Back then
Under the popularity of the song, "Mouse Loves Rice" quickly set a Guinness record of 6 million downloads per month, and won the "Best Online Song Award" at the 5th Chinese Music Media Awards. Yang Chengang's value increased hundreds of times because of this song, and of course, he didn't have to fight with other singers and companies about copyright lawsuits. He also appeared on the 2005 CCTV Spring Festival Gala, becoming the first internet singer on the Spring Festival Gala stage, which was a huge hit. The song is said to have brought the company a huge license fee for cell phone ringtones. Now look back, the network song of this circulation degree, later perhaps only "Little Apple" and "the most dazzling national wind" can look back.
The melody of "Mice Love Rice" is still floating in the ears, making it hard to believe that 16 years have passed since it was most popular, and the song has become a childhood "memory kill" for many people.
Recently, a music APP pushed this song on the home page, evoking the memories of too many people. Some people say that when they were in the second grade of elementary school, the class will sing this song before class, and the song MV in the goldfish swimming in the water picture will always be burned in the mind. "I can't listen to this song, it makes me cry. I remember when I was in elementary school, my best friend and I bought the exact same Mouse Loves Rice dress. But now things have changed, and we have passed by." Some people say, "I've listened to so many great songs, but compared to the songs that belonged to us, which used to be so bad, there is less exclusive flavor, that is, the memories."
The meat as fun,
fire quickly go fast
2004, is the network song development of the landmark year, but also the most beautiful year. Despite the controversies that accompanied the Internet songs, it was the most remarkable cultural phenomenon at that time. The fire of Internet songs drove many producers and portals to explore business opportunities, and some websites even organized "Internet Popular Singer Competition" to explore new songs and singers. The enthusiasm of all the people on the network song, but also affected the professional field, the second China Record Golden Disc Award and so on the establishment of the "network music category" awards, the selection of network singers and network songs.
Summary
The fire of Internet songs lies in the quality of the songs. Whether it is "Mice Love Rice", "Two Butterflies", "Lilac Flowers", or the 2005 hit "Perfume Poison", "Don't Say My Tears Don't Matter to You", or the 2006 hit "Song of the Pig", "Autumn Doesn't Come Back", "Wolves Love Sheep", "Not Afraid" and so on, all of them are based on the theme of love, which are simple, catchy, and easy to sing and remember, and they cater to a certain kind of public sentiment. Secondly, the key to the fire of these songs is the internet channel. The explosion of network songs in the 2004-2006 period, when Internet cafes everywhere, the network has just emerged in a few years, and began to show the "grassroots" vitality, affecting the dissemination of popular culture. Internet songs are parasitic on the Internet, and as long as a computer can deliver music to every Internet user. The explosion of these songs represents the beginning of the virtual world of the Internet to the real world. Although in the eyes of industry insiders, music that can make money is good music, and with the current fashionable words to express, network songs is actually a kind of "emotional consumption". And the consumption of emotions and feelings of mass cultural products, most of them are short-lived, is not reliable and can not be long.
By 2006 and beyond, after the fresh period, we began to find that most of the network songs to take the meat as interesting, to take the vulgarity as taste, many songs theme hollow, pretentious. Like "Pig! You have dark eyes, looking, looking, looking, looking, looking, looking, looking, looking, looking, looking, looking, looking, looking, not being able to see the edge/ Pig! Your ears are so big, you can't hear me calling you stupid even when you're whistling/ Pig! Your tail is curly and curly, the original running and jumping can not leave it ......" This kind of lyrics, clearly is the soundtrack version of the low-level funny language. Then later, the network song is slipping into vulgarity. 2015, the regulator announced a network music product "blacklist", requiring Internet cultural units to focus on the shelving of 120 network songs that contain content promoting obscenity, violence, abetting crime or endangering social morality, in order to purify the network environment.
The fire of Internet songs best reflects the characteristics of Internet culture. In 2004-2006, when it was at its peak, it was already considered a cultural snack, not even fast food, but at most some puffed-up food to satisfy the childish, capricious appetite, while these songs are technically crude, poorly sung, and inherently deficient.
The network song is a product of the times, although it has not died out, and in the new media platform to become a "grassroots" creation of a way of expression, but it can be fire to the line, sung all over the streets and alleys of the era has gone forever. The network song became a super hit of the time, location, people and the environment and conditions will not appear again, the melody can only stay in the memory.
Well, today Jing Jing said so much, I do not know that we year for this song has no impression?
The streets are full of people who know this song Yang Chengang rely on this song and live a lifetime, you just say how much money he can earn.
When the rat loves rice this song fire, in addition to the lyricist Yang Chen Gang, a big reason is that the original singer Wang Qiwen sang also good. Yang Chengang sold the rat love rice to Wang Qiwen, and then fire, and then sang himself, on the Spring Festival Gala. (But Yang himself sang genuinely difficult to listen to) because of Yang Chengang this kind of song sold more than one behavior, made a copyright lawsuit, this case also on today's law.
All I know is that the version of Mouse Loves Rice that was circulating on the Internet and made the song red, was not sung by this man, and if it was his voice, it certainly wouldn't have been red. It's not clear how this song's copyright story began, but he was certainly the biggest beneficiary, even though it's not something worth bragging about.
Yang Chengang, writes songs, but, can't sing. Sings miserably. When the "mice love rice" popular in Kyushu, the original singer's voice occupies the first credit, the vicissitudes and hoarse voice with the seamless. Yang Chengang than Ren Xianqi, Ren Xianqi also rely on the heart is too soft and the opposite girl look over the simple and easy to understand songs such as fire, but Ren Xianqi also has a small snow kind of high match, Yang Chengang no high match songs.
Yang Chengang and Li Junji, Sun Nan, Wang Dazhi have nothing to do with, because Yang Chengang's PR team often portrayed him as the emperor superstar, the godfather of music, forming a sense of contrast with the false advertising of the Golden Bucket. So we often used hyperbole to exaggerate Yang Chengang's height, deliberately equating him with various big names. Yang Chengang also never said he was the godfather of music, but the content in his news moved to describe him as an Asian superstar, the godfather of music and so on.
Yang Chengang's rats love rice a song color bell earned 100 million, is the Guinness World Record downloads holders, later opened a company to invest in rice, living a good life, Rolls Royce bought their own. Yang Chengang wave of people, such as what to seek Buddha, rat, Zheng Yuan, Xiang Xiang and so on, into a network failure network, no network they are still no one asked, but in the network to open the popularity of the network is not well converted, the mode of operation is still the same as before the fame, in the time of can and Hongkong and Taiwan hard to fight did not further packaging and development, resulting in now are no one knows.
Like many people, Yang Chengang is known through his famous work "Mouse loves rice". The song was a fire to what extent? Not only the streets and alleys, radio and television broadcast day and night, I saw the microphone on the dizziness of the face red, can not make a sound of the mother, even for the first time in the KTV took up the microphone and sang "I love you, I love you, like a mouse loves rice ......" a wink of more than ten years past.
The song why at that time can be so popular it, Yang Chen Gang in the age of twenty, he has been carrying the guitar in Wuhan song hall performance for nearly five years, the performance is also very much the number of times, he also for a lot of the program to make contributions. A person's success is not by chance, is after he has paid a lot in the achievement, this song at that time he sang to the side of the friends to listen to did not get very good feedback, many people think that in this song and there is nothing special place.
Friends told him, can be put on the Internet to try, he recorded at that time to the Internet after not very hot, he bounced around a lot of places, the song only in the Internet fire up, but to him the name is just a network singer. It is also through this song, let Yang Chengang and so on on the stage of the Spring Festival Gala.
But there was a downside, too, as his song put him at too high a starting point, and it would have been hard to surpass it in his later works. He says he wants to write songs about all 12 zodiac signs, and so far he's created more than a thousand songs. He said that musical talent may be just like looks, 7 points depend on nature and 3 points depend on hard work. So only those who work hard can live the way they want.
I remember that is the time of the university, open your eyes wherever you can hear this song
"Mice love rice" this song fire all over the north and south of the Yangtze River in the streets and alleys, I remember that we are there every day on the market, everywhere you can hear this song, at that time it really is not tired of hearing, and elementary school on June 1 Children's Day children's singing and dancing also a lot of use of this song.
At that time, it was said that Yang Chen Gang turned pots of money, when the popular cell phone ringtone, sitting on the bus can often hear this song. It can be said that from the old to the small from the countryside to the city, too many people have listened to or will hum a few lines
The single earned a billion
Simple nine words to summarize (a person a song for life)
"Mice love rice" song came out of nowhere, because the tune is catchy so instantly popular north and south of the Yangtze River, young and old, the singer was not well known, because of the creation of the song also instantly overnight success.