On August 3rd, Evergrande released six vehicles in the first phase of "Hengchi" in Shanghai and Guangzhou, namely Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6. It is rare for a new brand to launch six products at a time. Let's take a look at what kind of energy Hengchi has under such a big hand.
With the launch of six new cars in one breath, Hengchi is not impulsive. Its six models range from the most entry-level A-class cars to the executive high-end D-class cars, covering four major areas: cars, SUVs, MPVs and crossovers.
The design of the six models are all from the world-renowned stylist Anders? Warming, Michael? Robinson and Maruyama. Therefore, in terms of design, all six models have obvious family marks in them, and the recognition is very high.
Hengchi 1
As a model code-named "1", Hengchi 1 is also the highest-level one among the six new cars, and it is officially positioned as a pure electric ultra-luxury D-class sedan. Adopt two-color body, slip-back design, dot daytime running lights and through 3D suspended taillights. Generally speaking, it is not the pursuit of solemnity, but both atmospheric and fashionable.
In addition, as a D-class car, Hengchi 1 has a long wheelbase of 3 150mm, which also makes the rear row of this kind of administrative car have a good spatial performance. The 22-inch shiny wheel hub is also unique and highly recognizable.
Hengchi no.2
Different from the elegant atmosphere of Hengchi 1, Hengchi 2, as a pure electric sports luxury B-class car, looks more sporty. Cat's eye green color matching is not common at present, and penetrating daytime running lights are also a very eye-catching design of Hengchi 2.
Slip-back modeling also appeared on the Hengchi 2 model, but the taillight modeling adopted a long strip of light, which was quite different from Hengchi 1 through taillight. The 22-inch oversized wheel hub is not absent, which makes Hengchi 2 look even lower.
Hengchi no.3
In addition to Hengchi 1 and Hengchi 2, Hengchi has also made a heavy attack in the SUV field, among which Hengchi 3 is the highest-level SUV and positioned as a pure electric luxury C-class large SUV. The front face design of the new car is very domineering, and the mesh red net decorative lights are unique.
In addition, as a "big guy", although Hengchi 3 has not released the body data, it is still very powerful in general. The body lines and muscles are full, and the 22-inch oversized wheels also give it enough visual impact.
Hengchi No.4
If we see more cars and SUVs, then Hengchi 4, as a "pure TV University 7-seat luxury MPV", is definitely a rare model in the market, and it is enough to attract attention in the pure electric MPV market with only dozens of products.
The large-area lighting network in the front of the car is full of technology and can change different patterns. In addition, the black roof, smooth and simple body and penetrating taillights can also make Hengchi 4 meet the aesthetic needs of most people.
Hengchi 5
Although the previous models all symbolize the achievements of Hengchi in the high-end field, Hengchi 5, an entry-level model positioned as "pure electric A-class SUV", will be within the car purchase budget of most people.
In appearance, Hengchi 5 inherits the design style of young sports. Through daytime running lights, interwoven lines in the middle net, black and blue two-color body, leapfrog 2 1 inch wheels and neat and tough body lines all make Hengchi 5 look fashionable and dynamic, which is more popular with young people.
Hengchi 6
But if the budget is limited and you want to buy a more personalized model, Hengchi 6 can be said to fill this vacancy perfectly. Hengchi 6, which is positioned as "pure electric A-class crossover SUV", is more radical in appearance, and the slip-back design looks very sporty.
Sharp split headlights show a sense of movement and technology. The decorative light belt of China Net, blackened big black wheels and 3D suspended taillights at the rear also make Hengchi 6 look more unique.
Starting from Evergrande Real Estate, from mineral water, football to car building, Evergrande has always had a strong determination to expand its business. Building a car is a hot topic in recent years. Although Evergrande entered the market a little late, it did not affect its enthusiasm and determination.
2065438+On June 25th, 2008, Evergrande announced a shareholding of HK$ 6.7 billion? FF？ With a 45% stake, it will become Faraday's largest shareholder in the future, which has also become the first step for Evergrande to move towards the car-making industry. But in just half a year, the two sides have reached a settlement and broke up peacefully. At this point, Evergrande is also determined to build its own car.
From the time line, less than one month after the settlement between Evergrande and Faraday was reached, that is, 2065438+200965438+1October 25th, Evergrande New Energy Automobile Co., Ltd. was announced to be established with a registered capital of USD 2 billion.
Another important event of Evergrande in that month was that Evergrande Health officially announced that its electric vehicle company NEVS (Sweden) and Koenigsegg formally signed an acquisition agreement to purchase 20% shares of Koenigsegg's parent company for 65.438+0.5 billion euros.
On October 20th19th165438+10th12nd, Evergrande's global strategic partnership summit was held in Guangzhou, where it signed strategic cooperation agreements with more than 60 world-leading auto parts enterprises such as Bosch, ZF, China, Magna and Webster, and released automobile brands. "Hengchi".
Now, after more than half a year, Evergrande's brand "Hengchi" has launched six models in one breath, which is also the result of sufficient funds, complete industrial layout and sufficient talent reserve.
It is worth mentioning that Hengchi is currently planned and operated by Evergrande Health, a Hong Kong-listed platform of Evergrande Group. After the release of the new car, the share price of Evergrande Health soared once, and the current total market value exceeds HK$ 320 billion. This has also become the most important business of Evergrande Health Industry Group, and it is planned to rename the company as Evergrande Automobile, focusing on making cars.
At the press conference at the end of last year, Xu Jiayin, Chairman of the Board of Directors of Evergrande Group, personally announced Evergrande's goal, that is, to strive to become the largest and most powerful new energy automobile group in the world within 3-5 years, and to achieve an annual production and sales of 5 million vehicles within 10. In 20 19, the domestic sales of new energy vehicles will be1206,000, and the goal will be to appreciate.
Nowadays, after a round of shuffling, the overall structure of the new force of making cars appears healthier. Now, several car companies, mainly Weilai, Weimar and Tucki, have gradually gained a firm foothold and their sales have gradually stabilized. Now, Hengchi's practice is bound to break this situation and become an ambitious program host.
However, this ambition is not empty talk. Judging from the actual actions of Evergrande, its goal is supported by practical actions.
As a company without any experience in building cars, it has nothing to do with its main business? As a real estate management company, Evergrande knows that its greatest advantage is its sufficient capital reserves, and it doesn't have to rely on financing to survive like other new car manufacturers.
Li Bin, founder and CEO of Weilai, once said that "the admission ticket for building a car is 20 billion yuan", and Xu Jiayin, chairman of Evergrande Group, also knows the essence of burning money to build a car. He once said that Evergrande will invest 20 billion yuan in 20 19, 20201500 million yuan, 202 1 year/0/0 billion yuan, and 454.38+0 billion yuan in three years.
In addition, Evergrande's series of investment and acquisition actions also paved the way for building a car. For example, the biggest transaction in the whole acquisition trip came from 2065438+September 2008. Shortly after the news of building a car came out, Evergrande acquired 40.964% equity of Guanghui Group for144.9 billion yuan, becoming its second largest shareholder.
China Auto is the number one passenger car seller in China, the largest financial leasing provider in China and the largest used car dealer in China. This transaction also means that Evergrande has opened up the automobile sales channels in advance and completed the most basic sales layout.
2065438+2009 65438+ 10, Evergrande acquired the global electric vehicle company NEVS of Sweden for 930 million dollars. 5 1% equity, and access to three power systems, car networking, automobile manufacturing and other technologies.
Then, on October 24th, 2065438+2009, 65438+2006/kloc-0, Evergrande Health announced that it would become the largest shareholder with 65438+2006 billion shares in Kanai New Energy, a power battery company. As a top power battery company, Chennai has been a battery supplier for SAIC, Dongfeng Motor and Changan Automobile. At this time, the shareholding also indicates that Evergrande has obtained the "heart" of electric vehicles-a stable battery supply.
201March 5, 9 19 invested 500 million yuan to acquire 70% shares of Hubei tate electromechanical co., ltd. different from the traditional motor, the hub motor integrates the power, transmission and braking devices into the hub, which can simplify the body structure. tate is the only enterprise in China that commercializes this cutting-edge technology.
In the same month, Evergrande Health invested RMB 500 million in Dutch e-Traction Company, which is also one of the five enterprises in the world that can meet the production conditions of in-wheel motors. In May last year, Evergrande also wholly acquired Protean, a British hub motor company. Since then, Evergrande has further acquired the hub motor technology.
In June last year, Evergrande signed a strategic cooperation framework agreement with the Guangzhou Municipal People's Government, with a total investment of 654.38+06 billion yuan to establish a Nansha base in Guangzhou. In the same month, it also signed a strategic cooperation agreement with the Shenyang Municipal People's Government. Evergrande plans to invest 120 billion yuan to build three new energy automobile bases in Shenyang, and the layout planning of 10 automobile base will be completed in the future.
From sales channels, to the core components of the three power systems, and then to the cutting-edge technology of hub motors, we have reached cooperation with more than 60 world auto parts.
Evergrande's series of actions of "buying in buy buy" are interpreted by the outside world as "being rich and willful". But it is not difficult to find that every penny it spends is contributing to building cars, which is also the basis of 5 million "small goals".
Xu Jiayin, CEO of Evergrande Group, bluntly said that Evergrande's way to build a car is "buy buy buys it, combines it into one, and makes it big and good."
"buy buy Buy" refers to the purchase of enterprises with core technologies, which has been mentioned earlier. And then what? "Combination" is a technology that cannot be bought. Cooperation with other enterprises is also the leading method of Evergrande's core technology products.
The concept of "circle circle" is to build a huge circle of friends and sign a contract with the world's largest spare parts supplier, which Evergrande achieved at the global strategic partnership summit at the end of last year.
Finally, it is "making it big", that is, reducing costs through large-scale production, which is also an important reason for Evergrande to launch six models in one breath.
On the whole, Evergrande, which is inexperienced in building cars, is not as timid as the new power brand in our mind, but chooses to stride forward. This reasonable and bold step by step actually exposed its ambition.
However, apart from a "car-making heart", six products can be launched in less than two years, which also proves that Evergrande has the overall ability to integrate design, production, R&D, supply and industry.
Although the information of these six models is limited now, judging from a series of actions of Evergrande in the past two years, it has already possessed the overall planning ability that a qualified car company should have, but this is not the final form of Evergrande.
As a company aiming to become "the biggest and strongest company in the world"? Evergrande, a new energy automobile group, is still in its infancy. In the future, it is necessary to further integrate its rich resources and gradually move towards independent research and development. However, judging from the current performance, we also have reason to believe that Evergrande has hope to achieve the goal of "being the first in the world".
Evergrande has proved its success in real estate and football, but in building cars, Evergrande revealed its confidence in future success.
Building a car is not only a sentimental project, but also the quality is not expressed by PPT. The six models launched by Evergrande with huge investment are eye-catching, and at the same time, they are full of expectations for the future production version.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.