Applying for the protection of geographical indication products can effectively improve the market competitiveness of Suining white goat. As a sign of trust in the quality of agricultural products, the protection of geographical indications products is not only a general sign of the origin of goods, but also plays a role in proving and ensuring the quality and reputation of their goods. In the long-term economic exchanges, geographical indication products have become synonymous with a specific product (with a certain quality), which makes consumers think of its excellent quality, reputation or other unique qualities different from similar products when they see the products marked with geographical indication names, and often plays a decisive role in consumers' shopping choices. Therefore, applying for the protection of geographical indication products to improve the market competitiveness of agricultural products and turn the stone into gold is an important guarantee for Suining white goat breeding industry to become bigger and stronger, and it is also the first choice to ensure the sustainable reproduction of Suining white goat and better benefit Suining people.
In recent years, our county insists on scientific guidance and innovation, and vigorously implements three major renewal projects of varieties, technologies and industries, which greatly improves the comprehensive competitiveness of Suining White Goat. The development of agriculture and rural economy has entered a new historical stage, and the demand for agricultural products is becoming more and more diversified and high-quality. The whole country is vigorously adjusting the agricultural structure. To optimize the structure of animal husbandry, we must give full play to local characteristics, build famous brands and take the road of regional and large-scale production. With China's accession to the WTO, trade barriers will be gradually eliminated, and China's low-priced and uncompetitive agricultural products will be squeezed into the domestic market by foreign products. Judging from the market situation, the prices of corn and soybean in China are about 25% and 40% higher than those in the international market respectively, and they are not competitive, so China's grain market will be impacted. And low-priced food will bring down the overall cost of animal husbandry, while the price of livestock products abroad is much higher than that at home. The price of meat and grain in the United States is generally 14-20: 1, while the price of meat and grain in China is only 9-65438. The cost is lower than the international market, especially the processing of livestock products depends on low labor prices, which will have strong competitiveness. Experts predict that the export of livestock products may have great development, and the internationalization of livestock products is promising. Especially in the international market, beef and mutton are popular because of its high protein, unique flavor and delicious taste. Suining white goat skin is excellent, with good meat quality and delicious taste, and with geographical indications, it is very conducive to entering the international market.
The per capita arable land in Suining is less than 1.3 mu, and the traditional single grain production has no way out. Developing characteristic agriculture, establishing a new model of organic and coordinated development of "grain-economy-feed" ternary planting structure, promoting the industrialized production of forage and goats, and forming a new circular economy ecological agriculture system of "planting, raising and processing" which promotes each other between agriculture and animal husbandry are the road prospects for the sustainable development of animal husbandry.
The protection of geographical indication products effectively ensures the quality and characteristics of Suining white goat and provides a "protective umbrella" for the characteristic industries in our county. The protection of geographical indication products has always been an important part of international intellectual property protection. The protection of agricultural products is related to the maximization of the superior value of local natural and human resources, the benign development of traditional superior agricultural products and the improvement of market competitiveness, and the vital interests of farmers. Suining white goat
1. Promote the quality breeding of Suining white goat, prevent the variety from degenerating, maintain the traditional advantages, realize the standardized breeding, standardized processing and branded sales of Suining sheep industry, meet the requirements of safety, sanitation and environmental protection, and develop healthily along the track of ecological balance, science and rationality.
2. Allow Suining White Goat and its affiliated products to be marked (used) with special marks for geographical indication products, so as to double its value and greatly improve its popularity, so that Suining people can really make a "sheep" fortune and get the maximum benefit.
(3) The protection of geographical indication products of Suining White Goat will promote the development of sheep industry in Suining and increase farmers' income. Although Suining White Goat applied for the protection of geographical indication products, according to the requirements of the Regulations on the Protection of Geographical Indications Products, the applicant is an association or enterprise with specific qualifications designated by Suining County People's Government. However, the scope of geographical indications protection is the whole Suining county, and its beneficiaries will be the farmers in the county. Suining White Goat is protected by geographical indication products. First, we can take advantage of the situation to form a powerful propaganda offensive against Suining White Goat through the propaganda media of governments at all levels, and expand the social popularity of Suining White Goat. Secondly, geographical indications can be used by qualified processing, storage and transportation enterprises of mutton, sheep skin, miscellaneous sheep and other auxiliary materials, as well as live sheep farmers and circulation enterprises, so that farmers' production activities can be organized around the use of geographical indications, forming "order agriculture" and regional brands, thus effectively promoting the development of Suining white goat industry. Third, it can improve the organizational degree of breeding process and the comprehensive agricultural effect of processing and circulation, and make more breakthroughs in improving the taste and grade of white goats and related products, thus increasing the added value of Suining white goats. Fourthly, by using the geographical symbol of Suining White Goat, the scale breeding, processing, storage and circulation of white goats are organized to form a modern industrialized agricultural production mode with Suining characteristics, effectively increase farmers' income and finally achieve the goal of promoting rural economic development. (four) to declare the protection of geographical indications products is a passport to the international market.
The protection of geographical indication products is an important system adopted to effectively protect products with national characteristics, and it is also a universal protection rule recognized in the Agreement on Trade-related Intellectual Property Rights of the World Trade Organization. Geographical indication products have become internationally recognized intellectual property rights, which are different from trademarks and are not restricted by regions and countries. According to the provisions of the WTO, once the product is awarded this title, it will be protected in all member countries, not only to protect the products of a certain enterprise, but also to protect similar products in the region. China has joined the WTO, and the protection of geographical indications has been widely recognized by the international community. WTO members can provide protection against fraud and unfair competition. Obtaining the protection of geographical indication products means that the product has obtained a green pass to enter the international market, is no longer restricted by technical barriers to international trade, and obtains preferential tariffs and customs clearance convenience. However, with the increasing international trade, there are more and more international trade frictions. The anti-dumping of agricultural products in China is increasing year by year, and the access conditions for agricultural products in the international market are relatively high, especially the requirements for inspection and quarantine, packaging and labeling specifications are strict. Therefore, applying for the protection of geographical indication products of Suining White Goat will be a "passport" for Suining White Goat and its deep-processed products to enter the international market, otherwise it will bring immeasurable losses to the long-term development of Suining White Goat.
(5) The geographical indication of Suining White Goat will become a postcard of Suining. "Geographical indication product" refers to a commodity that originates from a specific region or region of a country, and the specific quality, reputation or other characteristics of the commodity are mainly determined by natural factors or human factors in the region, so it is determined as a combination of specific geographical names and commodity names, such as "Swiss Watch" and "French Cognac".
In recent years, geographical indications have been paid more and more attention by local governments and become a growth point of local economic development. As a huge intangible asset, it has become the image card of a region. Whenever people think of these famous traditional products, they also think of their unique origin. For example, Taixing-Taixing Ginkgo, Shaoxing-Shaoxing Yellow Rice Wine, Jinhua-Jinhua Ham, Zhenjiang-Zhenjiang Vinegar, Wenshan-Wenshan Sanqi, Luzhou-LU ZHOU LAO JIAO CO.,LTD, Suzhou-Biluochun, Laiyang-Laiyang Pear, Pingyao County-Pingyao Beef and so on. Compared with similar products, Suining white goat is more and more loved by people because of its high protein, low fat, low cholesterol, tender meat, delicious taste, small smell, warm and healthy care. It is believed that the successful application for the protection of Suining white goat geographical indication products will also make Suining, an ancient place name, famous at home and abroad together with specialty products.
Suggestions on speeding up the application for protection of geographical indication products of Suining white goat
First, the establishment of a leading group led by the government office, composed of quality supervision, agriculture, industry and commerce, science and technology, sheep industry associations and other departments, to declare the protection of "Suining White Goat" geographical indication products.
The second is to hold a meeting of the members of the leading group for the declaration of geographical indications of Suining White Goat, deploy tasks, and strive to submit pre-trial materials to Jiangsu Quality Supervision Bureau as soon as possible.
Three. Please ask the county government to allocate 550,000 yuan for declaration, evaluation and registration. (Including 80,000 yuan for printing and distributing Suining White Goat and Suining White Goat's operating rules, publicity materials for the protection of geographical indication products, making CDs, application materials, trademark registration and news media publicity; The consulting fee for applying for relevant personnel to Beijing, Nanjing and other places is 20,000 yuan; Provincial agricultural experts and scholars write 5 review reports at a cost of 20,000 yuan; Provincial organization/kloc-experts above 0/0, and the pre-trial fee is 80,000 yuan; The National Office of Origin organized more than 20 experts from all over the country to review in Beijing, with room and board expenses, expert review fees and Suining declaration office affairs fees of 250,000 yuan; The state has formulated the protection standard of Suining white goat geographical indication products, and the implementation cost is 50 thousand yuan. The expenses for organizing experts to inspect Suining County by the National Geographical Indications Management Office are 40,000 yuan, and the expenses for provincial inspection are 1 10,000 yuan. )
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The local standard of Suining White Goat in Jiangsu Province was officially released and implemented: After more than two years of brewing, the first provincial-level local standard of Suining County, the Local Standard of Suining White Goat in Jiangsu Province, was recently officially released and implemented with the approval of the Provincial Bureau of Quality and Technical Supervision.
This standard was declared by Suining Forestry and Animal Husbandry Bureau and Quality Supervision Bureau in early 2005. Approved by the Provincial Quality Supervision Bureau as one of the annual local standard formulation plans, it was jointly completed by Yanjiang County Forestry and Animal Husbandry Bureau, Quality Supervision Bureau and Jiangsu Agricultural Institute. This standard mainly stipulates the variety characteristics, appearance characteristics, growth and development, and production performance of Suining White Goat.
The official release and implementation of the local standard of Suining White Goat in Jiangsu Province indicates that Suining White Goat products have scientific authority, standardized and unified standard basis and strict definition in variety selection and purification, resource protection, quality identification, quality inspection and many other aspects, which will play a positive role in stabilizing the genetic performance of Suining White Goat, protecting excellent quality, preventing variety degradation and improving its brand value and popularity.