1 anniversary of the store celebration program a
One, the first anniversary of the store celebration activities planning purposes
The purpose of the anniversary of the store celebration is to increase the brand influence, enhance visibility and reputation; enhance the image, increase competitiveness; strengthen the staff's corporate loyalty and centripetal force; enhance the staff's awareness of the service, work enthusiasm; show cultural heritage, further enhance the corporate culture; enhance sales, increase profits; lay a good foundation for future development.
Second, the first anniversary of the store celebration activities planning time
XX year XX month XX to XX year XX month XX, *** count 10 days.
Third, the first anniversary of the store celebration activities planning location: XXXX
Fourth, the first anniversary of the store celebration activities planning participants: all employees, new and old customers
Fifth, the first anniversary of the store celebration activities planning theme: to enhance customer satisfaction, enhance the cohesion of the staff, and to expand the influence of the brand
Sixth, the content of the store celebration activities
First, the external customer Activity
1, discount promotions
1) daily launch a special dish, the same every day.
2) with the customer ordered dishes plus a portion of the dishes, such as the current consumption of 100 yuan, plus 2 dishes of gazpacho; 200 yuan plus 4 dishes of gazpacho, etc.;
3) discount, which is a rapid increase in sales of magic, it is recommended that appropriate discounts to stimulate consumption.
2, gifts
There are plans to issue the first anniversary of the store souvenirs, small gifts, to enhance the sense of intimacy with the guests, expanding the publicity. Uniformly printed part of the store souvenirs require small and practical, beautiful and generous, such as signing pens with store logo, balloons, lighters, hats, etc., issued by the table.
3, lucky draw activities - "food, jackpot, tour of Guangzhou"
All in the X to X day store during the celebration, the day when the consumption of more than 150 yuan customers can participate. Each store to set up a first prize of two, reward "one-day trip to Guangzhou", the unified organization, the winning customer food, accommodation and transportation completely free; second prize of 11, the award store celebration red packet 1, cash 100 yuan; third prize of 100, the award store celebration red packet 1, cash 5 yuan.
Second, internal staff activities
1, service contest
The stores held a mobilization meeting; waiters to carry out the "service contest" competition between the hall to set up a special page, the daily evaluation of the "Star of the day", and give material prizes.
1) The subject matter centers around what happened in Weishan Lake, which can be work experience, thoughts, opinions, and messages.
2) The genre is not limited. Prose, essay, narrative, argumentative essay, poetry can be.
3) The deadline is X month X day. We hope that all employees actively contribute.
The essay activity will be awarded a first prize, a bonus of 200 yuan; two second prize, a bonus of 100 yuan; five third prize, a bonus of 50 yuan. And centralized exhibition.
VII, store activities to promote
In the modern society of developed information, the media is undoubtedly a medium to attract the public eye. According to the characteristics of different media have different media audience, reasonable for their market positioning and target customer positioning, reasonable choice of media advertising, not one-sided pursuit of coverage, resulting in a waste of advertising.
A) external advertising promotion
1, the concentration of traffic places, train stations, bus stops, etc., to do outdoor advertising.
2, newspaper XXX, local TV stations should also be publicized.
3, and leaflet distribution.
4, online network publicity (electronic coupons, etc.).
2) internal product publicity
1, in the implementation of traditional catering at the same time, to promote couples packages, business packages, family packages, filial piety packages and so on. Such as: couples package can be launched 18 yuan, 28 yuan, 38 yuan, 48 yuan package.
2, green family feast. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green", eat "healthy". The introduction of green family dinner, will undoubtedly be favored by consumers. In the use of raw materials, to promote fresh green food; cooking methods combined with modern consumer fashion, so that the dishes flavor, nutrition; in the family dinner menu, focus on the nutritional mix of dishes, balanced diet, to meet people's health requirements. It is strongly recommended that the kitchen department launched.
3, the mid-autumn season is a good time to nourish, it is recommended that the introduction of high-grade nutritional tonic dishes.
Three) corporate culture publicity
1, the first anniversary of the store celebration opportunity to consumers to publicize the corporate culture, enhance the influence of the target consumers. Store during the celebration, the establishment of a large publicity board, posted above the spirit of the slogan, landscape pictures, hot pot production process, picture information, staff messages, etc., so that customers to "eat" as a kind of enjoyment, so that customers forget to come back.
2, the scene atmosphere, including lighting, sound, posters, POP and so on.
Eight, the first anniversary of the store site layout
1. Site layout conditions for the preparation
Hydrogen balloons, banners, mascots, large promotional posters, flyers, display boards, POP (a variety of posters), Miss Manners, souvenirs and so on.
2. Outside the store site effect
Hydrogen balloons with banners floating in the air; mascot enthusiastic to wave to you; outside the body of the building to play "XX Anniversary" wake up goals and preferential items of the large banner, as well as the supplier's congratulations on the unit's banners; set up a high-precision spray-painted store notice board at the entrance; the Miss Manners issued the first anniversary of the store; the Miss Manners issued the first anniversary of the store. Miss etiquette issued the first anniversary of the store souvenirs; the overall presentation of a joyful atmosphere. Create a simple and tasteful festive atmosphere, consumers from the door a pass, will be attracted by this atmosphere.
3. Store site effect
waiters dressed neatly, smiling, enthusiastic; reception services carefully and patiently; ground light can be seen; tables and chairs are spotless; a variety of promotional materials at hand; bright and soft lighting; music, such as mountains and rivers; green bonsai pleasing to the eye; customers from the moment of entering the store, that is, you can enjoy a first-class service and visual, auditory, tactile, olfactory full range of Sensory enjoyment. After eating, you can also participate in the lottery, and give souvenirs.
Nine, the cost of budget
1, hydrogen balloon 1500 yuan
2, souvenirs 1000 yuan
3, banners 200 yuan
4, promotional materials, posters, 500 yuan
5, a day trip to Guangzhou, 2,200 yuan
6, internal competitions 1650 yuan
7, Advertising costs 10000 yuan
8, a total of 17050 yuan
Ten, the effect of the analysis
1, publicity momentum, five joint store celebration, the momentum of the grand, so that consumers have a strong sense of memory, resulting in a good word-of-mouth publicity to improve the visibility and reputation.
2, inside and outside the store modeling humane, attentive service, can enhance the target consumers of this enterprise loyalty.
3, through the service contest, essay contest, cost saving contest, can greatly enhance the sense of belonging and centripetal force of the enterprise of this staff, improve the work enthusiasm.
4, through the promotion, enhance turnover.
5, this activity is large-scale, and the cost is relatively low, can achieve twice the result with half the effort, the formation of a big sensational effect.
1 anniversary of the store celebration program Part II
First, the theme of the event
six surprises unlimited joy - xx supermarket one year anniversary of the brilliant celebration
Second, the event time
June 25th --July 6
Third, the promotional policy
1. Birthday with laughter, into the store to send a cake (July 2, the day before the first 300 into the store that is to send a cake)
2. Coke free to drink (2-4 different forms of daily distribution of 300 cans of Coke)
3. Shopping Draw color TV (July 2 - July 4, a single ticket shopping full of ** yuan will be given a coupon, not cumulative and not divided with the coupon to participate in the 2-4 daily 16:00 pm raffle, only Xinxing store)
4. Value goods 10 yuan auction (2-4 days of a variety of value goods 10 yuan auction, and then every increase in the price of 5 yuan to a unit of five integer multiples of five, only Xinxing store)
5.
5. Snow Beer Competition to add excitement (2-4 days every afternoon at the event site held Snow Beer Competition, divided into group matches and finals)
6. Shopping tickets have surprises (2-4 days of the event site announced the lucky ticket number, the activities of shoppers have the opportunity to get a mystery gift)
Fourth, the setup of awards and raffle coupons
Prizes: First Prize of three! Daily draw in the Yamashita store worth 2990 yuan 32-inch LCD TV
Second prize 15 daily 5 branded fan worth 128 yuan
Third prize of 30 daily 10 worth 38 yuan refreshing set of mats
Reward coupons: Customers pay for their purchases to the service desk with a ticket to collect coupons to 38 yuan as a unit of each unit to collect a coupon, up to three, after receiving the service desk to collect coupons to 38 yuan as a unit, up to three, after receiving the service desk to collect a coupon. Up to three, after receiving the service desk staff supervision to fill in the name, phone, password (no phone can fill in the password, the password can be ID number birthday, etc.) fill in the service desk stamped validity of the coupon will be put into the prize box coupon customers retained to redeem prizes
V. Publicity Program
External campaigns:
Leaflets (general)
Banner (general)
p> Promotional vehicles (general)
Rainbow door (general)
Fortune Dragon (Beishan)
Stores baking: door display boards, stage interpretation, flower baskets in front of the stage, in-store posters, hanging flags, stickers, display adjustments, promotional tables, promotional stickers, welcoming ribbons (pro- promoters), the prize box next to the service desk
Advertisement slogans:
1.xx Supermarkets The first anniversary of the six gifts of the two stores to celebrate the same
2. shopping for the grand prize, color TV cell phone free to get
3. full range of special offers much more affordable
4. wonderful interpretation of the joy of the heart
5. beer competition to drink to get by the ability
Publicity: flyer - A side 1 / 2 event theme + six activities
The content: flyer - A side 1 /2 event theme + six activities + advertising slogan + prize map
1/2 promotional items
B side event theme + promotional items + advertising slogan
Poster: event theme + six activities + part of the promotional items
Banner: advertising slogan or six activities
Promotional cart: theme + six + prize map
Hanging flags: Advertising slogan + image image
Background cloth: theme + six items + prize map + supplier content
Door sign: theme + six items + prize map
Specific time schedule
Publicity Preparation: June 25-28 to organize and implement the promotional merchandise details and prices at the same time customized promotional items
Publicity Finalization: June 28-30 materials ready, publicity implementation, hanging flags, display adjustments, hanging flags
Store warm-up: 30th - 1 day to start the emerging stores in advance of shopping and issuing raffle tickets (lucky draw is valid from July 2-4)
Publicity implementation: 28 days ago Implementation of distributors and installers, 28-29 banners hung, posters posted, 29-30 flyers issued, 30-1 publicity car tour and square parking
Performances prepared: 1 afternoon stage facilities are all in place, the implementation of the cast, the program is arranged
1 night to implement the specific staffing and look for omissions, the whole meeting will be arranged for the specific process and
1 night to implement the specific configuration and look for omissions, the whole meeting will be arranged for the specific process and Note