analyzed green.
The influence of colorization and competitiveness on the development of new environmental protection products.
Domestic theoretical and academic circles introduced communication theory and further studied green marketing, which basically began in the 1990s.
Middle and late stage. 1in March, 997, the book Green written by Luo and Peng Leiqing was published by Beijing Economic Science Publishing House.
Color marketing-the research on sustainable development strategy of environment and market is the first in China. 1998 September, reply
Dan University Press published Green Marketing Management edited by Shen Genrong; 1998 1 1, published by Shanxi People's Publishing House.
Green Marketing written by Wang Fanghua and Zhang Xiang; From June 5, 2000 to 10, Hubei People's Publishing House published Wan Houfen, Ma Ruidake,
Research on green marketing of Xia Zuyang and Zhong. These works mainly study:
(1) Relevant theories of green marketing, including sustainable development theory, green marketing concept, green marketing and traditional marketing.
Difference;
(2) Green marketing strategy of enterprises, including supply and demand analysis of green market, formulation and implementation of green corporate image strategy,
Green product development strategy; Master's degree thesis of Southwest University
(3) The green marketing strategy implemented by enterprises includes the combination and packaging of green products, trademark strategy and green production.
Product pricing theory and strategy, selection, establishment and management of distribution channels for green products, and advertising and promotion of green products.
Wait a minute.
Therefore, domestic scholars have grasped the relevant theories and implementation strategies of green marketing from the perspective of traditional marketing. near
In recent years, due to the establishment of the concept of sustainable development, the academic circles have studied green marketing from more aspects and angles. no
The Light of Green Marketing analyzes the meaning of green marketing from a micro perspective, and also points out the ethical significance of green marketing, which is called the packaging of green marketing.
It includes three aspects: ① it is conducive to establishing the ecological values of "harmony between man and nature" and correctly handling the relationship between man and nature; ② Yes.
It is conducive to establishing a Scientific Outlook on Development with sustainable growth and properly handling intergenerational equity in resource utilization; (3) is conducive to the establishment of "to
People-oriented "concept of social skills, correctly handle the relationship between economic benefits and social benefits. Xi Hunag [L5] thinks that green marketing can
The micro-expansion of sustainable development belongs to quasi-public goods and has positive externalities. But this positive externality also gives green development.
Marketing enterprises have brought negative effects, which are prone to the situation that "the cost is borne by itself and everyone enjoys the benefits", that is, the market is lost.
Spirit. Wei Ming and Yu [16] believe that the development of green marketing can achieve a win-win situation for people, economy and society, but due to the different understandings of all parties,
The difference is that there are some obstacles in developing green marketing, so we use game theory to discuss the dilemma and outlet of green marketing.