Now many people want to be their own bosses and start their own businesses, so it is necessary to start a business plan. The following is the "coffee shop business plan model essay 221" compiled by me for everyone, for reference only, and you are welcome to read it. Model essay on coffee shop business plan 221 (1)
Part I: Background.
In China, people are more and more fond of drinking coffee. The ensuing "coffee culture" is full of every moment of life. People are drinking coffee at home, in the office or in various social occasions. Coffee is gradually associated with fashion and modern life. Coffee houses all over the world have become good places for people to talk, listen to music and have a rest. Coffee enriches our lives and shortens the distance between you and me. Coffee has gradually developed into a culture. As coffee, a drink with a long history, is widely known, coffee is being understood by more and more people in China.
part ii: project introduction.
The coffee shop was founded by students of xx College. It is located in a conspicuous position on the street on the right side of the main entrance of the school. Although it is simply decorated, it is very homely, even warmer and more relaxed than home. The south wall is full of bookshelves, which are littered with all kinds of books. The bar is located in the center. A wooden wine rack is hung on the wall behind the bar, with all kinds of coffee beans stacked. In the north, except for the gate, the rest are all bright glass bay windows. The window sill is very low, and all kinds of magazines are covered on it. Only a square table is placed near the window, and each table can seat 4-6 people. However, the air, light and sound there are even more fascinating and difficult to give up, and it feels as simple and free as at home.
part iii: entrepreneurial advantages.
At present, this market of university schools is still blank, and the competitive pressure is small. And the initial investment is not very high. At this moment, the state encourages college students to start their own businesses after graduation, with a series of preferential policies and loan support. Moreover, college students are often full of expectations for the future. They have young blood, vigorous vigor and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. College students have learned a lot of theoretical things in school, and they have high-level technical advantages. Modern college students have innovative spirit, confidence and desire to challenge traditional concepts and industries, and this innovative spirit often creates the motive source of college students' entrepreneurship and becomes the spiritual basis for successful entrepreneurship. The biggest advantage of college students' entrepreneurship is that they can improve their self-skills, increase their experience and apply what they have learned; The biggest attraction is that after successful entrepreneurship, you can realize your dream and prove your value.
part iv: budget.
1. Store fees of coffee shops.
the coffee shop front is a leased building. After consultation with the building owner, a house lease agreement is reached in the form of a contract. The agreement materials include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is 1-15 square meters, and the start-up cost is about 9-12 thousand yuan.
2. Decoration design expenses.
The full rate of coffee shops, the turnover rate of desktops, climate, festivals and other factors have great influence on the revenue. The consumption of coffee shops is relatively high, which is mainly aimed at students. The layout, style and materials of coffee shops and the design cost of coffee shop renderings, floor plans and construction drawings are about 6, yuan. 3. Decoration and decoration costs.
the specific expenses include the following.
(1) cost of exterior wall decoration. Including signboard, wall and decoration expenses.
(2) interior decoration expenses. Including ceiling, painting, decoration, carpentry, etc.
(3) the cost of other decoration materials. Glass, floor, lamps, labor costs should also be included.
the overall budget is based on the standard renovation cost of 36 yuan square meters, and the renovation cost is ***xx yuan.
4. Purchase cost of equipment and facilities.
the specific equipment mainly includes the following types.
(1) Sofas, tables, chairs and shelves. * * * RMB.
(2) sound system. * * * RMB.
(3) Cooking equipment, storage equipment, washing equipment, processing and heat preservation equipment used in the bar. * * * RMB.
(4) bar, coffee cup, tea maker, various saucers, etc. * * * RMB.
? The water purifier adopts Midea brand. This water purifier can produce 12L pure water every day, and sells 1 to 2 cups of coffee and other drinks every day. The price is about RMB xx.
Coffee machine. The coffee machine is an electronically controlled semi-automatic coffee machine. At this moment, the price of coffee machine should be around RMB 35 yuan, and the additional accessories will not exceed RMB xx.
bean mill, the price is between xx yuan.
The price of a smoothie machine is about xx yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.
generally speaking, in terms of ice making capacity, an ice maker should have a surplus. The ice making capacity of this ice maker is 12kg per day. The price is xx yuan, and the quality is good, so it can be used for many years, so it is more cost-effective. [organized by]
5. First stocking fee.
including the cost of purchasing common items and low-value consumables, and all kinds of coffee beans, milk, tea, fruits, ice cream, etc. About xx yuan
6. Opening expenses.
the starting expenses mainly include the following.
(1) business license processing fee, registration fee and insurance fee; Estimated xx yuan.
(2) marketing advertising expenses; Estimated xx yuan.
7. Working capital.
at the initial stage of opening, the coffee shop should prepare a necessary amount of liquidity, which is mainly used for the normal operation of the coffee shop at the initial stage of opening. Estimated 2 yuan
***: xxx yuan.
part v: development plan.
1. turnover plan.
The turnover there refers to the daily operating income of coffee shops. When drawing up the turnover target, we must study the business direction of coffee shops and the current price situation according to the current market situation, and make a comprehensive measure. According to the current floating population and people's preference for coffee, it is estimated that the daily turnover will be 4-8, which may fluctuate according to the different off-peak seasons.
2. Purchase plan.
according to the drawn-up commodity plan, when purchasing, in order to make effective use of purchasing funds and achieve a balance in commodity composition, the purchasing plan must be arranged according to the set commodity information. After the establishment of turnover plan, commodity plan and purchasing plan, it is not difficult for us to understand that in order to achieve business objectives, a coffee shop can effectively complete the product composition and flexibly use purchasing funds, and all basic plans are indispensable. When a coffee shop has set its business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedures and marking the price, it can be written on the menu. What must be studied afterwards is how to sell these goods effectively.
3. Personnel plan.
in order to achieve the set business objectives, operators must have a clear plan for the appointment of personnel and the assignment of work. Effective use of human resources and personnel training are all things we must study.
4. Funding plan.
the distribution of operating funds is the key work of management. Generally, the operating expenses of coffee shops can be divided into personnel expenses (salary, meals, bonuses, etc.), equipment expenses (repair expenses, depreciation, rent, etc.), maintenance expenses (utilities, consumables, service expenses, miscellaneous expenses, etc.) and business expenses (advertising expenses, packaging expenses, business tax, etc.). It can also be divided into fixed expenses and variable expenses according to its nature. We should set a possible increase in funding for the actual performance in the past. .
5. financial plan
the profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of operating funds in order to achieve reasonable deployment and use of operating funds.
In short, the six basic plans listed above (turnover, commodity procurement, sales promotion, personnel, funds and finance) are indispensable for the management of coffee shops. Of course, some coffee shops can make some other supplementary plans to meet the actual needs of their work in order to deepen their management.
Part VI: Market Analysis
In 2xx, China's coffee market experienced a period of rapid growth, during which the compound growth rate of overall sales of coffee market reached 17%. The fast-growing market provides a broad market space for coffee producers. Foreign coffee producers such as Nestle, Kraft and UCC have increased their investment in China, laying a good foundation for striving for the leading position in China's coffee market in the future.
Coffee drinks mainly refer to instant coffee and instant coffee. In terms of instant coffee, the average annual growth rate of China instant coffee market reached 16% in 2xx years, showing the high growth and investment space of China instant coffee market, which is still in its growth stage; In terms of canned and ready-to-drink coffee, the average annual growth rate of China canned and ready-to-drink coffee market also reached 15% in 2xx years. In the next few years, the prospect of Chinese coffee and beverage will still be optimistic.
Nowadays, coffee shops are mainly operated in chain, and the market is mainly monopolized by several groups. However, because there are no unusual themes in the coffee shops of several groups, it is difficult to cooperate with young people who are particular about style. We have also studied the market competition of other beverage shops, but found that most of these similar industries do not operate in a self-help way, and it is difficult for them to cooperate with efficient young people. Therefore, we think that opening a self-service theme coffee shop can meet the needs of young people, and there is still much room for development. According to statistics, China's coffee consumption is increasing year by year, and it is expected to become an important coffee consuming country in the world.
Part VII: Marketing strategy.
1. Analysis of competition in the same industry.
know yourself and yourself, and win every battle. Coffee shop operators should always pay attention to competitors' business trends and product composition scenarios, and make in-depth comparison and analysis, so as to occupy a favorable position in business and ensure that they adopt more effective sales strategies than competitors.
coffee shop operators must never ignore market intelligence, and must keep abreast of the latest relevant data and information. According to the characteristics of coffee shop address and customer characteristics, we will continuously improve the quality of products and services, increase the frequency of customers coming to the store, and then improve the performance of coffee shops.
2. Sales promotion plan.
the basic feature of coffee shops is that they are open at designated locations. However, at present, the market competition is increasingly fierce. In order to make the performance develop vigorously, coffee shops can no longer passively wait for customers to come to the store, but must actively attract customers to the store. Therefore, the implementation of sales promotion activities and the appeal of publicity effect are equally indispensable. Generally speaking, small coffee shops can't invest huge advertising promotion expenses compared with large coffee shops, so they should "spend small money to make big advertisements". Posters, leaflets, mail letters and other promotional means can be used.
3. Daily operation plan.
How to draw up a business plan For coffee shops, the most concerned issue in the whole operation process may be the daily turnover. Every coffee shop often has a business goal, and even the location and commodity goals are set in more detail as a benchmark to measure the business situation every day.
when drawing up the daily operation plan, it is necessary to complete the overall operation plan according to the set operation policy, the forecast of turnover, the forecast of target inventory, the forecast of loss, the forecast of purchasing amount and the forecast of scheduled gross profit. Because the whole planning process must be based on data, the establishment of database information is a necessary condition for making sales plans. Even a small coffee shop should be based on data, so as to have an objective measure, rather than relying solely on impressions, feelings and observations.
part 8: growth and development.
The target consumer groups of coffee shops are mostly college students, and they are located at the intersection of business districts, university campuses and intersections, with moderate rent and high decoration requirements, which increases the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, they should have confidence in the development prospects, and they should not be anxious and blindly adjust their business strategies. It is a perfect wish to run a coffee shop, but you must have sufficient psychological preparation to succeed step by step, so you must have a simple mentality. Model essay on coffee shop business plan 221 (II)
I. General situation of the company
Main business scope:
Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all of which are freshly ground and brewed. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, all kinds of beer, etc.
milk tea: milk tea with various flavors, such as strawberry, green apple, chocolate and mango.
midday tea: green tea, safflower tea, ginseng oolong tea, several herb tea, etc.
dessert: all kinds of exquisite desserts, such as Mu Si, biscuits and cakes. There are also many flavors of smoothies and ice cream.
enterprise type: service
ii. market evaluation
1. description of target customers: college students and teachers. Business people in the business building.
2. Market capacity or the estimated market share of this enterprise: 1%
3. The main advantages of competitors: more products, long development history and abundant funds, which are recognized by many guests.
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise over its competitors are that it can adopt different business models in the early stage of development and choose the most suitable one.
6. The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by customers.
III. Marketing Plan
1. Product: xx
2. Price: XX
Bread
Maifen (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish bread 5-8 yuan
Lunch
Vegetable pie 8 yuan < Caesar) 1-12 yuan
salad (potato, tuna, Caesar) 15-19 yuan
lunch box (barbecued pork, beef with black pepper) 19 yuan
Teatime
cheese sticks, bread sticks, 6 yuan
cookies, 6-8 yuan
Tiramisu 1 yuan
fruit cups. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient