It is reasonable to say that the revitalization of the countryside is a national key support project, the development should be all the way to the right, why there are so many failed products? We analyze the development of those failed rural tourism projects, summed up a few reasons for failure:
Error 1: serious homogenization
Like to go to the ancient town of tourism people know that many of the country's ancient towns in fact are a development model, antique architecture, similar play, especially within a certain region of the ancient town, simply a mold carved out. For example, the ancient towns of Guizhou Province, because of the many ethnic minorities in Guizhou, each town has a lot of ethnic minorities living, the development of the ancient towns fell into a pattern: the same antique architecture, the same ethnic style, in addition to food around the world may be different, and even sell the so-called characteristics of the product are the same.
At present, many rural tourism and ancient town tourism projects are similar. As long as there is a rural tourism project to do better, the subsequent will refer to its development mode, or even completely copy, not even consider their own actual situation, according to the local conditions for development.
Mistake 2: not enough cultural excavation
Many places to develop rural tourism, purely because of the neighboring or not far away from a place to develop rural tourism. The conditions are similar, they can engage in, why can't we engage in? So there is no invitation to professionals to conduct field surveys and market assessment, on the hasty investment and financing, the big open axe to get up. Because there is no sufficient understanding of rural tourism, and even the countryside of the resources, culture, customs and so on did not go to a detailed understanding and excavation, and finally come up with most of the tourism stays in the simple sightseeing tours on top of the most to engage in a few Nongjiajia and a few small inns, every day to receive the tourists are so few. And the local people service consciousness is poor, can not form a good tourism reputation, tourists will be less and less, until the final abandonment.
The project not only did not increase income for the farmers, but also messed up the good rural environment.
Mistake 3: lack of tourism management talent
Many rural tourist attractions in order to reduce management costs, the local casually recruited a few people on the scenic area of management and operation, and some are even a few village management cadres in the management, some may also be in the village to find a few low-income households as a temporary administrators, to solve the problem of work for them. The starting point is good, but the results are often not as good as they should be.
Tourism management is a very specialized discipline, it is necessary to have professionals in charge.
Mistake 4: Planning too neatly
Is neatness bad? It depends on the location.
Now go to some of the countryside, you can always see a neat, colorful style of the same house, flat and straight road. It seems to be neat and beautiful, in fact, with the nature is not coordinated, and the flavor of the countryside is not coordinated. For the citizens who are used to see the city neat and tidy, and then come to the countryside to see the same replica, and what is the meaning of it?
Mistake 5: too high
Rural tourism is the landing point of the countryside, tourists go to the countryside mainly want to experience the rural characteristics and flavor, if the countryside development is too luxurious, too high, but lost the significance of rural tourism. The development of rural tourism, can not abandon the rustic and natural countryside.
Mistake 6: Neglecting the cultivation and development of modern culture
When it comes to building tourism culture, we generally focus on traditional cultural excavation, trying to find the connotation of history. In fact, if you can work on the modern culture and entertainment system, it can also produce great attraction. In this regard, it is necessary to fully tap into the use of a variety of local cultural talents, such as poetry, calligraphy, painting, singing, dancing and writing and other aspects.
Error 7: the entire tourism project has nothing to do with the villagers
This year, the Central Document No. 1 clearly put forward, in the development of the construction of the idyllic complex positioning, to ensure that the "family name of agriculture for the agricultural" fundamental purpose of the unshakeable. On the one hand, because the purpose of the development of idyllic complex is to improve the income of farmers, so that farmers get tangible benefits; on the other hand, also because as long as the farmers are in charge of the rural tourism project as their own, they will cherish, only to have the motivation to return to the initiative to maintain the image of the scenic area.
Mistake 8: the original flavor of the countryside is not enough
The original flavor of the countryside is not only the natural scenery, but also into the production of the countryside, life, countryside, simple customs, as well as the countryside of the social governance. Especially the traditional way of governance, clan, family, including today's villagers self-governance, village rules and regulations and so on. These original flavors are to be combined with the reality of the countryside, not deliberately to create, so as to form an original picture of the countryside.
Mistake 9: do not know how to spread nostalgia
Rural tourism, how to spread? Dissemination of what things? Today's era, traditional media, new media have different advantages, especially the new media is faster, more direct, distinctive composition, video, is very able to attract the interest of tourists. But the main dissemination is the beautiful scenery, as well as fun and delicious things, often a flash, it is difficult to stir people's deep state of mind. So, how to spread the nostalgia and rural mood that really let people rest their souls and pursue tranquility? How to show? This is a problem that developers need to pay attention to!
Error 10: Ignore the soft environment governance
Local grasp of tourism, often focusing on the construction of the hard environment, but ignored the governance of the soft environment. For example, rip-off, poor service, these in some of the big scenic area of the common disease, but also in the supposedly simple rural tourism, which is a big loss of scenery, but also lost the unique value of rural tourism.