In the design of the emblem, the core graphic symbol adopts the font of the ancient Chinese oracle bone character "艺" (yi), which reflects the theme of the Qingdao World Horticultural Expo: "Bringing Life into Nature", and at the same time the use of Chinese characters highlights the essence of Chinese culture. The design of the Chinese characters also emphasizes the essence of Chinese culture.
The green color of the core graphic expresses the concept of ecological priority and the full utilization of green energy, reflecting the concept of green and environmental protection.
The four characters "Qingdao, China" in red in the emblem are expressed in the form of seal engraving, reflecting the deep cultural origins and long cultural history of Qilu.
The use of the dancing colorful ribbons reflects the idea of the master plan of the park, "Colorful Ribbons", which reflects the special geographical location of Qingdao, the ocean culture and the hope for a better life.
The font design of QINGDAO-CHINA and EXPO 2014 on the outer frame of the emblem is inspired by flowers and petals on flowers, which plays a role of lighting up and reflects the theme of the Horticultural Exposition.
Expanded Information
Exhibition Background:
The World Horticultural Expo 2014 exhibition will focus mainly on horticulture and flowers, while highlighting Qingdao's characteristics. "Qingdao is at the junction zone of the north and south climate zones, and being near the sea, the growth of a large number of characteristic plants is the most crucial, including the display of Qingdao's city flowers like winter-resistant and other endemic flower varieties."
The mascot of the Qingdao World Park will be created under the guidance of Prof. Wu Guanying of the Department of Information Art and Design at Tsinghua University's Academy of Fine Arts, with the image of a sea spirit and the name "Qingqing". The idea comes from the sea, which is the cradle of life and the spirit of everything. Qingdao is a famous historical and cultural city in China, which was born from the sea, built by the sea and prospered by the sea.
Baidu Encyclopedia-Qingdao World Horticultural Expo 2014