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The automobile industry does not believe in fanaticism and impulse, the automobile industry does not believe in drumming and hype! The road of our auto industry independent brand needs to be scientific and realistic, and needs to be encouraged and supported. We should see the weakness of our own brand and the gap between the earliest domestic development out of the independent brand sedan Red Flag is only 50 years, more corporate brand is less than 10 years, or even just started. Compared with some foreign automobile enterprises with hundreds of years of manufacturing history, our own brand cars still lack the charm of cultural and historical deposits. But the road to support the creation of independent brands is that we have a vast automobile consumer market, is the experience of decades of schoolchildren like learning, is China's sustained economic development of a good background to promote. Now should be our Chinese automobile industry practitioners to fly the moment, now to the Chinese automobile enterprises to cultivate independent brand of the historical moment.
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I have a private car in ninety-nine years, when China's automobile industry, available to me is that the old three kinds. The first thing you need to do is to get your hands on a car, and then you'll be able to get your hands on a car that you can't afford to lose. As the old saying goes, it takes courage to know shame! The creation of a self-branded car is something we need to create with all our heart, and we need to put our heart and soul into it. Looking around the world's automotive kingdom, we have to thoroughly understand the development of our automotive industry's inferiority, only then we can use the shortest possible time to create a real, so that the people of the country to rest assured, so that the world for the fall of the independent brand of automobiles.
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Bad root one: lack of core technology and enterprise development funds
We must admit: a good starting point is half of the success, which also includes the funds and technology, scale. The kind of cobbled together automobile enterprises are unable to let the people of the country believe that the ranks of independent brand cars do not belong to them. We have long been familiar with is the development of a brand new model, costing hundreds of millions of dollars, no doubt this requires a huge scale of production to support, otherwise it can not be apportioned to the huge development costs. In fact, people who understand the process of automobile development know that most of the above arguments sound quite convincing, in fact, most of them are carefully woven out of the "myth of car-making" by large enterprises. I really hope that the domestic independent brands of cars can be down-to-earth in the core technology research and development, staff training, cooperation with universities and academies of sciences and other aspects of a good development plan, must be in the core patents research and development, enterprise infrastructure (equipment, manufacturing, suppliers, etc.), good financial operations and other aspects of the great strides made. Autonomous brands to achieve the details of the various perfect, the overall brand rise and leap is still far away?
Bad root of the second: no down-to-earth entrepreneurial spirit
Automobile is a durable consumer goods, for the development of independent brands of cars, domestic automobile manufacturers need more down-to-earth entrepreneurial spirit. If you ask me now you buy or not buy independent brand cars, I will tell you: do not buy! Why? Because they have no brand effect, not yet in my mind to establish the brand's monument. The car is not only appearance, just can run, it includes your seat in front of the steering wheel in the heart of its trust! The car is the product of industrialized clusters, every part of the car is related to the survival of the enterprise, it has its own objective law. You can't imagine a poorly functioning capital enterprises can produce good quality cars; you can't imagine that enterprises do not have the core technology of the car, his car brand in the international trend can occupy a place; you can't imagine a rendering of the concept of entrepreneurs as a starting point for his automobile products can reach the first-class; you can't imagine a world automobile development trend are not clear entrepreneurs, his staff You can't imagine an entrepreneur who doesn't even understand the trend of the world automobile development, his staff can have much to do. The establishment of automobile independent brand needs time, needs the efforts of enterprises, needs the meticulous spirit of enterprises, needs the heart of the enterprise will be lifted very high consumer.
Bad root of the third: enterprises do not regard quality as the life of the sense of honor
There is a saying: the layman to see the fun, the insiders look at the doorway. I have had the opportunity to visit the headquarters of Toyota Motor Corporation in Japan, to visit its full line of products showroom. Looking at Toyota's more than 50 different forms of exhibition cars, I was not excited only silent wishes: Chinese automotive industry practitioners, Toyota's success must be justified, come on ah! I remember at the end of the eighties Japan's TQC (Total Quality Management) has been fully imported into our country, unfortunately, our learning is superficial. There is a saying: only backward leaders, no backward masses. The backwardness of China's automobile industry is comprehensive, and the neglect of the enterprise's leadership in quality is a big bad root. The essence of industrialized mass production is the standardization of production, our automobile entrepreneurs are often the development of production norms but the destruction of norms or not strictly required norms, must know once the leadership of the quality standards of tolerance is equivalent to the destruction of ten times the production norms, there is no strict production norms is impossible to build a good quality of the car. I really hope that one day: responsible for overseeing the product quality inspectors have a production veto; product development department staff for the driver's side of a decorative piece of whether to comply with the user's habits and painstaking; business leaders busy every day is not to meet with government officials, not with the media and journalists laughing and joking, and not to seek loans and worry, he is only for the company's 5 years, 10 years, 20 years of development planning worry!
The fourth root of the bad: the immediate interests of the rat's eye
What have the big companies in our automobile industry done for their own brands? God knows! China's auto industry to introduce joint ventures for nearly 20 years, but not like Japan and South Korea to develop their own brands and independent development capabilities, the reason is that our national team - state-owned automotive leaders are greedy for the immediate interests of the rat's nest, only emphasize the annual profit statement, no sense of responsibility for the national automotive industry! Our policy level is not well regulated, in the "high starting point, attracting investment, internationalization," under the guidance of the ideology, the enterprise over-emphasis on the introduction of foreign technology, but gave up the development of independent brands, the loss of independent development of the carrier, but deepen the dependence on foreign technology. From the market level, in the late 1990s, the loosening of the joint venture policy, resulting in "whoever benefits from the joint venture" results. There is no immediate concern, there must be far-fetched! In this regard, I very much admire "Chery", they have overcome the difficult period of entrepreneurship, it is necessary to endure how big the temptation of foreign investment and entrepreneurial hardship ah! I wish "Chery" all the best in its endeavors to raise the flag of our own brand of automobiles.
Bad root of the fifth: product design lack of loose environment
China's famous artist Zhao Dan left a sentence on his deathbed: management is too specific, literature and art is hopeless. This is his cry to the status quo of the management of the literary world at that time. The automobile is an industrial art product, which must be created by professional practitioners. But unfortunately, the product design system of our automobile enterprises is approved by layers and layers of approval, a number of leaders make a decision, and the automobile product that meets the consent of all the leaders will not be a personalized art product, and it will lose its foresight and market predictability. Why can't we design products that guide the market and satisfy consumers? Because automobile designers and business leaders have to bear the risk of market design, the result is to copy the market successful design, in order to minimize their own market risk. In the face of the ever-changing world automotive market changes, the independent brand developed in this way will not have a way out, must be adjusted and kill a bloody road, truly market-oriented, give full play to the initiative and ingenuity of professional product designers.
Our automobile industry has taken a lot of detours, but that has become history, the importance of automobile independent brand has been for the country and all sectors of society **** knowledge. The state should create a good environment for the development of independent brands and supervisory policies, fully mobilize China's own brand of high-speed growth of the automotive market, to meet the challenges of the globalization of the automotive industry, breaking those who are still in the "joint venture dream" in the sleep of the practitioners.
I have a dream: I drive to work every day in China's own brand of cars, she has a beautiful shape, the latest modern technology of all kinds of embedded computer chip control of her whole body; humanized cab computer display tells me a variety of driving information in a timely manner; delicate engineering plastics, elaborate modulation of the engine represents the manufacturer's workmanship is superb, and more importantly, I trust it! --I trust it - our own brand of Chinese automobile. In order to wait for it, I am willing to pay the price of time, until my children to use the car of that era I also think it is not too late, because our efforts from today has begun, because I believe that our national automobile brand will make the world automobile industry impressed, because I believe that China will appear our own "BMW", "Mercedes-Benz" brand!