Grass-roots events set off a fitness boom
Many people's memories of sporting events seem to be related only to professional athletes. But today in Qinghai, the concept of national fitness has been y rooted in people's hearts, the passion for sports is not only in the scope of competitive sports, grassroots sports competitions have come into people's lives.
The Inter Fan Association Super Cup held in Xining recently was a grassroots event. Unlike other ball games, the teams and game organizers of this tournament are made up of fans of Inter Milan Football Club,*** with six teams participating.
"We built the team in September 2013, is the first fan-based team in Xining City, to participate in the amateur league, the team in the local soccer association has a certain degree of visibility, influence. Later gradually developed the idea of running their own tournaments, after a period of time, the sixth Inter Fans Association Super Cup settled in Xining." Xining Inter fans soccer team responsible person said.
It is understood that the Western China Inter Fans Association Super Cup is a traditional soccer tournament among the Inter fans in the western region, which has a far-reaching impact on the Inter fans' organizations in the western part of China, and it is also a brand tournament with a certain degree of popularity among the Inter fans in the whole country. In these six years, the regional associations have combined their regional characteristics to vigorously promote Inter soccer clubs, unite Inter fans around the country, and promote the healthy development of domestic folk soccer.
Besides soccer, other areas of folk grassroots tournaments are also rapidly taking root in our province. Through such folk tournaments, they not only promote the popularization of sports programs and strengthen the communication and learning between Qinghai and other provinces, but also play a role in boosting the development of national fitness and sports industry in the province.
Government and enterprises work together to create events
With the growing demand for national fitness, people's enthusiasm for participating in and watching sports events is also on the rise. In our province, nowadays, many sports companies, real estate companies and other companies in various fields take a look at the growing demand for national fitness, or cooperation with government departments, or independently operated, to carry out such as roller skating, square dance, running, hiking, ball games and other popular grass-roots events, while the popularity of a variety of marathons, road running, cross-country running, cycling, and other events are also endless.
Mr. Ge, general manager of Qinghai Jinrun Sports Event Planning Co. Ltd, said sponsoring sports events plays a significant role in building the image of a company. "A large-scale sports event includes many roles such as organizer, contractor, sponsor and athletes, etc. As sponsors, companies and businesses can take this opportunity to establish close ties with the government agencies hosting the games and lay the foundation for future development." Mr. Ge said.
Commercialized development of events continues to heat up
The gradual development of private sports events has also seen the emergence of some new problems. For example, many tournaments don't know how to fight for government financial support when they set up their projects or after they have developed. For national leagues, where they have to go to fight for support, the place of belonging has become the core of the dispute. The tournament involves communication and docking with many local departments such as public security, firefighting and health, which have also become problems that need to be solved to run the tournament.
In the face of rising sports consumption, how sports products and services can be further developed is an issue that organizers of private events need to consider.
Happily, sports as a sunrise industry, more and more attention from all walks of life, more capital injected into the sports industry. Many of the province's sports events, most of the title events, also shows that the province's various types of sports events of commercial value has been effectively developed, the commercialization of sports events has improved significantly, boosting the province's folk sports events better development.