Real estate development is the company's core business, and the company continues to build the "China Overseas Property" brand. After 32 years of practice and brand accumulation, "China Shipping Real Estate" has developed into a leading brand in China's real estate industry. The brand proposition of "Integrity, Excellence and Eternity of Excellence" has been integrated into all aspects of the company's operations, creating one after another unique and high-quality property products, and taking practical actions for urban construction, sustainable social development and the establishment of a harmonious society. The company has been awarded the leading brand in China's real estate industry for seven consecutive times, has been ranked as the top blue-chip real estate company in China for seven consecutive years, has been awarded the first place in the overall strength of China's top 100 real estate companies for many times, and has been awarded the "China's Most Respected Company", "China's Most Respected Company? Ten-Year Achievement Award", "Top Ten Brands Influencing China's Lifestyle" and other honors.
The Company has formed a balanced nationwide layout focusing on Hong Kong and Macao, Yangtze River Delta, Pearl River Delta, Bohai Rim, Northeast China, and Central and Western China, and has commenced real estate development in more than 30 economically active cities, including Hong Kong, Macao, Shenzhen, Guangzhou, Beijing, Shanghai, Suzhou, Changchun, Shenyang, Chengdu, Xi'an, Jinan, and so on. By the end of 2010, the company has completed and planned to invest more than 150 billion yuan in real estate investment, and has completed and planned to develop more than 200 projects. Adhering to the brand positioning of "Boutique Life Creation", the company has provided hundreds of thousands of high-quality properties for the society, providing superior living choices for more than one million customers. Representative projects include Regal Bay (Hong Kong), oneworld (Macau), One Honey Lake (Shenzhen), Garden View International (Guangzhou), Purple Royal Mansion (Beijing), Terra Nova (Shanghai), One Chengnan (Chengdu), One South Lake (Changchun), China Oceanside (Shenyang), Phoenix Xishi Shore (Nanjing), Xujiang Mansion (Suzhou), Qiantang Shanshui (Hangzhou), Wanjin Mansion (Foshan), and series of projects in different cities. Zhonghai International Community (Chengdu, Xi'an, Chongqing, Shenyang, Suzhou, Changchun, Jinan, Yinchuan, etc.).
The company adheres to the development philosophy of "process excellence, building excellence", taking consumer demand as the starting point, and independently developing five generations of residential products based on professionalism and oriented to innovation, to continuously create value for consumers. Over the years, the company's residential products have won international and domestic high-end professional honors and awards leading the industry. 2007, the company's projects were awarded seven "Zhan Tianyou Grand Prize Excellent Residential District Gold Medal" (***20), accounting for 35% of the total number of projects; in 2008, the company was awarded four "Zhan Tianyou Grand Prize Excellent Residential District Gold Medal" (***20), accounting for 30% of the total amount. Residential District Gold Award", and won the "CNBC International Real Estate Award 2008" (Asia-Pacific region) five awards and "Global Habitat Best District Award" and other international awards; in 2009, two projects won the CNBC International Real Estate Award and six projects won the Zhan Tianyou Award. In 2009, two projects won the CNBC International Real Estate Award and six projects won the Zhan Tianyou Award. In 2010, five projects won the Bloomberg International Real Estate Award (formerly the CNBC International Real Estate Award), and ten projects won the Zhan Tianyou Award for Civil Engineering in China.
The Company is gradually increasing its investment in commercial properties, with over 2 million square meters of commercial properties under construction. The Company is currently investing in and holding hundreds of thousands of square meters of high-grade commercial buildings, including China Overseas Building in Hong Kong, Dongshan Plaza in Guangzhou, China Overseas Building in Shenzhen, China Overseas Plaza in Beijing and other commercial properties.
The Company adheres to sound and prudent financial principles and has maintained a reasonable level of indebtedness. In 2005, the company received Baa3 and BBB investment grade ratings from Moody's and Standard & Poor's respectively, which was the first time that the world's two largest rating companies gave Chinese real estate enterprises "investment" ratings at the same time, and the two rating companies upgraded the company's investment ratings again in 2009 and 2010.
The company believes that "talent is the most valuable asset of an enterprise" and has built a human resource management system that takes into account development space, working atmosphere and incentive mechanism. The company created the "son of the sea" and "Haina" human resources brand, for those who are interested in the cause of the sea to provide a green channel; advocate the perfect combination of personal value and the company's value, is committed to becoming a stage for employees to realize their self-worth; build a perfect internal training mechanism to improve employees' professional skills and vocational training. We have built a perfect internal training mechanism to improve the professional skills and ethics of our employees. The company has been honored as one of the "Top Ten Enterprises" and "Achievement Gold Award" in China Human Resource Management Awards, and has been awarded the title of "Best Employer for Chinese Students" for many years.
The company continues to practice corporate social responsibility, which is highly recognized by the community, and has been awarded "China's Top 20 Most Socially Responsible Real Estate Enterprises" and "China's Corporate Social Responsibility List of Outstanding Practices Award", among other honors. Over the years, the Company has donated more than HK$120 million for disaster relief, education and public welfare in Hong Kong, Macau and the Mainland. The Company has continued to donate to the construction of China Overseas Hope Primary Schools in various places, and six Hope Primary Schools have been put into operation in Shaanxi, Sichuan, Chongqing, Jilin and Liaoning, etc. Inheriting the "high-quality products" line of China Overseas Land, the Hope Primary Schools donated by the Company are also of high specifications and high quality, and the investment made in each of these Hope Primary Schools has amounted to more than a few million dollars and each Hope Primary School has become the best Hope Primary School with the best hardware conditions in the area. Each of these primary schools has invested millions of dollars in them, and they have all become the best hope elementary school in their localities.
Looking to the future, the company will build a century of evergreen industry as a long-term development goal, adhere to the scale, specialization, brand development strategy. We will keep abreast of the times, innovate and anticipate to meet the real and potential needs of our customers, and strive to become an innovator and leader in China's real estate industry.