In the stormy domestic market, the cross-industry development of tobacco enterprises and the popularization of two products, there are only "seven wolves" clothing and "seven wolves" cigarettes. "Seven Wolves" was originally a men's jacket clothing brand founded by Fujian Jinjiang Clothing Company. 1995 10, Longyan cigarette factory, jinjiang tobacco company and jinjiang "seven wolves" clothing company jointly expanded it into a cigarette brand.
From the "Seven Wolves" jacket to the "Seven Wolves" cigarette, its brand image is easily associated with the cowboy image of Marlboro. The slogan "Dancing with wolves, showing heroism", which is well-known to women and children, always objectively reflects the association brought by brand names, and its strong cultural flavor and rich cultural heritage are self-evident. The so-called "seven wolves phenomenon" was once famous and formed a unique tobacco culture, which is still talked about by people today.
As the "No.1 brand of cigarettes in Fujian", Longyan tries its best to maintain and enhance the brand image of "Seven Wolves" like caring for its only child, and constantly endows "Seven Wolves" with more and richer cultural connotations. From product quality control to the development of "Seven Wolves" series cigarettes; From the improvement of scientific and technological content to the implementation of the "seven wolves" marketing strategy; From high-profile brand culture propaganda to ubiquitous brand public welfare activities, we can see Longyan people's intention to build their own leading brands.
Facing China's entry into WTO, geographical restrictions and fierce market competition, Longyan people shouted the high slogan of "Being in the mountainous area and looking at the world", and with the heroic spirit of "struggling, never giving up and striving for first-class", they wrote a great article on tobacco culture and brand culture with the help of market economy!
The brand culture of "Seven Wolves" cannot be separated from the historical background of Longyan's 50-year development. The painstaking efforts of our ancestors have created its historical precipitation and made it shine brilliantly in the new century!
According to the evaluation of authoritative organizations in Beijing, the intangible assets of "Seven Wolves" cigarette brand are as high as 2.462 billion yuan. We have every reason to believe that with the continuous expansion of the brand "Seven Wolves", its intangible assets will definitely increase day by day. There is no doubt about it. You see, "Seven Wolves" was rated as "China First Class Smoke" in 1996? Won the title of "National Famous Tobacco" in 200 1 year; In 2002, it was named "Top Ten Public Cognitive Trademarks in China"; At present, efforts are being made to declare "national well-known trademarks" ... its sales volume has increased from 200 cases at the beginning of development to 200 1 01200 cases a year, and there will be a new breakthrough in 2002. What an amazing historic leap!
"A few romantic figures still look at the present", and now a newer and bigger opportunity is waiting for the "seven wolves", that is, the birth of Longyan new factory. No one who has visited Longyan New Factory denies that it is a world-class industrial new city. Advanced equipment, advanced technology and advanced management are not empty words to produce better products; It is not empty talk that the brand image is higher and more perfect. Longyan people are full of ambitions, not just to build "the first brand of cigarettes in Fujian". Taking the new factory as the "aircraft carrier", they will sail the whole country and sail to the world, seize the opportunity and meet greater challenges!