First of all, we need to understand the nature and characteristics of online bounty.
Online bounty, refers to the user in watching the webcast or user-generated content, through the platform to provide online payment methods, pay a certain amount of money to the anchor or UP master, in order to express their support and favorite. It can be said that online bounty is similar to offline gift-giving, which is a kind of social behavior, representing the user's recognition and appreciation of the anchor or UP master. However, unlike offline gift-giving, online rewarding has a certain degree of anonymity and convenience, which can be realized by users just by moving their fingers, without having to personally deliver gifts or write cards, or reveal their real identities and places of residence.
So why would a man who earns three to five thousand dollars a month be willing to spend a lot of money on rewarding female hosts online? Here are some possible reasons.
One, psychological needs
Many men who reward anchors may be due to a lack of intimacy and companionship, and find virtual objects like anchors to fill the psychological void. In the process of watching the anchor live, they are able to get some emotional fulfillment and comfort from the anchor, such as listening to the anchor sing, watching the anchor dance, or even chatting and interacting with the anchor. All of these behaviors, are able to make the anchor and the audience to establish some degree of emotional ****ming between the audience, so as to meet the audience in the psychological needs.
Two, virtual consumption
Men who reward the anchor, there are also part of the virtual world out of fascination and pursuit. In the virtual world, some originally non-existent or too expensive items and services become very easy to obtain and realize. For example, users can spend a certain amount of virtual currency to have an anchor shout "Hello Handsome" for them or play a song for them in a live studio. Although these behaviors seem meaningless in the real world, they can make many users feel very satisfied and happy in the virtual world. Therefore, rewarding anchors can also be seen as a kind of virtual consumption, a way for users to experience satisfaction and pleasure in the virtual world.
Three, self-satisfaction
In addition, some of the men who reward anchors also hope to satisfy their vanity and face psychology through rewarding. While rewarding the anchors, they are also sending a message to themselves that "I have enough money to support the anchors and express their admiration". This sense of self-satisfaction may also be one of the reasons why some rewarders spend a lot of money.
Fourth, virtual relationships on the network
In addition to the above reasons, men who reward anchors may also be influenced by virtual relationships on the network. In cyberspace, the relationship between people is particularly complex, and on the same social platform, the relationship between users or with anchors may not be clear, but vague and intersecting.
This fuzzy relationship is often the one that can be exploited. Just for example, when a user becomes a big fan of the anchors on a social platform, he is likely to be followed by the anchors as soon as he rewards them with more money. The anchors will take the initiative to interact with these users who maintain the number source in order to maintain or enhance the relationship between them. Therefore, to some extent, rewarding anchors may also include the need to want to maintain or gain fame, recognition, approval, and so on.
Fifth, the external environment and influence
The men who reward anchors are also affected by the external environment and influence. For example, along with the rapid development of the Internet, all kinds of network applications and platforms are emerging, and entertainment programs have become more diverse. As one of them, online rewarding has gradually become a new way of consumption, and many platforms have introduced various reward packages and mechanisms to attract users and increase revenue. These external environments and influences may further stimulate men's desire to reward anchors and make them more inclined to choose this consumption item.
In summary, there are multiple reasons behind men who reward anchors, including psychological needs, virtual consumption and self-satisfaction. These reasons may be intertwined or may vary from person to person. But no matter what the reason is, rewarding anchors is a kind of social behavior, which represents the user's recognition and appreciation of the anchor or UP master. Of course, this social behavior may also have a certain impact on the user's financial situation, therefore, before rewarding the anchor, we need to carefully consider our own financial ability and consumption concepts, do not because of the momentary pleasure and lead to unnecessary financial pressure and psychological barriers.