In the fierce market competition, many brands have faded out, while beautiful brands have been selling well since their listing, and quickly occupy a place in the industry. Why can the beauty contract develop so fast and suddenly emerge among many brands?
This time, we are very lucky to invite a well-known freckle expert in the industry-Mei Youyou Chai Zhongtian. Teacher Chai 1995 After graduating from Hubei Institute of Education, she began to engage in the problem skin treatment in the beauty industry. For more than twenty years, Chai Zhongtian has paid attention to the education and scientific research in the beauty industry, focusing on the research of bio-genetic engineering technology and the research and development and innovation of freckle removal technology. For Chai Zhongtian, more than 20 years of academic accumulation and experience tempering have not only cultivated exquisite beauty techniques, but also accumulated rich experience in freckle removal and skin care. During this period, Chai Zhongtian also published many related academic papers, such as Speech on Freckle Removal, Technical Essentials of Freckle Removal, and On the Repair of Damaged Skin. Since then, he has established himself as a domestic beauty and skin care expert and worked in a well-known domestic brand cosmetics company for several years. At present, he is the head of beautiful brand and a lifelong consultant of beautiful skin care. Within 24 years of entering the beauty and skin care industry, he was awarded the Top Ten Nutrition Beauticians in China in 20 14, 20 15, 20 16 and 20 17 respectively. He used to be a beauty lecturer of traditional Chinese medicine, a senior laser operator and a senior freckle remover. Teacher Chai Zhongtian likes to study skin care and treatment since childhood, and pays more attention to internal adjustment and external adjustment after entering the beauty and skin care industry.
? Reporter: Mr. Chai, I heard that you did a lot of research and visited many countries before starting your company. Is it convenient to disclose?
? Chief Chai: Yes, before I set up Meiliyouyue Biotechnology Co., Ltd., I visited domestic and foreign skincare bosses, visited many countries: Malaysia, South Korea, Japan, Thailand, France, the United States, visited executives and personnel of well-known enterprises, and met a China who made skincare products when I was in Malaysia. During the conversation, I said: Although there is a big cosmetic market in China, no skin care brand can be recognized by Chinese people. After listening to this sentence, my idea is to let China have its own national brand, which is recognized in the international market!
? Reporter: How do you feel through the investigation?
? Chief Chai: At present, in this market, everyone is talking about profit, data and explosion, but no one is talking about formula and no one is talking about ingredients. But skin care products are rubbed on people's skin. They are not clothes, so it doesn't matter if they are ugly. If the quality is not good, don't buy it next time. No one wants to go to the skin institute to chat with the formulator. Everyone is talking about how to do holiday promotion, but they forget that things of real value will not be discounted.
Reporter: It is said that there is great competition in the cosmetics market now. What kind of mentality did you set up the brand "Beauty has an appointment"?
Chief Chai: Yes, there are indeed many companies doing skin care in China. After the establishment of Wuhan Meiliyouyue Biotechnology Co., Ltd., I have encountered countless moments that make me feel distressed: photos with spots on my face, skin with spots on my face that can't be used, skin sensitive to spots that needs to be treated in a hospital, and the end result of being cheated by a beauty salon to buy tens of thousands of products. The cosmetics industry in China, like other industries, lacks control and punishment mechanisms, making it one of the fastest industries for non-professionals to grab money. However, beauty and skin care, like food industry, is a very sensitive industry. I feel sorry for the customers who come to me. I want to change this situation. A single spark can start a prairie fire. If there are more people who have more than 20 years of freckle removal experience like me, I hope this industry will return to a gradually healthy development track. This is the value of my establishment of Meiyue Biotechnology Co., Ltd. ..
Reporter: Since the establishment of Tian Ai women's clothing brand, the sales volume has been rising all the way. What are the advantages of beauty?
Chief Chai: First of all, our beautiful contract is not without products, and the quality is absolutely reliable. Meiliyouyou has a seed value base of raw materials in Xinjiang, a production base of active peptide skin care products in Guangzhou and a production base of internal adjustment of traditional Chinese medicine in Loudi, Hunan. It has the most advanced technical resources, management resources and service resources in the world, and was once rated as an excellent unit of "emphasizing quality and keeping integrity" by China Technical Supervision Information Association. In the production process, we will check at every level. After the products are produced, we will send them to the relevant product inspection departments for quality inspection, and only after passing the inspection will they be put on the market for sale. All products have been submitted to China Food and Drug Administration for the record. Secondly, our products can be applied to all skin types, whether dry, oily, mixed or sensitive. While ensuring the efficacy, it will not cause any irritation to the skin, contains no chemicals, has zero pollution and has a wide application range. People aged 65,438+08-40 can use our products.
Reporter: Which product will beauty products focus on, and what series of products will be launched in the future? Can you tell us?
Chief Chai: At present, beauty is mainly made of cream, essence, glycopeptide and health tea. Recently, we will launch new products, such as Shenling Tea, Mulberry Green Tea and Miqi Tea. Its main purpose is to promote blood circulation and blood, which is the most important material basis of female beauty. With sufficient qi and blood, eyes can see clearly and skin color can be full and ruddy. People with blood deficiency have yellow skin color, light lips and dark hair; Blood stasis often leads to dull complexion and dry skin; Blood heat leads to greasy and rough skin and acne. Use Yuyan Cream and Huanyan Cream, and apply them internally and externally to completely remove the spots.
Reporter: Finally, what do you want to say to your fans?
Chief Chai: Both men and women should take good care of their skin, not to please their appearance, but to please their appearance. Exquisiteness, whether men or women, is an attitude towards life. These have nothing to do with wealth and social status, but have a heart that always pursues beauty. Skin care is a gradual process. Maintenance is not necessarily an expensive tonic, nor is it necessarily a big-name cosmetic. We must choose the right products and methods. No matter young or old, you must remember that what suits you is the best!
? Stay away from the chronic injury of chemical skin care products and bring you into a new era of skin cell care. This is our mission! Without clinical practice and lax exploration and research, all theories are on paper. We should strive for perfection in technology, pursue efficacy in product research and development, and let the side effects go to zero. We want to make Tian Ai Woman, a China brand, go abroad and go to the world, so as to benefit more global Chinese!