Ip design interpretation is intellectual property, which has a certain influence and brand image, and can obtain huge market profits through IP authorization or sale. Generally speaking, the known or unknown creatures, animals and plants are combined with the brand culture to design an animation image that conforms to the brand characteristics.
And give mascots gender, personality, origin, story and other character attribute labels. , referred to as animation IP image design, is a part of brand vi design.
Ip design process
According to the user's portrait, clear the design requirements, design the IP image of the product that users like, and the product serves users. When we formulate the design strategy, we describe and analyze the platform users, so as to ensure that the IP settings not only meet the product positioning, but also are loved and recognized by users.
Designers should analyze the user's image and refine the user's personality characteristics and keyword descriptions. After analyzing the user's behavior, we study and analyze the user's psychology through user interviews and questionnaires. For the outside public, IP image is more of a product brand symbol, which enhances the brand awareness of users. Finally, the design strategy is made according to the design guidance and user analysis.