Do you make money from the media?

# Headline Creation Challenge # Click "Follow" at the top right to share the story of self-media dry goods and growth. Just when I wanted to give up for 10 1 time, I received a private letter from a netizen. He said that he also wants to be a self-media and wants to know what to do if he makes money from the media. To tell the truth, when I first saw this private letter, I really didn't know how to reply. Because this is a very complicated problem. In the eyes of many people, self-media is a very tempting career. Freedom of work, writing articles on business trips at ordinary times, and receiving several business orders can earn more money than going to work. But is this really the case? Today, I want to answer some questions based on my own experience: Is it reliable for naked resignation to be a media? A: If you have a mine at home, please feel free. If you are just an ordinary office worker and have no savings, please calm down first. First of all, doing self-media is a process from 0 to 1, and there is almost no income in the early accumulation stage. At this stage, it may be a few months or a year or two. The key depends on personal ability, investment and luck. If you are in naked resignation, you need to increase your social security fee. Therefore, you must have enough savings to ensure that you can live a normal life with zero income. Secondly, not everyone is suitable for self-media. If you quit your job and go home when your mind is hot, you will feel bored and want to give up after working for less than a month, or you will want to return to the workplace after working for several months without improvement. If you are interested in this line, you can open an account after work to try the water and see if you are suitable to be a self-media worker. It is not too late to resign after a while. Q: Who is suitable for self-media? A: First, people who have more free time. If you want to work part-time as a self-media, it is enough to set aside 2-3 hours a day. The key is whether you can persist. After all, work is very tiring, and most people prefer to have a good rest after work. A few days ago, I might still be excited to insist. After working hard for a few days, I couldn't see improvement, and the novelty passed, and I gradually gave up. Why don't you set yourself a small goal at the beginning, such as registering an account, updating it five times, or adding 50 powder first, which will make it easier to stick to it. Second, people with skills. Since the media is not completely zero threshold, you need to have a certain ability to shoot and edit text or video. If you haven't done this kind of thing before, you can learn first and lay a solid foundation before you start. Even if you don't want to be self-media in the future, these two are very practical workplace skills. In addition, if you are proficient in a certain field, the advantage of self-media amplification is also very suitable. Because the most critical point from the media is whether it can provide valuable content for the audience. Third, self-disciplined people. This is also the most needed trait to be a self-media. Because being a self-media, you are your own boss. Even if the task can't be completed and the kpi can't be reached, no one cares. You can postpone your work indefinitely until you completely forget that you have a self-media number. If you want to be a full-time self-media, you have to resist all kinds of temptations, such as sleeping late, playing mobile phones, staying up late and so on. Ensure a healthy work and rest and finish your work tasks on time like going to work. If you don't have enough self-discipline, it will be fatal. Q: How to start with the media? A: First, determine the field. Combine your interests and advantages and choose a suitable field. To a certain extent, the threshold for large accounts is lower and easier to get started. If you don't know what you are good at, you can test the water from this aspect first. Secondly, determine the content form. Do you want to do video or text from the media? Different types have different operating platforms. The video can be a short video of a certain sound or hand, or a long video of miles and miles. There are many text platforms, such as WeChat official account, headline number and Baijia number. There are also small red books, which are suitable for operating text accounts and can be operated on multiple platforms. At present, these platforms also attach great importance to high-quality video content, so the content form doesn't have to be either one or the other, it must have a master and a second. Then, design a recognizable nickname, avatar and account introduction for yourself. These details are equivalent to the facade of the account. Once confirmed, try not to modify it twice. Finally, register an account on the platform where you want to develop and publish content. Q: How to realize it from the media? A: There are several ways to realize self-media. First, traffic advertising sharing: when we watch videos or articles, we will see advertisements appearing at the end. As long as netizens see advertisements, the platform will get some benefits and will distribute some benefits to the authors. This is the traffic advertising share. Generally speaking, the higher the reading/playing volume, the higher the income, but the income will also fluctuate according to factors such as content quality and playing rate. The main income of headline number and Baijia number comes from this. After the number of fans of the official WeChat account reaches 500, you can open the traffic master, but the income is not much. Second, the cooperation list: when the number of fans reaches a certain level, or the content data is good, there will be merchants to talk about cooperation. The price of the list is linked to the number of fans and content data, so it is very important to do a good job of content. This is also the main way to realize the official accounts of Xiaohongshu and WeChat. Third, paid courses: after accumulating a certain number of fans, you can give some paid courses to realize it. The content of the course should be consistent with the positioning of the account, and the content should be dry enough so that the account can be realized for a long time. Fourth, e-commerce brings goods: after completing the accumulation of fans, it can also be realized by bringing goods. For example, small red book bloggers can open stores on the platform, and some business orders will also give a certain commission according to sales. Fifth, selling number: finally, I don't want to be a self-media. If your account has many fans and high weight, you can also make the last sum of money by selling the number. Q: Can you make money from the media? A: You can definitely make money by working from the media, otherwise there won't be so many people (including me) engaged in this industry. However, unlike going to work, the income of self-media people is unstable and the previous income is very low. Looking at the later development, there is also a big gap in income. So if you ask if you can make money from the media, the answer is yes; But if you ask how much money you can earn, it depends on your ability. You may earn tens of thousands of dollars a month, or you may not earn a few dollars for several years. There are reasons for your ability and operational skills, as well as luck. At the same time, doing self-media also has a process from quantitative change to qualitative change. Maybe if you stick to it for a year or two, your account will not improve, but when the number and strength of fans reach a critical point, you may make money soon. Take my favorite blogger Xiaoyuer as an example. She is a child who grew up in the countryside and dropped out of school as a freshman. 20 17 She has been writing for five years. A few years ago, she also went through a long dormant period, and encountered problems of media people such as low income, poor data, and incomprehension of people around her. But she persisted, operating her own account on multiple platforms, creating a personal IP, and paying the course fees, which made the story of a monthly income of 65,438+10,000. After paying attention to Xiaoyu for several years, she has also become my goal and learning object. Compared with talent and ability, what the media needs most is self-discipline and patience. I have always believed in the "10,000-hour law". The point is, how many 10 thousand hours are you willing to spend on this? About the author: Yu Yun tries to feed his self-media people with code words and share his growth and experience with words.