Marketing event planning program template 8
Marketing planning is to plan for a marketing activity, such as planning a trade show, a promotional activity and so on. So do you know how to develop a marketing activity planning program is good? Here I bring you a marketing campaign planning program template, I hope you can enjoy.
Marketing activity planning program template (Selected Part 1)
I. Purpose of the activity
The marketing competition through the form of competition, so that the whole college students spontaneous team, in the premise of independent operation to exercise teamwork, marketing ability, in the theoretical course based on the verification of practical ability.
Second, the purpose of the competition
Strengthen the communication of students in the institution, enhance the students' sense of cooperation, training students to coordinate the team division of labor, mining market gaps and innovative market operation and guarantee the details of the perfect ability to learn.
Third, the object and place of participation
1, the object of participation: all the students of the Institute team, individual team (in the form of a team to declare or individual participation in teamwork).
2, the location of the event: our school cafeteria, the back door next to the school Internet café, the school sports field
Fourth, the competition time
20__ March 19 to March 23
V, the specific arrangements for the contest
1, the participation in the team requirements: the students must be 3-8 people to participate in the team, a single person or more than the number of limitations will not be recognized. The number of participants will not be recognized. Students are allowed and encouraged to form teams across classes, specialties (directions) and grades within the scope of the School of Entrepreneurship, and the list of team members and subsequent changes must be reported to the Secretariat in a timely manner.
2. Create conditions: Encourage students to give full play to their individual strengths and utilize all available resources and conditions to participate in this competition. Leaders can fully combine the advantages of each individual, comprehensive wholesalers, distributors, logistics and team individual ability differences in the integration of advantages, the equipment borrowed by the team on campus in the end of the daily sale in the practice of the Department led by the orderly return.
3, publicity: the president's assistant supervisor, the publicity department personnel involved in the cafeteria opposite the newspaper column and the back street posted entrepreneurial college banner.
4, evaluation criteria and reward form: the sales process of the team must do a good job of accounting records, after the end of the sale to take the percentage system according to the net profit per capita (35%), the group's total profit (25%), the principal profitability (20%), the goods sold than the four indicators of comprehensive evaluation of the first, second, and third, and to give recognition.
5, the principle of competition avoidance: each team must report their own main types of goods by the Secretariat for statistics and timely update uploaded to the group **** enjoy, it is recommended that the other team's goods as far as possible to avoid so as not to affect the internal unity, if there is a similar goods reported should be reported to the first reported on the time, location staggered.
6, through the pre-competition multi-channel publicity (banners, display boards, etc.), to stimulate the enthusiasm of the participants to participate in the competition, to drive consumption within the campus. In the marketing process can take a variety of marketing modes (such as home delivery, group purchases, promotions, etc.) in order to enliven the atmosphere.
7, specific business proposals:
a, to achieve zero inventory, zero capital backlog, to fast-moving products, fashionable products, and should be a small amount of commodities, the team had better talk to the businessman to return matters in order to avoid worries.
b, the specific types of suggestions are small gifts, trinkets, crafts, books, cards, small pieces of clothing, small household items, computer peripheral electronic products.
c, the teams give full play to creativity, can take the form of inter-team cooperation, integrated marketing, etc., can also cooperate with off-campus merchants, but only allows the students to sell on campus.
8, to ensure that the marketing competition results in a fair and transparent and open approach:
a, in the competition before the issuance of a valid invoice, receipt.
b. Arrange for specialized supervisors to follow and supervise the various activities of the teams on the way to the competition.
9, the team operating income by the team in accordance with their respective agreed way to distribute, the leader must submit a summary of the activities at the end of the game.
Sixth, registration
1, registration time: now up to March 16
2, registration method: the group as a unit, the individual on behalf of the group to register (has been enrolled in the group will be listed in the group **** enjoy the variety of goods have been recommended to the team as far as possible to avoid)
Seven, other matters
Consulting: the tournament process and after the end of the team and members have the right to ask for help, but not the right to ask. In the process and after the end of the team and members of any questions, difficulties or disputes by the vice president of Mr. Zhang, the president of the president in collaboration with the president of the assistant to help deal with the solution.
(Note: This plan president, vice president, president, president of the assistant president, ministers and leaders of the team manually a copy of the other outstanding matters by the vice president and the president to give immediate advice)
Marketing activities planning program template (Selected 2)First, the marketing purpose:
The use of the Dragon Boat Festival during the holiday period, a large-scale promotional activities to improve product sales and market competitiveness, expanding the farmhouse. market competitiveness, expand the popularity of this Nongjiale, stimulate consumption channels, and effectively grasp the consumer's customer information.
Second, the marketing object:
1, the flying hospital to professional success of the consumer groups (please dormitory, generally 4 people, about 50 yuan per person)
2, the flying hospital student union and the various associations, class end of the year party (associations of about 10 people, the class of about 30 people, about 30 yuan per person)
3, the flying hospital ordinary consumer groups
4, Social consumer groups
Third, the marketing campaign time
June 19, 20__ ~ 20__ June 20 (the fourth of May to the sixth of May in the lunar calendar) (according to the needs of the appropriate advance or extension of the promotional interval, in order to ensure that the promotional activities of the largest number of contact with the consumer)
Fourth, the marketing and publicity methods
1, discounts to publicize: for discounts to reduce prices The loquat is still good here!
3, Dragon Boat Festival cultural propaganda: the impact of the use of festivals to create momentum, highlighting the strong brand and strong marketing style.
4, VIP membership card publicity: consumption full of yuan or group consumption had VIP membership card, consumption discount
5, SMS platform publicity: to fly the Academy of all students to send a text message on the activities of a
6, telemarketing publicity: to fly the Academy of the General School and the two colleges of the student body and the president of the association chairman to call the group meal marketing 7. the day before the event and During the event in the most crowded channel (snack street or school entrance) to distribute flyers, responsible for consumers to pass the first-hand information about the event. Requirements: good image, temperament, neatly dressed, and equipped with the obvious logo of the farmhouse. (Suggested uniform clothing)
V. Marketing Theme
Inherit the traditional culture of simplicity, feel the delicious characteristics of the farm Subtitle "Orchard Village Dragon Boat Festival is looking forward to your participation"
VI. Promotional Products:
The characteristics of the farm culture and food
VII. Specific marketing activities:
1. products discount to stimulate consumption ② this activity to dumplings as the main promotional products, as well as ___ local characteristics of the Dragon Boat Festival food, different food with the sale, holiday gift packages to give.
2, the launch of the Dragon Boat Festival reunion meal, where the group (more than 4 people) as a unit of consumers can enjoy discounts.
3, to the Civil Aviation Flight School of China students holiday greetings, all students at the Civil Aviation Flight School of China can receive a holiday gift pack (___ regional Dragon Boat Festival food, Dragon Boat Festival colorful ropes,) with a student ID card, exam card, ID card and other valid documents.
4, reproduce the traditional Dragon Boat Festival culture, from the origin, development, change, status and other aspects of the live explanation, and contains a fun question-and-answer interactive link, the right answer can be obtained by a holiday gift bag.
Eight, the activities of the cultural atmosphere to create the operation:
Ai, insert calamus, insert willow, wear colorful ropes, the activities of the point can be hanging calamus, wormwood, sprinkle andrographis, etc., insert colorful flags and other activities to attract consumers to stop and look at the theme of the atmosphere of the activities;, in the activities of the location of the place to place the theme of the background and the contents of the materials, etc. activities to ensure that the area of at least 50 square meters or more.
In order to strengthen the attractiveness of the activities and the atmosphere of the scene, can be held at the same time in the event venue singing and dancing performances or local people like the characteristics of the entertainment. When these activities, the preparatory work must be done, the site layout, the selection of hosts, the choice of entertainment content should be careful and thoughtful.
Nine, personnel arrangements
This activity is operated by the farmhouse in accordance with the program itself, in order to ensure the smooth implementation of this activity, for the implementation of the activities of the process of the two details, the need to designate a person responsible for:
1, leaflet distributors during the activity every day during business hours at the event venue of the largest flow of people in the channel to send out flyers responsible for the transfer of activities to the consumer First-hand information, requirements: image, good temperament, neatly dressed, and equipped with the Nongjiale obvious signs. (Suggested uniform clothing)
2, the contest activity managers:
To ensure that the activities are carried out in an orderly manner, it is necessary to designate a person to the contest materials, raffle tickets, prizes management, to avoid unnecessary disputes, affecting the brand image.
Marketing activities planning program template (Selected 3)
First, the theme
Full of good fortune by the heavenly satisfaction wedding banquet in __
Second, the general idea
Give full play to the hotel's own advantages as well as innovative activities ahead of the arrangement, through a series of publicity and planning, the use of ___ month of the golden season to organize a fruitful " Wedding Banquet, to ___" as the theme of marketing activities, so that ___ Hotel really become the ideal temple of the new wedding banquet.
Third, the activity time
___ years ___ months to ___ years ___ months
Fourth, the content of the activities
1, full of more than ten seats free of charge to provide wedding sound facilities.
2, full of more than ten seats free of charge to provide the lobby welcome sign two.
3, more than ten seats free of charge to provide creative silk arch.
4, more than ten seats free of charge outside the lobby to provide a festive banner.
5, more than fifteen seats free of charge to provide the banquet hall celebratory background spray painting (including the name of the newcomer).
6, full of more than fifteen seats free of charge to provide a luxury wedding room / night (including the next day's exquisite double breakfast).
7, full of more than fifteen seats free of charge to provide the main table of an exquisite table flowers (flowers).
8, booking wedding banquet 688 yuan / seat above (including 688 yuan / seat) up to ten seats of the wedding day will be able to get a complimentary multi-layer wedding cake.
V. Wedding package standards
1, the good luck banquet 688 / table (10 people)
2, the golden jade good fortune banquet 788 / table (10 people)
3, the pearl and jade banquet 888 / table (10 people)
4, the dragon and the phoenix banquet 988 / table (10 people)
5, the good couple of the day into a banquet 1088 / table (10 people)
5, the good couple of the day into a banquet 1088 / table (10 people)
5, the good couple of the day into a banquet 1088 / Table (10 people)
Sixth, publicity and promotion
1, the content of the event with a picture description made into a promotional folders
- Newspaper clips
- downtown distribution
- with the wedding studio or wedding companies to reciprocal way and place the promotional folders in their stores.
-Placed in the hotel business points.
2, elevator pop / lobby pop
The content of the event made into a promotional poster, hanging in the hotel elevator, in order to facilitate guests to understand and promote.
VII, departmental division of labor
1, the marketing department is responsible for the activity. External contact publicity and production.
2, the catering department is responsible for the specific operation and services and scene layout and other matters.
3, catering kitchen is responsible for the activities of the dishes and food prices approved work.
4, the general office is responsible for organizing the staff in the downtown area to distribute promotional folders.
5, the housing department is responsible for the preparation of the wedding room.
6, other departments familiar with the content of this activity, with the hotel to do a good job of publicity and promotion of this activity.
Eight, the cost of the budget
1, silk flower arch: 2. 35 meters _ 2 meters = ___ yuan (can be used for a long time)
2, ordinary airbrush spray painting: ___ yuan / square meter ___ square meter = ___ yuan (the name of the place to paste, the whole can be reused)
3, table flowers: 35 yuan / copy of the ___ 1 copy of the ___ 35 yuan
4, the wedding room: Deluxe Single room __ yuan / night
5, cake: 180 yuan / copy
7, promotional folders: __ / sheet __ sheet = __ yuan
8, the newspaper folder fee: __ yuan / sheet __ sheet = __ yuan
9, the elevator pop: __ yuan / banner ___ 2 = __ yuan
Nine, with a sample of the promotional folders (a little) Marketing Activity planning program template (Selected 4)
First, the time selected (timing is very important)
a, investigation of the surrounding business district or factory collective vacation time (recommended Sunday)
b, check the weather forecast, exclude the bad weather
Second, the division of labor
a, set up an activity director
b, set up a group: < /p>
c, the weather forecast, the weather is not good, the weather is not good, the weather is not good.
c, advertising, publicity, training, recruitment and promotion, and other division of labor
three, analysis of the market (focus)
a, the design of the event theme associated with the entire market near the rivals to understand the theme of the event, to find an innovative and exclusive event theme
b, investigation of competitors near the bestselling models, kill the low price, the design of a variety of differentiated models, raise the price of selling:
b, the competitors in the vicinity of the bestseller, kill the low price, the design of a variety of differentiated models, to increase Selling price:
c. Gift purchasing, also need to be differentiated, it is recommended that the procurement of hierarchical, key gifts, single gift, activities to send small gifts
Fourth, the theme of the event design (joint manufacturers to do Lu Xiu)
1, to find a partner, to reduce the cost of the event
2, the design of the theme to highlight: for example
(exclusive shock gift, cell phones, no money, free gifts)
(exclusive shock gift, cell phones)
V. Design activity simulation in advance
1, site visits, the use of all advertising locations
2, conceptualization, design of the dynamic line, a simple drawing simulation of the design
6, advertisement design, material preparation
1, advertisement design, it is recommended that the theme should be prominent, the content should not be too complex
2, festival design, the theme of the event is not too complex
2, the theme of the event is not too complex
2, the theme of the event is not too complex
2, holiday materials, tents, arches, and other holiday materials ready in place
Seven, the design of incentives
1, the total store task to meet the target incentives
2, personal target incentives
3, the target model incentives
Eight, the gift procurement
1, the main gift (holiday theme gifts, attractive gifts)
1, the main gift (holiday theme gifts, gifts with strong)
2, single gift (ordinary gifts, in the sales process to play a single single role in the re-gift)
3, the activities of the small gifts (stage delivery, into the store free of charge, and play a role in attracting popularity)
Marketing activities planning program template (Selected Article 5)First, the purpose of the activity:
Through the " The purpose of the activity:
Through the "Resignation of the New Year. Send love" theme of public welfare activities, the old and new owners invited to the nine gardens, maintaining customer relationships, explaining the latest developments in the project, and strive for referrals of the old owners; invite new customers to the Stranger, to understand the project, and contribute to the intention of the transaction.
Second, the content of the activity:
The real estate consultant notified the previous old owners and stranger electricity customers, in the specified time to participate in the Nine Seats Garden Taibai impression of the organization's "Resignation of the New Year. The first is to send love to the public welfare activities.
After categorizing the love items sent by customers, send customers a New Year's gift bag.
Take the old owners to visit the product recommendation room, will be the latest news of the project; product recommendation to the stranger electricity customers.
Photographs, select the best smile to do Taibai impression of the "love ambassadors".
Third, the activities of the time and place:
Time: December 30, 20__ 2:00 p.m. - January 3, 20__
Location: __
Fourth, invite customers:
In order to ensure that the maximum number of customers to arrive at the scene, the invitation to be divided into two. In order to ensure that the maximum number of customers to arrive at the scene, the invitation is divided into two; the first invitation time for: Friday, December 28, 20__, text message in advance to notify all the customers have been sold and strangers to the customer activity time and location. The second invitation time for Sunday, December 30, 20__, phone call to invite customers to participate in 2:00 pm.
The old owners invited to say: Mr. ___, I am your real estate consultant small ___, yesterday sent you a message you received it? Our community and the Xi'an Love Alliance organized the "Resignation of the New Year. Send love" activity is scheduled for 2:00 this afternoon, some of the unused clothes at home, we concentrate, one is to offer our love, two can also save time for us to take care of, then we will also select a Taibai impression of the "Love Ambassador", there are New Year's gifts to give you see you this afternoon? The first thing you need to do is to get to the center of the room and get out of the room.
The customer invitation statement: Mr. ___, I am the real estate consultant of Taibai Impression, I have received the message sent to you yesterday. This is the case, we and the Xi'an Love Alliance organized by the donation of old clothes to charity activities, held at two o'clock this afternoon, you are invited to participate in, you must be a caring person, I'll make an appointment with you in the afternoon time.
pPage title e
I. Activity time:
September 1 to September 10 (after the immediate after the Mid-Autumn Festival, National Day activities)
Second, the object of the activity:
Teachers, as well as holding a teacher's license customers;
Third, the activity mode:
The main thrust of the 26th floor, a substantial discount, strong promotions
Fourth, the content of the activities:
1, viewing gifts:
All holders of a teacher's license to the sales department to see the house, the first ten every day to send a small gift. The value is between 5-10 dollars. The total number of control in about 50.
2, 26 floor substantial discounts:
The overall launch of the 26, for the "gardener building", who holds a teacher's license to buy the 26 floor, a one-time discount of 8888 yuan, installments, mortgage discount 6888 yuan.
3, additional benefits:
Where teachers subscribe to this case, any one set of housing, according to the teacher's length of service, additional discounts on the number of years of service ___ 100 yuan of concessions (length of service needs to be issued by the school certificate).
4, tourism promotion:
During the activity period, all holders of a teacher's license to buy a house are sent to the "West Gorge in the Central Plains, the first drift" tour, September 10 Teachers' Day group into line. Give up the person to offset the 200 yuan house payment.
Generally persuade customers to give up travel, offset the house payment, equal to the teachers and then an additional 200 yuan discount.
Fifth, publicity means
1, send a single
August 30, 31 two days generally for the student report date, for the school high-intensity distribution. Thirty thousand leaflets.
Single page design framework: the ___ Teacher's Day to honor teachers and give back to society as an entry point to the teachers to buy four surprise offers as a selling point for teachers to launch a whole block of "teachers' apartments" as a significant discount for the highlights of the additional concessions and tours to attract the eyeballs. Establish the social public image of this case to create a humanistic community.
2, mobile subtitles:
From August 30 to September 2, four consecutive days of mobile subtitles.
The content of the mobile subtitles: Tangcheng Jinyuan in the Teacher's Day, the special launch of the "Teacher's Apartment", teachers can enjoy up to 8888 yuan of discounts on the purchase of housing, and there are surprises additional concessions as well as to send the "Central Plains, the first drift" tour. Limited housing, the opportunity is not to be missed. Address: Silver Chemical Road, the old fertilizer plant south door, hotline: ___.
3, SMS:
The company's SMS platform, for the original accumulation of customers, all sent once.
SMS content: refer to the content of the mobile subtitles.
Six, the expected goal:
26 floor sales of about ten sets.
This Teacher's Day activity, there is a teacher's excuse for not raising prices for the time being. After the Teacher's Day and then up, and then immediately after the whole "Golden Nine and Silver Ten" climax part of the Mid-Autumn Festival, National Day double festival, the main push of the sixth floor, fanfare publicity, set off a sales frenzy.
Marketing activities planning program template (Selected 6)First, the preface
In the increasingly mature development of commercial real estate sales today, real estate marketing planning in the sales of commercial real estate and investment process is increasingly important, stores to sell well, the preliminary marketing planning is essential, and must be done.
__ Commercial City project is a boutique property developed by the __ Real Estate Development Company, which will become a new leisure real estate commercial classic in the north of __ City.
__Commercial City is located next to the __ Square in the northern part of the city of __, and is a new project of the __ Real Estate Development Company. The project covers an area of __ square meters. According to the current architectural design proposal, the project consists of a three-storey podium (including a negative floor) and two towers (respectively four-storey in height), with a total floor area of about __ more than square meters, an underground garage and equipment room with a floor area of more than __ square meters, a commercial podium with a floor area of about __ square meters, and a tower with a floor area of about __ more than square meters. The total investment of the project is about __ million dollars.
After preliminary market research and analysis, the project is initially identified as a modern, multi-functional leisure shopping mall. According to this preliminary idea, combined with the current status of the project, this marketing enterprise program for the project to do a more systematic market positioning and marketing operability analysis, from the perspective of marketing planning, the overall image of the project packaging, marketing organization, marketing, advertising strategy arrangements, sales promotion and other aspects of the overall picture and operability of the discussion.
Second, the overall marketing strategy of the project
The overall marketing strategy is to carefully analyze, scientifically divide and accurately cut into the target market, through the use of marketing strategies in all aspects, to maximize the added value of the project, to obtain the maximum profit of the project, and to establish and enhance the overall corporate image and the image of the project. To summarize the overall marketing strategy of the project, it can be briefly described as "five one", that is, to set up a new concept, advocate a wealth of ideas, refining a distinctive theme, start an avant-garde market, brewing a storm of hot sales.
Third, the project marketing target guidelines
According to the project's "five one" of the overall marketing strategy, the development of the project's marketing target guidelines are as follows, as the project's marketing program to improve and enrich.
1. Establish a new concept: leisure shopping business.
2, advocate a wealth concept: investment business, leisure shopping, stable return.
3. Refinement of a distinctive theme: property rights type stores, leisure type business.
4, start an avant-garde market: advocating "venture business, leisure shopping", abandoning the traditional business of pure shopping environment repression and constraints, mainly for the young and new, have their own personality of the consumer groups, so that they experience the leisure mode of the business environment, shopping theme is clear.
5, brewing a storm of hot sales: the project will be the traditional commercial behavior into a modern new leisure business, and strive to promote the development of commercial real estate market, a new change in the development of the traditional commercial competition, to avoid the competition, in a new market to set off a storm of hot sales.
Fourth, sales targets
1, sales (investment) objectives.
2, sales target decomposition, according to the project's positioning and construction progress plan, marketing work.
V. Project sales timing and price
In order to better follow the marketing process to fully reflect the overall marketing strategy and achieve the realization of the objectives of the policy, integrated project elements of resources and marketing and promotion of communication elements, combined with the positioning of the project, to determine the timing of the sale of the following and price.
(a) The timing and posture of the project's entry into the market.
1, the timing of the market: according to the planning and engineering progress and marketing preparations, the opening during the housing fair in ___ months (or ___ months), you can seize the ___ spring housing fair, ___ festival and other opportunities to set off the first start climax; in the ___ festival, ___ fall housing fair, ___ and other important period of time to set off a new sales climax.
2, the market posture: the city and even the ___ region "wealth real estate, leisure shopping" image debut, creating a new leisure business investment business philosophy.
(b) Price positioning and price strategy.
1, the principle of price positioning: the use of price comparison method and comprehensive balance method.
2, price positioning: the average sales price of the entire commercial project is ___ yuan / square meter, of which the starting price is ___ yuan / square meter, the highest price is ___ yuan / square meter.
3, price strategy: to take a "low start, high go" type of flat price strategy, six months after the opening as the first stage of price adjustment (slightly rising), the average price of ___ yuan / m2, the end of the sale disguised as a slight decline.
Six, publicity strategy and media mix
(a) publicity strategy theme.
1, personality characteristics: "___ Commercial City wealth real estate investment business" is the city's first and only commercial development from the "construction of building products" to "create a new way of leisure shopping "and advocates the investment concept of "investing in wealth real estate and obtaining stable returns".
2, location and transportation: the project is located next to the ___ Square, the location is excellent, high-class residential landmark building, convenient transportation, is the northern region preferred ideal commercial real estate investment environment.
3, value-added potential: in the core area of the government's planning focus on the development of the region, the development prospects, low acquisition costs, appreciation potential, is the first choice for investment in home ownership.
(B) publicity media mix.
1, pre-opening: mainly soft news and advertisements for the new "wealth investment, stable return" concept of the depth of excavation, the media is mainly newspapers, TV as a supplement.
2, after the opening of the strong promotion period: that is, the project marketing and promotion of an important period of time, the publicity media to "newspapers, television, outdoor billboards trinity" as the main, with related magazines, direct mail advertising and other forms.
3, after the opening of the image display period: in order to show the image, in order to soft in-depth excavation of the main media selection is mainly television and newspapers, focusing on supporting the forum public relations, promotional activities, project investment in the form of briefings and so on.
Marketing activities planning program template (Selected 7)First, the implementation of time:
and the old with the new policy of a piece of the implementation of the specific time to be determined
Second, the scope of full marketing:
In addition to the agent of the sales company's internal staff of all people
Third, the implementation of the method:
Introduced by the introduction of the person who has a referral of customers, you must notify the manager of the sales department and the sales department of the sales department to notify the manager of the sales department beforehand, and the sales department of the sales department. The manager of the sales department, and the manager of the sales department to designate the real estate consultant to receive
Fourth, commission policy:
introduced by the introducer (except for the sales department employees) introduced the customer, the introducer's commission standard: a set of 2000 yuan
Fifth, the form of commission payout:
1, the introducer needs to bring the new customer to the case, and reported his name, contact information, purchased a house number, and the name and contact information.
2.
2, correctly fill out the universal marketing confirmation form: this confirmation form on the day of the visit of new customers and introducers to fill out and sign to confirm.
3, this confirmation form must be filled in this activity time.
4, the introducer in its recommended new customers and developers signed a "contract for the sale of commercial properties", and according to the contract agreed to pay off the house (mortgage payments to the account), you can cash incentives settlement.
5, the introducer should be received by the developer to issue incentives within 30 days from the date of notification with valid documents to receive rewards, overdue is considered to give up their own rewards.
Marketing activity planning program template (Selected 8)
I. Activity organizing committee
(a) Responsible for: members of the Board of Directors, General Manager's Office, the Planning Department
(b) Members: the heads of various departments
Second, the time of the activity:
September 18 to September 30
Third, the purpose of the activity:
With the help of the traditional Chinese festival "Chinese traditional festival"
The purpose of the event is to promote the development of the Chinese market. The traditional Chinese festival "Mid-Autumn Festival" holiday and the seven-day national holiday "National Day" to create the second peak of sales in the mall, as well as for the long holiday after the cold market to target, slow down and reduce the trend of declining sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day, give great gifts!
V. Activity slogan:
Strategy
VI. Scene layout:
(a) off-site layout:
The door couplet: reunion of families to welcome the Mid-Autumn Festival, the four seas celebrating the National Day, the horizontal couplet: celebrating the festive season; the outer wall hanging giant: width: height = 10_13M.
Above the door hanging large red lanterns eight.
(B) field layout:
1, respectively, in the first, second, third, fourth floor elevator hanging at both ends of the publicity signage.
2, set up a large moon cake in the first floor lobby (negotiated by the procurement department);
3, set up a plaque at the entrance to the first floor, the back side of the cash register display moon cake a street, hanging in the upper end of the moon cake a street sign, bake the moon cake a street atmosphere;
4, in the main corridors of each floor, elevator entrances, the moon cake stacked on the head end of the corresponding palace lanterns hung; palace lanterns 300.
5, in the main channel of each floor hanging Mid-Autumn Festival, National Day hanging flag (each one); hanging flag 1000.
6, the staircase parapet to the golden yellow velvet surrounded by the same time to strengthen the arrangement of the elevator entrance.
7, in the center of the hall hanging a large (2, 5 meters wide) lanterns, in the large lanterns hanging below the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from.
VII, publicity strategy
(a) DM poster publicity
(b) TV media publicity
(c) publicity content: moon cakes on the market, group purchases, bulk purchases of moon cakes, and related activities;
(d) time:
(e) cost:
(f) publicity forms: animated pictures plus text.
(7) outside the giant banner, display board publicity;
(8) the field of broadcasting publicity;
(9) the community of the crowded places to small banners, content: "___ shopping plaza to the city's people Happy Mid-Autumn Festival.
Eight, the activities of the strategy:
Activity 1: shopping full 20 to stay happy moments
Activity time: September 1 - September 30
Activities: a one-time shopping in the mall full of 20 yuan or more can be computerized tickets at the entrance to the mall, the beautiful new bride wedding. The mall entrance to the beautiful new bride wedding photography consulting office to participate in the lottery.
Prizes:
First Prize: Prize worth 288 yuan photography package
Second Prize: Prize worth 198 yuan photography package
Third Prize: Prize worth 98 yuan photography package details please go to ___ New Bride Wedding Photography consulting office. This activity prizes by the ___ bride wedding photography sponsored Teachers' Day.