Famous City is a community integrating commercial residences and commercial stores. In order to make the sales of the city to achieve the purpose of "a higher level", it was decided to hold a Mid-Autumn Festival Party. Now the implementation of the Mid-Autumn Festival Party program is described as follows:
I. Activity time
September 12, 20xx (Mid-Autumn Festival) 18:00-21:00
Second, the activity of the location
Fourth, the purpose of the activity
1, for owners and developers to build a platform for close communication
2, to establish the developer's corporate image and further publicize the property
3, the depth of the potential consumer groups
Fifth, the activities of the expected number of participants
Mid-Autumn Festival Party: 600 people
Mid-Autumn Festival Cocktail Party: 400 people
Total: 1,000 people
Six, the event slogan
"Going home for dinner tonight? "
Activity slogan interpretation: the Mid-Autumn Festival as a traditional Chinese festival, there is: "every festive season doubly think of family", festivals are family reunion time, so the activity slogan to a kind of loved ones to ask to trigger the event, the sentence is also more able to cause the public's **** song! The event is also an allusion to the warm feeling of home for all attendees.
VII, activity programs and creative ideas
The promotion measures before the event:
1, in the event of the launch of the day of the purchase of housing can enjoy a discount of 9.18% of the preferential promotional activities (Note: according to the developer's situation, as appropriate, to develop a number of constraints);
2, the production and random gift of the event A number of cultural shirts;
3, the production of "famous city" character of the Mid-Autumn Festival printed admission roll (modeling can refer to the moon cake modeling);
The purpose of the above activities `to achieve the strengthening of the activities of the publicity effect and highlight the developer's humane business philosophy.
Real Estate Activity Planning Part 2
I. Activity Background
"May Day Golden Week" has always been an important sales season for businesses, especially refrigerators, air conditioners and other home appliances in summer demand for larger products, but also a peak point of the property market. In order to grasp the May Day sales timing, it is recommended to unite the city's larger, stronger overall strength of home appliance dealers **** with the May Day promotional activities (Daily Run can also be considered). Integration of home appliances and real estate two main fashion resources, with a rich product range and a larger advertising appeal, a strong on-site stirring power to promote the two sides of the product market awareness, to promote the two sides of the product sales.
At the same time, the activity is more than print ads can strengthen the market impression of the product, can enhance the interaction with consumers, better mobilize consumers to pay attention to the property enthusiasm and desire to buy. The joint campaign not only reduces the investment in advertising, but also increases the public's attention to the event, which is a win-win situation.
The purpose of the activity
1, zero distance communication with consumers, expanding the influence of their respective products in the market;
2, to preferential measures, to promote the sale of their products.
Third, the activities of the object
1, the activities of the region's fixed residents
2, sightseeing tourists
3, their respective target consumer groups
Fourth, the activities of the time
April 28th
1, song and dance performances
2, prize quiz
3, distribution of leaflets
4, real estate / product consultation
VII, promotional measures
1, multi-storey units of the special price of the first-come-first-served.
2, multi-storey units purchased during the non-special offer activities, in addition to enjoying the 2,000, 3,000 discount amount, a designated air conditioner or refrigerator; but no longer enjoy any discount offers.
3. Customers who purchased stores during the event period were given a designated air conditioner or refrigerator in addition to the normal discount; but no longer enjoy any amount of discount.
4, come to the event site in the answer, you can get a gift umbrella.
5, the project has been purchased by the old customers on May 1 can go to the sales department on the spot to receive a gift, the gift is tentatively .
VIII, the flow of activities (every day in the afternoon and afternoon each one, **** two performances in turn)
1, 9:00 hosts of the opening remarks
2, 9:05 program
3, 9:15 floor project / home appliance products
4, 9:25 program
5, 9:45 prize questionnaire
6、10:00Programs
7、10:15Distribution of leaflets and consulting
Nine, the site layout
1, 2 display boards, specifications 2.4 * 1.2, iron frame welded to the folding of the put
2, easy to pull a treasure
< p> 3, sound a pair of wireless microphone
4, arch 1 - 2 (each side to provide a) red carpet
5, consulting table 1-2, 6 chairs
6, promotional leaflets, a number of information bags
7, gift umbrellas 200
8, refrigerators, air conditioners, a number of units (provided by the dealer)
9, home appliances promotional display boards produced by the dealer to arrange
10, tent 4 (provided by the dealer)
10, advertising
1, the campaign SMS: 50,000
2, TV streaming words for 1 week
3, leaflets (each produced, released)
4, outdoor billboards (long-term effect)
XI, the cost of the campaign
1, the campaign SMS: 50,000 * × × × yuan / article = × × × yuan (each out of 50%)
2, TV streaming words for 1 week * × × yuan / day = × × yuan ×× yuan / day = ×× yuan (each out of 50%)
3, actor costs: about ×× yuan / day. People * × × × people * 5 days = × × yuan (distributor)
4, venue costs: × × yuan / day. Ground * 5 days = ×× yuan (developer)
5, arch approval: ×× yuan / day * 5 days = ×× yuan (distributor)
6, ribbons: 4 * 30 yuan / strip = ×× yuan (distributor)
7, carpet, tablecloths: about ×× yuan (developer)
8, display boards: ×× yuan / piece * 2 = ×× yuan (developer, including spray paint)
9, car rental: 250 yuan * 5 days = 1250 yuan (50% each)
10, outdoor advertising spray painting about × × × yuan (developers)
11, other costs *** total × × × × yuan
Real Estate Activity Planning Part 3A summary of the event
< strong> Activity background:
1, warmly celebrate our company has become a cross into China's top 100 enterprises the only private enterprise, the future we want to better for the people of China to build our Chinese own house.
2. Celebrate the excellent performance of our company in 20xx, let the staff feel our company's cultural concept and management concept, look forward to the work of 20xx. strong> Number of participants
223 all employees of the company, 20 special guests
The tone of the annual meeting
Harmonious, cheerful and atmospheric
Second, the theme of the event
Sharing common goals. ***Creating the future
Third, the activities of the slogan
Collective efforts, everyone's honor
Fourth, the activities of the flow of the schedule
1, 14:00 punctual access to the venue, the meeting began at 14:30 on time.
2, 14:00 opening dance, the host announced the beginning of the conference, the "opening speech".
3, 15:00-15:30 first of all, please ask the general manager to make a statement of the report, the general summary of our company's performance last year.
4, 15:30-16:30 please ask the head of each department to do the year-end statement.
5, 16:30-17:00 by the vice president of the experience read out the list of outstanding employees in 20xx, outstanding employees on stage to receive the award. Outstanding employees to deliver awards speech.
6, 17:00-18:25 Carnival Arts and Crafts Show, first performed by the leadership, the staff representatives to perform the program prepared by the staff themselves.
17:25-17:30 all actors and actresses on stage singing "love each other as a family"
7, 18:00-19:00 interactive games
Panax notoginseng
items: no
number of people: unlimited
method: more than one person to participate in, from 1-99 to report. Participate, count from 1-99, but when someone counts to the number containing "3,7" or multiples of "3,7", no one is allowed to count, the next person will be slapped on the back of the head, and the next person will continue to count. If someone reports the wrong number or slaps the wrong person, he or she will be punished.
Excitement: no one is immune to mistakes, even though it's simple arithmetic.
Train Driving
Appliance: none
Number of people: two or more, more is better
Method: Before starting, each person names a place to represent himself. But the place cannot be repeated. When the game starts, suppose you are from Beijing, and another person is from Shanghai, you have to say: "Open ah open ah open the train, the Beijing train is about to open." Everyone asks, "Which way?" You say, "Shanghai." The person representing Shanghai will immediately respond by saying, "The train from Shanghai is about to leave." Then everyone asks, "Which way?" This person then chooses another object of the game and says, "To so-and-so place." If the other person hesitates a little and doesn't react, they lose.
Excitement: can enhance the relationship between people, and you can use the opportunity to let him or her "drive the train" to send a message, eye to eye.
Pedal water relay (***48)
1, team members: 6 men and women of each team *** counting 12 people, divided into three teams to relay, each team must be configured 2 men and 2 women;
2, the game process:
1) Preparation: the first member of the first group of pedal a pair of the first group of players on the right side; each group of four collaborative team members to end of the water a pot;
2) the referee announced "start", the first group of team members quickly put their feet into the pedal feet set, the right hand end of the collaborative team members handed over the water basin, the left hand on the left shoulder of the previous team member (except for the first one team member) forward;
3) to reach the end of the water basin of water poured into the team's water bucket After reaching the finish line, return to the original way;
4) Return to the starting point, the team members leave the pedal with both feet, and the water basin is handed over to the collaborators to fetch water;
5) The next group will start;
3. Rules:
1) The competition lasts for 10 minutes, and the number of the water transported will be decided by the number of the players;
2) The fetching of water can be carried out by the collaborators but the collaborators must be the members, and non-members cannot provide any assistance. team members, non-team members can not provide any assistance;
3) the end of the pouring water in addition to my own or other team members of the group to assist, other people can not provide any assistance;
4) pouring water can be both feet off the pedal;
5) the end of the pedal turnaround, you can use your hands to assist the turnaround, but the position should be roughly the same as the turnaround before;
6) 2 men and 2 women A group of male and female players before and after the pedal position is not restricted;
7) halfway down can be re-set on the pedal end of the end of the water to continue to move forward;
8) a team if the third set of completion of the time is still available, can be any four of the 12 members of the team (still need to be 2 men and 2 women) to continue until the end of the 10-minute time the referee sounded the gong to close;
4, awards: awards First place, the other teams were encouraged to award
5, props: pedal 4 vice; 9 large plastic buckets (including 4 empty buckets put the end, 4 full of water put the starting point, 1 full of water at the starting point of the spare); 16 small plastic pots; in a plastic bucket (plus water spare); a stopwatch, drums, a drum; gong a side;
game souvenir awards; senior space cups, notepads, bedding
8, 19:00-19:30 joy draw, all employees who have been employed in the company for three months are eligible to participate in the joy draw
(Prizes are: Grand Prize: a computer worth 4800 yuan;
First Prize: two TV sets worth 2900 yuan;
) Second prize: five, worth 1,000 yuan microwave oven;
Third prize: ten, worth 100 yuan a small washing machine;
Memorial Prize: fifty, fifty dollars in cash)
9, 19:30 host announced the end of the conference.
10, 19:30-20:00 free time.
11, 20:00-22:00
First of all, the chairman of the board of directors to speak, looking forward to the work of 20xx, to motivate employees in 20xx can do better, everyone happy new year.
During the meal, the company leaders and employees to each table toast, communication between colleagues, to enhance the distance between them.
V. and related notes
(a) the annual meeting of the notice and publicity: the Office of the company in today's organs of the various departments and projects issued a written "on the 20xx year-end summing up of the notice" on the activities of the annual meeting of the publicity and publicity to achieve the whole staff know.
(b) the production of banners: yellow banners on a red background, specific text content: "China Overseas Land 20xx annual year-end summary of the fight"
(c) the procurement of goods: lucky draw gifts, Chinese Zodiac gifts, game prizes, the General Assembly seat nameplate (for the meeting), pens, paper, employee seat card (for dinner), balloons, games, and the venue set up the necessary balloons, the nameplate (for the meeting). The company's products include: balloons, flowers, flower baskets, raffle boxes, mineral water for the meeting, wine for the dinner party, and various kinds of dried fruits and snacks.
(d) on-site photography: arrange in advance for the relevant personnel to carry a digital camera, do a good job of the General Assembly and dinner activities on-site photography.
(E) the company's employees to perform the program in advance of their own departments to prepare for the performance of the required clothing, props, make-up, can be rented to a professional theater, the cost of the company to pay.
(6) The company's employees prepare their own programs by the departments to organize their own time to rehearse.