Big data is the massive amount of data, generally at least to reach the terabyte level to be considered big data, compared to the traditional intra-enterprise data, the content and structure of big data to be more diverse, numerical values, text, video, voice, images, documents, XML, HTML, etc. can be used as the content of big data.
Mention of big data, the most common application is big data analysis, big data analysis of the data source is not only limited to the enterprise internal information system, but also includes a variety of external systems, machines and equipment, sensors, database data, such as: the government, banks, the national economy and people's livelihood, the industry industry, social networking sites, and other data, through the large amount of data through the big data analysis technology and tools for statistical summaries The data will be displayed in graphical charts to visualize the data, and on this basis, combined with machine learning algorithms, the data will be y mined to explore the potential value of the data.
Application part, big data not only includes data analysis of internal application systems, but also includes the deep integration with the industry, industry, big data analysis application scenarios have industry, different industries present different content and analysis dimensions, specific scenarios include: the Internet industry, the government industry, the financial industry, the real estate of traditional enterprises, health care, energy, manufacturing, telecommunication industry etc.
1. The application of big data in the Internet industry represents the field of e-commerce, social networking, and network retrieval, which can be based on sales data, customer behavior (activity, product preference, purchase rate, etc.) data, transaction data, product collection data, after-sales data, etc., and search data to carve out a user profile, and recommend the corresponding products according to the customer's preferences.
2. The government industry in the big data analysis part includes quality inspection departments, public security departments, meteorological departments, medical departments, etc. The quality inspection departments include the collection, validation, and inspection of information on the whole process of commodity production, processing, logistics, trade, and consumption to ensure the safety of food items; the meteorological department accurately predicts the weather changes by constructing the evaluation model of the atmospheric movement pattern, and analyzing the correlation of the meteorological changes, etc. The meteorological department can accurately predict the weather changes and find the best solutions. meteorological changes, find the best solutions, and plan emergency and disaster relief work.
3. Big data analysis in the financial industry is mostly applied to banking, securities, insurance and other segments, in terms of big data analysis combined with a variety of channel data to analyze the customer's behavioral data on social media, the transaction data consumed on the website, and the reserved data of the customer's handling of the business, combined with the age of the customer, the size of the assets, and the consumption preferences of the customer group to accurately locate the customer group, and to analyze the financial industry needs, etc.