The main reason is because of the money, secondary reasons there are a few:
1. Copyright issues, general television stations contracted to broadcast the content of the game, and does not include the game in the middle of some commercial performance projects, cheerleaders from a certain point of view, in fact, there is no direct relationship with the game, cheerleaders are just to play a role in cheering up the warming up of the field, and the game has little to do with the relationship between, since the relationship is not large, then there is no need to
2. Fear of cheerleaders wearing too much exposure, affecting the culture, this point, although it sounds like a lot of bullshit, but on CCTV is not impossible, for example:
NBA cheerleaders have a rule is that the players can not wear underwear on the court performance, and the beauty of the figure is quite good, most of the foreigners quite open, so CCTV does not broadcast, you know. So CCTV does not broadcast, you know;
CBA cheerleaders with the NBA there is a big difference, some cheerleaders do not come from the wrong way, and there are individual cheerleaders intentionally dressed in exposed to attract the eyes of male fans (which may have seen many years of CBA old fans understand), which may also be the organizers of the intentional arrangements, so the CCTV is not broadcast, it should;
This point can be referred to the NBA cheerleading rules, the players can not wear underwear on the court, and the body is quite good, most of the foreigners are quite open. p>
This point can be referred to when the NBA first logged on to China when some of the games broadcast situation, when the game is broadcast during the cheerleading performance, but the old U.S. side of the cameraman is not serious, always like to give the beauty of the close-ups, which makes a lot of domestic male fans are quite excited about this can not go on ah, so some people can't bear to watch it, and then to the competent authorities to report the reason is the cheerleading mushrooms The reason is that the cheerleaders' mushrooms are dressed in an indecent manner, which is not good for the youth, middle-aged and old-aged viewers, so the CCTV has made adjustments, and as soon as there is a pause, it immediately cuts the commercials, cuts back to the studio, or doesn't give the close-ups.
I think the basketball team has a lot of work to do. There must be a reason why the cheerleaders don't go. Media communication represents China's image problem. The players are actually working very hard. Because China is a big country and wants to do its best.
Because CCTV wants you to watch pure basketball and doesn't want you to see American cultural exports! The cheerleaders are wearing revealing clothes and scratching their heads for fear of affecting your values and outlook on life!
Don't say that you haven't realized it yet, but think about it, it's true. First of all, can not see the cheerleaders performance, should not be the system of CCTV or copyright reasons, more is the problem of interest, to put it bluntly is the advertising costs.
The NBA is a commercial league that takes a cut from TV stations. And even if no team calls a timeout, the referee will blow a timeout every quarter, just for the sake of advertisers.
The NBA is one of the most popular basketball programs in China, with very high ratings. In the nba game before, in, after the insertion of advertising are sky-high, so CCTV will try to find the game gap to insert advertising. Then it's at the expense of the fans who can't watch the cheerleaders perform. I'm sorry to hear about this practice, and I'd like to say that I'd like to see the cheerleaders perform, too.
This statement is since the epidemic
You do not say that CCTV does not broadcast, Tencent, the local U.S. also do not broadcast ah! The first thing you need to do is to get the advertisements on the air. The first thing you need to do is to get the money to pay for it! I spent billions of dollars to buy the broadcasting rights, really for you to watch the game for free ah!
One is that some of the cheerleaders are too big for the people of the Kingdom of Heaven to watch, or for CCTV to broadcast;
The second is that the broadcasting of cheerleading performances is subject to a fee, and CCTV is more willing to insert commercials at this time.
Additionally, CCTV miraculously broadcast the cheerleading performances during the NBA Finals this year. However, one performance was disastrous - a square dance by an American mom, which is not even on the same level as the one by a Chinese mom.
For this issue, I have considered it before, and I think there are three reasons.
First, take the NBA, CCTV broadcast is CCTV and U.S. television stations, such as ESPN, TNT, etc. signed a cooperation agreement, and cheerleading performance rights belong to the various home teams, if you want to broadcast need to pay out another part of the money.
Secondly, since I still have to pay for it, why don't I use the time to air my own commercials? That way you can still earn advertising money instead.
Finally, I think it's probably because cheerleading is relatively large scale and not suitable for a TV station like CCTV, whereas Tencent doesn't have that concern.
The combination of these three reasons is why CCTV doesn't allow cheerleaders to be featured when it broadcasts basketball.
Epidemic prevention and control, one less person is one less danger.
It should be between is not enough or because the cheerleaders belong to the restricted content it.