Hunan Satellite TV "youth" theater hot broadcast "Chu Qiao Chuan" ratings data is the same prime time "summer to not yet" 2 times, Jiangsu Satellite TV "military division" 5 times, Zhejiang Satellite TV "Late Night Dining Hall" 10 times. While lamenting the abyss of "Late Night Cafeteria", they were surprised at the impressive performance of Hunan TV's weekly dramas at 22:00 hours.
The above glad tidings were sent out by the official microblogging site of Chu Qiao Zhuan, and you can see that Chu Qiao Zhuan's ratings are crushing on all fronts. National network ratings 2.28, national network city ratings 2.5, CSM35 city ratings 2.01, CSM52 city ratings 2.13, four network break 2 has been very rare. The last time a weekly drama broke 2 is September 7, 2015, "flowers and bones" finale, at that time is 2.784, "Chu Qiao biography" is still only broadcast to the Yan Xun face full of chopping will be blackened small climax, the back of the high-powered drama can certainly bring more strong ratings.
The prime time means the most people watching TV, according to the relevant provisions of the State Administration of Radio, Film and Television: in the concept of TV drama 19:00 to 22:00 for the prime time, 22:00 after the non-prime time. However, due to the relationship between CCTV news broadcasts, it is generally believed that after the end of the 19:30 CCTV news broadcasts are counted as prime time, and there are also believed to be 20:00 to 22:00 of this period. However, in the prompting of various factors, the golden slot has signs of transfer.
First is the influence of the main TV viewing public. In the prime time to watch TV to the middle-aged and elderly people, can be in this time to sit more faithfully in front of the TV crowd only middle-aged and elderly people. Primary and secondary school children have homework; working young people have active social activities, there are multiple ways to watch. Only the middle-aged and the elderly have more spare time to watch TV during this period, and they are mainly women over 55 years old. However, it is this group that has taken up a new hobby, square dancing. China's obsession with square dancing is definitely a nationwide phenomenon.
The Chinese baby boomers of the 50s and 60s have entered retirement and semi-retirement in the last few years, and they have become the main group of square dance enthusiasts. With little pressure from their work, and most of their children out studying and working, they have a lot of free time, and square dancing has become an important way for them to spend their time. As the largest age group in China's population structure, this group of rich and idle people around 55 years old is gradually abandoning the habit of having dinner, taking a walk, watching the weather forecast, watching two episodes of TV dramas and going to bed. Square dancing has become their new way of socializing.
The children are not at home, the work is more and more free, square dance has become the best and most convenient way to get rid of loneliness. Square dances usually have to wait until dark to carry out, otherwise the aunts can not spread the bladder, so the aunts jumped back home after the night has been eight or nine o'clock, take a shower almost can watch 22 o'clock TV series. This group of people's work and rest are moved back two hours, this aspect, the main people watching TV today due to changes in lifestyle and entertainment, the prime time is not as before, fixed at 19:00 to 22:00 this time.
CCTV1 is currently broadcasting a TV series called "My 1997"
In addition, there are more and more channels for the middle-aged and elderly people to watch TV
1. The penetration of smartphones and Ipads into people's lives has made it possible for this group of people to increase their communication with their children and to accept the new technology products.
2. IPTV entered the home as an add-on in the broadband war between the three major operators. This huge cake of broadband, telecom mobile Unicom three operators who want to swallow. IPTV, which ties broadband and TV together, is the most common promotional method, and it's changing people's viewing habits. ps. The State Administration of Press, Publication, Radio, Film and Television (SARFT) ordered China Unicom and China Mobile to stop the illegal IPTV business some time ago and to carry out a comprehensive rectification of the IPTV transmission service business they had already carried out.
Hunan TV's non-golden "Zetianji"
Policies such as the "Entertainment Restriction Order" have made TV stations less obsessed with the prime time slot, and allowed viewers to diversify their viewing habits. Once, the best content was centered after the CCTV news broadcasts, but that may not be the case anymore. After the release of the "Entertainment Restriction Order" in 2012, the TV market in mainland China, especially provincial TV stations, has been reorganized into a period of deep adjustment, and the major TV stations, especially Hunan TV, have been exploring new ways of programming, and tapping into the possibilities of a new "prime time slot". The "Enhanced Entertainment Restriction" (EER) The "strengthened version of the Entertainment Ordinance", "child limit order", "Korean limit order" and the provisions of the previous period of time on the all-star lineup of variety shows have continued the trend of the major TV stations continue to adjust the program scheduling.
Thursday night 10:00 pm broadcast of the "hundred changes of big show" ratings not bad
"hundred changes of big show" on Thursday, "I am the singer" and other popular variety shows at 22:00 pm, "youth" weekly theater development, these are Hunan TV in the continuous experimentation of new scheduling, looking for a new prime-time attempts. The results show that all these attempts have had good results. The results show that these attempts have good results. These have changed the viewing habits of Chinese viewers to a certain extent, that is, after the news broadcast is a good TV series, Friday and Saturday at 20:00 is a good variety of "common sense".
"Ultimate Challenge" will be aired on Sunday nights at 10pm
Perhaps there is no such thing as a "prime time slot", but only quality TV dramas and sincere variety shows, and when they are aired, when they are prime time.