The People's Daily Short Video APP is the official application of the People's Daily to publicize and release news in the form of short videos. It attracts more people's interest and eyes through more fashionable short videos, allowing users to read the news brilliantly through short videos, understand the latest news trends, watch the news scene personally, and fully understand the news hotspots from many different angles and aspects. Compared with traditional text news reading, short video news can definitely make every user watch news more comprehensively and more. In addition, the platform will also recommend the news content you are interested in through the intelligent interest matching system, so that you can watch the short video news you are interested in and see it more accurately and further.
As a product of WeChat social platform, video number has the same content presentation mechanism as WeChat, that is, it relies on social relationships to recommend content, does not distribute content, and relies on users to actively choose to subscribe to watch. Enterprises do video numbers for only one purpose: brand promotion and community transformation. We do these operations in order to turn the traffic in the public domain into our own private domain, realize economic benefits through online transformation, and start a brand.
The contents of enterprise number can be roughly divided into the following categories: 1, dry goods in the industry 2, brand promotion 3, activity information 4, new product promotion 5 and product introduction.
For the operation of enterprise video number, 1, it is best to use personal video number first. Personal ip is well done, and there were tens of thousands of fans before the establishment of Enterprise. This is the role of official website. If others see the enterprise number as soon as they come up, it is not a personal name but a certain enterprise, which is a bit far from marketing. It is not too late to do personal ip first and then get the enterprise number.
2. You can also insert the link of WeChat official account, which is a good extension of WeChat official account and forms a matrix together, so that users can be easily diverted to WeChat official account to realize the marketing of WeChat official account, or individuals and enterprises can be guided to the community through WeChat, which is the process of accumulation in the private sector. The introduction of live fans has greatly increased the stickiness of anchors and users, improved the activity of accounts, and also has the function of viewing historical live broadcasts, so that some customers can easily retrieve the live broadcasts they watched before, greatly improving the user experience.