Star to join Taobao live, the biggest reason is of course to bring goods to increase income. Previously, Li Xiang, Yi Nengjing, Li Xiaolu and other stars have been stationed in Taobao's live room, while interacting with fans while endorsing the brand, allegedly Li Xiang live one day to bring goods 3 million yuan!
Such a fast and efficient way to promote the brand effect, bring huge economic income, is the main reason why the stars have joined Taobao live. In addition, through the live broadcast of this more grounded way of interaction, closer to the stars, brands and fans of the distance, to the brand to bring the benefits and influence of the degree is much higher than the star endorsement. And like to watch Taobao live in the crowd to young people, they have a high passion for beauty, fashion, etc., have the ability and enthusiasm to spend money, to Taobao live to bring goods is definitely a target.
Hostess Christina Li, with the "Happy Camp" gained countless fans, a few years ago because of marriage and childbirth, Christina Li faded out of the entertainment industry, but with a parent-child program broadcast, Christina Li and her family again returned to the public eye. Now, Xiang Li is back to her old job, doing anchor work on Taobao Live, giving full play to her hosting skills and her ability to bring in goods, so that her fans can enjoy the interaction, but also to buy a more assured product, and for the brand and the platform, it is a good thing to get more out of it.
Of course, stars choose to Taobao live, not all to earn money, but also there are many stars will be income for public welfare. As an example, one time Xiang Li recommended a pear cream in the live broadcast to help a mountainous pear farmers to generate income, and Wang Han also recommended the same on the platform, the two together, in one fell swoop, sales exceeded 2 million yuan, such as the use of this celebrity effect to give back to the community, more meaningful than simply being a brand spokesman.