Compared to The Descent of Nezha the Magic Child, why is The Rise of the White Snake, which is also well-produced, so much worse at the box office?

The Rise of the White Snake is known as a "tap water", that is, in the beginning all rely on the viewers who have seen it Amway, in the end, is that their publicity did too poorly, and should be changed is also the latter part of the funding is insufficient.

"Ne Zha" does the best job of four things: rhythm, emotional grasp, the simplicity of the lines, the details of the ambush before and after the correspondence. Let's start with the simplicity of the lines. If you don't believe me, you can go through the lines in Na Zha and realize that none of them are nonsense. Every line is useful or has an ulterior motive, either as an ambush, or following the plot's twists and turns, or playing a funny role in enlivening the atmosphere, and any more or less than one line will have a completely different feel. For example, Shen Gongbao's "No, not bad", "I'm not going to make it, I'm not going to make it", Nezha's "I have nothing to do in my house, but I'm a small demon, I'm free and easy", "I'm a small demon, I'm free and easy". I am a small demon, free and easy" "Let me die quietly alone, life is full of tears, and if I don't die, I will have to live and suffer. The more you toss and turn, the more bad luck you have, the harder you work, the more miserable you are, and the more tired you are of struggling for your life, the better you are of lying down on your bed and sleeping." These personalized lines begin with Nezha's line, "Is it possible to watch people run naked?" "I don't have time to coax a child." Simply two sentences, portraying the image of a child with a big heart and a mature mind, White Snake, the only line that made me feel a little bit of feeling is the one that says, "The world is full of evil people with two feet, so what if they have a tail". There are no other lines that shine.

White Snake and Xu Xian's trip to the mountains in White Snake is redundant. And the scene in which Nezha is in the Mountain River and Jikitu, although it also serves the purpose of showing off his skills, it's more about Taiyi Zhengye trying to trick Nezha into taking an interest in cultivation, and it's a show-off that serves the purpose of advancing the plot.

White Snake makes me feel uncomfortable in a few scenes:

One is that White Snake has just woken up in the village of Snake Hunters, and Xu Xian crashed into White Snake's arms on his way back, which is typical of the house's smelly plots, and I don't see the purpose of this design. Is the director trying to deepen their relationship through this seemingly accidental but deliberate collision? Anyway, I just feel that this scene makes me uncomfortable, the director's intention is too obvious to reveal, and it does nothing for the plot.

The second is the scene in Baoqingfang that gives a large portion of the vixen's legs and the demon's closeness to her, which I also don't see how it serves any purpose for the plot at all, and it's just a stinky scene that caters to the geeks. Parents with small children will only feel awkward when they watch it, while couples will not feel comfortable watching it, it is purely a move to expose the director's own intentions and hide his personal stuff.