2000
January 2000 Robin Li returned from Silicon Valley to China and founded Baidu in Zhongguancun.
June 2000 Baidu officially launched the world's largest, fastest, and most up-to-date Chinese search engine, and announced its full-scale entry into China's Internet technology sector.
In August 2000, Baidu started to provide services for Sohu.
September 2000 dfj, idg and other famous international venture capital firms invested huge sums of money in Baidu.
October 2000 Baidu started to provide services for Sina.
October 26, 2000 Baidu Network Technology Co. announces that it has completed the second phase of financing.
November 16, 2000 Baidu announced that it would officially provide Chinese web information retrieval services to Sina.com (Nasdaq: SINA), one of the three largest web portals in China, in support of the full launch of its comprehensive search engine.
2001
January 2001 Baidu provides comprehensive search services for 263.
In February 2001, Baidu provided comprehensive search services for tom.
August 2001 Baidu search engine Beta version released, shifting from backend service to providing search service independently, and pioneering the bidding ranking business model in China.
September 2001 Baidu search bidding ranking surfaced.
October 22, 2001 Official launch of Baidu search engine.
October 2001 Baidu provides a global Chinese web search system for Shanghai Hotline.
October 2001, the People's Bank of China Financial Information Management Center, using Baidu's "Netizen Database Search" software.
2002
In January 2002, CCTV International introduced Baidu's "Netizen" information retrieval software.
In March 2002, Robin Li, President of Baidu, was honored as one of China's "Top Ten New Entrepreneurs".
In June 2002, Baidu officially launched IE Search Companion.
November 2002, Baidu launches mp3 search.
November 2002 launch of Search Monopoly game.
November 2002 service for NetEase.
December 2002 China Mobile signs up for Baidu's Enterprise Competitive Intelligence System.
December 2002 Konka, Lenovo, Coca-Cola and other international famous enterprises became Baidu's bidding ranking customers.
2003
In January 2003, Baidu's President Robin Li was honored as one of China's top ten IT leaders.
In February 2003, Baidu launched the Frequently Used Search function, which integrates common and practical functions together for the convenience of users;
In March 2003, Baidu held a large-scale event with the theme of "Living Search, Changing Lives - Baidu's Passionate Night of Search" at the Century Theater in Beijing.
In June 2003, the results of the "Ten Thousand People Public Evaluation" organized by China Computer Education News, a subsidiary of the third-party Saidi Group, were announced. Baidu surpassed Google and became the preferred search engine of Chinese netizens.
June 2003 Baidu launches the Chinese Search List.
July 2003 Baidu launches two technical search engines, News and Pictures.
September 2003 TOM announces cooperation with Baidu, which provides search technology for it.
October 2003Baidu's President Robin Li is honored as the "Second Outstanding Entrepreneur of Zhongguancun Science Park".
November 2003 Baidu launches News Image Search.
December 2003 Baidu launches epoch-making features such as area search and "Post Bar", bringing the search engine into the era of community; also released are advanced search, time search, and news alerts.
2004
January 2004 Baidu and Hurun jointly create the "2003 China's 100 richest people" list.
In January 2004, Baidu's President Robin Li was again honored as one of the "Top 10 IT Figures".
In January 2004, Baidu's President Robin Li was honored as one of the "Thirteen New Talents in Beijing".
In February 2004, Light Media and Baidu jointly created the "Global Chinese Celebrity Popularity Ranking".
In March 2004, Baidu monopolized the Chinese search market in a survey of Chinese search engines.
In April 2004, Baidu further expanded its scale and moved into the Ideal International Building.
April 2004 Baidu launches the "Next Bar".
In May 2004, Baidu became the fourth largest website in the world according to alexa.
June 2004 Baidu successfully raised capital.
In June 2004, the WAP version of Baidu Post Bar was launched, which made it easy to go to the bar via cell phone.
July 2004, Baidu launched the "The Way of Internet Marketing" national lecture tour.
In August 2004, Baidu launched the Super Search Engine.
August 2004 Baidu acquires 123.com.
In September 2004, Baidu's advertisements were sold for thousands of dollars per word per day, which was the highest price for online advertisements in China.
September 2004 Launches Document Search, which allows users to search rich Chinese document resources in Baidu through advanced syntax.
September 2004 China's first search book, Using Baidu, is published.
October 2004 Robin Li represents China's Internet community at the Singapore Industrial Leadership Conference.
October 2004 Baidu establishes the "Apple Award" to collect search ideas from all over the world.
November 2004, Baidu launches the world's first Chinese web search engine for WAP/PDA.
December 2004, iresearch releases the "2004 China Search Engine Research Report", highlighting Baidu's dominant position.
December 2004 Baidu releases 2004 China Web Keyword Ranking.
2005
January 2005 Baidu opens its homepage for one week to help people suffering from tsunami.
In January 2005, Baidu's president Robin Li was honored as one of the "Top 10 IT Figures" for three consecutive years.
In February 2005, Baidu released the world's first hard disk search tool that supports both Chinese and English.
March 24, 2005Shanda Interactive Entertainment Limited (Nasdaq: SNDA) and Baidu Online Network Technology Limited form a strategic partnership.
On May 17, 2005, Baidu and China Telecom launched the beta version of Baidu Yellow Pages Search, officially entering the local search business, and at the same time introducing yellow pages data resources into Baidu's existing PDA and WAP mobile search services.
In May 2005, Baidu was honored as one of the top 21 companies with the highest growth rate in 2005.
On June 23, 2005, Baidu launched an online Q&A service called "Baidu Know" to enter the field of "knowledge search".
In June 2005, Baidu launched Baidu Encyclopedia, a beta version of Baidu's encyclopedia.
On August 05, 2005, Baidu was successfully listed on NASDAQ. At the same time, it surpassed Sina in the alexa ranking and became the No.1 Chinese website.
On August 11, 2005, Baidu launched the "Baidu Emotion" service, which provides users with the ability to send emotional messages based on people's name search.
On August 23, 2005, Robin Li, President of Baidu Online Network Technology (Beijing) Co., Ltd. was honored with the 12th ASEAN Youth Award during the ASEAN Youth Festival held in Semarang, Indonesia.
In October 2005, Baidu joined hands with Peking University to establish a research lab on Chinese search behavior.
On November 08, 2005, the official version of Baidu Know, a large-scale interactive Q&A platform, was launched.
On November 08, 2005, the official version of Baidu Encyclopedia was launched.
In December 2005, Baidu was honored as the No. 1 Chinese search brand in China's Internet brand survey.
December 2005 Baidu's Robin Li was honored as 2005 China's Economic Person of the Year.
In December 2005, Baidu was honored as "2005 CCTV China Employer of the Year".
2006
January 2006, Baidu launched the channel of national education. A thousand years of national education, Baidu.
March 2006 Baidu's CFO Wang Zansheng was elected as China's first outstanding CFO.
March 2006 Baidu joined hands with Nokia, the world's leading mobile communications manufacturer, to implant a Chinese mobile search service in Nokia phones.
March 2006Computer News announced the results of the 2005 survey on readers' preferred search engine brands, with 62.29% of readers preferring Baidu.
On March 15, 2006 Baidu's personal center backend system, Passport, was launched.
On March 22, 2006, "Government Site Search" was officially launched.
April 2006, after "Baidu Post Bar" and "Baidu Know", Baidu launched the third community-based search product - "Baidu Encyclopedia". "Baidu Encyclopedia", the third community-based search product launched by Baidu.
April 2006 Baidu donates one million RMB to support the construction of ecological civilization villages in Hebei Province.
April 2006 Baidu and IBM launched an all-round cooperation.
In May 2006, Baidu successfully held the 2006 Baidu Marketing 100 National Summit in 33 cities with the theme of "Enterprise Marketing, Effectiveness is King".
In June 2006, Baidu's bidding rankings adjusted the original uniform starting price rules, and the "intelligent starting price" system was officially launched.
In June 2006, the Ministry of Personnel of the People's Republic of China awarded Baidu the qualification of post-doctoral research station, making Baidu the only company in China's Internet industry with a post-doctoral research station.
July 2006 Baidu Index was upgraded and Personalized Keyword Monitor was newly launched.
July 2006 Baidu launched the disruptive advertising model - Precision Advertising.
July 2006 Baidu officially launched the new product "Baidu Space".
July 2006 Baidu hosts the first Baidu World Conference.
July 2006 Baidu successfully signed a contract with the Library of the Chinese Academy of Sciences.
August 2006 Baidu and Smile Library donated books to poor elementary school in Gansu.
August 2006 Together with Peking University, Baidu launched authoritative legal search.
August 2006 Baidu's "News Free Code" was officially launched.
September 2006, CNNIC and CIC search engine market reports show that Baidu is the leader in market share.
September 2006, Baidu started to hold the "2006 Baidu Bidding Ranking Golden Autumn Marketing Ceremony" in 56 cities across China.
In September 2006, Baidu China Search Engine was selected as one of the top ten innovative software products in China.
September 2006, Baidu Bid Ranking launched the intelligent ranking function, using the "Comprehensive Ranking Index" as the ranking standard.
In September 2006, iResearch, a well-known domestic market consulting company, reached an agreement with Baidu that Baidu Search Ranking would provide data support for iResearch's monthly report on online advertising.
October 2006 Baidu's "Know Chinese Better" series of marketing plans won the Gold Award at the "Effie Awards".
October 2006 Baidu was honored to be listed in China's first "Sunshine Wealth List".
October 2006 Baidu launched a strategic cooperation with MTV, a global traditional entertainment giant, to explore the development model of digital music in China.
November 2006 Baidu launches a new product called "Search and Collect".
November 2006 Baidu wins a case against MP3 search.
November 2006 Baidu launches antivirus channel with 7 famous network security vendors.
November 2006 Baidu announces a strategic partnership with eBay, involving text ads, online payments, and promotion of co-branded toolbars.
December 2006 Baidu launches a new product called "Blog Search".
December 2006, Baidu Knowledge has more than 10 million questions and answers.
December 2006 ThumbSky cooperated with Baidu to enjoy mobile search service.
2007
January 2007 Baidu enters into a strategic partnership with security vendor Symantec,Inc.
In February 2007, Baidu Video Search was released.
February 7, 2007 Baidu Boiling Point is held for the first time.
March 20, 2007 Baidu Japanese website homepage beta version was launched. There are two products, web pages and images, and results can be retrieved. This shows that Baidu's internationalization strategy concept has taken the first substantial step.
On April 20, 2007 Baidu Book Search was officially launched.
On April 25, 2007 Baidu Blind Road was released. Baidu Blindfold includes 7 major Baidu search services, they are the Blindfold version of Baidu News Search, Baidu Web Search, Baidu MP3 Search, Baidu Sticky, Baidu Know, Baidu Encyclopedia, and Hao123 Website Navigation.
On May 29, 2007 Baidu and Hunan TV officially announced that the two sides will launch a deep strategic cooperation in cross-media platforms and content, products and branding, public service and events, and interactive TV production based on the Baidu search community.
On June 07, 2007, Youku.com announced that it had entered into a strategic partnership with Baidu, and that the two parties would start business cooperation in the field of search.
July 03, 2007Rolling Stone Records and Baidu jointly announced today that they have entered into a comprehensive strategic cooperation to ****together expand China's digital music market and provide Chinese music online services to China's 144 million Internet users.
August 09, 2007 Baidu World Conference was held, "Baidu World" conference is an annual industry event organized by Baidu for users, customers and partners. As the world's largest Chinese-language website, Baidu is changing the way people access information and thus changing the way they live.
On September 19, 2007, Baidu officially announced the launch of its game channel.
On September 21, 2007, Baidu announced the launch of its interactive platform for the Olympics, "Baidu 2008".
October 17, 2007Ctrip.com today announced that it has joined hands with Baidu, the world's largest Chinese search engine, to launch a full range of hotel search partnerships.
October 18, 2007 - Baidu, the search engine company, announced that it would enter the e-commerce market by building a C2C platform, which is expected to be launched in early 2008.
On November 1, 2007, the beta version of Baidu's statistics system was officially launched.
November 2007 Baidu Movie and TV joined hands with United Network Television to launch Baidu Movie and TV Interactive TV.
On November 9, 2007, the beta version of Baidu Finance Channel was launched.
In December 2007, network video company PPLive joined hands with Baidu for strategic cooperation in the form of complementary strengths, realizing a strong alliance across fields.
December 21, 2007 Baidu Patent Search was launched.
December 2007 Beijing Mouzhi Network Technology Co., Ltd. established a partnership with Baidu.
December 2007 Baidu and Disney launched the official website of Song and Dance.
2008
January 12, 2008 Baidu Entertainment was officially launched.
On February 27, 2008, Baidu's Security Center, which features free virus checking, system security testing, system vulnerability repair, malware cleanup and other functions, was officially launched.
On February 29, 2008, Baidu's IM software "Baidu HI" was launched.
On March 5, 2008, Baidu officially announced that its voice search service had entered the testing phase. Users dialed Baidu's voice search service hotline 400-666- 8585 to connect with Baidu's service engineers to propose their own search keywords, who would then conduct searches based on the user's request and provide relevant search results to the user.
On March 25, 2008, after nearly a month of internal testing by Baidu, Baidu Hi entered the open invitation testing phase.
March 28, 2008Baidu's Haier Baidu Streaming Channel, which was specially opened for streaming TV users, was officially launched.
In March 2008, Baidu and China Netcom launched the "Lingtong Know" SMS search service.
In March 2008, Baidu partnered with 15 radio stations across China, including China Radio International, to officially launch the free "Radio Alliance" online listening service.
In April 2008, Baidu signed a cooperation agreement with China Netcom Group to launch a search service.
In April 2008, Baidu was recognized by the Trademark Office of the State Administration for Industry and Commerce (SAIC) as a "Famous Trademark of China".
On April 21, 2008, the official version of Baidu Encyclopedia was released.
On June 5, 2008, Baidu's IM (instant messaging) product, HI, was officially launched at the Baidu World Congress.
On September 10, 2008, Baidu announced today that it has named its C2C payment platform "Baipaybao" and that Baipaybao will be released together with Baidu's C2C platform.
September 26, 2008The first 10,000 users who were allowed to enter Baidu's online trading platform could officially enjoy Baidu's C2C service at 8pm last night. This marks the official launch of Baidu's C2C platform, which has been in the works for a year.
In September 2008, Baidu acquired 100 million yuan in cash and 8.3% of the shares of United Netvision.
On October 08, 2008, Baidu's online trading platform was officially named "Youh".
October 2008 Baidu announced an alliance with Hexun.com to create the Baidu Finance Channel.
On December 12, 2008, Baidu announced that Xunlei, a Chinese download service provider, had joined the Baidu Alliance.
On December 17, 2008 Baidu announced a full partnership with Phoenix.com.
On December 18, 2008, Baidu's Shanghai R&D Center was established, and Baidu announced that it was implementing the "Aladdin Platform Program".
2009
On January 05, 2009, Baidu was awarded 1 million dollars from the government reward fund for "Famous Trademarks of China".
January 05, 2009 Baidu launched the Little Orange Lantern online book donation platform in cooperation with Amazon Prime.
On January 08, 2009, Baidu joined hands with Hunan TV to officially launch the Entertainment Boiling Point.
January 2009 Baidu Japan launches cell phone rental service in Japan.
February 2009, Baidu Japan launched Baidu Japan Window to expand the B2C market with Japanese companies.
On March 10, 2009, Baidu announced in Beijing that it had signed a cooperation agreement with Shanxi Province on cultural branding and promotion, and that Baidu would build a branding zone for the latter to help develop its cultural industry.
On March 10, 2009, Baidu Japan changed its name abbreviation from Inc to Baidu Japan Inc, which is more intimate with the Japanese people.
On April 20, 2009, Baidu's search promotion professional version was fully launched.
On June 25, 2009, Baidu hosted the "eCountryside - National College Students' Rural Informatization Innovation Competition", which was officially kicked off at Peking University.
In June 2009, Baidu was honored with the award of "China's Innovative and Pioneering Enterprise in Corporate Social Responsibility".
On June 30, 2009, Baidu signed an agreement with the China Poverty Alleviation Association to join the China Green Computer Poverty Alleviation Campaign.
July 2009 Beijing Telecom and Baidu's online shopping platform "Youhao" joined hands to launch the "Beijing Telecom Official Flagship Store" on the "Youhao" platform, focusing on 3G-related products. The flagship store was officially launched on the "Youhao" platform, focusing on the sale of 3G-related products.
Suning signed a strategic cooperation agreement with Baidu in July 2009 to enter the home appliance B2C market.
On August 10, 2009, Baidu set up a posting business unit, with Shu Xun, director of corporate marketing, as general manager.
October 2009 Baidu joined hands with the Chinese Academy of Sciences (CAS) to strategically collaborate on the development of "Box Computing".
On September 2009, the Baidu Search Box Building was completed.
October 19, 2009 Baidu and China Unicom announce that they have signed a strategic cooperation agreement on search.
November 2009 Baidu entered into a partnership with music download service provider Qtrax.
On November 12, 2009, the beta version of Baidu's document sharing platform was launched.
On December 8, 2009, Baidu Knowledge changed its name to Baidu Wikipedia and upgraded some of its features.
On November 17, 2009, Baidu held a grand housewarming ceremony to celebrate the company's move to Baidu Tower, a new office and R&D building located in Shangdi Information Industry Base.
November 18, 2009 "Baidu Japan Window" was upgraded to "Baidu World Window" and "Korea Window" was added.
November 2009 Baidu was awarded the "2009 China Internet Innovation Enterprise Award" by the "2009 China IT Conference".
On December 01, 2009, Baidu fully launched the professional version of search marketing (i.e. Phoenix Nest System).
December 01, 2009 Baidu released the 2009 annual search list.
December 28, 2009 Baidu PostBar officially announced that the number of users of I PostBar exceeded 12 million in just one month after its official launch.
December 28, 2009 Baidu won the 2009 Elite Brand Award.
2010
January 2010, "Baidu's R&D on Box Computing" was honored with the "09 Influential Fashion Event Award".
January 12, 2010 due to Baidu's domain name resolution was illegally tampered with at the US domain name registrar, resulting in global users not being able to access Baidu normally.
On January 18, 2010, Baidu's homepage was revamped with new links to "Map" and "Encyclopedia".
On September 17, 2010, Baidu Input Method was officially launched.
November 8, 2010, Baidu Side launched public beta testing.
November 17, 2010 news, "Baidu Around" officially launched.
2011
On the evening of January 07, 2011, Baidu officially released the "2010 Baidu Search List".
On March 31, 2011, Baidu's "Yauah" mall was officially closed.
April 2011, Baidu Encyclopedia's fifth anniversary was officially launched.
On April 26, 2011, Baidu was honored as one of the "Top Ten Charitable Enterprises of the Year".
On April 28, 2011, Baidu Travel was officially launched.
In June 2011, Baidu Music was officially launched.
August 16, 2011, Baidu World 2011 official website online home page picture left in suspense
September 2011, Robin Li became the most influential Chinese entrepreneur.
2012
2012-1-16 Baidu international building in shenzhen foundation stone laying
2012-03-23 Baidu held developer conference, officially released Baidu cloud strategy
2012-05 Baidu was rated the world's most valuable 100 brands in the Asian science and technology first
2012-05 Baidu was rated the Global Entrepreneur" selected by the 2011-2012 "China's best performing companies" list "best profit growth" first place
2012-06-01 Baidu to create China's Internet history of the largest public service advertisements "Baidu - free lunch public welfare hour"
2012-06 Baidu library contains more than 330,000 genuine documents
2012-07 Baidu know the 7th anniversary of the solution of 200 million problems
2012-08-17 Baidu more than Google for the first time honored the "2012-09-02, 2012 baidu world conference baidu officially launched personal cloud service
2012-10-17 baidu established LBS business unit
2012-11-17 baidu honored the world Environmental Protection Conference "Carbon Gold Innovation Value Award"
2012-11-26 Baidu's personal cloud service users reached 20 million total cloud storage files exceeded 1 billion
2012-12-02 Baidu music 10th anniversary of Baidu MP3 officially renamed as Baidu music
2012-12-25 Baidu voice assistant Android -12-25 Baidu voice assistant android version officially released
2012-12-31 Baidu literacy search online the world's first image-based face search on the whole network
2013
2013-5-7 Baidu acquires the PPS video business, and the PPS video business and love Qiyi for the merger, PPS will be as a sub of the love Qiyi brand operation.
2013-5-7 Baidu in successive introduction of the State Drug Administration, China Household Electric Appliance Repair Association, China Aviation Association, China Banking Association, Beijing Municipal Bureau of Health and other authoritative institutions of the core data, the introduction of the National Code Center data, netizens can check the organization "ID card"
2013-8-14 Baidu Inc. On August 14, 2013, Baidu announced that its wholly-owned subsidiary, Baidu (Hong Kong) Limited, had signed a definitive merger and acquisition agreement to acquire 100% of the equity of 91 Wireless Network Limited (91 Wireless) from NetDragon and other shareholders.
2014
On April 3, 2014, Baidu announced that it had obtained a fund sales payment license and would officially provide fund companies and investors with third-party payment and settlement services for funds. Baidu said that in the future, Baidu's financial business can utilize the existing Internet channels to get involved in the Internet fund sales business, providing users with more convenient and efficient fund purchase services.
On July 17, 2014, Baidu's Portuguese-language version of search was officially launched in Brazil to provide services, becoming an important symbol of China and Brazil to strengthen cooperation in the field of technological innovation.
In August 2014, the case of Baidu v. 360 Violation of Robots Agreement was filed in court in 2013 by Baidu. Baidu believes that 360 blatantly violates the Robots Agreement, randomly grabbing, copying the content of its website for its own behavior seriously infringes on the rights and interests of the Baidu company, and harms the interests of Baidu and the majority of netizens, constituting unfair competition, claiming 100 million yuan from it.7, around the 360 search engine whether the violation of the Robots Agreement (also known as the crawler agreement, the robot agreement, etc.) The case of unfair competition disputes arising from the Beijing No. 1 Intermediate People's Court made a first-instance decision today, that the defendant Beijing Qihoo Technology Co., Ltd. acted in violation of the relevant provisions of the "Anti-Unfair Competition Law", and should be compensated for the Beijing Baidu.com Technology Co., Ltd. and Baidu Online Network Technology (Beijing) Co., Ltd. for the economic losses and reasonable expenses*** amounting to 700,000 yuan, and at the same time rejected Baidu's other litigation requirements .
On October 9, 2014,Baidu Inc. and Peixe Urbano, Brazil's largest group-buying site, issued a joint statement saying that Baidu had acquired a controlling stake in Peixe. Under the terms of the deal, Baidu will allow Peixe Urbano's existing management team to operate autonomously within Baidu's corporate structure .
On December 15, 2014, the World's Top 500 Brands list was unveiled in New York, USA, and Baidu Inc. made the list for the first time .
December 16, 2014 Baidu, Alibaba Group's share of the global net digital advertising revenue market will surpass most of its U.S. counterparts, catching up with Google and Facebook.
December 17, 2014 Baidu Inc. announced that it had signed a cooperation agreement with Silicon Valley startup Uber and made a strategic investment.
2015
On February 2, 2015, Baidu Inc. announced the integration of Baidu's existing business groups and divisions into three major business groups: the Mobile Services Business Group, the Emerging Business Business Business Group, and the Search Business Group. The Mobile Cloud Business Unit and LBS Business Unit were merged into the Mobile Services Business Group; the New Business Group, User Consumption Business Group, and Internationalization Business Unit were merged into the Emerging Business Businesses Business Group; and the search underlying technology department of the Mobile Cloud Business Unit and the mobile search alliance business were merged into the Search Business Group. Through the restructuring, Baidu's business will be further focused, the company's efficiency will be significantly improved, and better services will be provided to Internet users in the mobile Internet era.
On September 24, 2015, Baidu and Microsoft announced a strategic partnership whereby Baidu will become the default homepage and search engine for the Windows 10 Microsoft Edge browser in the Chinese market.
On October 26, 2015, Baidu and Ctrip, a leading provider of online travel in China, officially entered into a share swap deal. Upon completion of the deal, Baidu will own about 25 percent of Ctrip's total voting rights, making it Ctrip's largest shareholder, while Ctrip will own about 45 percent of GoWhere's total voting rights to become GoWhere's largest shareholder.
This follows Baidu's strategic investment of $306 million in June 2011 in another Chinese giant in the online travel space, GoWhere.com, another major layout in China's online travel market.
On November 17, 2015, CITIC Bank announced that it had cooperated with Baidu to set up Baxin Bank Co. with CITIC Bank and Fujian Baidu Bori Network Technology Co. as contributors, with a tentative registered capital of 2 billion yuan, to be absolutely controlled by CITIC Bank, with the specific contribution ratio to be determined .
November 18, 2015, Baidu and CITIC Group in Diaoyutai State Guesthouse jointly announced that the two sides reached a strategic cooperation, Baidu and CITIC Group's CITIC Bank initiated the establishment of Baxin Bank. This is China's first direct marketing bank launched by an Internet company in deep cooperation and strong alliance with a traditional bank, marking a major milestone step for Baidu in the vertical service area of financial services, which has the largest capacity and the most growth potential. The establishment of Baidu Bank is also of landmark significance in the development of China's banking industry, creating a new model of "Internet + Finance".
Since November 18, 2015, Baidu Wallet has officially launched the "Year-round Cashback Program", which allows consumers to pay with Baidu Wallet to enjoy "single cashback" when they spend money with Baidu Nuomi, Baidu Takeout, Baidu Maps, Uber, COFCO, eBaoWash, Burger King, and many other merchants. "Baidu Wallet offers a cashback program that starts from 1% cashback on every single purchase, up to a maximum of one free purchase. The cashback program is unlimited, and consumers can accumulate cash rebates over time.
In December 2015, Baidu announced the formal establishment of its autonomous driving division.
In December 2015, Baidu announced the formation of the Financial Services Business Group (FSG), which consists of the consumer finance business, wallet payment business, and internet securities business, and Baidu's Vice President Zhu Guang was appointed as the General Manager of the Financial Services Business Group.