Restaurant Hotel Tanabata Valentine's Day Promotion Planning Program 1
Tanabata Valentine's Day is approaching, in order to promote the hotel business, set up the hotel brand awareness, the Department of the market and the hotel according to the actual situation, the proposed launch of the following activities:
I. Activity Time:
August 9
II, Activity name:
"Love Tanabata, meet Star"
3.1) "The more beautiful the night, Tanabata is not alone," a large-scale intimate dating party
The hotel's South Square 500 square meters well-decorated. Plaza 500 square meters carefully arranged, placed a variety of leisure tables and chairs, the plaza to play a soothing romantic background music, the resident guests with the room card free admission, other customers with the admission ticket into the field. Drinks, snacks, and Tanabata merchandise will be available for sale on site. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.
3.2) Rooms:
The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop a, two tickets to the show.
3.3) Catering:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
Moon Palace Restaurant
Where the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a free rose.
Third, the implementation of the details
3.1) Please contact the Procurement Department to buy the gifts needed for the event (such as: roses, chocolates, red wine, etc.)
3.2) Please ask the Food and Beverage Department to list the different sets of menus, and appropriate decorations for the dining table seats. Please ask the person in charge of the Food and Beverage Department's Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3.3) Ask the Finance Department to inform the cashier of each catering to make discount offers.
3.4) Please ask the Front Office Department to actively sell the special room for Tanabata for the walk-in casual guests and introduce the relevant content; ask the Housekeeping Department to get the relevant gifts and cooperate with the implementation according to the activities.
3.5) The Planning Department designed and produced party tickets (raffle tickets), Block 1 and Block 2 lobby posters and related publicity.
3.6)Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site decoration. (
Fourth, the promotion of publicity
Hotel in-store posters, leaflets
Hotel website and friendly connection website
Shangdu Information Port floating ads (one month)
Dahe Newspaper Quarter color page + 600 words of soft copy
Fashion magazine hard copy and soft copy
Along the street light box film
< p> Target customers SMSV. Cost budget
Roses 2 yuan / 500 1000 yuan
Chocolate 50 yuan 20 boxes 1000 yuan
Lollipop 50 yuan 10 500 yuan
Red wine 150 yuan 10 1500 yuan (wine merchant sponsorship)
High-end wine 300 yuan 10 3000 yuan (wine merchant sponsorship)
High-end wine 300 yuan 10 3000 yuan (wine merchant sponsorship)
High-end wine 300 yuan 10 3000 yuan (wine merchant sponsorship)
High-quality wine 300 yuan 10 3000 yuan (red wine merchants) 3000 yuan (wine merchant sponsorship)
Exquisite gifts 200 yuan 200 40,000 yuan (corporate sponsorship)
Banners / posters 80 yuan
SMS promotions 0.04 yuan / 60480 2400 yuan
River show ceremony performance tickets sponsorship (100, beyond the replacement)
Jewelry sponsor
Small gifts hotel inventory gifts
Dahe Newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)
Total: 2500 yuan (excluding replacement)
xxx restaurant Valentine's Day activity plan 2
Organizer: xxx restaurant
Co-organizer:
This Valentine's Day, Zun Pin language tea with male and female guests *** with the appointment
Meet love, fate from here ....
Origin:
There are more and more young people in the city who aspire to true love but are alone, and they are embarrassed by the traditional matchmaking, and it is difficult to analyze the standard and authenticity of online dating, so they would rather be single forever.
Purpose of the event:
1. Cultural aspect: Let the excellent singles in the city, through this event, show their true selves, open their hearts, harvest friendship, and meet true love.
2, business: ① through this event, to improve the brand appeal of the Zun Pin Tea Western-style restaurant in the surrounding market in the same industry; ② to improve the average daily turnover of the Zun Pin Tea Western-style restaurant.
Activity theme: 2017, meet true love.
Activity time: 2017.2.14 (three days before and after)
Audience:
1, Zun Pin language tea members;
2, members of the cooperative business;
Activity methods and charges:
1, integration of the company's various departments of customer resources, unified in the form of text messages to the guests to release the information of the event;
2, through print ads, banners, LED displays, etc. to the recent patronage of the guests to release the activity information, content, activity methods;
3, carefully arranged activity venues, and strive to create a romantic, beautiful festive atmosphere;
4, the restaurant set up in front of the welcoming desk, participate in the activities of the staff at the welcoming desk to buy Valentine's Day activity card, men's activity card: 150 yuan / piece, women's activity card: 80 yuan / piece, the activity card: 150 yuan / piece, the activity card: 80 yuan / piece, and the activity card: 150 yuan / piece, the activity card: 80 yuan / piece. Women's activity card: 80 yuan / Zhang;
5, where in the Valentine's Day visit to Zun Pin language tea restaurant female guests, are available at the check-in desk to receive a rose;
6, the restaurant opens with the table to give two chocolates.
Activities:
1, the first wave of the love shock: "looking for the `goddess in your heart"
① activity slogan: love happens around you;
② the company's own design of the dating card, male (green), female (pink)
Dating card content: Name (nickname), age, hobbies, work, the requirements of the TA;
③ guests after the opening of the station, with Valentine's Day activity card with the station to give a snack, and attached to the dating card, so that the guests to fill in their own;
④ guests can be observed, and then entrusted to the waiter will be the dating card to the preferred TA
⑤ if both parties are interested in the two sides of the communication from both sides through the waiter The first time I saw this was when I was a student at the University of California at Berkeley.
⑤ If both parties are interested, they can communicate with each other through the attendant and start dating.
The main job of the host is to explain the content of the event and encourage guests to participate.
2, the second wave of the love shock: "show yourself, hot MM convening order"
By the activities of the organizers of the evening's female guests to observe, such as the discovery of a youthful and beautiful girls, you can invite her to the stage at a specific time to do a simple performance (hosts, the performance of the time to be arranged separately), the end of the show can be received! The company presented a steak coupon, with the steak coupon can be exchanged for a free steak within 70 yuan;
3, the third wave of the love shock: "true confession"
Where the night of Valentine's Day patronage Zun Pin language tea Western-style couples, the company can provide them with the opportunity to walk on the stage, loud expression of love, and can be given a champagne (host, performance time to be arranged). Get a complimentary champagne (special day special confession, how can not move TA)
4, love shock fourth wave: "romantic passion"
During the event, where consumption of 300 yuan, are entitled to February 14 0:00 minutes on-site raffle ticket a, and so on.
With the raffle ticket on-site lottery.
First Prize: 1 99 exquisite rose bouquet and a bottle of champagne
Second Prize: 3 large plush toys a
Third Prize: 10 chocolates each a box
Scene Layout:
Entrance:
1, two sides of the main door, two billboards, indicating the event information;
( 2017 Valentine's Day activities all strategy: Zunpin Language Tea invites you and TA to participate in the Zunpin Dating Valentine's Day PARTY together, and say your love out loud, so that everyone can witness your love, and together with your sweet love, on-site soaring dance, pass the love.)
2, the main door glass, paste the heart and rose pattern
3, enter the door above the fish pond, pink balloon embellishment