If you don't know anything about the Super Bowl in the United States, it's OK, just think of it as the American Spring Festival Gala.
In fact, the Super Bowl refers to the annual championship game of Major League Soccer's NFL, which is usually held on the last Sunday of January or the first Sunday of February.
How popular is the Super Bowl in the United States?
However, the Super Bowl has evolved from a purely sporting event to an unofficial national carnival.
According to statistics, about one-third of the U.S. population watches the Super Bowl every year, making it the most watched TV program in the U.S. The 2008 Super Bowl was watched by 130 million Americans, which is more than the number of people who voted in the presidential election that year.
The Super Bowl has generated more buzz and culture than even the game itself.
For example, Super Bowl Sunday is the second highest single-day food consumption in the U.S., after Thanksgiving. According to statistics, every year at this time across the United States will spontaneously organized an average of 17 people party, this day, Americans to consume 1.3 billion chicken wings, halftime toilet water reached 350 million gallons, equivalent to the flow of Niagara Falls seven minutes.
(Statistically, Americans are expected to eat 1.3 billion wings, totaling more than 16.25 million pounds, while the game is in progress. Prices for wings usually rise in the fourth quarter as restaurants and supermarkets stock up in preparation for the Super Bowl.)
For example, it is said that nine months after the Super Bowl, there is a wave of babies in the winning team's city, called "Super? "Super?Bowl?Babies". Pinch your fingers and you'll see that the first "Super?Bowl?Baby" in 1967 was a greasy middle-aged man in his 50s.
Then again, the "Super Bowl" of the fire, can make countless pop stars competing for the waist, what the fruit sister, Mars brother, Madonna, U2, Michael Jackson ...... were all once "Super Bowl" unpaid guest performers.
(At the 1993 Super Bowl, Michael Jackson sang "Heal?The?World" surrounded by 3,500 children, making it one of his most famous live performances.)
It's unpaid, but the indirect benefits once you're on stage in this traffic speak for themselves -- Bruno "The Martian" Mars' album sales rose ?164 percent after his halftime show performance that year, and his three The singles immediately dominated the Billboard charts. With fame and fortune on the line off the field, it's no wonder superstars are clamoring to be on the show, even if it's unpaid.
Another "battleground" outside the stadium -- advertising
Of course, the same world, the same formula, like the Super Bowl such as the top flow of the back, how can there not be a golden father? Yes, the Super Bowl is another hot topic every year - advertising.
(In 2017, Forbes counted the categories of ads most likely to be associated with the Super Bowl, with alcohol, food and car ads ranking in the top three. Can you conk out and businesses not willingly drop money on ads?!!!)
How much money does the Super Bowl make on advertising? A handful of figures on the Internet, you can smell full of money --
It is said that in 2017, one of the four major carriers in the United States, T-Mobile in the "Super Bowl" of a 30-second advertisement cost 5 million dollars;
From $1 million in 1995 to $5.5 million in 2017, the price of a 30-second Super Bowl advertisement in 2018 reached $6 million, equivalent to $200,000 for one second;
Moreover, data show that, from 1967 to 2018, the cumulative total of the "Super Bowl" advertising revenue has reached $4.9 billion!
Money-making ability, the ability to bring goods are MAX, "Super Bowl" itself is naturally quite valuable - according to Forbes statistics, as early as 2016, "Super Bowl" According to Forbes statistics, as early as 2016, the brand value of the "Super Bowl" has reached as high as 630 million dollars, more than the Olympic Games and the World Cup, for many years the top of the list of brand value of sports events.
The Super Bowl is the world's most lucrative sporting event, and it's really no exaggeration to say that it's one of the most lucrative sporting events in the world. And to this day, the ability to place a 30-second ad in the Super Bowl has become a major measure of a brand's financial strength and status.
That said, the 54th Super Bowl in 2020 will also be played on February 2, local time in the United States. The rich and powerful automobile companies have always been the main force of the "Super Bowl" advertising space, and this year how the major car companies will compete in the "Super Bowl" on the colorful? Let's take a look!
Audi: Game of Thrones x Frozen, with e-tron in the C-seat
If you like Game of Thrones and Disney's Frozen, you'll love Audi's ad. The ad features Maisie Williams, who plays "Erma" Aria in Game of Thrones, driving an Audi e-tron while singing Frozen's brainwashing song "Let?it?Go," which calls for everyone to "run toward a sustainable future! "
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Full video portal: /x/page/y30583fom0w.html?
Porsche: A car chase with Taycan and a bunch of classic cars
Like Audi, Porsche has come out to promote its first all-electric car, the Taycan!
For its first Super Bowl ad, Porsche has gone for the jugular, staging a car chase. The ad shows a "thief" stealing a Taycan Turbo S from the Porsche Museum in Stuttgart, leading the guards on a wild goose chase in a variety of classic Porsche sports cars. An operation as fierce as a tiger is really just to show that Porsche, even if it comes out with an electric car that's quiet and capable of racing, is still a real piece of work.
As the last line of the movie says: Finally,?an?electric?car?that?steals?you, an electric Porsche can also steal your heart.
The full version of the video portal: /x/page/z30588f61ut.html?
Hyundai: Goes for the Funny Route, Plays the Boston Accent Stunt 666
Hyundai's ad was mainly to promote the new Sonata's Remote Parking Assist feature, and the content wasn't that original, but Hyundai went for the funny route and played a wave of accented
In the spot, Hyundai invites "Captain America" Chris Evans and a couple of Boston-area celebrities to speak in Boston accents, so "Smart?Park" becomes "Smaht? "Smaht? Pahk", and Hyundai's slogan "Better? Drives? ", which sounds self-congratulatory, so I suggest you turn on the video to get a feel for it.
The full version of the video can be found here:
The Jaguar: Escape from old-school luxury with the GV80
The Jaguar commercial features celebrity couple Chrissy Teigen and "Brother Legend" Chrissy Teigen. and "Legend" John Legend, and it's a huge hit.
The ads show the pair dressed up for a fancy party, but realizing they can't fit into the old-fashioned luxury, they flee the party in a Jaguar GV80. Presumably Jens is trying to position itself as a new kind of luxury in the U.S. market, hence the film's theme of "Young?
But to be honest, after watching the movie, I still don't quite get what kind of luxury the Jensen is.
But there's another tidbit about the commercial worth mentioning. It's said that there was a helicopter shot at the beginning of the commercial, but it coincided with Kobe's helicopter crash, so Jens deleted the footage to avoid arousing the audience's bad feelings, which is also very "crisis-conscious.
The full version of the video portal: /x/page/q3059l3t7ne.html?
Kia: Life is hard, but don't give up!
Kia's ads are more public service oriented, with the theme "Tough?Never?Quits". Focusing on homeless youth, the ad features Josh Jacobs of the Oakland Raiders, who, for those of you who know him, had a rough childhood and was homeless and living on the streets in middle school.
In the film, Jacobs drives a Kia Seltos and encounters his childhood self on the road, where he tells his younger self that while homelessness is tough, you have to believe in yourself and be strong, and that one day you'll grow up to be a great person.
While the presence of the models in the movie isn't particularly strong, it's not a bad PSA full of positive energy.
P.S:? This year, all three Hyundai-Kia brands have been running Super Bowl ads, so it looks like they're paying a lot of attention to the U.S. market. But I can't help but wonder how much it cost...
The full version of the video is available here:
GMC: Resurrecting the Hummer in the name of electric power
As the largest seller of pickup trucks in the U.S., GMC is the only company that has ever made a major contribution to the U.S. market, and it's the only one that's made a significant contribution. As a major player in the sale of pickup trucks in the United States, GMC has always been a permanent guest at the Super Bowl. This year, they chose not to honor Kobe's close friend, NBA star LeBron James, by releasing their spot ahead of time.
However, in previous teaser clips, it was revealed that GMC would be featuring the new Hummer EV in a Super Bowl ad with the theme "Quiet?Revolution".
The Hummer EV is said to have a maximum power output of 1,000 horsepower and 15,000 Nm of torque, and accelerate from 0-60 mph in less than 3 seconds, making it an exciting vehicle to watch.
Hummer EV teaser promo:/x/page/v3059ynw1tu.html?
Toyota: Heroic mom saves the world with a Honda
Toyota's ad features the 2020 model year of the Honda. In the movie, a mom drives the Hollander around like a hero in a crisis, picking up people who can't get around, thus highlighting the Hollander's great cargo capacity.
The full version of the video: /x/page/d3059niyhny.html?
Jeep: Wrangler x Groundhog Day
The day of the Super Bowl (Feb. 2) also happens to be the traditional North American Groundhog Day. and veteran actors Brian?Doyle-Murray and Stephen?Tobolowsky to recreate the movie's plot.
In the movie, the protagonist repeats the same routine day after day, but in the commercial, the protagonist wakes up one day and encounters a Jeep Gladiator, and life is never the same again, echoing the final tagline, "No Day is the same as the same in a Jeep Gladiator. Gladiator (Every day is different in a Gladiator)," to show that the Gladiator can bring unlimited fun to users.
Full video portal: /x/page/t3060nxx0cw.html
Universal Pictures: Fast & Furious 9 teaser, performance car collective romp
This is the only ad that has a car tie-in, but it's not from a car company. Universal Pictures' current Super Bowl spot is reserved for the "Fast & Furious 9" trailer.
The ads, which feature all but one shot of newcomer John Cena and a rocket-boosting Pontiac Fiero, have been highly rated, even if the movie is only half as good as the trailer!
The full version of the video portal: /x/page/j3060ek5yp5.html?
After watching these advertisements, which are comparable to Hollywood blockbusters, I would like to say one thing:
If the advertisements are all so good-looking, presumably those VIP and VVIP top-ups from AiXiYi and Xxun can all drink the northwest wind.
The text? |? Deer Router
This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.