Tang Hao was born on February 19, 1982 and is originally from Shandong. He is a contemporary Chinese star agent, producer, advertising planner and one of the behind-the-scenes promoters of the entertainment industry. He is currently the actor coordinator and artist management of the Actors Committee of the China Radio and Television Association. Beijing Oriental Huide Film and Television Culture and Media Co., Ltd. executive director, art director; but also people Tang Guoqiang studio executive agent. Especially in the signing of big-name celebrity endorsement, crew signing and so on work practice, Tang Hao has always followed the principle of letting corporate clients or film and television producers to feel "zero risk", directly arranging for the stars and corporate clients or film and television producers to meet directly, over the years, by the cooperation of many customers and film and television producers of praise and favor.
Chinese name: Tang Hao
Nationality: Chinese
Ethnicity: Han Chinese
Birthplace: Shandong
Date of birth: February 19, 1982
Occupation: agent
Major achievements: filming and post-production of the TV series "The East"
Representative works: celebrity endorsement cases: Tang Guoqiang's endorsement of Plastic Niantang, Fan Bingbing's endorsement of Langmandi's luxury down jacket, etc.
Executive Coordinator 1: The 20th Anniversary of China's TV Drama Ceremony
Executive Coordinator 2: 2012 Beijing International Film Festival
Executive Coordinator 3: Annual General Meeting of Actors' Committee of the China Radio and Television Association
Media Interviews: Famous Brokers Reveal the Secret of Celebrity Advertisement & Endorsement
Major Achievements: Shooting and Post-Production of TV Series "The East p>Work motto: despise assembly line production, emphasize the master manipulation
Title: Producer
Profile
Chinese name: Tang Hao Date of birth: February 19, 1982 (Lunar January 26)
Hometown: Shandong
Weight: 80kg
Occupation: agent, producer, planner, entertainment industry backstage pusher
Personal Honors: Advanced Worker of the Year (Selected by China Radio and Television Association)
Work Motto: Despise Assembly Line Production, Emphasize Masterminding
Zodiac Sign: Aquarius
Blood Type: A
Hobbies: Golf
Preferred Movie: Founding of a Nation
Media Interviews
The endorsement of pharmaceutical advertisements by former CCTV news anchor Xing Qubin has sparked widespread controversy in the community.
What responsibilities do celebrities have to bear after they get paid for advertising? Is not the endorsed product after the problem, the responsibility to be borne by the star? In this regard, the reporter interviewed the well-known broker Tang Hao, revealing the star endorsement before and after the scene.
Tang Hao, who has served as an advertising agent for Fan Bingbing, Tang Guoqiang,
Wang Gang and other well-known domestic artists, introduced to the reporter that, for many first-tier celebrities, taking advertisements is not purely for the sake of money, because they do not lack of money, on the contrary, some well-known enterprises and brands are also the symbol of the star's personal image and brand. Tang Hao said that according to his understanding, there is no big star who has a specialized agent who is responsible for advertising business liaison for him alone. Because these first-line stars are very busy, their work alone will take up a lot of their time, so shooting ads can only be a busy time.
Tang Hao was impressed when a famous Hangzhou company approached him in 2010, hoping to invite Fan Bingbing to be its brand spokesperson. However, Fan Bingbing's endorsement must be communicated directly with the manufacturer face-to-face beforehand, and Tang Hao contacted his agent many times, but it was difficult for both sides to unify on the time.
Later, Fan Bingbing's agent told Tang Hao in the early hours of one day, Fan Bingbing only in the next day from Hangzhou to fly back to Beijing before the afternoon there is a little free time, if you want to meet can only be this afternoon about the airport.
Tang Hao, who was at home in Shandong at the time, made an appointment with the head of the company overnight, then drove more than three hours to Qingdao airport before flying to Hangzhou. However, when he arrived at Hangzhou airport, Fan Bingbing's agent realized on his way to the airport that the tickets had been sold out and he had to divert from Shanghai to Beijing. So, Tang Hao urgently notified the company, and eventually the three parties met at a rest area on the highway from Hangzhou to Shanghai.
Tang Hao said, citing this example is to prove that these big-name celebrities are very tight schedule, advertising can only be busy, but also one in a hundred, very cautious.
Second and third tier stars: because familiar so "affordable"
From the advertising market situation can be seen at a glance, the big stars will generally endorse the larger well-known brands, while the second and third tier stars of the brand level of the natural reduction of the grade, and some of the old stars over the gas, their endorsement program may be again become very marginal.
Tang Hao introduced to the reporter, there are some stars in the TV commercials appear particularly frequently, the audience will see the question: "These stars are very short of money? Why does he take so many commercials?" In this regard, Tang Hao said that some stars shoot a lot of advertisements, not necessarily because of a lack of money. The reasons are many, first of all, he personally have a lot of time, and secondly, his personal image is also in line with the positioning of these popular brands, and then, these are not big names but very familiar stars, some manufacturers will think they are very "affordable", and thus become the preferred object.
Corporate response: the spokesman of the advertising desire to increase consumption by 10%
A well-known domestic enterprises in charge of public relations department introduced to the reporter, from the form of corporate advertising, the cost of celebrity endorsement is only a part of the cost of advertising, which is only one of the means of advertising. There have been authoritative organizations have done market research, similar products, if there is no spokesman for the ads, consumers see the ads, the average desire to buy is 20%, but if there is a celebrity endorsement of the ads, the desire to buy is up to 30%. This data proves that celebrity endorsement can play a very direct role in the marketing of products.
Tang Hao introduced to the reporter, at present, the endorsement fee of the domestic first-line star is usually more than seven figures, while the second and third-line actors are tens of thousands to hundreds of thousands.
So, most companies will make advertising budgets according to their own situation, but some companies also adopt the way of buying the right to use celebrity photos as endorsement in order to save money.
The Central Propaganda Department, the Ministry of Finance, the Ministry of Culture, the Audit Office and the State Administration of Press, Publication, Radio, Film and Television have jointly issued a circular
requiring that luxury and extravagance be stopped, and advocating thriftiness in organizing galas. After the issuance of the "thrifty order", the major TV stations to respond to the call, in addition to the important holiday party, other than the party, the other unnecessary party will be canceled. Previously piled up New Year's Eve party will no longer compete with the star lineup, the outside world rumors that the star's price will also be reduced by 20%: well-known broker Tang Hao expressed his views: "the ban, willing to pay a lot of money to invite the big names of the TV may not be much. But the price of the big players in that, for example, originally a 1.5 million yuan, but now some people are only willing to pay 700,000 yuan, if the stars yield, it is likely to affect the price of their own commercial performances, the loss is not worth it." Tang Hao told reporters that the industry can not see the impact, after all, the ban has just come out, the market has not been digested, but the show is a lot less, many stars than the policy before the introduction of the offer is a lot more than before the introduction of the policy, last year's report of 800,000 yuan, and even some of the report of 600,000 yuan, but the other is for the TV station's evening party, although the "Thrift Order" will indeed be a certain effect on the star's value, but some of the TV station gala performances many belong to the price of friendship, the media price, commercial performances will only open a high price, so the impact should not be too big."
Work experience
Cooperative media: on artist management and actor coordination with CCTV Variety Channel, CCTV Movie Channel, CCTV Drama Channel, CCTV Military Agricultural Channel, Hong Kong Asia Satellite Television, Hunan Satellite Television, Shandong Satellite Television, Hebei Satellite Television, Hubei Satellite Television, Xinhua, People's Daily Online, etc.;
Cooperative columns: "Daddy Goes Where? World", "World City iLOOK", etc.;
Cooperative photographers: Chen Man Tong Meng, etc.
Cooperative stylists: Bu Ke Wen, Dong Tian Modeling, etc.
Strategic partners: China Radio and Television Association Director Committee, China Radio and Television Association Production Committee, China Radio and Television Association Screenwriter Committee and many domestic and foreign agencies, cultural companies, record companies, such as: Fan Bing Bing Studio, China Radio and Television Association Production Committee, China Radio and Television Association Screenwriter Committee, and many domestic and foreign agents, cultural companies, record companies. Companies, such as: Fan Bingbing Studio, Benshan Media, Sunshine Media Group, etc.; established a long-term friendly strategic cooperative relationship.
Artist resources
Hosts:
Sabing, Bi Fujian, Zhu Xun, Ma Dong, Jingwei (CCTV-6 "China Film Report"), Li Sisi "CCTV Spring Festival Gala", "Echoing Loud and Clear", Liang Yongbin, Wang Liang (the World Cup - "Feast of the Mansion", CCTV-8 "Film and Television Simultaneous Sound"), Zhu Yi, Negmati (Xiaoni) "Open the Door". Qiu Qiming (Hunan TV's "Let's Date"), Li Hitomi's "Global Reporter Connection", Liu Yan, Wang Han and the Tian Tian Brothers, He Gui, Xie Na, Christina Li, Le Jia, Hua Shao, Liu Gang, Le Wen (Beijing TV), Yang Yaqi (Beijing TV), Wang Ivana Chen (both CCTV and Phoenix TV hosts), Wen Ya (Star TV), Dabing (Shandong TV), Wang Li (Shandong TV), Xiaomu (Qilu TV), etc.
Sketch actors:
Huang Hong, Guo Donglin, Wei Ji'an, Guo Da, Huang Xiaojuan, Feng Gong, Jumbo, Niu Li, Hou Yaohua, Pan Changjiang, Gong Hanlin, Jialing, Bai Kainan, Tang Aiguo, etc.;
Singers and singers:
Song Zuying, Tan Jing, Yan Weiwen, Zhou Huajian, Li Zongsheng, Luo Dayou, Zhang Zhenyue, Liu Ruoying, CoCo. Zhang Huimei, Sun Nan, Na Ying, Han Hong, Wei Wei, Fan Weiqi, Phoenix Legend, Zuhai, Tian Zhen, Wang Feng, Deng Ziqi, Zhang Shaohan, Zheng Jun, Li Yugang, Fei Xiang (American), Chopsticks Brothers, Sading, Zhang Jie, Dick Cowboys, Yang Kun, Mao Ning, Yang Yuying, Bao, Wang Jie, Liu Hegang, Cai Guoqing, Gigi Leung, Kelly Chen, Sating, Li Guyi, Li Shuangjiang, Jiuyue Miracle, Li Danyang, Vitality ( Russia), Cai Jianya (Singaporean), Su Huilun, Lv Wei, Yuquan, Lin Zhihyun, Jiang Yuheng, Ren Jing, Fu Disheng, Chen Hong, Hu Yanbin, Pang Long, Tang Chao, Luo Zhongxu, Shi, Women's Twelve Music Ensemble, Sqin Gao Li, Gu Feng, Gu Liya, Tan Weiwei, Ji Jie, Huang Yali, He Jie, Man Manjun, Guo Fangfang (Second Artillery), Han Suyuan (South Korea), Shao Yuhan, Shea (Canadian), Huang An Pan Meichen, Aidai, Baixue, Anhun, Liu Liyang, Xuecun, Rising Sun Yanggang, An Yuqi, Li Han (Haizheng), Ma Tianyu, Love Orchestra, Liu Dacheng, Zhu Zhiwen (Dajie), Zhu Hua, Zero Point Orchestra, Long Piao Piao, Rong Zhongerjia, Wangmu, Tao Yuyu, Li Xiaojie, Youthful Beauty Girls, Black Duck Group, S-Wing Orchestra, Wang Lin, SwingGirls (a South Korean group), Avenue of Stars Wang Erni, "Avenue of Stars" straw hat sister, Yi Hui, Xu Yuteng, Xiangxiang, containing a smile, Yang Chenggang, Lv Jing, Li Zhizhou, etc.;
Film and television actors and actresses:
Carlos Jackie Chan, Tang Guo-Qiang, Fan Bingbing, Bingbing, Li Bingbing, Donnie Yen, Li Jiaxin, Wang Xueqi, Tony Leung Ka Fai, Carina Lau, Guan Zhiling, Maggie Cheung, Tong Dawei, article, Ma Yi_, Liu Jin, Zhang Guoli, Zhang Tielin, Chen Sicheng, Tong Liya Yang Mi, Qi Wei, Chen Kun, Zhou Xun, Liu Shishi, Zhao Wei, Huang Xiaoming, Deng Chao, Sun Li, Zhao Yazhi, Ye Xuan, Qiu Caixuan, Bai Baihe, Tang Yan, Liu Xiaoqing, Chi Shuai, Fan Wei, Han Xue, Huang Shengyi, Guo Xiaodong, Chen Hao, Nie Yuan, Wang Baoqiang, Lv Liangwei, Zheng Zeshi, Fan Ming, Yuan Li, Jing Tian, Lin Yongjian, Lin Yongjian, Li Qi, Yao Di, Hu Ke, Yuliping, Liu Jinshan, Yang Gongru, Yi Enjing, Ren Da Hua, Guan Jia Ling, Zhang Manyu, Tong Daqi, Article Ma, Liu Jin, Zhang Guo Li, Zhang Tielin, Chen Sicheng, Tong Liya YINENJING, RENDAHUA, WEN BIXIA, LI CAIHUA, SHU YAO_, YIN Tao, CHE XIAO, CHI HUA Qiong, DING HAIFENG, MIAO Pu, GUI LUNMEI, KE ZHENDONG, SUN YA (Tender Lies female first), JIN QIAO QIAO, GUO KEYING, GUO JIN, WANG CHENG XI, LIN MIAOKE, LAI XI, TIMES, JIA QING, TONG BINGYU (MALAYSIA), WU CHIH XIONG (Big B Brother), MONXIA, MAOCHILI (ü ZHENHENHENHENHUAN), etc.;
Bottom of the Class:
The Song and Dance Troupe of the General Government of the Chinese People's Liberation Army (PLA)
The Drama Troupe of the General Government of the PLA
The Cultural and Technical Troupe of the Haijing Government of the PLA
The Civilian and Technical Troupe of the Air Government of the PLA
The Drama Troupe of the Air Government of the PLA
Weipiao Civilian and Technical Troupe of the Second Artillery
Benshan Media (Zhao's family) Class: Zhao Benshan, Xiao Shenyang, Wang Xiaoli, Song Xiaobao, Liu Liu, Yu Yuexian, etc.)
Cultural celebrities:
Qiao Yu, Hong Hong, etc.
Models:
Lin Chiling, Li Xueqing, Sui Tang, Qu Ying, Zhang Ziwei, Zhai Ling, Yu Na, Liu Mona, etc.
Internet celebrities:
Mano, Liu Dong, Lin Ke Tong, Xiao Long (Xiao Long), Liu Dong, Liu Dong, Liu Mengna, etc.
Network celebrities:
Mano, Liu Dong, Lin Ke Tong (Xiao Long), Liu Dong, Liu Dong, Liu Dong, Liu Dong, Liu Meng, etc.
Film and TV works
Shooting and post-production for the commemoration of the 90th anniversary of the founding of the party, the 100th anniversary of the 1911 Revolution, large-scale epic drama "East", which has been broadcast in March 2011 CCTV-1 gold slot, ratings: 172 million, more than the emotional drama "The Temptation of Going Home," which was a simultaneous broadcast by Hunan Satellite Television. /p>
Executive Coordinator
Non-commercial Activities Executive Coordinator
Executive Coordinator by the State Administration of Radio, Film and Television China Radio and Television Association Production Committee, the Screenwriters Committee, the Directors Committee, the Actors Committee in the Beijing University of Aeronautics and Astronautics Gymnasium *** with the launch of China's television drama industry 20th anniversary of the group of the heroes of the ceremony on the red carpet. The ceremony has been broadcast by CCTV as the New Year's Day Gala of the eighth TV drama channel.
2012 China Radio and Television Association Actors' Committee First Annual Conference
2012 Beijing International Film Festival Actor Coordination
2013 China Radio and Television Association Actors' Committee First Actors' Salon
2014 China TV Drama Industry Chain Financial Fair
2014 China Radio and Television Association Actors' Committee Annual General Meeting and Promotion of 100 New Generation Actors
2015Tang attended the finals of the movie puzzle youth reality show "New Youth of Movie" launched by CCTV Movie Channel and presented the award to the winner of the finals
2015 National TV Drama Industry Annual Meeting
Executive Coordinator of Commercial Activities
2007 Linyi, Shandong Province Ronghuayuan" opening ceremony performance guest: Mao Ning
2010 Hangzhou, Zhejiang Province, the first world hotel Langmandi down jacket new conference special guest: Fan Bingbing
2010 Zhengzhou, Henan Province, the silver base of the Lord of the clothing "ODD" new conference of the brand's spokesman. "The brand spokesperson: Fan Bingbing
2011 Jiangsu Suzhou Tiandiyuan Real Estate "Pingjiang Yijing" Opening Ceremony Guest of Honor: CCTV celebrity Ma Dong
2011 Hebei Tangshan Yutian "Jinwang real estate "Customs Square" in Huludao, Liaoning Province, China: Performer: Tang Chao
2012 Hebei Langfang Ten Thousand Kings and Queens Concert Assistant Director
2012 Hangzhou First World Hotel OuDiDi, Langmandi New Product Launch Event Spokesperson: Fan Bingbing
2013 New Year's Party in Cangshan Wanshang City Night Coordinator: Tian Tian superstar Zhou Huajian, Singapore famous singer Kenya Tsai as the grand finale of the party. Cai Jianya as the finale of the evening party
2014 in Wuzhou Huafu listen to the world's strongest voice - Luo Dayou visit Wuzhou Huafu
2014 CCTV host Li Sisi hosted Hengshui Lake Shore International pledging ceremony
2014 music big brother Li Zongsheng sang Kangqiao County Housing Selection Ceremony
2014Shandong Changlin high-efficiency environmental protection excavator and hydraulic new product conference held
2015Tang Guoqiang personally visited the Bordeaux estate to help the landscape villa king public ceremony
2016Guantan world: private mountain park open famous actor Tang Guoqiang visit
2016Tang Guoqiang attended the actually home of the Huangdao store opening ceremony
Endorsement Cases
Fan Bingbing endorsed Langmandi luxury down jacket
Tang Guoqiang endorsed Plastic Niantang
Wei Ji'an became the ambassador of Shandong Changlin focusing on the three rural areas, etc.;
Tang Guoqiang endorsed Senyue Furniture
Tang Guoqiang endorsed Shaner Aluminum
Related activities
No. 1 Station: May 8, 2010 Hangzhou Xiaoshan First World Hotel
In the afternoon of May 8, 2010, Fan Bingbing, who was busy with the filming of Orphan Zhao in Xiangshan, Zhejiang Province, arrived in Hangzhou on time according to the invitation! In Hangzhou Xiaoshan First World Hotel attended a new clothing show. On that day, the media described Fan Bingbing, dressed in a sexy black lace dress with a mushroom head, as beautiful and lovely! Fan Bingbing's arrival, naturally attracted the attention of a large number of media and fans, dressed in a lace dress staring at the mushroom head Bingbing looks lovely and moving, just appeared on the scene caused by the commotion, the organizers had to hasten to send additional security to maintain order. In the boiling scene, all the signature photo Fan Bingbing very cooperate with the requirements of the organizers!
No. 2: May 27, 2011, Chengdu, Sichuan Luzhen