Why is "Little Apple" so hot? Let's say after you've heard "Love for Sale" or "The Most Dazzling National Wind" three times, the next thing you know, whether you're washing the dishes, reading a book, playing a game of soccer or walking, you'll unconsciously have a single song loop in your head. Its scientific name is Involuntary musical imagery (INMI), and it was coined by neurologist Oliver Sykes in 2007. Earworms. Yeah, similar. So let's look at "Little Apple" again. Anyone with a little bit of general musical knowledge will see that the repetitive melody of "3126 32126" and "3122 53711" in the chorus of Little Apple is paired with super-common and rhyming lyrics, and that the narrowness of the range has no The narrow range of the lyrics has no difficulty in rising and falling, making it catchy for the general public to sing. The earworm effect is no surprise with this continuous barrage of hits. No matter how much you don't appreciate the retarded lyrics, #But the body is still honest #But some of my friends will still ask: such a low song is regarded as a sacred song, and it is very popular in China, is it because the people in mainland China have a low level of appreciation, and they can't accept white snow in the spring? Is it because people in mainland China have a low level of appreciation and can't accept the white and white snow? Is it because today's society is so weird and confusing that no one would listen to these songs if they were in the spiritually pure 80s? Let's talk about another hidden but important success factor of "Little Apple". As marketers, Youku and the Chopsticks Brothers team also laid a good foundation for the song. From the very beginning, the promotional techniques were geared towards brainwashing and brushing the streets, look at the words they used - "It's just so unstoppable ~ unbreakable!" "New Brainwashing Divine Comedy Tease is coming!" More to the point, at noon on May 30th, a pre-buried spoof Little Apple video disguised as a netizen's homemade video appeared on Youku and major video stations, with the title "Big Mom, Crazy! Divine Song Hi Chinese Big Mothers! . Next, the viral bootleg video one after another, "Sichuan female losers cover", "Sanlitun flash mob", "Goddess Square Dance", "Super Mixed Cut" and other dizzying content to the frequency of 2 every 3 days ...... Until a week later, the AB station took over the flag of the netizens spoofing, the momentum of the Divine Comedy has been again no one can stop. Not every viral marketing can be successful, most of them rely on luck. But Youku and the Chopstick Brothers did it really hard and hit the right spot, bless this net-sense team.