Outlets in China mainly include Beijing Outlets, Beijing Lufthansa Outlets, Beijing Dynamic Oriental Outlets, Shanghai Qingpu Outlets, Shanghai Green Milan City Outlets (Green Milan Plaza), Wuhan Dongcheng Haowei Outlets, Shanghai Lake Malaren Outlets, Wuhan Bailian Outlet Plaza, Hangzhou Huoboyuan Outlets, Hangzhou Bailian Outlets, Zhangjiagang Hongkong City Outlet, Suzhou Outlet, Nantong Outlet, Hefei Kaiser Mao Outlet, Southwest (Luzhou) Outlet, etc. Outlet has become a popular trend of new business format. Beijing Outlet is the latest masterpiece of Sete, a famous discount shopping center operated and managed by Beijing Sete Shopping Center, which gathers many top luxury brands, as well as the most popular fashion and leisure brands.
Located on Xiangjiang North Road in the villa-heavy Chaoyang District, Sete Outlet has a total development area of 150,000 square meters and more than 5,000 parking spaces through a three-phase development plan. As the first purely European and American outlet in Beijing, Sete Outlet creates the purest American outlet commercial street with the European and American small town architectural style, and the stores are closely interconnected with each other to form a mega and complete commercial space integrating shopping, culture, entertainment and leisure.
As the earliest high-end department store to introduce international famous products, SITE has created a fashionable shopping world for consumers with outstanding taste by virtue of its 17 years of senior high-end brand market operation experience and its irreplaceable strong brand appeal. The newly-opened Saitech Outlet, in the brand atmosphere with no difference from the boutique, allows consumers to enjoy ultra-low surprise discounts, and truly experience the satisfaction of "big brands, small price, enjoy high-quality luxury life at affordable prices".
Lufthansa Outlets, located in Beijing's East Fourth Ring Road, was founded by Lufthansa Friendship Shopping Center in 2002, with an annual turnover of more than 1 billion yuan, and is the pioneer of outlet stores in China. Beijing Vitality Oriental Outlets, located at No. A1 Yaojiayuan Road, Chaoyang District, Beijing, and founded by Beijing Oriental Foundation Investment Co. in 2009, is a newly established outlet mall that still has a lot of room for improvement.
Shanghai Outlets
(1) Shanghai Qingpu Outlets, founded by Shanghai Bailian Group in 2006, is located in Qingpu District and adopts villa-style construction, with more than 130 branded merchants, and top international brands such as amani\Zegna are stationed there. (2) Shanghai Lake Malaren Outlets was founded in early 2009 in Lake Malaren, Baoshan District, Shanghai. (3) Shanghai Green Milan Outlet (Green Milan Plaza) was opened in the second half of 2012, located in Guoquan Road, Yangpu District, and currently has a collection of international first-tier big brand collection stores.
Wuhan Bailian Outlet Plaza
Wuhan Bailian Outlet Project in Panlongcheng, Huangpi District, Wuhan City, has attracted more than 2 million people to consume and shop for a year and a half since its opening, with a turnover of more than 1 billion yuan, and is in urgent need of expansion. The second phase of the outlet project - Colorful Shopping World project, which is in the process of investment promotion, has a total construction area of 110,000 square meters, and the commercial part contains five major sections including catering, fashion retailing, entertainment, children's consumption and outlets, etc., which will further enrich the commercial format of the outlets.
Wuhan Dongcheng Howell Outlet
Located in Howell City Plaza of Ezhou City, Howell City Plaza is a one-stop, five-star, experiential city complex, which integrates the International Furniture and Building Materials Plaza, Outlet Mall, Taiwan Commodity City, Times Golden Globe Cinema, Eco-Food Street, Clothing and Departmental Store Street, GMS Supermarket, SOHO Apartments, and other commercial facilities. SOHO apartments. Wuhan Dongcheng-Howell Outlet Shopping Center, covering an area of 35,000 square meters, will gather more than 300 international top brands, introducing GUCCI (Gucci), BURBERRY (Burberry), COACH (Coach), Sport One Hundred Sports City, and the first 800-square-foot discount store of the fast-fashion brand ZARA, which will also be located here. settled.
Chongqing Western Outlets
Chongqing Western Outlets Shopping Plaza is located at the Jinyu Interchange of the Airport Expressway in the national-level Chongqing Economic and Technological Development Zone, about 30 minutes' drive from Jiefangbei, the two mainstream commercial shopping center in Chongqing; only 10 minutes' drive from the Guanyinqiao commercial circle in Jiangbei; and 10 KM from the Jiangbei International Airport; the Western Outlets Shopping Plaza is not only the "Shopping Paradise" of the new district of Chongqing, it is also the "Shopping Paradise" of Chongqing's northern part. It is not only the "Shopping Paradise" in the new area of Chongqing, but also the "Gourmet Paradise" with Italian wineries and western food, international seafood buffet, top Sichuan cuisine, etc., and the "Entertainment Paradise" with the top clubs, private movie theaters, coffee bars, etc. in the west. "The hotel has the best clubs, private movie theaters and coffee bars in western China.
Chongqing Bishan Sand Boat Outlet
Sand Boat Outlet takes the business model of differentiated competition route, is the first ecological outlet in China, Sand Boat Outlet Shopping Village, operating the countryside ecological area, the project is built according to the mountains, and the main pedestrian street is connected with the mountains and the forests, and at the same time, it owns the mountainous land, small towns, hot springs, the ancient Roman-style architectural complexes and forest parks, so it creates the domestic eco-exclusive outlets. Outlet. Chongqing Sand Boat Group in June won the U.S. Warburg Pincus 250 million U.S. dollars in investment, the first phase covers an area of 118 acres, construction area of 74,000 square meters, Chongqing University City, teachers and students can be reached as long as they take a 10-minute enterprise free direct bus.
Hefei KOSMALL Outlets
Located in Hefei New Station District Shengli Road and Langyashan Road Interchange, in the new station area of the flow of people in the peak area, Yuanyi Times Square next to the opposite of the Guosheng Electrical Appliances, take the 1, 11, 111, 119, 129 buses and other buses in the Yuanyi Times Square station can be reached directly. KOSMALL is the earliest outlet shopping plaza in Anhui Province with a total of 13,000 square meters on the first to fourth floors. It is a shopping mall that sells discounted goods of famous domestic and foreign clothing brands, focusing on "leisure", "sports" and "women's" branded clothing, and gathering the world's top and famous domestic and foreign goods, with a low price as low as 1.5 percent. It is a shopping center for "casual", "sports" and "women's" branded apparel, featuring the world's top and well-known domestic and international products, with sales prices as low as 1-6% off, which meets people's high brand and low consumption shopping needs.
Nanjing Pioneer Outlet
Located at No.417, Central Road, Nanjing Pioneer Outlet was established on September 1, 2006. Take bus No. 1, 1, 8, 15, 28, 30, 33, 35, 38, 45, 56, 117 to Zhongguangmen South Station, and by subway: 10-minute walk north of Xinmuifanmaolu Station on Line 1 to the store.
Zhangjiagang Hongkong City Outlet
It is China's first three-market outlet, located in Hongkong City on Zhangjiagang's East Second Ring Road, with top international brands such as Zegna and hogo boss.
Nantong Outlet
The shopping plaza covers an area of 245 mu, with a total construction area of 280,000 square meters and a total investment of 1 billion yuan. The project is to be developed in three phases on a rolling basis, and is a key project of Nantong City to promote the construction of the North Wing New City. The first phase of the project has a construction area of 70,000 square meters, consisting of seven commercial buildings, two high-rise office buildings, sunken plaza and a large parking lot, to take the factory direct sales, brand-name discounts of the main business, both shopping, leisure, dining, entertainment functions, will become the "Yangtze River Delta" north wing of the super-regional shopping centers.
Changchun Jinjie Outlet
Changchun Jinjie Outlet Brand Discount Plaza opened on June 1, 2009, 200 meters southwest of Changchun Railway Station on Hangzhou Road, which is one of the few outlets located in the city center in China. The Golden Street Outlet Brand Discount Plaza*** has a business area of more than 2,000 square meters and gathers thousands of boutique apparel from home and abroad. Adhering to the business philosophy of "Refuse Mediocrity, Challenge Quality", it presents a high quality, low-priced, multi-brand, multi-model outlets business model for everyone.
Qingdao Spring Outlet
Qingdao Spring Outlet is the first large-scale outlet shopping, leisure and entertainment center in Shandong built by China Spring Department Store Group after the successful operation of the famous Beijing Saitai Outlet. Located at No.269 Wenyang Road, Chengyang District, Qingdao, it is a comprehensive high-end department store integrating outlet business and popular boutique department stores. Qingdao Spring Outlet draws on the rich experience and strong brand appeal of China Spring Department Store Group, which has been operating international first-class brands in China for more than ten years, and gathers many famous domestic and foreign brands, so that consumers in Qingdao and Shandong can enjoy ultra-low surprise discounts in a brand atmosphere that is no different from that of the international front-line brand boutiques, and truly experience the concept of "big brand, small price, enjoying a high quality and luxurious life" at a reasonable price. The new life of "Outlet" fashion is "big brand, small price, affordable enjoyment of high-quality luxury life". China's outlets are basically to take the factory direct sales and discounts combined with the road, characterized by three:
1, high brand degree
Outlets are different from the general shopping malls, which sells inventory and discount goods, the general international top brands are not discounted, discounts affect their image, but the same as a good brand has inventory, and the characteristics of the outlets decided that outlets are the best place to eliminate the inventory of the country's major brands, such as Shanghai, China, the United States, the United States and other countries. Eliminate the inventory of the best place, such as Shanghai Qingpu and Zhangjiagang Hong Kong City outlet are big brands gathered.
2, low discount
Outlets are generally in the outskirts of the city such as Shanghai Qingpu, Zhangjiagang Hongkong City, etc., farther away from the city, so that the rent is relatively low, and, the goods of the outlets are manufacturers direct sales, you can reduce the intermediate profits, and ultimately reduce the final selling price. Beijing Lufthansa, Shanghai Qingpu, Zhangjiagang Hong Kong City goods discounts are only 1 ~ 60% off.
3, parking lot
Outlet mainly for car people, you need a large parking lot, such as Shanghai Qingpu Outlet has more than 1,000 free parking spaces, Zhengzhou Kangcheng Outlet has 1,200 parking spaces, Zhangjiagang Hongkong City Outlet has 2,500 free parking spaces. In addition, outlet shopping parks, as an upgraded version of outlets, are quietly spreading out across China, such as Jiangsu Wanhe Outlet Shopping Park, Shanghai Clothing City, Huai'an Outlet and other upgraded formats integrating shopping, leisure and tourism.
For example, Jiangsu Wanhe Outlet Shopping Park is located in the economic development zone of Jintan City, Changzhou, on the roadside of Provincial Highway 340, adopting villa-type architecture, utilizing its unique geographical advantages, tourism advantages, and advantages of the garment and home textile processing base, and connecting with Shanghai-Hangzhou Expressway, Yanjiang Expressway, and Ning-Hangzhou Expressway to undertake the economic radiation of mega-cities such as Shanghai, Nanjing, and Hangzhou.
1, along the "brand + discount" mode. Drawing on foreign outlets industry, to create the core brand area in the center of the Trade City.
2, relying on the domestic, especially the Yangtze River Delta region's clothing industry base, will be Wanhe outlets shopping park into the neighboring areas of the enterprise goods display and sales platform.
3, brand incubation strategy and differentiated business model to meet the needs of different consumers and brand manufacturers. International brands, select Europe, the United States, Japan and South Korea top consumer brands; domestic brands in addition to well-known brands, the same to meet the second and third-tier brands. Realize the differentiated sales model for international brands to provide great business opportunities, but also for domestic OEM enterprises to provide a large-scale grade of brand display and incubation of the platform.
4, complete supporting facilities. Trade city is not only located in the sale of goods, at the same time for logistics, business, warehousing, entertainment and food and beverage have matching planning. After the completion, not only can provide a perfect trading platform, but also reduce the cost of sales of the entire park business.
5, shopping + leisure + tourism - Wanhe Trade City is the ideal choice for weekend trips. Elaborate design planning, mesmerizing environmental layout, the entire Trade City, will become a large-scale theme shopping park. At the same time, Jintan is China's excellent tourist city, Aojin Crocodile Pond reflects the Thai style, the old and new "Jinsha Eight Scenic Spots" are beautiful, Maoshan Mountain, Shengtian Agricultural Tourism Park, Rulin Water City, Peacock Garden and other tourist scenic spots for you to spread the landscape style.
6. In December 2009, the construction of outlets began. As of April 2010, the foundation has been fully completed and started to enter the civil construction stage, and it is planned that in May 2011, it will be fully completed. Introduction
China Outlet Network is a media specializing in publicity and promotion for outlets nationwide. China Outlet Network is committed to becoming an important platform for the growth and development of China's outlet industry. With professional and authoritative information, profound industry insight and good execution ability, we provide professional and attentive services for the upstream and downstream enterprises in the outlet industry. We provide a comprehensive platform for domestic famous outlet stores to publicize and promote, and interact with consumers continuously, as well as to find more high-quality and suitable brand suppliers.
Likewise, China Outlet Network provides a platform for domestic famous brand owners to have close contact with consumers, and provides more services for brand image enhancement and sales promotion. It also provides professional advice for brand owners to enter outlet stores.
Positioning
Based on China's outlet industry, it provides professional services for outlet investors, outlet stores, domestic and foreign famous brands, and end consumers.
Objectives
1. Promote the development of the outlet industry in China.
2. To bring consumers, brands and outlet malls closer to each other.
3, full service provider of outlet business planning. To build China's outlet professional portal, committed to become an important driving platform for the growth and development of China's outlet industry Beijing Lufthansa Outlets, Beijing Sete Outlets, Shanghai Qingpu Outlets, Chongqing Outlets, Wuhan Dongcheng Haowei Outlets, Hangzhou Outlets, Xiasha Outlets, Wuhan Bailian Outlet Plaza, Chengdu Western Outlets, Ninth Avenue online outlets. Beijing Lufthansa Outlets, Beijing Vitality Oriental Outlets, Shanghai Qingpu Outlets, Shanghai Lake Malaren Outlets, Hangzhou Huoboyuan Outlets, Zhangjiagang Hongkong City Outlets, Suzhou Outlets, Nantong Outlets, Hefei Kesmao Outlets, Qingdao Kangcheng Outlets, Zhengzhou Kangcheng Outlets, Changsha Tongcheng Outlets.
Outlets (OUTLETS) have more than 500 in the world, including nearly 300 in the United States, 9 in Japan and nearly 100 in Europe.
Beijing
In 2009, Fangshan officially launched the strategic planning of CSD Central Leisure and Shopping District (CSD), and Qihong, the mayor of Fangshan District, and Peng Yue, the chairman of the board of directors of Outlets, signed the book of strategic cooperation to build the largest outlets in North China, and Outlets is the first big project introduced into the CSD of Fangshan, which is expected to start construction at the end of 2009, and it will become the largest Outlets in North China. The Outlets, which will be officially opened at the end of 2010, will be located in Changyang Town, Fangshan District, adjacent to the Beijing-Shijiazhuang Expressway and next to the Forest Park, making full use of Fangshan's superior natural environment and aiming to build a garden town where you can buy world-famous products. Also under construction are an outdoor sports industry (which includes soccer, golf, tennis, drifting, skateboarding, swimming and more), a convention center, a minshuku (a type of design hotel that originated in Japan and is transformed from a private residence), hot springs, restaurants, a theme park, an organic farm, an amusement park, a cinema complex, and so on.
Hangzhou
Hangzhou Great World Outlets is the only fourth-generation lifestyle shopping mall in the Yangtze River Delta region that is based on the concept of eco-leisure shopping and centered on discounts of international famous products, and combines hotels, catering, sports and leisure.
The project is located in the center of Hangzhou Chengdong New City and Chengbei New City. Chengdong New City is the future new commercial core area and comprehensive transportation hub center of Hangzhou, and it is the east gate of Hangzhou city with extremely convenient transportation. Chengbei New City is a large residential area in the development of Hangzhou's eastward expansion of the city, with a future population of more than 1 million, and Dingqiao is the core area of Chengbei New City, with a future population of more than 400,000.
Taking advantage of the popularity of the Huobo Park, opened a province's largest outlets, the target group is the Jiangzhe region's driving family and travel agency team. As there are too many outlet stores in Hangzhou, discount stores, discount stores, so many people hear the word "outlets" are sweating, outlets in the end to sell what goods. According to the official statement, the outlet is actually a factory outlet store, specializing in dealing with factory tailgate, mainly in the form of discount business surplus or out-of-season products.
Dalian
The project has a construction area of 330,000 square meters, integrating residential, shopping, leisure and entertainment, hotel and restaurant, with an estimated total investment of more than 2.5 billion yuan. The project includes 115,000 square meters of residential apartments, 30,000 square meters of serviced apartments, 35,000 square meters of beachfront bar and restaurant street, 15,000 square meters of hotels, and 60,000 square meters of outlet malls, which will be the first time to introduce the architectural forms of IMAX theaters, indoor real ice skating rinks, and the internationally popular fashion, culture and leisure shopping blocks in the city. The project employs Bernardo Fort-Brescia, the founder of the world-renowned American ARQ Architects, to take charge of the general design of the project, with a building height of 3 floors in the commercial area and a residential height of 100 meters, and a perfect fusion of the overall building and the bay; the sky corridor will integrate the overall shopping block; and the colorful facade colors add more fashionable flavors to the city. Centennial Harbor-OUTLETS will be open for business in the first half of 2013.
Wuhan
The historical Jingchu land has always been full of beautiful legends, and the birth of a brand-new commercial body, Bailian Outlet Plaza, immediately brought vigorous vitality and transformative power to Panlong City, the birthplace of Jingchu culture. Bailian Outlet Plaza (Wuhan-Panlong) is the third outlet plaza meticulously built by Shanghai Bailian Group, and also the first classic work of Bailian Group in Central China, located in Huangpi District, Wuhan City.
Since its opening, Wuhan Bailian Outlets has been demanding itself with high standards on environmental renovation, and has always taken environmental "upgrading and adjustment" as the main line of operation, making great efforts to upgrade and renovate the environment and continuously adding the flavor and charm of a modern shopping mall. For example, the lighting project has been remodeled to make Wuhan Bailian Outlet Plaza a charming scene at night with the culture of light and the art of light. The installation of slides, carousels and other children's amusement facilities are welcomed by children and parents and become their happy stage. The flower beds and landscape vignettes can be seen everywhere, which make the whole plaza more refreshing and handsome. The spacious main shopping boulevard integrates people, architecture and nature into one, and the flavorful water features, elegant music, warm and bright lights, and comfortable and leisurely benches make the customers get great physical and mental relaxation while shopping, presenting to the consumers a wonderful illusion as if they were on a vacation in a small town in Europe.
Brand is the core competitiveness of business operation and the foundation of enterprise development. Along with Ermenegildo Zegna, HugoBoss, MaxMara, TOD'S, BALLY, COACH, CORNELIANI and other international first-tier brands, Bailian Outlet Plaza has brought together a wide range of international brands, including Ermenegildo Zegna, HugoBoss, MaxMara, TOD'S, BALLY, COACH, CORNELIANI and other brands. Bailian Outlet Plaza has gathered 255 international and domestic first-line brands such as CERRUTI 1881, DAKS, BROOKS BROTHERS, Aquascutum, etc., which includes nearly 50 international famous brands, making the brand structure more impactful. These direct brand "factory store" in the sale of goods are famous brands of tailgate, the purchase price is lower than the season's hot genuine many. Their arrival has been welcomed by consumers in Jiangcheng, and they have also achieved notable sales results.
Fuzhou
Hercynian outlet project settled in Minhou, invested 500 million U.S. dollars on New Year's Day
16 pm, the outlet world famous brand discount city Holdings Limited and Minhou County Government signed a business contract, marking the Hercynian outlet city complex project officially settled in Minhou, the project is expected to be officially opened on New Year's Day next year.
The project is located in Nantong Town, Minhou County, Fuzhou, where Dazhangxi Wulong River converges, echoing with Beijiangbin, next to the new Nangang Bridge and beside the Fuyin Expressway. According to the Fuzhou Municipal Government's strategy of expanding the city to the east and advancing to the south, the south bank of Wulong River will form the sub-center area of Greater Fuzhou.
There is a gap of high-end business and new tourism consumption in Fuzhou city, and there are no high-end supporting facilities around Fuzhou Science and Technology Park, Minhou County, University Town, Jinshan Plate, etc. The settlement of the Outlet will fill this gap. After the project is put into production, it is expected that the daily traffic flow will be 3,000 to 5,000 vehicles, which will directly drive the tourism and shopping trips to be more than 10 million per year. After the project is completed, the overall land value of Shangjie, Nanyu and Nantong clusters will appreciate.
Tianjin
9 opened "Florentia Town - Beijing and Tianjin Outlets" by the RDM company and the U.S. Witte company *** with an investment of 1 billion yuan to build a building area of 60,000 square meters, the rental area of 42,000 square meters. 42,000 square meters.
According to Bao Yifang, managing director of RDM Asia-Pacific and chairman of Florentia Village, there are four major shopping themed experience zones, namely luxury goods, international brands, sports and outdoors, and leisure, providing nearly 200 luxury and fashion products.
Jacob Marche, chairman of RDM, said, "China is the fastest growing luxury market in the world. Many studies show that China will soon overtake Japan and the United States to become the world's number one consumer of luxury goods, and we and our brand allies recognize this rate of growth."
He said Chinese consumers are becoming increasingly sophisticated and their desire for luxury goods is rising rapidly, and that entering China is a long-term strategy for RDM, and now is the best time to invest in the country.
The reporter learned that Outlet, headquartered in Paris, France, is an independent builder of large commercial centers and a professional management company for discount sales of the world's top brand-name goods. It has the exclusive franchise right to operate the world's most famous 500 outlets sales, discount city sold brand-name prices are usually 1 to 30% off, by the pursuit of fashion crowd favorite hot. Hong Kong Outlets plans to build five international outlet city complex projects, and construction has already begun on projects in Foshan, Guangdong and Changsha, Hunan.
Foshan
The 12th Annual Meeting of Boao-21st Century Real Estate Forum, organized by WinBusiness.com, opened today. In the afternoon, Liu Xiaoguang, general manager of Capital Group, accepted an interview with a reporter from Winning Business Network. It revealed that the project of Foshan Sanshui Outlets has been finished, the transportation construction has been completed and put into use, and the investment of main stores has been completed. It revealed that Capital Outlets may get bigger and bigger in the future, and it plans to become a collector of luxury brands.
Chongqing
Chongqing has six outlet projects***, in addition to the Western Outlets that opened in 2008, there are also Ruifu-Outlet, Jiangjin Jinyu-Daling Lake Outlet, Nanan Florentine Town Outlet and Dazu Haitang New Town Outlet under construction.
Jinan
Jinan Parkway Outlets, the first famous discount mall built by Jinan Textile and Clothing Committee, is located at No. 180, Quancheng Road (the former Jinan Department Store Building), a diamond lot known as "Quancheng Golden Street", and mainly engaged in the needle and textile apparel, clothing and accessories, and is located in the "Golden Street of Quancheng", which is known as the "Golden Street of Quancheng". Located at No. 180, Quancheng Road (former Jinan Department Store Building), the "Golden Street of Quancheng", the mall has a business area of 4,000 square meters, with inside and outside (Tsinghua University Design Institute has been commissioned to design and decorate the mall) decorated with luxury, scientific structure, 24-hour central air-conditioning, two two-way rolling escalator, three direct passenger elevators, a ladder and a freight elevator, and a reasonable layout, which makes it convenient for customers to reach each of the malls directly. The layout of the mall is reasonable, and it is convenient for customers to reach each boutique store directly. The subwoofer audio equipment plays beautiful and soothing music, creating a pleasant shopping atmosphere.