Posing, wallet photo, crystal, etc. What is the meaning of this should be a photography studio samples, the following label is the price of different photo printing media and so on. Pendulum is to print the photo in a small plastic plate on the table like a photo frame things like wallet photo is printed into the wallet can be put into a small photo crystal is a bit like a pendulum of a kind, except that the photo surface is thicker and more polished poster is to print your photo into a poster la front cover back cover of this should be said to be the photographs taken to print a photo album, like a book. Knowledge about printingThe traditional appearance of printed matter obscures the connotation of technological innovation: traditional printed matter and traditional printing technology. A book, a picture book, a carton now compared with the past, there may be a difference in quality, but still for the traditional print, there is no difference, but in the past, it is difficult to escape the "lead and fire" smelting, and now they are all from the fingertips in the computer easily click. Therefore. Although the printing is still the traditional form, but the production of traditional technology used in the process has long been replaced, the production efficiency has also greatly improved. Therefore, in appearance, although no change in the traditional printed matter behind, masking a large number of technological innovation, through the pre-printing after printing, many still transformational changes. First, let us understand the printing industry: 1, at present, our main printing methods are? (1) offset printing (in China is quite extensive, stable quality process, such as newspapers and books, packaging, PVC, stickers) (2) gravure printing (cigarette labels, wine labels, instant noodle pockets, sugar paper and other printing quality requirements are high, the printing of a large number of prints) (3) screen printing (according to the characteristics of the printing, can be printed in a small number of tens of sheets can be printed, the shape of the printing plate can be) The shape of the printing plate can be changed, for example: the curved surface can be printed, a wide range of substrates! Printing ink layer is thick, the mesh can not be changed, so you can use mercerized ink, Ice Shantou ink with UV to do special effects!) (4) Flexo (printing packaging products, substrate materials are relatively wide! (Eucalyptus for plastic products and corrugated cardboard boxes, etc. has a very unique advantage) (5) inkjet printing (formerly used mainly in anti-counterfeiting bar code printing, and now for the finer prints can also have a better performance, especially for the short version of the market, the biggest development is the use of digital sampling. In addition, the printing format can be almost unlimited! (In the application of the market has a more stable market) (6) pad printing (principle is like stamping, can print the shape of the substrate is also diverse, such as toothpaste Jane's printing, relative to silkscreen printing speed to be faster!) (7) digital printing (more representative of the DI series of HEIDELBERG, and ROLAND's DICO Yuk, as well as HPINDIGO; Xerox's some of the products, etc. (many times people also put inkjet printing to this category) is characterized by its own printing preparation time is short, for the short version of the printing has a unique advantage. (The market trend is, of course, self-evident), in fact, there are many other printing, but out of some of their own characteristics can produce some special effects on the print live, such as lithographic printing, printing of Chinese paintings on rice paper can have a very good artistic effect! Offset printing: 2, what are our common printed matter? Classification of printed matter (to the ultimate product classification): (1) office class: refers to letterhead, envelopes, office forms and other office-related printed matter. (2) publicity: VI manuals, posters, leaflets, promotional samples, product brochures, calendars, wall calendars, invitations, hand-carried paper bags and a series of corporate publicity or product publicity related to printed matter. (3) production category: refers to the box, sticker labels and other high-volume and production of products directly related to the printed materials. 3, what is the workflow of printed materials? Printing process: (1) pre-press refers to the work of the pre-printing, generally refers to photography, design, production, typesetting, film, etc.; (2) printing refers to the work of the mid-printing, the process of printing the finished product through the printing press; (3) printing refers to the work of the printing of the latter part of the work, generally refers to the post-processing of the printed materials including cutting, laminating, die-cutting, gluing bags, laminating and so on, mostly used for promotional and packaging prints.4. At present, the main What are the main printing-related equipment? (1) pre-press equipment: film hair row machine, proofing machine, computer, color spray machine, laser scanner, etc.. (2) printing equipment: cylinder press: printing newspapers, books, magazines, albums, there are domestic and imported; according to the size of the printing format can be divided into full-open press, folio, four-open, eight-open; according to the number of colors printed on the press is divided into monochrome, two-color presses, four-color presses and so on. Printing equipment is also divided into manually operated, mechanically operated, computerized fully automatic operation of the equipment. (3) post-press equipment: page splitter, paper cutter, hot stamping machine, embossing machine, die-cutting machine, coding machine, laminating machine, binding machine and some other post-press processing equipment. (4) other printing equipment: self-adhesive printing professional machine, computer-specific bill printing machine, business card machine, speed printing machine, copier, packaging, carton printing machine, etc. 5, the domestic printing industry, what are the mainstream printing equipment? Four-color machine, for example: Heidelberg (octavo origin: Germany), Gobel (folio origin: Germany), Komori (origin: Japan), Liang Ming (four open origin: Japan), Manroland (origin: Germany), Guanghua (origin: Shanghai), which Europe and the United States printing press manufacturers with its cutting-edge product technology, comprehensive printing solutions and quality services, to become the world's printing presses and their related equipment, the leader. 6, what is called four-color printing machine? (1) What is meant by four-color printing? Four-color printing process generally refers to the use of yellow, magenta, cyan three primary colors of ink and black ink to reproduce the color originals of various colors of the printing process. (2) what is called spot-color printing? Spot color printing refers to the use of yellow, magenta, cyan. Black ink other than the four-color ink to copy the original color printing process. Packaging printing is often used in spot color printing process to print large areas of the base color. (3) what products must use four-color printing process? Color photography to reflect the colorful changes in the natural world of photographs, painters of color art works or other images containing many different colors, for the process requirements or for economic efficiency considerations, must be scanned by the electronic separator or color desktop system color separation, and then use the four-color printing process to reproduce the completion of the process. 7, how much do you know about the paper used for printing? (1) the unit of paper: A. grams: the weight of a square meter of paper; B. Order: 500 sheets of paper unit called order (factory specifications); C. tons: the same as the usual unit of 1 ton = 1,000 kilograms, used to calculate the price of paper. (2) paper specifications and names A. Paper most commonly have four specifications: ① degree of paper: 1092 mm long, 787 mm wide; ② degree of paper: 1194 mm long, 889 mm wide; ③ carbonless paper: degree of positive and degree of specifications, but there are on the paper, paper, in the paper, the lower part of the price of the paper is different, in which the paper is more expensive. B. The most common names of paper: a. Typing paper (color typewriter paper): 28g positive degree specifications : Used for joint sheets, forms, there are seven color points: white, yellow, blue, green, etc. b, glossy paper: 1, 28-40g positive degree specifications: one side of the light, used for joint sheets, forms, notes, for the low-grade printing paper. c, writing paper: 55-100 degrees of large degree, positive degree are used for low-grade prints, with the most domestic paper. d, double-gummed paper: 60-150g degrees of large degree, positive degree are used for medium-range prints Domestic, joint venture and imported common. (60g, 70g, 80g, 100g, 120g, 150g) e, newsprint: 55-60g roller paper, positive degree of paper, newspaper selection. f, carbonless paper: 47-52g large degree, positive degree are available, with direct rewrite function, divided into the upper, middle and lower paper, the upper middle and lower paper can not be exchanged or rehashed, the price of the paper is different, there are seven colors, commonly used in the joint list, forms. g, coated paper: double copper 80-300g positive degree, large degree are available, used for high-grade prints. (80g, 105g, 128g, 157g, 200g, 230g, 250g, 300g) h, Asian powder paper: 105-300g for elegant, high-grade color printing. (105g, 128g, 157g, 200g, 230g, 250g, 300g) i, gray background white paper (white background white board, white background gray board): 250g or more, on the white background gray, used for packaging class. j, white cardboard: 230-300g double-sided white, used for mid-range packaging class. (210g, 230g, 250g, 300g, 350g,) k, kraft paper: 80-150g for packaging, cardboard boxes, document bags, archive bags (120g), envelopes (ordinary envelopes 100g). (60g, 80g, 100g, 120g, 150g have white kraft paper) Second, printing technology terms: 1, printingprinting: the use of printing plates or other means of transferring graphic information on the original to the substrate of the process technology. 2, lithographyplanographt: a printing method using lithographic sizing. 3, offset printing machine offsetlithography: the printing plate on the graphic first printed on the intermediate carrier (rubber blanket cylinder), and then transferred to print the substrate on the indirect printing method. 4, offset printing press offsetprintingpress: in accordance with the principle of indirect printing. Printing plate through the blanket transfer cylinder will be printed on the substrate transfer printing lithographic press. 5, printing plate printingplate: used to transfer ink to the substrate on the printing graphic carrier. Through the division for the letterpress, gravure, flat and hole version of four categories. 6, plate making paltemaking: according to the original copy into the printing plate process. 7, computerized phototypesetting system computerizedphototypesettingsystem: by the character and typesetting instruction input device, proofreading device, proof output device, control device and phototypesetting host etc. Composed of a complete set of typesetting equipment. Composition of sets of typesetting equipment. 8, text typesetting textcomposition: the text of the original manuscript in accordance with the design requirements of the composition of the prescribed version of the process. 9, sun plate printing down: the contact exposure method of the negative or positive picture of the negative transfer of information to the printing plate or other light-sensitive materials on the process. 10, pre-coated photopolymerized flat plate presensitizedplate: pre-coated with a photosensitive layer, can be readily sun version of the lithographic plate, referred to as the "PS version". 11, post-press processing post-pressfinishing: so that the printed matter to obtain the required shape and use of performance of the production process, such as binding. 12, Indirect printing indirectprinting: the printing plate on the graphic part of the ink, through the transfer of intermediate carriers, transfer to the surface of the substrate printing method. 13, substrate printingstock: can accept ink or adsorption of color and present the graphic of various substances. 14, multi-color printing multi-colorprinting: a printing process, the printing of two kinds of substrate on the printing process. In the printing process, in the substrate printing two and more than two kinds of ink color. 15, the open format: a full paper cut into a number of small sheets of equal area, called how many openings; binding costs, that is, how many open books. 16, the rules guide: sheet-fed offset press paper positioning components. 17, grippers gripperedge: sheet-fed printing, in the printing plate and paper, and other substrates at the front end of the blank side. 18, the grippers grippingge: the printing of sheet-fed printing, in the printing plate and paper and other substrates. Stay out of the blank side. 18, overprint registering: more than two-color printing, the color plates can achieve and maintain an accurate bit of graphic registration. 19, rule line registermark: set in the edge of the printing plate of the crosshairs and corner lines, the Department of the school version and check the basis of registration. 20, overprinting is not allowed (double eyelids) outofregister: in the process of color printing overlap errors, the printing process, the printing process. 21, color standard colorpatch: with the field and (or) mesh toning color block that the basic color and its mixture of color standards; plate printing can also be used as a product of the mark of each color plate. 22, four-color offset printing four-coloroffsetprinting: with yellow, magenta, cyan and black four color plates by printing ink overprinting can be obtained and the original Color is basically the same as a kind of offset printing. 23, the color spectrum coloratlas: with the standard green, magenta, yellow, black ink, according to the percentage of different dots superimposed into a variety of colors of the color of the sum of the color block. 24, printedmatter: the use of printing technology to produce and a variety of products in general. 25, riding staple: a method of bookbinding, the action, such as across the back of a horse. After the thin book set, cross on the iron plus to be, hair wear pressure wire nails. (Generally 32P or more, not use horseback riding nails) 26, P number: refers to the 16 open paper side. (Can also refer to other open number) 27, film sheet (film): through the phototypesetting machine to transfer the printed electronic file of transparent film, used for printing plate. 28, grams: measure the thickness of paper is an important indicator. 29, proofing (proofing): the process of making printing samples. 30, out of the film: the process of film film with the output of the electronic file. 31, offset printing (offset): lithographic printing, the use of the printing process. 32, offset printing (offset): the use of the printing process, the use of the printing process. ): lithographic printing, the printing plate used is smooth. 32, offset paper: a kind of printing paper, paper surface without a coated layer, mostly used for letterhead, envelopes, etc. 33, light copper (artpaper): a kind of printing paper, the surface of the coated layer, and glossy, mostly used for color publicity printing. 34, light copper: a kind of printing paper, also known as the powder, the surface of the coated layer by the matte finish. Mostly used for color publicity printing. Third, the paper size list open book in accordance with the size of the size, usually divided into three types: large open book, medium-sized open book and small open book. To 787-1092 paper, 12 or more for large open book, 16-36 open for medium-sized open book, 40 open for small open book, but the text-based books are generally medium-sized open book. The shape of the open book, in addition to 6 open, 12 open, 20 open, 24 open, 40 open, approximate square, the rest of the proportion of unequal rectangular, respectively, for the nature and use of different types of books. Finished print size number of openings (large) size unit (mm) 2 open 840 * 5704 open 420 * 5708 open 420 * 28516 open 210 * 28532 open 210 * 140 openings (positive) size unit (mm) 2 open 520 * 7404 open 370 * 5208 open 370 * 26016 open 185 * 26032 open 185 * 130 supplementary A unit (mm) A4210*297A3297*420B5182*257B4257*36416K193*2708K270*386 Fourth, the common printed paper and process selection 1, jacket: 250g-300g matt paper or coated paper, outside the glossy film or sub-film, with die-cutting process. Inside insert: 128-200g matt paper or coated paper. 2, albums, catalogs: 200g-250g outside, inside: 128g-200g matt paper or coated paper (front cover, back cover), cover, back cover covered with glossy film or matt film. 3, posters, posters: 157g-200g matt paper or coated paper, printed on one side. 4, hanging banners: 200g-300g matt paper or coated paper, coated with glossy film or matt paper. Copperplate paper, covered with glossy film or sub-film, optional die-cutting. 5, leaflets: 128g-200g matt paper or coated paper. 6, handbags: 200g-300g matt paper, coated paper or white cardboard, outside the film. 7, forms, paper headers, notepaper: 70g-100g double-gummed paper, more spot-color printing. 8, envelopes, archive bag: 100g-150g double-gummed paper or kraft paper, more Spot color printing. V. Costing 1, pre-press costs: design and production costs, foreign language translation costs, photography costs, film output costs, proofing costs. 2, printing costs: four-color printing, spot-color printing, multi-color printing. 3, post-press processing costs: laminating costs, die-cutting costs, offsetting costs, folding costs, table mounting costs, hot stamping (silver) costs, various types of edition costs, pressure embossing costs, embossing costs, UV costs. 4, the price of prints: pre-press costs + printing costs + post-press costs + tax Fees + post-press processing costs + taxes VI, the production period 1, the general printing 3-5 days, the later process more (or a larger number of) 5-7 days 2, packages 7-20 days (according to the actual situation) Note: ① winter and rainy season when the delivery period is later than at other times; ② can not grasp the schedule should be coordinated in advance with the production sector. Knowledge must be mastered I. Tips part 1, pay attention to the text part of the text part of each time you please proofread, especially for the main text part: such as the title, company name, address, telephone, English and Hanyu Pinyin part of the 2, pay attention to the color part of the color (mention the accuracy of the color) A, the logo and the corporate standard color. If your enterprise has a VI manual, please provide us with your color code and color value, as a reference when printing.B, photos, pictures. If you need to obtain extremely accurate color reproduction of important pictures and photos in your printed materials, please provide us with referable photos or pictures for comparison during printing.C. Large color blocks and important color parts. If you have strict color requirements in this area, please explain to us, and we will pay attention to it. D. Differences between color inkjet scripts, computer monitors, printing samples, digital samples and finished products: E. The same set of film or electronic files, but the first printing for the color of the prints will have some differences; (1) different batches of paper will have some differences; (2) different batches of ink will have some instability; (3) different batches of ink will have some instability; (4) different batches of ink will have some instability; (5) different batches of ink will have some instability; (6) different batches of ink will have some instability. Instability; (3) Different brands and models of printing equipment will be different; F. There will be some color differences in the original production of prints (1) Please refer to Article E; (2) If there is no electronic file or film, it is necessary to reset the color value of the screen, which will have a certain error rate. G. Post-production process will affect the color reproduction in a certain procedure, such as the prints will make the image more vivid after the laminating process, UV process, and so on. H, when the print is printed on different materials of paper, the color reproduction will be different. For example, you choose to use special paper with color printing four-color should pay extra attention. If you choose to use cowhide paper, you should choose to use spot-color printing. i. Spot-color printing, you should specify the color. Spot-color printing color reproduction is not comparable to four-color printing, it can do close to the pre-selected color. 3, pay attention to the printing process A, print gold, silver prints, such as special requirements or the original production, you should explain and provide samples for reference, we must know that the gold ink and silver ink is also a lot of species. B, if your prints need to print a large area of darker shades of the pattern or color, you have to be careful on the choice of paper. C, tighter time requirements of the printing process time is rarely flexible, there are processes must ensure that sufficient time to make quality assurance, such as laminating process does not have enough time, will cause the prints to change shape. 4, post-process A, need to be folded prints are in need of extra attention. (1) should try to choose a single-sided, double-sided lamination, oil and indentation treatment, which will ensure that the crease will not produce the effect of fracture, which is particularly important in the 157 grams or more field prints, which will increase the cost of manufacturing a certain amount of money, but also ensures that you print high-quality requirements; (2) usually albums of the front cover, the back cover is the need for lamination, that is, to increase the aesthetics and play a role in the protection of prints of the requirements of the neat and tidy. (3) handbags in addition to kraft paper (art paper) do not need to cover, the rest should try to cover the film, a direction to increase its weight-bearing, so that it is not easy to break, the other direction to increase the aesthetics. (4) self-adhesive prints if the finished size is less than 16 open, you should choose the die-cutting process, which increases the convenience of your use, but also to ensure the accuracy of the cut finished product; (5) if you have any special requirements in terms of packaging support transportation, please tell us in a timely manner, such as: prints need to play a few packages, the number of packages required; such as the need for long-distance transportation, whether or not the use of cardboard packaging; what are the commonly used materials for advertising?
Advertising materials commonly used mainly folding pages, banners, KT boards, posters, car stickers, leaflets, brochures, easy to pull up the treasure, X display racks, DM leaflets, business cards, outdoor signage, bus body, DM leaflets, hanging flags, _ brace cord broken careful to be careful of the Portuguese marshy muscle careful thick woad window Mi magpie to take
1. indoor material characteristics: spray painting materials based on the characteristics of raw materials of the ink into the indoor and outdoor two major types of materials;
1. Material;1) most of the material surface coating with different components of the ink to form color differences in the effect of the photo painting; 2) bright colors, high output accuracy, the picture is delicate (ink does not contain glycerin molecules so the picture is fine); 3) poor sunlight resistance (pigment components do not contain anti-UV components, can not be a long time sunshine), generally need to be laminating (paint can be dissolved in water, so to be laminating); 4) the most common The most commonly used materials: PP adhesive backing, back spray film 5) mainly used indoors for a few days or weeks. Products. In the field of advertising, photo paper is being replaced by PP. 4) Customers do not specify the use of wood pulp photo paper, PP to replace the use of photo paper.
3. indoor materials PPPVC used in hanging flags and display racks
1) and wood pulp photo paper collectively referred to as photo paper customers do not specify the use of wood pulp photo paper, use PPPVC to replace the use of photo paper. 2) Rigid PVC can be used in the production of the pulling network display racks. 3) PPP PVC can be used in the production of the photo paper. 4) PPP is being replaced by PP. Indoor material fully transparent sheet application environment and photo paper similar to the application of hanging flags and display racks 1) and photo paper than the picture is transparent. 2) mounted bright film on glass doors and windows as transparent stained glass, mounted sub-film on glass doors and windows as frosted glass painting effect. 3) the picture is transparent and the picture is transparent. 4) the picture is transparent and the picture is transparent and the picture is transparent.
4. indoor material adhesive backing PPPVC used in direct posting, with the use of panels so as not to damage the surface
1) direct self-adhesive, indoor walls and the beautification of the building facade. 2) with the use of KD plates or chevron so as not to damage the surface, one of the most commonly used indoor advertising materials.
5. inside the material light film used in the production of light boxes
1) after the light film must have adhesive backing, in order to paste directly on the acrylic board, or no adhesive backing with two pieces of acrylic clamped. 2) adhesive backing film backing for a long time irradiation makes it difficult to remove the acrylic from the acrylic, will destroy the acrylic beautiful. 3) light film by the light, so do not take the piece of the splice to be taken into account beforehand the size. 4) the light film, the light film, the light film, the light film, the light film, the light film, the light film, the light film is not taken into account, to consider the size of the size.
Expanded:
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Materials and Ads
An ad can have multiple materials uploaded, and the same material can be used by multiple different ads.
Scope of use
1. Wedding studio, home decoration, building decoration, design institute, planning institute, product design center, bridge construction, steam ultra-thin and beautiful: she is ultra-thin and ultra-light, elegant and generous appearance. Its thickness is generally less than 3CM, only the thickness of the ordinary light box nearly 1/10. thus she maximizes the space utilization, beautifies the environment, saves transportation costs, simplifies the installation process, and broadens the scope of application. Especially for the space use of demanding environments such as: elevators, public **** channel, shopping malls, supermarkets, subways, stations, etc., is the most ideal place for ultra-thin light boxes.
2. Exhibition halls, museums, libraries, gymnasiums, art galleries, exhibition halls, opera houses, universities, secondary schools, vocational schools, hospitals, banks, insurance, securities, decorative publicity projects.
3. Advertising and promotional works of conference centers, exhibition centers, licensing centers, municipal projects, department stores, supermarket chains, shopping plazas, jewelry monopolies, cosmetic chains, beverage trade, tobacco and alcohol trade,
fast food chains, drug chains, stationery centers, boutique centers, furniture centers, home appliance wholesaling, musical instrument monopolies, etc.
4. Municipal plane lighting system, square ground lamp project, park attractions introduction project, local lantern festival project, community bulletin board project, bus shelter project, bank self-service cash withdrawal project, telephone booth project, electric power emergency project, architectural display project, airport passageway project, subway train station exit project, and so on.
5._Frequent dropouts ⒈ ⒈ 韫荨⒉吞⑸阶⒉韫荨⑽鞑吞⒖Х裙荨⒌案馕鞅ナ鞅荨ladybird 伞ɡ_K-lounge, dance halls, sauna halls, beauty parlors, fitness rooms, health care centers and other wall painting landscaping projects.
6. Family beautification, used as night light, living lamp.
Reference link: advertising materials-