Recently, Qian Dong Nan Prefecture, Taijiang County, Tai Pan village basketball game short video rushed to the hot search, was known as "village BA", fire throughout the country, fire out of the country, the "village BA" to the national fitness climax. Qiandongnanzhou seize and make good use of China's "village BA" sports brand, to promote the development of rural sports events.
One is to innovate the system of "selection". The farmers sports basketball events and the depth of the integration of traditional ethnic festivals, the local village people to take the spontaneous concentration, voluntary registration, free of charge ticket way to organize village basketball. 16 counties (cities) through the village (community) mixed system, township (town) round-robin system, the county (city) single-elimination system to carry out the qualifying rounds at all levels, and ultimately, the counties (cities) champion team divided into four groups for cross-platoon matches until the final champion. The champion team of each county (city) will be divided into 4 groups for cross qualifying until the champion is decided. Since the event, Qiandongnan Prefecture 16 counties (cities) 178 townships (towns) **** there are 875 villages (communities) organized more than 6,400 athletes composed of more than 240 teams to carry out 1,222 beautiful countryside basketball qualifiers.
The second is to combine the characteristics of the "award". The "Beautiful Countryside" Basketball League to build a "sports events + traditional culture + agricultural products + rural tourism + fitness" and other diversified integration of the development of mass sports brand events, carefully planned to meet the local culture of supporting activities and prizes, will be Huangping County, Huangnian County, Rongjiang County, Xiangxiang County, Huangnian County and the countryside. Huangping County Yellow Cow, Rongjiang County Fragrant Sheep, Congjiang County Fragrant Pig, Rongjiang County Watermelon and other agricultural products with regional identification were used as prizes for the tournament, which diversified and demonstrated the local flavor and genuine characteristics of the Rural Basketball Tournament. In the rest of the game, the show Miao Lusheng dance, Jinji dance, anti-row wooden drum and square fitness dance and other "national treasures", so that the basketball tournament and the depth of the integration of national characteristics.
Three is a multi-pronged "declaration". To "network + TV interactive live" as a grip, the use of jittery platform, short video, network topics, graphic reports and other new media throughout the report. CCTV network, people's network and static, eye in the sky, Guizhou TV "people concerned" and other provincial and foreign media in the jitterbug, fast hand, microblogging, video number of major network platforms for live broadcasts, *** counting the length of live more than 60 hours, the whole network viewed more than 800 million people. At the same time, CCTV "News 1 + 1" "Focus Interview" and other columns and Xinhua News Agency, People's Daily, Tencent, China Sports Daily and other national media for many rounds of reports.
Fourth, multi-product integration "push". The launch of "sports + agriculture + culture + recreation + vacation" multi-industry cluster linkage, to create a four-season sports and healthy lifestyle. Through the "rural basketball" lever, pry one, two, three industry integration "cake", promote basketball events and national traditional festivals, rural tourism, public welfare activities, as well as the integration of rural agricultural sales development, and promote rural revitalization. "Eat new festival" basketball tournament 8 days to receive the audience and tourists 400,000 times, "beautiful countryside" basketball league final 4 days to receive the audience and tourists 120,000 times, directly pulling Taijiang County, Taipan Township, such as catering industry consumption of more than 40 million yuan.