In order to give back to the customer's support over the years, the bank can organize some relevant feedback activities, then the bank thanks to the feedback activities program should be how to write it? Take a look at it, the following is my carefully collected and organized bank thanksgiving feedback program, I hope to help you, if you like can be shared with friends around oh!
Bank Thanksgiving feedback activity program 1
First, the theme of the activity: "Golden Autumn Marketing"
The activity to "Golden Autumn Marketing" as the theme, aimed at high school and high school customers and public customers to express the bank's commitment to the "Golden Autumn Marketing". On this basis, each bank can, according to the characteristics of the bank's activities, refine the main "selling point" of the activity as a subtitle.
Second, the activities of the time: September 1, 20 __ - September 31.
Third, the purpose of the activity:
To the Mid-Autumn Festival, the National Day for the trigger point, to the cause of business units as the focus of the target group, in order to consolidate and develop the customer, to promote the promotion of silver insurance products,
Fourth, the content of the activity
Activities mainly include the following:
(a) "Golden Autumn Marketing Products The first is the "Golden Autumn marketing products" discount promotion gift activities.
In order to encourage potential customers to purchase products, promote the rapid growth of the scale of bancassurance premiums, and at the same time maintain and enhance the competitive advantage of postal insurance, the following promotional activities are carried out:
1. "Autumn Marketing. Self-service gift"
(1) Any customer who applies for a bancassurance product during the activity period will receive a gift worth 200 RMB. The gift will be given on signing up, one for each household, on a first-come-first-served basis, until stocks last.
The gift will be purchased by each bank.
Each bank should, according to the local situation, actively screen 3-4 large shopping malls, high-grade hotels, high-grade restaurants and other consumer trading volume of the contracted merchants, the day of consumption to meet the standard customers to take the site gift way, to enhance the activities of the sensational effect.
As the event lasts for more than a month, the banks should rationalize the pace of gift placement, determine the number of gifts placed in each class each day, the day the gifts are sent out while stocks last; at the same time, the banks should actively do a good job in the consumption of the card customers in other places to gift work
3. MoneyGram offers a big giveaway"
During the campaign, MoneyGram remittance fees are discounted by 20%.
(2) "Golden Autumn Marketing. The first is the "Battle of the Bulge", which is the first of its kind in the United States, and the second is the "Battle of the Bulge".
To business outlets as a unit to carry out the "Golden Autumn Marketing. The first time I saw this, I was in the middle of a long journey, and I was in the middle of a long journey.
2. Branch tellers uniformly wear work badges to increase the affinity of employees, highlighting the Bank's employees warm, friendly service image.
3. During the campaign period, the outlets must set up a special publicity and consulting desk and equipped with a reserve guide to strengthen the dynamic promotion, guide customers to use the self-service channels provided by the Bank to handle ordinary deposit and withdrawal and payment services, and actively do the relevant work of prize redemption.
4. Actively carry out the work of branch quality service, improve the counter service quality of high-speed remittance and other businesses, strengthen the communication between the counter staff and customers, and effectively enhance the service image of the branch.
5. Effectively do a good job of the green channel service to customers, in strict accordance with the relevant requirements to provide customers with priority preferential services, to create a good holiday service environment for customers.
(C) "Autumn marketing. The company's products and services have been widely recognized as the best in the world.
1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing according to plan.
2. Seize the favorable opportunity of the Mid-Autumn Festival and National Day to carry out the "Golden Autumn Marketing. The company's marketing campaigns have been steadily advancing in the second phase of community marketing work. Through the community financial service outlets quality service, outdoor display, community financial classroom, marketing team community publicity and other aspects of the close combination of all aspects of the establishment of the Bank's community service image, to strengthen the community financial service outlets and the target community of the links, close outlets and community customers feelings, and steadily promote the community marketing work.
2. Combined with the promotional content of the activities, to determine the community target customers, and actively expand the amount of related business, and effectively enhance the community marketing business performance.
(1) actively expand the MoneyGram business
September and October for the peak period of student enrollment or newborns, the banks can carry out with the student ID card or acceptance letter to enjoy remittance preferential marketing activities, to attract the student customer groups, expanding the business of the education community market; on the city of remittance of people with high frequency, such as the business community business personnel, out of the working group, and actively carry out community marketing activities, to improve the marketing activities of the community, to enhance the quality of service to the community. The company's marketing campaigns have also been effective in improving the effectiveness of its marketing campaigns. For potential remittance clients and national and cross-regional enterprises that have the need to send wages to other places, the company can conduct one-on-one marketing through public-private partnerships to strive for bulk remittance business such as sending wages to other places.
(2) Effective promotion of personal savings deposit business
September, October personal deposits in the target community should be identified as the campus community and wholesale markets and other commercial communities, effectively seizing the student tuition payments and business exchanges frequent seasonal characteristics, vigorously absorb savings deposits. The market is closed during the National Day, focusing on the marketing of "personal notice deposits", seize the opportunity of the new students, focusing on the marketing of "education savings deposits", marketing and publicity should pay attention to highlighting the Bank's notice deposits assistant financial, education savings can be divided into two deposits only. In the marketing campaign, attention should be paid to highlighting the bank's innovative advantages of notice deposit assistant finance and education savings that can be deposited in two parts. The company's newest product is a new product that will be available in the marketplace for the first time in a long time," he said.
(3) Effective development of personal auto loan business as well as various personal consumption credit businesses
During the campaign period, banks should strengthen the promotion and marketing of auto consumption credit as well as the Bank's various personal consumption credit businesses in the automobile dealership market, the wholesale market for home appliances, the housing renovation market and other commercial communities.
During the campaign period, each bank should accelerate the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operation.
(d) "Autumn Marketing. The company's products and services have been widely recognized as one of the best in the world.
With this activity as an entry point, through the establishment of a customer return visit system, to understand the needs of customers during the holiday season, make full use of the service function of the cooperative units to provide customers with a full range of VIP value-added services; at the same time, to seize the high-end customers "10-1" during the period of time to have the leisure to consider the personal or family financial planning issues of a favorable opportunity to the high-end customers to recommend personal financial services, and to promote the personal finance business, to the high-end customers, to the customers, to the customers. At the same time, seizing the favorable opportunity for high-end customers to consider personal or family financial planning issues during the "October 1" period, we will promote personal finance business to high-end customers to further enhance the attractiveness of Ledangjia's financial services. The main contents are:
1. During the activity period, each bank will send a holiday greeting card made by the provincial branch to the customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by the provincial branch, and the gifts are provided by the banks themselves.
2. Jointly with the local catering, entertainment and other industries of high-grade cooperative institutions in the activities of the period to provide discounts to customers holding the Bank's card; joint airports, stations and other transportation departments to provide VIP services to the Bank's customers.
3. During the National Day, customers go out more, the banks to ensure that the wealth management center, wealth management counters and customer special window normal business; at the same time, the organization of business outlets, personal loan centers and other operating agencies to effectively implement customer green channel services and various priority preferential services for customers to create a good service environment for the holiday; in addition to the close collaboration, the strict implementation of the "roaming service" standard, to ensure that the customer is able to enjoy the benefits of the service. "The company's main business is the development of a new business model, which will be used in the future.
Fourth, the activities of the target
Through this series of activities, the bank's personal banking business in September to achieve the following goals:
1. customer additions exceeded the level of the same period in history, and the customer structure has been improved, the quality has been further improved;
2. card social visibility and use of the rate has been further improved, the month of the credit card consumption transactions than the same period last year and this year's September. The same period last year and September this year have a substantial increase in the proportion of the same industry in September on the basis of an increase;
3. MoneyGram's competitive advantage has been consolidated and improved to promote sustained and rapid development of the business, the fee income added to the same period in history;
4. Self-service equipment deposit and withdrawal and other agency business transactions increased by 10% compared with the month of September.
5. Successful completion of various business indicators.
Bank thanks to the feedback activity program2
I. Activity ideas and purposes
1, the fund-raising customers as owners, in the public expression of gratitude to the customer at the same time implicitly inculcated in the customer information about the project and promotional information, stabilize the customer's confidence as well as mobilize the customer's subjective initiative to introduce their friends to fund-raising to promote the progress of the project; the project is the progress of the work. The progress of the project's fundraising work;
2, to strengthen the project's image publicity, and the influence of the project's brand;
3, to promote exchanges with customers, show the developer's strength and sincerity, enhance customer recognition of the developer as well as the formation of the enterprise's reputation dissemination;
4, to enhance the cohesion of the project circle, to thank the customers for their support.
Second, the theme of the event: Mid-Autumn Moon - Neighborhood love - ___ - Tianzhong Luxury Garden Mid-Autumn Festival Thanksgiving Appreciation Cocktail Party
Third, the event time: September 12 (Friday, the 13th day of the eighth lunar month) 5:00-8:35 pm
Fourth, the event location: Tianlong Hotel Banquet Hall (subject to the ability to The event will be held in the banquet hall of Tianlong Hotel (which must be able to accommodate 250 people, with complete equipment of supporting sound and microphone)
V. Activity participants
1, chip-pledging customers and some of the customers who have not yet pledging with high degree of sincerity
2, Tianzhong Evening Post, Zhumadian Daily News, Zhumadian Real Estate Information Network, Zhumadian Television Station, and other media journalists (text+photography)
3, ___Company, Guogui Company, and representatives of Delinquent Company, Design Institute and De Neighborhood Company representatives
Six, the way to participate
1, customers: the sales team by telephone notification in the form of inviting customers to the marketing center to receive an invitation coupon.
2, media: invited by the developer by phone and invitation letter form.
Note: the production of invitation coupons placed in the marketing center, *** divided into three coupons, with the first coupon to enter, the second coupon to draw the grand prize, the third coupon to receive the moon cake gift. Each invitation coupon is limited to bring 2 people (a maximum of 3 people to participate), the total number of people control in about 180-230 people.
VII. Activity Format: Buffet Cold Lunch Reception + Interactive Games + Performance + Lucky Draw + Hidden Project Promotion
VIII. Activity Content and Process
Time
Program Arrangement
Remarks
5:00
Customers are arriving one after another and signing in
Arrangement of background music, and at the same time, distribute Arrange background music, at the same time distribute the latest folding page of the project, the guest signature will take the form of signing in the signature board, at the same time for the signing of the guest in front of the signature board to take a picture, not only can increase the importance of the cocktail party, but also reflect the sense of belonging to the human nature. This signature board can be framed and placed in the sales center as a souvenir after this activity to show the harmonious atmosphere of the project's community. After the guests sign at the same time will be put into the raffle ticket box.
6:00
The opening performers sang Moon and Flowers
The festive atmosphere of the scene was initiated.
6:05
The host gave an opening welcome speech
6:08
___Company representatives and customer representatives to make speeches
Invite a customer on behalf of the guests of this cocktail party and the developer *** with the same speech, to enhance the awareness of the two sides **** at the same time highlighting the developer's respect for the customer; customer representatives and speeches are arranged by the developer.
6:10
The host announced the main content of the event
Mainly outlining the interactive games with prizes and information about the lucky draw.
6:15
Program performance
2 songs of Yu Opera and popular songs*** to boost the atmosphere.
6:25
___Company representative's speech, announcing the start of the cold dinner and toast
Introducing the area and the future vision of the project, expressing gratitude to customers for their support.
6:30
Song and Dance Show
****5 performances such as music performance show, song singing, etc., so that the organizer and the customers can communicate and eat in a pleasant way. Customers can be invited to improvise.
6:50
Interactive games
Mid-autumn prize riddle.
7:10
Speech by the representative of GKI and the first round of prize smashing
Talking about the qualification of the contractor, the quality of the project and the progress of the project. Drawing of 3 prizes, the drawn person on the stage to smash the prize (imitating the CCTV game of smashing golden eggs), the representative of the State-based award.
7:25
Interactive games
Mid-autumn riddles and project knowledge quiz.
7:45
Fun show and song and dance performance
One performance each to increase the laughter.
8:00
Speech by the representative of the Planning and Design Institute and the second round of lucky draw
Speaking on the concept of architectural design, and the superior quality of life that can be provided to the residents. Five prizes will be drawn, with the same rules as before, and awards will be presented by the representative of the design institute.
8:15
Solo
2 songs, the first actor solo, the second can be invited to the audience *** with improvisation.
8:25
___Company representatives to introduce the latest sales policy, the third round of smashing prizes
Announced the project's latest preferential policies. Drawing of 8 prizes, same rules as the previous round, __ representative presents the prizes.
8:35
***Sing "Friends" with the same song, the activity ends, customers receive gifts
The host and actors lead the song, ending the activity in joy.
Remarks:
Catering standards: recommended for 80 yuan / person, the total cost is expected to be 200 × 80 = 16,000 yuan (need to be implemented with the hotel side of the final)
Banks Thanksgiving feedback activity program 3
November ___, " Thanksgiving Day " comes again. This holiday imported because of the Chinese people always promote the traditional virtues fit, also gained the favor of the people of the country. Thanksgiving with the heart, happiness always, the reporter recently learned from the Industrial Bank, the bank launched a holiday gift package - "Thanksgiving Day" series of activities.
Gift package 1: catering offers to send food
The charm of the Taotie meal is hard to stop, festivals and food are always born with each other. This year's "Thanksgiving Day", Industrial Bank launched "about preferential Li, enjoy 2 people peer 1 free" activities, Industrial Bank credit cardholders in the designated Xiamen Li seafood restaurant buffet restaurant can enjoy preferential Cantonese steamer steaming products, exquisite tea desserts! ...... Let the "taste buds" bloom on Thanksgiving Day.
It is reported that, from now until November 20__, every Tuesday night with Industrial Bank credit card to Xiamen Jiali Seafood Restaurant buffet restaurant consumption, every Saturday night with Industrial Bank credit card to the designated Xiamen Jingmin Center Hotel buffet restaurant consumption, you can enjoy the buffet, "2 peer, 1 free" offers, the activities of the preferential quota is limited. Offers, activity preferential quota is limited, first-come-first-served, enjoy while stocks last.
Gift pack 2: micro-credit recharge to send the phone bill
Study outside, work, in the Thanksgiving Day, Societe Generale reminds you: do not forget to make a phone call home, and family chat.
Societe Generale has launched the WeChat Pay cell phone bill recharge promotion for its cardholders: from now until November __, 20__, bind an Societe Generale credit card on WeChat on your cell phone, and recharge funds from your bank account to any required cell phone bill account through WeChat Pay, and you will receive 10 RMB of free phone bill for the first time of successful recharge of 50 RMB. Daily cardholders can also log on to the official website of the Societe Generale Credit Card Center and click on "Charge Recharge" to complete the operation.
Gift pack 3: love certificate of deposit to send care
In the Industrial Bank business hall, the reporter came across the "heart to heart" love certificate of deposit of the public Zhang, he told the reporter: "He is concerned about the Industrial Bank this 'heart to heart' love certificate of deposit for a long time," he told the reporter. He told the reporter: "He is concerned about the Industrial Bank's 'Heart to Heart' love certificate of deposit for a long time, the design of the certificate of deposit and greeting cards, with the love of the blessing card, warm and loving. In addition, as with ordinary certificates of deposit, the interest rate for one-year deposits also floated by 10%, economical and practical. And then the daughter-in-law is about to go into labor, they happen to have issued a quarterly bonus, ready to give daughter-in-law a small surprise, the money to stay as a child's growth fund."
The reporter learned from the Industrial Bank financial manager, this "heart to heart" love deposit single 50 yuan deposit, the minimum deposit period of three months, very convenient, in accordance with the age of the gift object is roughly divided into the old, middle, young three types of theme cards, many people to buy gifts for friends and relatives. The deposit slip has the amount and period, but the number on the deposit slip is to the family quietly expressed the priceless and eternal love.
Gift 4: "An Yu" upgrade to send income
The reporter learned that, following the Square Dance Contest, Industrial Bank's first domestic pension financial program "An Yu life" was upgraded for the second time, and after the upgrade, the service will be based on the construction of the pension financial platform as the starting point, providing exclusive pension services. The first step is to provide a financial platform to provide exclusive financial products, deposit interest rates, and other financial services, and for elderly customers to issue an exclusive financial card - SongHe card, as a "happy life" customers to enjoy the relevant products and services of the carrier.
Recently, the annualized net reference rate of return of the familiar Societe Generale "robust" wealth management product - Daily Wanli Bao has reached more than 5.5%; and "安愉养老财富1号" wealth management product is also known as "安愉养老财富1号".
Bank Thanksgiving activity program 4
___ month ___, "Thanksgiving Day" came again. This holiday imported because of the Chinese nation has always promoted the traditional virtues fit, also won the favor of the people of the country. Thanksgiving with the heart, happiness is always there, the special holiday gift package - "Thanksgiving Day" series of activities.
Gift package 1: catering concessions to send food
Taotie meal charm is difficult to stop, festivals and food are always born with each other. This year's "Thanksgiving Day", ___ Bank launched "about preferential Li, enjoy 2 people peer 1 free" activities, ___ Bank credit cardholders in the designated Xiamen Li seafood restaurant buffet restaurant can enjoy preferential Cantonese-style steamer steamed products, exquisite tea desserts!
It is reported that, from now until 20__ year ___ month ___ day, every Tuesday night with ___ bank credit card to Xiamen Jia Li seafood restaurant buffet restaurant consumption, every Saturday night with ___ bank credit card to the designated Xiamen Jingmin Center Hotel buffet restaurant consumption, you can enjoy the buffet, "2 peer, 1 free" offers, the activities of the preferential quota is limited. Offers, activity preferential quota is limited, first-come-first-served, enjoy while stocks last.
Gift Pack 2: Micro-credit recharge to send phone bills
When you are studying and working abroad, ___ Bank reminds you: don't forget to make a phone call home and talk to your family.
___Bank has launched the WeChat Pay cell phone bill recharge promotion for cardholders: from now until ___, 20__, bind ___Bank's credit card on WeChat on your cell phone, and recharge funds from your bank account to any desired cell phone bill account via WeChat Pay, and you will receive 10 RMB of free phone bill for the first time of successful recharge of 50 RMB. Everyday cardholders can also log on to the official website of ___ Bank Credit Card Center and click on "Charge" to complete the operation.
Gift pack 3: love certificate of deposit to send care
In the ___ Bank business hall, the reporter met the citizens who came to apply for the "heart to heart" love certificate of deposit Zhang, he told the reporter: "He is concerned about the ___ Bank this 'heart to heart' love certificate of deposit for a long time," he told the reporter: "The ___ Bank this 'heart to heart' love certificate of deposit. He told the reporter: "He is concerned about the ___ bank this 'heart to heart' love certificate of deposit for a long time, the certificate of deposit design and greeting cards, with the love of the blessing card, warm and loving. Moreover, as with ordinary certificates of deposit, the interest rate for one-year deposits is also floating by 10%, which is economical and practical. And then the daughter-in-law is about to go into labor, they happen to have issued a quarterly bonus, ready to give daughter-in-law a little surprise, the money to stay as a child's growth funds."
This "heart to heart" love deposit single 50 yuan deposit, the minimum deposit period of three months, very convenient, according to the age of the gift object is roughly divided into the old, middle, young three types of theme card, many people to buy gifts for friends and relatives. The deposit slip has the amount and period, but the number on the deposit slip is to the family quietly expressed the priceless and eternal love.
Gift package 4: "An Yu" upgrade to send income
Following the square dance competition, ___ Bank of China's first pension financial program "An Yu life" was upgraded for the second time, the upgraded service will build a pension financial platform as the starting point, to provide exclusive financial products. The first point of departure is the provision of exclusive financial products, deposit interest rates, and other financial services, and the issuance of an exclusive financial card for elderly customers - SongHe Card, as a "happy life" customers to enjoy the relevant products and services of the carrier.
Bank Thanksgiving feedback activity program 5
A site layout
(a) the entrance layout; 1, the main entrance to lay a large red carpet 100m, red to set off the opening of the festive atmosphere; 2, the entrance to set up a large inflatable arches, or lanterns columns 1 pair of atmospheric unusual, majestic, arch Above the paste content for: "Warmly congratulate the grand opening of the Bank of China ___" 3, the red carpet on both sides of a number of flower baskets, full of warmth, auspiciousness, festivity; 4, the front door before the installation of a pair of cartoons, signifying the year of the dog, "Wang dog dedication end, auspicious wealth" of the peaceful atmosphere.
(
)
(B) building layout: 1, the building hanging congratulations on a number of straight banners; 2, in front of the bank or the roof cast congratulations on a number of hydrogen balloons. 3, the building down to pull a number of triangular ribbons.
(C) business hall layout: 1, the hall placed a number of bonsai flowers, affinity for nature, fashion and warmth; 2, the ceiling hanging financial packages pop. 3, the hall on both sides of the door can be set up on the service projects and characteristics of the display board. 4, the lintel hung on the auspicious, festive red lantern.
Second, the outdoor layout
Near the branch in the development zone for the image of the focal point, efforts to create a festive atmosphere of the opening ceremony, as a way to spread the opening of the bank's information, to attract the eyes of consumers.
1, the street light poles hanging on the image of the opening of the branch flag.
2, each pole diagonally pulled triangular color flag. (Depending on the scene)
3, the street on the green belt inserted printed colorful flags. (Depending on the scene)
Third, etiquette planning:
1, to invite the relevant departments leading guests to participate in the ceremony;
2, printing beautifully stylish invitations sent in advance to the invited guests;
3, invite the media hosts to do the opening ceremony master of ceremonies for the celebration of the ceremony to pave the way;
4, arranging a number of Miss Manners for the opening ceremony to provide a series of etiquette. Opening ceremony to provide a series of etiquette services;
5, the opening ceremony of all staff uniform dress, perfect consistency, affinity and unity, showing the unit's cohesion and centripetal force;
6, invite the lion dance team, the band for the opening ceremony site to help;
7, prepare gift bags, VIP card on the eve of the celebration ready to send;
8, set up the sign-in desk, Table and chairs, signing supplies, table signs;
9, ready to corsage a number of convenient VIP to wear on arrival;
10, ready for the celebration of 10 tubes of flowers;
11, ready for the celebration of the ceremony with the ribbon-cutting appliances and ready to send gifts;
12, debugging sound and electrical equipment for the celebration of the site to create a festive atmosphere;
13, invite media Reporters in person at the scene of the event, writing news, expanding the influence.
Fourth, the celebration program:
1, 8:00 all the work of the personnel in place to the post, do all the preparatory work before the celebration;
2, 8:30 open sound, play beautiful songs, active scene;
3, 9:00 guests arrived one after another, Miss Manners to provide a series of services;
4, 9:20 hosts Arrived, introduced the branch profile and related matters;
5, 9:28 host announced the beginning of the ceremony, the guests in the Miss Manners led along with the beautiful light, enthusiastic melody stepped into the ribbon-cutting site, at this time the drums and music, powerful lion dance, the host one by one to introduce the identity of the officiating guests. Moments later, announced that the leadership of the guest speaker program: ① Development Zone branch president of the welcome speech; ② bank leadership speech; ③ special guests on behalf of the speech;
6, 9:50 speech, the beginning of the ribbon-cutting, Miss Manners to provide props, the guests of the ribbon-cutting, at this time is the most exciting, the most exciting, the most excited, the most spectacular moments in the celebration, drums and music, the lion carousal, confetti, colored balls in the air, hosts make an enthusiastic speech!
8, 11:30 reception banquet, thanks to the guests.
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