I usually use mint health to record my menstrual period, because I used mint health to record the calories of every meal for a while, and I have been using it since I found out that it has the function of recording my menstrual period.
2. When using the software, how do you keep records and what functions do you use?
For the first time, you need to set the menstrual period length, cycle length and last menstrual date. After formal use, the records are presented in the form of calendars. The functions I will use include recording the start time of menstrual period, predicting menstrual period, safety period and easy pregnancy.
3. What is the visual appearance of the product? What is your feeling/impression?
Product vision is analyzed from two aspects, one is content and the other is form.
Content mainly refers to pictures, words, sounds, colors and other things in the APP that can be perceived by users.
Form refers to the bearing mode of content.
Whether it is the visual design of content or form, it is to better convey information and make the app more readable, easy to use and beautiful.
From the content point of view
Because the pictures and videos of Meiyou module are uploaded from the media, the quality is uneven and there is no consistent standard, which gives people a vulgar feeling.
From the icon of the module, the record is a small calendar, and the grapefruit street is a small handbag, which better conveys the functions of each module and is convenient for users to use. And the icon style cartoon is cute, which conforms to the aesthetics of female users.
From the text point of view, the title, publisher and reply number of articles in Meiyou module are of different sizes and colors, highlighting the title, which is convenient for users to quickly reach the key content. And the clicked information title will turn gray, which can avoid the probability of users clicking the same information and save users' time. For example, the date of each birth period in the recording module is also distinguished by words of different colors, which is relatively easy to use.
From the color point of view, white and pink are mainly used to match, which conforms to the product positioning with women as the main target group, and has a girlish feeling, giving users a warm and cordial feeling.
Formally,
As a whole, the modules are divided in the form of top navigation bar and bottom Tab, and the contents in the modules are consistent with commonly used apps, such as WeChat and Taobao, which reduces the learning cost of users and conforms to their operating habits.
Taking Meiyou module as an example, every piece of information in the information flow is a title+picture (video)+publisher+reply number+delete button, which is unified in form, allowing users to have certain psychological expectations for the faded content and facilitating users to receive information.
4. What other modules or functions are there in the product? How to understand the function of these modules or functions?
The products are divided into five modules, namely pomelo, record, She She circle, Youzi Street and me.
You Mei
Tonality of content: gossip for easy entertainment+experience and knowledge sharing such as parenting and pregnancy preparation.
Content form: graphic information, video information, short video.
Content source: UGC, you can publish news by registering the Meiyou number on Meiyou from the media platform. The news mainly comes from Meiyou's posts from the media and her circle (the posts have to be screened by the operators or have a specific screening algorithm).
Content organization:
① Classification+recommendation, the classification includes 20+ channels such as attention, recommendation, video, period and health, and a small video channel was added on May 2065438+May 2 1 2008. Recommendation is to accurately deliver content to target users by analyzing users' usage behavior and relying on algorithms, so as to increase the matching degree between content and users and improve the possibility and efficiency of content consumption.
(2) The preset channel of the product is helpful for first-time users to quickly get familiar with the usage and tonality of the product, avoid new users being at a loss and increase user retention.
Function:
① The main purpose of this module is to increase users' usage time and enhance users' stickiness.
② Information flow advertisement, the advertisement card at the bottom of the graphic page is a way to realize traffic.
record
The recording module is divided into two functions: recording and analysis.
The recording function provides differentiated records for girls at four different physiological stages, namely, menstrual period recording, pregnancy preparation, pregnancy and parenting.
The basic functions of tracking menstrual period, pregnancy preparation and parenting include recording menstrual period, flow, dysmenorrhea, predicting menstrual period, safe period and easy pregnancy.
Special function ovulation test paper data record, leucorrhea record, weight record, etc. Included in pregnancy preparation, and introduced the usage of ovulation test paper in detail, so as to improve the pregnancy rate.
The special functions of pregnancy include a wealth of pregnancy gadgets, pregnancy diary, abdominal photos, prenatal examination, fetal movement counting and other functions, reminding users of the time and precautions of prenatal examination, pregnancy precautions, fetal growth records and other functions.
The characteristic function of parenting is to add the function of baby recording besides the function of pregnancy, including breastfeeding, odor, growth curve, baby symptoms and other functions. Remind users of the schedule and precautions of baby vaccination, use audio, images and other means to help coax the baby, track the baby's development and evaluate whether it is normal. 、
The basic analysis of analysis function includes menstruation, love, weight and so on. At the same time, targeted analysis reports are made for users at different physiological stages.
This module is the core function module of Meiyou, which meets the most important needs of users.
He he quan
Women's community, 150+ topic circle, includes pregnancy and parenting, gender relations, family feelings, entertainment and gossip, shopping and so on. Because women are more sensitive and pay more attention to emotion and community atmosphere, the content construction of women's communities is more important. The community mainly meets three needs of users:
See: gossip, raiders, how to care for skin, how to lose weight, etc.
Sunbathing: sunbathing on your pregnancy, pregnancy preparation, skin care, weight loss and other experiences. And gain recognition from others through sharing, thus gaining self-satisfaction.
Learn from other people's experience in pregnancy preparation and pregnancy.
Through the community, user relationships can be precipitated, active users can be obtained, and the efficiency and accessibility of content distribution can be improved by using social relationship chains. Moreover, because the community has precipitated a large amount of personal content, the probability of user loss is greatly reduced. High-quality content in the community also helps to create a product atmosphere and form a unique tonality, which is conducive to the establishment of brand awareness. ?
Youzi steet
Pomelo Street is an e-commerce platform under Meiyou. There is an independent APP Pomelo Street. Shops that meet the requirements of Taobao or Tmall can apply to settle in and get a huge flow of pomelo, especially maternal and child products and female products. The target users are very accurate.
The main activity types of Pomelo Street are: special topic, limited spike, hot list, brand pavilion, 10 updated daily.
The advantages of grapefruit street as an e-commerce platform are as follows: ① grapefruit lives tens of millions a day, and female users are very concentrated, and the effect of female products doing activities is greatly enhanced. (2) Various promotional spike activities, taking advantage of people's psychology of being greedy for petty gains and being afraid of missing out on concessions, to increase sales. (3) It can cooperate with various forms of videos, pictures, texts and topics in the APP to increase the exposure of goods and spread and drain them through the community.
I
It mainly includes various basic information settings, personal homepage, gadgets, grapefruit coin purchase, welfare activities and so on.
It is convenient for users to handle their own news and use tools. The purchase of pomelo coins can improve user activity, welfare activities are a form of advertising, and traffic is realized.
5. What surprises you most about using this product?
What surprises me most is the pregnancy gadget, which provides a wealth of pregnancy knowledge, precautions for pregnant women, fetal growth records, and other entertainment gadgets. It is very necessary for users who are pregnant for the first time.
6. What is the most unbearable thing about using the product?
There are too many advertisements. Information flow, graphic messages, posts and personal centers are all advertisements. Moreover, the quality of advertisers' products is uneven, and some of them are just like selling fake drugs, which greatly destroys the overall tonality of products and brings a very poor experience, and the products advertised may cause harm to health. In addition, for example, a lot of information recommended by the homepage is the title party. Through the title, the content is nonsense and inconsistent.
Introducing grapefruit into the APPstore is an entrance to the pregnancy and parenting community for women and women's healthy lives. However, there are too many advertisements, so-called "experience" and so-called "knowledge", and users lose trust in the authority of products, which destroys the atmosphere of products and affects the user experience. For users with low resolution, it may be misleading. It is unreasonable to pursue commercial realization by hurting products.
7. Will you spread this product to your friends? Why?
No, because there are too many contents and advertisements that are difficult to distinguish between true and false, I have doubts about all kinds of knowledge and tools mentioned in the product, and I will not risk my health. At the same time, the APP carries too much content, and I like simple products.