What are the domestic anime magazines

New Power of Animation is a new type of animation video book published in early 2003 based on the popularity of New Power of Video Game published by Electronic Game Software Magazine, with animation as the target. The biggest difference between "The New Power of Animation" and previous anime information books is that it not only has pictures and text about anime, but also comes with images and music, so that readers can have a direct sensory understanding of the anime they need to know.

Given the analysis of the animation market, "New Power of Animation" has set its policy of publication on shopping information and appreciation of the best short stories. Readers can learn about the most classic and popular animation programs and products through "Dynamic New Force", which not only can grasp the pulse of fashionable animation, but also can provide the most effective reference and reference for the purchase of animation products. Image Appreciation provides some readers with the most difficult-to-buy animation images, as well as exclusive columns such as animation MTV specially edited by the editor, which greatly enhances the appreciation and collectability of "New Power of Animation". The animation special as the theme is a combination of introduction, review, selection and appreciation, which becomes the climax of each series.

After nearly a year of adjustment, the video section of "New Power of Animation" basically consists of several sections, such as New Works Express, Introduction of Animation Works, Animation MTV, Animation Special, Music Appreciation and Special Collection. Among them, the introduction of animation works, animation MTV, animation specials, and special collections are relatively fixed sections. The guidebook complements the video introductions with unique sections such as DVD Appraisal Group, Anime Sales and Ranking, and Heartwarming Moments.

In the time to come, in order to evolve to the readers' favorite format, "The New Power of Animation" will make a lot of attempts and adjustments, so please continue to look forward to each month, "The New Power of Animation" to bring you the heart of animation.

There are two editions of "Dynamic New Power", a regular edition priced at $9.80 with VCD disc + CD disc, and a deluxe edition priced at $15 with DVD + CD disc. The deluxe edition has a larger capacity than the regular edition. Usually, programs marked with a DVD logo in the catalog on the second cover of "Dynamic New Power" are only available in the deluxe edition, because the capacity of the regular edition is too small to fit.

Planning : AKIRA

Editing : Cool Coyote

Production Director : Ling Hua

Copy Editor : Shera

Cool Coyote

Video Editing : AKIRA

Sel Repair

Video Effects : AYA

Art Editing : AKIRA

Art Editing : AKIRA<

Translation : ARCHER

Recording : SHIRA

Cool Coyote

MangaYou Magazine was founded in May 2002, it is a comic magazine with high influence in mainland China, especially in the south, and one of the current semi-monthly magazines for comics in mainland China. Manga Friends - Cute 100". The magazine introduces the latest news and excellent works in manga and animation respectively. Most of the "Manga Friends - Cute 100" are mostly domestic original girl comics

Manga Friends official website icfans.net/

"Manga Friends - Animation 100", "Manga Friends - Manga 100", "Manga Friends - Cute 100", each issue of 8.8 yuan, the price of supplements is variable.

Manga Friends Culture was established in 1997, the first magazine published was Times Animation, and in 1999 it started to publish Manga Friends (the old version), which was revamped in 2002 to become the current Manga Friends

Following is the quote:

Manga Friends Magazine is striving hard to integrate the resources of the industry with its unique industrialization idea in the field of anime and youth literature as the main body. In the field of reading for young people, the magazine has been practicing its own road of industrial extension, and creating its own social and commercial value in a down-to-earth manner under the macro-form of the global periodical market shrinking year by year. According to the latest market survey report of the authoritative newspaper and periodical distribution research professional organization, Comic Book Friends magazine is listed in the 12th place in the comprehensive market ranking (with distribution as the main income category), and in the national publication retail survey during the same period, Comic Book Friends magazine has entered into the top 30 in the periodical category of the Overall Ranking of Ten Cities.

As the founder of the magazine, I would like to introduce the journey that ComicBook has taken in recent years, as well as its future development plan, in the hope that it will serve as a reference for the development of China's animation and periodical publishing industry.

Content is the king, and the channel is the winner - the prerequisite for the development of periodicals

As the proposer of the concept of "animation", "Comic Book" magazine, at the beginning of the magazine, emphasized on the storytelling and fun points, and tried its best to create the most entertaining reading carrier for animation and creativity. It creatively integrated information and originality, drove domestic originality with overseas information, and supplemented it with incentives for originality such as "double remuneration" to integrate resources for original works, and launched a number of newcomers to cartooning, which completely changed the unwritten stereotypes of similar domestic magazines that were dominated by either low-level original content or the overall informatization of the magazines. It completely changed the unwritten stereotypes of similar magazines in China at that time, which were either dominated by low-level original contents or the overall informationization of the magazine. Based on the original animation of independent intellectual property rights and exploring the path of sustainable development, we have planted a good seed for the industrialization of "Comic Book Friends" magazine in the future.

In addition, with years of market expansion and cultivation, ComicBook has built a huge distribution channel for popular youth culture products, with more than 300 professional distribution agents covering 31 provinces, autonomous regions, and municipalities directly under the central government. Comic Book Magazine also actively expands channels such as Xinhua bookstores and postal distribution, and develops special channels such as online ordering, direct sales in school networks, supermarkets and convenience stores through marketing activities targeting the end-user, such as best-selling book products with wide market recognition and subscription campaigns with prizes. The establishment of a systematic and perfect distribution network provides a basic platform for product coverage at all market levels, which is also a prerequisite for the development of the magazine.

Star editors - the beautiful eyes of the journal

The core of the creative industry is the human mind, so the implementation of the talent strategy, has been far more than just "selection, training, retention" so simple. Providing cross-regional and cross-platform superior conditions for the growth of talents is the most valuable initiative in the talent incentive mechanism of ComicBook, which not only creates best-selling products, but also accomplishes the brand of the periodical. Some of the editors who have matured in Comic Culture have become the elites and pillars of the industry units as the output of talents, which to a certain extent has also accelerated the process of professionalization of the talents in China's animation industry. Some people say that in a sense, ComicFriends is the "Whampoa Military Academy" of Chinese animation. So, how does ComicBook Culture realize the value of talents?

At present, the position and work connotation of Chinese cartoon editors and Japanese comic editors are not the same. Recognizing the lack of talent and the gap in the industry itself, ComicBook is committed to providing an open platform to cultivate professional animation planning and publishing talents and to create star editors. Zhang Shu, a senior editor of Comic Book Magazine, is in her twenties this year and has already been labeled as the "Chief Animation Planning Editor" by industry insiders. She packaged and planned "One Day", "Remember", "My Way", "80 ℃", "Drawing Feather" and other local original comic books loved by readers, not only good quality, but also in the market for a long time bestsellers, achieved good economic and social benefits. Another star editor of Comic Book Magazine, Lok Lok, has already released two novels of her own, and has become a popular spokesperson for the new generation of literature in China. During the nationwide book signing tour of Lulu's new book "Those Warm and Wonderful Things in Life", a random survey conducted by Comic Book Culture found that nearly 70% of the readers got to know Lulu through Comic Book and other magazines under the banner of Comic Book Culture and became her loyal readers. It can be said that Lulu's success is based on the huge readership that Comic Book Friends has.

Under the conditions of market economy, humanized planning of human resources and the gradual forging of a professional editorial team to achieve the realization of the overall business strategy are the thinking concepts of Comic Book Magazine to create "star editors", which has become one of the core competitive advantages in the process of periodical industrialization. In 2006, Comic Book Magazine introduced new incentives to encourage editors to take the initiative to obtain all kinds of book publishing resources, and to make use of the highly open advantages of the journal's resources and platforms to develop the book distribution market and maximize the value of talents.

The first link of the industrial chain - bringing books with journals

Through serialization of journals, potential book publishing resources with market value are found, targeted first-hand market research is done for publishing books, and the consumer base of journals is naturally and smoothly transformed into the consumer base of book products. At the same time, the use of periodicals for book products to do follow-up market and brand maintenance and services, as well as the integration of distribution channels and other resource advantages, reduce market risk, increase the number of issues and extend the value of the brand. Through integrated marketing, give full play to the journal as a touchstone of book publishing and publicity and promotion of a number of functions such as media.

With this model, Comic Book Magazine has successfully planned and produced nearly 200 varieties of books in three years, including a series of best-selling books such as

80°C, Legend of the Kite, and My Way, as well as excellent Hong Kong and Taiwan comics such as The Oolong Academy, The Four Famous Fighters, Angel's Dream, and The Moon and the Flower, which have successfully created an advantageous platform for Hong Kong and Taiwan comics to land on the mainland. It has successfully created an advantageous platform for Hong Kong and Taiwan comics to land on the mainland. Among them, the "Oolong Yard" series of comics*** has published more than 70 books and sold millions of copies, and has become a classic brand in China's comics market for several years, and has been a bestseller. And two decisive factors for this achievement are based on the advantages of the periodical "Comic Friends". The first is to ride on the mature distribution channels of Comic Book Friends magazine, so that "Oolong Academy" can directly face the core readers for targeted sales; the second is to make full use of the media platform and brand advantages of Comic Book Friends, to carry out three-dimensional large-scale planning and promotion of "Oolong Academy", to continuously enhance the popularity of the authors and the product, as well as to carry out the continuous post-processing maintenance and extension of the product service.

The operation mode of books driven by periodicals is the reason why Comic Book Friends has successfully created "Humor Comic Series", "Drama Comic Series", and "Picture Book/Picture Book Series", "Tool Reading Series" and "Youth Literature Series", which laid a solid foundation for the steady development of Comic Book Magazine in the fiercely competitive publishing market, and established that Comic Book Magazine is different from a traditional publishing house but is a "media" magazine.

New Creative Industries

New Creative Industries, Inc.

Incubator of new periodicals

With years of research and experience in the youth pop culture market, Comic Book Club utilized the advantageous resources of animation to organically combine trendy animation and youth literature, and successfully landed in the field of youth literature in 2003, launching the end-of-the-month edition of Comic Book Club - STORY Magazine. -STORY100. Due to accurate positioning and excellent content, the magazine achieved success in a short period of time. However, the unique "animation" attribute of "ManYou" magazine also hindered its healthy growth, making it difficult for this newborn fetus to grow into a pillar of literature. For this reason, when the time was ripe, Manga Friends magazine promptly "shed its shell" and separated "STORY100" into an independent youth literature brand. At present, the new brand "Xinlei.STORY100" has grown rapidly, has become the largest circulation of youth literature periodicals in China, and at the end of 2005 successfully extended its second half of the month - "Xinlei.STORY101".

The rise of Xinlei's half-monthly magazine has made ComicBook realize its huge potential in literature as well as in the broader field of commercial culture. Peripheral development of successful periodicals will definitely expand the potential value of the brand and meet the diversified needs of the market. 2005 end, Comic Book Magazine quickly planned and launched the collection of novels of the newcomer Luolu, "Those Warm and Wonderful Things in Life", which immediately ranked among the top ten bestsellers in 5 regions of China upon its launch and was a success.

Breaking through the tangible space of magazines

The space of magazines is tangible, while the space of the market is infinite. In order to break through the limitations of the publication itself and make the magazine further expand to the outer space, Comic Book Friends planned and implemented a series of large-scale activities, one of which is the first and second "Golden Dragon Award (OACC) Chinese Original Animation and Comic Art Competition" and "Beijing Beijing Original Animation and Comic Art Competition", which were jointly organized by Comic Book Friends and a number of cultural, art and media organizations. The first and second "Golden Dragon Award (OACC) Chinese Original Animation and Comic Art Competition", as well as the "Beijing Animation Carnival", "Guangzhou Animation Carnival" and other exhibitions were jointly organized by Comic Book Magazine and many cultural arts and media organizations***. The series of activities have unearthed a large number of new animation talents, inspired the confidence of China's original animation groups, and added color and vitality to China's animation industry. The annual Golden Dragon Awards, while winning a good public image for ComicBook Magazine and further enhancing the journal brand, also establishes its own brand value as the most influential and authoritative event in the field of Chinese original animation - "Golden Dragon Awards".

"Comic Book Friends" magazine leverages the Golden Dragon Award to achieve good social and commercial value, which is mainly reflected in the following aspects:

1. Using high rewards and large-scale publicity and promotional activities at home and abroad, a large number of original creators have been recruited in a super-conventional, leaping network of talent to maximize the publication of resources for the development of the cause of career and the industry's development of the depth of the laying of a good foundation.

These are the first time that the company has been involved in the development of a new product.

2. Through publicity, integration of industry resources and media relations resources, we have promoted the brand value, further consolidated the position of Comic Book Magazine as a leading brand in the field of Chinese animation publishing, enhanced the reputation of the publication, and increased the trust of readers and authors in the publication.

3. On one hand, the Golden Dragon Award activity will effectively marry with enterprises or products through commercial cooperation to realize the commercial value of the Golden Dragon Award itself, and at the same time, it will make the products obtain good market returns through the market development and operation of the entries and award-winning works of the Golden Dragon Award. At present, the books of award-winning works launched in the first and second events include "Remember", "My Way", "Mata" and products such as "Manga Friends Big Picture Collection" and "Manga Friends Short Comic Collection", which have a stable number of releases and continue to be sold in the market.

4. As a subsidiary brand of Comic Book Friends magazine, the Golden Dragon Award activity has an extremely wide extension space in the future, and its docking with social resources may create a business miracle.

Layered development of concentric circles business

In Japan, nearly one billion anime publications are released every year, and some manga magazines with good circulation, such as Shonen JUMP, have a huge circulation of more than three million copies per issue. This amazing figure is directly related to the low selling price of Japanese manga publications; on the other hand, China's animation resources are still far from being rich enough to meet the huge social demand. Therefore, it is of great strategic significance to refine the development of publishing resources and improve the utilization rate of resources.

By researching the core consumer group and analyzing the consumption characteristics of young people, Comic Book Friends magazine carries out a variety of different forms of opening

distribution, realizing multiple sales of the same resource. For example, the "Manga Friends" magazine launched the "Manga Friends Big Picture Collection", "Manga Friends．COSPLAY100", "Deluxe Special Edition" and other additions to the program, which is to make use of the magazine's existing publishing resources to carry out a brand new planning and development, which not only enriches the product categories, but also creates a profit model with high added value. Another example is the upcoming pocket edition of Comic Book Friends, which is not a simple change in magazine specifications, but an extension of the magazine in terms of content, packaging, and marketing planning, and is expected to further satisfy the reading needs of different levels of consumers for animation magazines and increase the market share of the magazine. Its low price is expected to further open up the huge market in second and third tier cities and rural areas.

According to a survey by the China Publishing Research Institute, the average annual growth rate of Internet readers in China is 78.9%. In the face of the increasingly obvious trend of readers reading on the Internet, ComicBook combines the advantages of traditional publishing with e-publishing and e-commerce development to tap the huge potential of concentric circles business. Combining the characteristics of animation and cartoon, Comic Book Friends will launch online e-books and magazines, such as flat scanner version and dynamic e-version, according to different consumer demands, and has already entered the preliminary market testing stage. According to the consumption characteristics of young people pursuing fashion and seeking for new changes, "Comic Friends" magazine will also synchronize the development of wireless value-added services such as cell phone version of e-books, and intends to use the affiliated network to expand the featured theme of the online shopping malls, to further develop the types of wireless value-added services for cell phones, and to open up the palm malls, such as the use of the magazine's resources of the concentric circles of the business.

Creative resources are packaged through different carriers such as magazines, books, networks, and cell phones for in-depth development, realizing multiple sales of one kind of content in multiple forms, and ultimately realizing the goal of highly integrating the development of media resources, so that the industrialization of ComicFriends magazine can be advanced layer by layer.

Beyond the limitations of print, enter the mainstream business

With a total monthly circulation of more than 1.5 million copies, Comic Book Friends and its sister publications have more than 300 cartoon images authorized by famous cartoonists at home and abroad, in addition to the virtual cartoon images that the journals themselves have extended. In view of these valuable cartoon resources, Comic Culture is steadily carrying out market planning for related derivative products. At present, through brand authorization, commissioned agency, independent processing and other business operation modes, Comic Culture has experimentally developed and launched five categories of peripheral products covering home, boutique, clothing, toys, stationery, etc., *** counting hundreds of varieties, such as cartoon watches, commemorative T-shirts, high-quality bags, modeling dolls, stationery sets, etc.; film and television production, electronic audio and video series of peripheral products are also in the process of research and development, of which the 104 episodes of long-form drama animated film "Wulongyuan" production has begun, and its pilot has been broadcast in some TV programs and networks; to catch up with the "Wulongyuan" as the goal of the "Wulongyuan" 100 episodes of the same name martial arts sitcom, authorization to film matters are with the domestic famous film and television production agencies for the purpose of intentional consultations.

The three-dimensional development of "Comic Friends" mascot "Little Flyer" has been well known to readers; the mascot of the associated publication "Comic World" "Rascal Panda" has also entered the implementation stage; in order to cooperate with the market planning, the related "mascot collection" has been launched. "Mascot collection contest", "mascot prize voting" and other brand marketing activities have been initiated, for the future promotion of the brand and consumer pull to lay the foundation.

The huge business opportunities in the peripheral derivatives market have made ComicBook accelerate the pace of chain brand development, hoping to attract a wide range of cross-industry social resources to build a chain of animation product circulation and form a large-scale terminal sales platform. 2005, ComicBook took the lead to open a special product exhibition and sales shop on Beijing Road Commercial Pedestrian Street, Guangzhou City, as the first of its kind. In mid-2005, Comic Book Magazine took the lead in opening a special store on the Beijing Road Commercial Pedestrian Street in Guangzhou City, which was a commercial pedestrian street with a high land area. Comic Book Magazine plans to replicate the store's business concept in 2006 to the Guangzhou Metro hub commercial project "Animation Star City" with a total investment of 600 million RMB, so as to seize the high ground in the market and strive to be the pioneer of the industry.

With the acceleration of China's urbanization process and the increasing popularity of animation culture consumption, Comic Book Magazine intends to graft culture and business more widely, and plans to open 10 flagship stores of the Comic Book brand in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, and other five major cities, as well as no less than 50 branded chain stores through the authorization of investment and the cooperation of dividends; and to open 15 flagship stores in Wuhan, Changsha, Xi'an, and other 15 major cities. Wuhan, Changsha, Xi'an and other nearly 15 sub-level animation consumption cities to open no less than 100 "Comic Friends" brand chain stores; in the second and third tier cities and regions, will also be through the authorization of cooperation with retailers and other modes, set up "Comic Friends" brand counters. Some experts predict that the future world will present an economic structure dominated by the service industry. Based on the huge market space available in such lifestyle and entertainment consumption modes as anime-themed cafes, specialty restaurants and KTVs, as well as the vivid characteristics of the anime theme, Comic Book Friends magazine intends to extend and expand into the service field. It is believed that the grafting of the advantages of animation cultural resources will play a complementary role in promoting each other, and the industry has a broad prospect.

In 2005, the development of animation and other cultural industries has been formally included in the national "Eleventh Five-Year Plan", and governments at all levels have formulated a series of supportive policies for the development of the animation industry. Animation will no longer be a cultural concept, it will penetrate into various industries and bring considerable commercial benefits. In the future, ManYou magazine plans to plan or participate in the construction of China's first animation business center - "House of Animation" with the input of local policies and relevant social capital. The "House of Animation" is located in the national animation creation, research and development, exchange, display, training as one of the industrial infrastructure platform, using modern, multi-functional theme business center and supporting star hotel, display, release, publicity, experience, interaction, entertainment, sales of animation products, and promotion of animation culture.

The development trend of economic globalization has brought new opportunities to the development of the publishing industry. When the sectoral economy, regional economy and the development of the entire social economy is increasingly close

to form a mutual influence, mutual integration and integration of the situation, the periodicals publishing industry has entered a period of great resource integration. Based on its own advantages and developing effective resources so as to establish a primary industry chain with a distinct image, the small step of "Comic Friends" magazine is hoped to have a positive impact on China's animation industry and even the journal publishing industry. I hope that in the next ten or twenty years, the topic of this magazine and its extension road will still continue wonderfully ......

(The author of this article is the president and editor-in-chief of ManYou magazine, and the founder of ManYou cultural communication organization. This is the speech of Jin Cheng, the president and editor-in-chief of ManYou Magazine, who participated in the First Animation, Comic and Tourism Industry Summit Forum in Dalian from April 1 to 3.)

ManYou Cultural Communication Organization was founded in 1997, and it owns first-class animation and cartoon professionals and management techniques. It has made remarkable achievements in the industry. "Comic Culture has become one of the most well-known and reputable brands in the field of Chinese animation and youth literature.

As the largest Chinese-language animation magazine with the largest circulation in the world, ManYou (semi-monthly) adheres to the philosophy of "content is king and readers are the first", bases itself on the local community, supports originality, and has become an authoritative carrier covering animation and youth popular culture; under the banner of Xinlei STORY100, Xinlei STORY101, and Xinlei Comics, ManYou Culture has become one of the most well-known and reputable brands in the field of Chinese animation and youth literature. STORY100", "STORY101", "Comic World" (semi-monthly), "Science Fiction Illustrated" (monthly) and other magazines reflect each other in a strong way.

In recent years, Manga Culture has successfully introduced the Monkey King by Osamu Tezuka, the father of Japanese manga, as well as a number of other famous works by overseas artists. The introduction of the famous cartoonist Ao Youxiang's series of works from Taiwan has so far resulted in more than seventy volumes and successful market grafting and branding operations, with the representative work "Oolong Yard" becoming an instant success, topping the circulation of the mainland cartoon market for four consecutive years, with a total circulation of ten million volumes, demonstrating ComicBook Culture's boldness, wisdom and ambition in the operation of its original works. 2006, ComicBook Culture devoted its efforts to creating a new full-length comic book by Ao Youxiang.