Second, pre-neglected. The Olympic Games, the Winter Olympics, has been held in the world for many sessions, China also hosted the Summer Olympics in 2008, people subconsciously pay more attention to the Olympic opening ceremony, the gold medal competition and medal lists, and tend to relatively ignore the Olympic souvenirs.
Third, suddenly being in the spotlight. Winter Olympics and Summer Olympics in the awards have a difference, is set up a separate awards plaza, all the medals in the awards plaza, the competition site only issued souvenirs, this time is with "gold edge" of the "Ice Dun Dun", so hundreds of millions of viewers' attention is easily by the "Ice Dun Dun", so the audience's eyes. Easily attracted by the "ice dun-dun", which in turn triggered the desire to buy Fourth, the scarcity of highlights. Previously, the sales of the state, so that manufacturers and merchants do not dare to stock a large number of production. Short-term huge market demand superimposed on the Chinese New Year production factory vacation, the formation of can buy, but can not buy the state, highlighting the scarcity.
Fifth, scarcity brings the invisible ability effect. When an item is scarce, in the face of high attention and universal demand, who can buy it, who can be the first to get it, will be able to reflect their own ability, and this ability is often linked to power, money, relationships, the formation of deep-seated needs.
Sixth, high attention and scarcity triggers hot search and traffic effect. When hundreds of millions of viewers want to buy but can not buy, a variety of "overnight queuing", "hundreds of meters long queue", "snapped up", "Ice dun dun designers Can not buy their own", "scalper two thousand dollars high price sales", "women's soccer girls also want a" ice pier pier "news appeared. A short period of time to form a top stream.