1, enterprise positioning and market positioning: Wanda Group is a comprehensive enterprise group, covering real estate, commercial operation, cultural tourism and other fields. Wanda has a high reputation and influence in China, and its commercial real estate projects include high-grade office buildings, shopping centers and five-star hotels. , and the positioning is relatively high. Wal-Mart is a global chain retail giant, famous for its large-scale retail and low-price strategy. Mainly facing the mass market, the positioning is relatively low.
2. Quality of products and services: Wanda Group pays attention to the quality of products and services of real estate and commercial operations, and strives to provide high-quality real estate projects and comprehensive services. Wanda's shopping centers, hotels and other projects have high decoration level, excellent service and rich brand selection to meet the needs of high-end consumers. In the retail business, Wal-Mart pays attention to providing mass consumer goods and low-priced products, and pursues economic benefits and good cost performance. In terms of the quality of products and services, Wanda has a high grade.