As we all know, Puma, along with Adidas and Nike, are well-known sports brands, and their status in the international are not to be underestimated. But for the domestic market, why is Puma not as hot as Adi and Nike?
In the sports brand, Puma and Adidas, Nike are in the upper reaches, in which Adidas and Nike in the country to harvest a large wave of fans, although many sports enthusiasts will be compared to the two, but it is difficult to distinguish between them.
Puma entered the Chinese market later than Adidas and Nike, and despite Rihanna's successful comeback, its popularity in China has always been inferior.
Now, Adi and Nike have solidified their position in the Chinese market, which seems to compete with the two brands, but like a hand and foot in general, step forward, Puma has become a living "third party". But who knows, more than a hundred years ago, Puma and Adi are brothers?
Rudolf (brother, founder of Puma)
Adolf (brother, founder of Adidas)
In 1920, Rudolf and Adolf in his hometown of Herzogenaurach set up a "Dassler shoe factory". ", Adolf was the technical control, while Rudolf dominated sales, the two brothers' cooperation made the shoe factory business booming.
But the good times didn't last long, and during World War II, both men became Nazis. Brother Rudolph unfortunately fell into a year in prison, while the younger brother Adolf because the shoes made at the time helped many Americans to win the championship, lucky to be released! A year later, the brother was released from prison, and the Americans said that he had been ratted out as a spy, and that the informant was the person closest to him.
Rudolph listened to the first suspicion is the younger brother Adolf, after the incident, the two went their separate ways, the older brother left the company founded Puma, the younger brother will also be the original company renamed Adidas.
I have to say that this centuries-old grudge can be called a step of a typical family conflict ethical drama.
Puma and Adi's little story first popularized here, then enter today's theme: why Puma is not as Adi, Nike as fire?
First: brand positioningIn fact, a long time ago Puma debuted in the World Cup, the king of the ball Pele and Maradona also wore Puma soccer shoes won the championship.
But soon after, Puma gave up the soccer market and began to focus on the field of racing shoes. In terms of the domestic market, the racing field is not as popular as soccer and basketball, and then in the audience crowd with Adi, Nike has widened the distance.
Adi and Nike have been focusing on the research and development of the soccer and basketball markets, whether in the World Cup or NBA, you can see their figures, thus solidifying the position of the domestic sneaker market, firmly grasp the aesthetic tastes and needs of the current people.
Although in recent years Puma began to transform and announced a return to the field of basketball, but always a step later than Adi, Nike, missed the opportunity to develop, so far there is still a gap.
When it comes to technology, Puma can be said to have a good-looking skin.
As a pair of good sneakers, its cushioning technology must be done. Puma's Ignite technology is an improvement on the Adidas Boost, and despite the change in appearance, there is no difference in actual function.
Adi and Nike are not only one step ahead of Puma in terms of the speed of technology development, they are also slightly better in terms of nature. Adi has a strong shock-absorbing technology Boost support, while Nike has the well-known Zoom air and Air Max air cushion.
Third: Appearance designPuma has always been in the trend of high-end, the appearance of fashion and retro, but unfortunately met Yeezy and AJ.
Puma's products to pursue the high end of the design of the appearance of the trend of retro, in the foreign market is still good. But more to women's fashion-oriented, and men as the main consumers of the sneaker market, once again by Adi and Nike stole the limelight.
And Adi has Kanye designed Yeezy this big hit backing, whether it is the star effect or from the popularity point of view, the success of the coconut are witnessed ****, to become the current no-brainer "king of shoes".
Nike's AJ series needless to say, the new colors are endless, if a new speculation out of the sky price of the sneakers, the first thought is AJ. now, even square dance mothers have become its fans, can be imagined that its influence can not be underestimated.