The exploration of rural tourism in Shandong under the guidance of "Red New Confucianism".

Yimeng, engraved with "water and milk, life and death and ***" of the revolutionary spirit of the high ground. Mount Yimeng, with the shape of the object, eight hundred miles of mountains and rivers with the iconic concept of human geography in this red fertile land inserted Yimeng spirit flag, the horn blowing Qilu land, the sound of the drums of war stirring the new journey.

Into the new era, as the center of the province named the only old revolutionary area, carrying the original heart and the mission of the times, to realize the revolutionary ideal of transforming green mountains into gold and silver mountains, to break out of a new world of beautiful countryside. Explore "red with landscape, with Confucianism to explain today, red Neo-Confucianism and urban-rural integration of *** build **** enjoy the practice of rural revitalization."

The concept of "Red Neo-Confucianism" is a classic reproduction of the spirit of the old revolutionary areas of Shandong and traditional Chinese cultural values, in the process of localization and practice, implicitly influencing people's way of thinking and behaving, and *** with the values of the new period of the red culture of Shandong, and for the new life of the old areas.

"Red" is a classic of the times that never fades. From the heroic stories left behind in the revolutionary war era to the cultural heritage, from the national sentiment to the moral norms, as one of the three major revolutionary bases during the Chinese Revolutionary War, Yimeng, has always shone with red wisdom and a strong positive international influence.

Red New Confucianism is an innovative practice of focusing on regional tourism. Shandong is the birthplace of Confucianism, Qufu is the home of Confucius and Mencius, the unique value system has long been rooted in the hearts of the children of Qilu, and its profound influence and infectious power in modern times to show the magnificent power. The red neo-Confucianism, embodied in the unique spiritual world of Shandong people, the essence of the red symbols and regional tourism to create a new township space, to maintain a high degree of fit between the red aesthetic and the traditional classics, and the real value of Confucianism to condense the results of tourism, is the red cultural value system in Shandong to the country to make the demonstration and the template.

Qilu sample "three years answer sheet", red tourism "a year a new step".

- Policy guidelines. In 2018, the Office of Culture and Tourism of Shandong Province was established, and actively develop red tourism to enhance the influence of the "Hospitable Shandong" brand, which is included in the "Shandong Province Regional Tourism Development Master Plan (2018-2025)". In the same month, "Shandong Province red culture study trip implementation program" was introduced. The new era of landscape saint" red tourism line of excellence, the establishment of Shandong red tourism promotion alliance.

- cultural protection synergy. In 2019, the Shandong Provincial Party Committee and Provincial Government issued the "Implementation Plan on Strengthening the Reform of Cultural Relics Protection and Utilization" and the "Implementation Opinions of Shandong Province's Revolutionary Cultural Relics Protection and Utilization Project", proposing the implementation of seven revolutionary cultural relics protection projects within three years, and giving full play to the importance of the revolutionary cultural relics resources in the promotion of the construction of Shandong Province's modernization and strengthening in the new era.

-Regulatory construction. In November 2020, the 24th meeting of the Standing Committee of the 13th National People's Congress of Shandong Province voted to adopt the "Regulations on the Protection and Inheritance of Red Culture in Shandong Province", which is the first provincial-level local regulations comprehensively regulating the red relics and the spirit of the revolution; at the same time, it guided the introduction of special regulations in cities and municipalities with a wealth of revolutionary cultural relics, such as Linyi, which formulated and introduced the "Regulations on the Protection of Red Culture and Inheritance of Linyi" in April 2020, and red resources protection The city of Linyi, for example, has formulated and introduced the "Regulations on the Protection and Inheritance of Red Culture in Linyi City" in April 2020, and the protection of red resources is at the forefront of the country.

At present, the province has built nearly 100 red tourism scenic spots, including 49 A-level scenic spots (3 5A-level scenic spots, 11 4A-level scenic spots), 24 classic scenic spots of national red tourism, 18 national patriotic education demonstration bases, 34 provincial patriotic education demonstration bases. Accumulated red tourism received more than 200 million tourists, income of more than 100 billion yuan, driving employment of more than 600,000 people. It has released 8 themes and 100 red tourism routes in Shandong, linking the countryside and the city, forming a large-scale red cultural heritage corridor across the region and reading the past and present. The newest addition to the list is the newest addition to the list of the most popular and popular tourist attractions in the world, the newest addition to the list of the most popular tourist attractions in the world, the newest addition to the list of the most popular and popular tourist attractions in the world.

A rural red tourism development pattern

2021, Shandong Province to determine the construction of "a group of two centers and three circles" of regional development pattern, which, most of the Yimeng mountainous areas are distributed in the middle of the south of the mountainous hills, that is Among them, most of Yimeng Mountain area is located in the hilly area of central and southern Shandong, which is the hinterland of the three economic circles in southern Shandong in the "Three Circles". At the same time, Yimeng as a revolutionary cultural relics protection and utilization of the area, and Jiaodong, Ruxi formed a continuous protection, integrated display of the strategic layout, more emphasis on red tourism regional cooperation and integrated development.

In a narrow sense, Yimeng Mountain area refers to the Yimeng prefecture in the central region of Lu, which mainly includes all of Yishui, Yinan, Mengyin, Yiyuan, as well as the northern part of Feixian, the northern part of Pingyi, and the eastern part of Xintai. The human geography of Yimeng Mountain constitutes the skeleton of Yimeng Mountain, Mengshan, Lushan, Mengliang mesa and other mountain hinterland, which is the old revolutionary area to realize the new period of rural revitalization of the development of the "revolutionary base".

Peach Trees Village, Yishui County, Yishui County, Yimeng Red Sister-in-law Zu Xiulian rescued the Eighth Route Army soldier Guo Wushu deeds took place, "Ode to Yimeng", "Red Sister-in-law", "the story of Yimeng Mountain" are all based on the creation of literary and artistic works, in order to explore the "a good Red Sister-in-law, a good warrior, a good story" of the spirit of the connotation of the Trees, the village party branch led the establishment of the village of the village of Yimeng. The village party branch led the establishment of "Yishui County red sister-in-law hometown tourism professional cooperatives", through the "unified management, unified operation" mode, injected into the Taokoko Village tourism poverty alleviation practice path, identified the red culture to lead, combined with green mountains and green water, traditional ancient village The company's main goal is to create a "red agriculture and tourism" integrated development of the rural revitalization road.

The development of the red tourism industry in Taokoko Village and the creation of a rural tourism chain led to the formation of a "red tourism +" development pattern in the county. The development of Yimeng Mountain base scenic area and peach tree red tourism area, two 3A level red tourism scenic area; Xiawei town Wangzhuang village, Xiawei town Yuntouyu village, the yard Dongtou town peach tree village, the West wall Yu village, Quanzhuang town Yinjiayu village and other five villages were included in the city's first batch of red fortress village.

"Red sister-in-law" Zu Xiulian Memorial Museum

Yinan County is the center of Shandong's war of resistance, Xu Xiangqian, Luo Ronghuan, Chen Yi, Su Yu and other proletarian revolutionaries of the older generation fought and lived here, and at the same time, the emergence of "Yimeng red sister-in-law". At the same time, "Yimeng Red Sisters" and a number of "People's Red People" emerged here, which is the emotional prototype of "military and people's love for each other" and the birthplace of "Yimeng Spirit". "The spirit of Yimeng is the birthplace of the spirit of Yimeng.

The Yimeng Red Sisters Hometown Tourism Area in Changshanzhuang Village, Mamouchi Township, Yinan County, has built the "Ancient Mountain Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", "Yishan Village", and so on. "Yizhou City", "Patriotism Education Base", "Hill Country Dream Workshop", "Yimeng Red Sketch Base" and other five parts. "Yimeng Red Sketch Base" and other 5 parts. The scenic area directly resettlement of local farmers more than 200 people, driving the scenic area and the scenic area around the development of "Nongjiale" hotels and restaurants, handicrafts production, souvenir sales, more than 30.

Through the "a scene with four members" "a center three base" and other innovative forms, drive more than 1400 local villagers to take advantage of the agricultural leisure time to engage in mass actors, crew workers, construction workers and other work. Incubation of rural creators production base, in order to establish hand processing and other employment processing base, the realization of scenic spots into a piece, rural clusters **** seek to get rich in a new situation, from which the village of Changshanzhuang also known as China's "Village Hollywood" "Chinese red fortress first village ".

From the spirit of Yimeng originated in the core area and then expand outward to a larger geographical area, is broadly speaking, the Yimeng Mountain area, including three districts and nine counties in Linyi City, the vast majority of Rizhao City, Zibo City, Yiyuan County, Weifang City, Linqu County, Jining City, Sishui County, Zaozhuang City, Yicheng District, Tai'erzhuang District, a part of the Shanting District, part of the area of Tai'an, as well as the city of Lianyungang, Jiangsu Province, Pizhou, Xinyi, Ganyu, Donghai and other counties and cities in part of the region.

These areas are not rich in red resources, or even as a pillar of rural tourism development, but through the revolutionary spirit of the connotation of discovery, the revitalization of the use of revolutionary cultural relics, the revolutionary education publicity and interpretation, the refinement of the "red + blue" "red + culture" and many other modes. The first is the "Pure", which is a new type of technology, and the second is the "Pure", which is a new type of technology, and the third is the "Pure".

Zhiqing Xiaoyuan

Rizhao City, red tourism to "red and blue" of the heroes of the nature, showing the magnificent revolutionaries poetry. The emergence of Wang Zhenmei, An Zhe and other young representatives of the Chinese **** production party members, Juxian Fu Lai Shan branch of the former site of the old party members of the color of the "red cluster" exhibition hall, Park Zhuang Beihai Bank, and other red memorials, exhibition halls, the old revolutionary sites, the revolution took place with the help of building a demonstration area for the whole region tourism, provincial tourism townships as an opportunity to promote the red tourism and urban and rural **** construction of the townships. Red tourism and urban and rural *** build, *** push the synergistic development model; through the "Juguo gifts" and other cultural and tourism products to build and integration of the three industries, the realization of the red industry chain of upstream and downstream linkage, to create new value.

Weifang Linqu County to dripping water cliff reservoir spirit as the theme of interpretation of the red revolutionary spirit, built dripping water cliff reservoir Memorial Museum, give full play to the role of patriotic education base, to create a "red culture, the spirit of the transmission of" a one-stop red education, that is, the use of on-site teaching, visit the pavilion, lecture courses, orchestrating modern theater, Watching the feature film, carry out the lecture report and other "six a" form of teaching, casting Linqu red travel gold business card, there are more than ten national hydropower expert delegation to visit.

Red tourism upholds the cultural essence of "seeing people, seeing things, seeing the spirit", red education through cultural relics, heroic deeds, maintaining revolutionary traditions, inheritance of red genes, and acceptance of red baptism in a wide range of social levels and audience groups.

Shandong red tourism in the help of rural revitalization, *** with the rich in the development process, breakthrough "red" or "tourism" interpretation of the ontology, extend the value of the spirit of the times new connotation. From the red cultural aesthetic to the beauty of rural life, from the protection and utilization of red resources to the industrialization of the construction, become an international brand output, from the old revolutionary areas of rural renaissance, we see that these places of faith cast the red monument, after the test of time is still flashing like gold.

Red culture leads the civilization of the countryside

The innovative output of the connotation of red tourism

Red tourism is different from hedonistic tourism, as a kind of patriotism education to shape the public's sense of identity of the history of the revolution, and to actively practice the core values of socialism, the interpretation and innovative expression of the red culture to ensure that the social value and educational significance of the red culture, and to ensure that the red culture and innovative expression of the social value and educational significance of the red culture. The first thing you need to do is to make sure that you have a good understanding of the social value and significance of education, and that you are able to tell a good story about the red color and create a spiritual journey that goes beyond the normal meaning of the word.

(A) Immersive Scene Performance

Yinan Changshanzhuang launched the "small yard immersive performance", with the original old yard stone house as the theater, different small yards were staged "militia company", "women's salvation", "the first time", "the second time", and "the first time", and "the second time", and "the third time". "Women's Relief Society," "War Hospital," "Literacy Class," "Follow the **** Producers Go "Five plays, plays and plays between both time and space cross and events overlap, some with actors, some with the story as a clue, the audience into a courtyard, close viewing, through the performance of the actors to touch the era full of smoke and mirrors.

In these plays, there are touching stories of young soldiers dedicating their lives to the "field hospital"; there are also uplifting moments of revolutionaries creating songs while waiting for the dawn in the darkness. In this kind of immersive scene performance, the audience to transcend the sense of life and death to knock the spiritual hymn.

Changshanzhuang innovative immersive performance, extended from day to night, to create a red night play "Yimeng Four Seasons - Red Sister-in-Law", the theater is located in the mountain villages, under the stage of the stream flowing, outside the stage of the household cooking smoke, local people play local theater, accommodating thousands of people on the rotating stage, and the scene of life, the background of the story, and the stage art as a whole. With the performance platform as the basis to extend the cultural industry chain, to build the construction of Yimeng red film and television performing arts town.

Small yard immersion interpretation of "literacy class"

Small yard immersion interpretation of "follow the **** production party"

Immersive interpretation of the feelings of the people

(two) digital platform reengineering

Relying on the Internet platform to create knowledge popularization of IP live columns "Walking civilization", the first video-based IP core in the country to be used in the production of the "Walking civilization". The first provincial red cultural tourism digital upgrading plan driven by the video IP as the core in China.

The Nishan town of Ruoxiang impression to create 9D VR holographic tour experience center, designed for youth groups in the form of lively, brightly colored screen scenes, fun and educational. With the help of VR, AR, 5G, AI, big data and other modern information technology and Internet platforms, enterprises and institutions to meet the needs of scene design, to do seamless.

For cultural centers, museums, exhibition halls, village history museums and other scene space, by increasing the quality of the online experience technology enhancement and transformation, to achieve all-round, all-time, all elements of the red tourism immersive experience, personalized customization and intelligent interaction, to optimize and expand the space of the red tourism, **** enjoy the digital dividend.

"Confucian impression" digital scene application

(C) political brand into the market brand

Red culture has a high visibility, cultural brand occupies a dominant position, however, as the government propaganda-led communication more is a political mission image, transformed into a market-oriented, popular, pro-people type tourism brand, the need for concepts and means of innovation.

The ancient city of Taierzhuang in Zaozhuang City, as a memorial city of World War II, has given the ancient city a red charm with a strong historical color. Relying on the ancient canal, the reconstruction of the ancient city, resurrected 18 wangtang and 30 miles of water streets and water lanes, but also awakened the intangible cultural heritage of the Grand Canal ecological and cultural region. Liu family hanging kiln clay sculpture, iron, cloth, juggling performances and other traditional crafts from the countryside into the old city, *** with the creation of the "Qilu new cultural landmarks.

Three, "red Confucianism" research innovation

In the national rejuvenation, cultural strength, rural revitalization of the polyphonic background, to "Confucian classics, red heritage" theme! Logic is an innovative guide to the upgrading of rural tourism in Shandong Province. "The soul of Qilu is Confucianism, the soul of Yimeng is red, when Confucianism "filial piety, fraternal duty, loyalty, propriety, righteousness, honesty, shame, benevolence, love, goodwill, the unity of mankind" and the red classics. When Confucianism, "filial piety, fraternal loyalty, propriety, justice and shame, benevolence, love, goodness, unity of heaven and man" and the red classics, "family and national sentiment, governance with virtue" era of intermingling, the two are with the historical precipitation, the majestic cultural carriers of the new era of the spiritual values needed.

Sishui County, Jining City, listed as a national rural revitalization focus on helping counties, in a penniless deserted village above, through the creation of art communities, to achieve the integration of local elements and rural agriculture, the formation of a design, culture, local ecology and rural revitalization **** with the prosperity of the sustainable development of the road of culture and the arts into a new kinetic energy.

The once-abandoned war grain depot was "turned into a treasure" and built into an "idle valley art granary" through the village people, including multimedia cultural exchange meeting rooms, art experience sketching centers, Chinese painting and calligraphy studios, village museums, and pleasure reading. Jining Sishui crowdfunding library, art house art studio, coffee bar, cooking studio, art restaurant, art bed and breakfast diversified business, the formation of "study + culture + art + education + agriculture + tourism" mode of operation of multifunctional, cultural and creative rural culture and art complex.

Sishui County under the jurisdiction of 302 rural Confucianism Lecture Hall has become the window of the dissemination of rural civilization, open villagers "red memory". Here, Confucianism lecturer volunteers are also red Tourism lecturers, as the object of education, the villagers can not only listen to the history of the party, learn etiquette, but also to fly song. In order to tell the story of the local revolution to set up a modern hero model, love of the party, patriotism, love of home is the pursuit of red, rural Confucianism classroom take up the gathering of people's hearts, educate the new people, Xing culture, the exhibition of the image of the spatial task.

Wake up the countryside with music and art

In the composition of the study group, the school student group and the party and government enterprises and institutions are the two major source markets, for the source groups of different identities, different backgrounds, the design of the study program. Through the school students to learn ideology, politics, history courses combined with the revolutionary old areas in the localization of the red resources, historical events, historical figures, memorial facilities and so on to form the school learning, outside the school practice of the red classroom.

For the party and government enterprises and institutions to open up the core objective of team building and cohesion combined with revolutionary traditional education, the use of party education bases, martyrs' cemeteries, commemorative plazas and other public **** red space as a place of inheritance of the revolutionary spirit of hard work and hardship, to do the red education heritage.

Luyuan New Village to create a "red neo-Confucian" rural tourism

Qufu Nishan town south of Zoucheng, north of Sishui, is at the junction of three counties and cities in the provincial history and culture of the town, selected for the national characteristics of the town. The town includes a palace statue area, Nishan Confucius Temple, Fuzi Cave, Cultivation and Reading Academy, scenic distribution center Luyuan New Village, supporting services and a cultural and tourism industry belt around the lake.

Located at the foot of Mount Nishan, Luyuan New Village, in accordance with the theme of "Confucianism, cultural inheritance", combines Confucianism and the red classics to create a new era of civilization practice station. The four major exhibition halls in the village display the origin of Luyuan, rural memory, non-genetic inheritance, and the praise of Luyuan under the theme of "the origin of Lu, the wind of Lu, the elegance of Lu, and the praise of Lu". Modern technological means to promote the construction of intelligent community, the establishment of intelligent LUYUAN party group service system. The one-stop service covers all areas of people's daily life through the cell phone Smart Lueyuan APP. By integrating the party service function and rural civilization construction into Confucian culture, Ruyuan rural tourism implements corporate management, market-oriented operation and brand marketing, and continuously implanting tourism elements in line with Ruyuan.

Husband's Cave Please Drink Tea

Whether it is from the Analects of Confucius named "Liren Misu" or through the technological means of innovation "Ruxiang impression" to "Confucian" beauty, to "Ruxian", to "Ruxian", to "Ruxian", to "Ruxian", to "Ruxian", to "Ruxian".

Whether from the Analects of Confucius named "Liren Mei lodging" or through technological means of innovation "Ruxiang impression", to the "Confucian" of the beauty of the "red" of the name, are as a cultural carrier performance and transmission, internalization of the human heart need to call and awareness, open the countryside of cultural self-consciousness. To create a "Mengshan Yishui" "Nishan Sacred Land" and other well-known tourism landmark brand.

"Liren for beauty" of the new countryside construction

Historical facts, revolutionary figures, cultural heritage of the local is the unique existence of tourism. Although different subcultures and regional characteristics and historical events create different themes of red tourism, within the national scale, the color red is a classic image established abroad. In the construction of the meaning of red, the countryside is the foundation and link of cultural integration, urban and rural **** seeking, red Confucianism oriented Shandong countryside is constantly created, constantly updated, highlighting the national wisdom and vitality of the story of the Chinese expression.

Photographs/Kong Fangtian Wang Kaixin