Most of the netizens are not relying on their own strength, but on the strength of the whole team. The power of a single person, even if he is beautiful, talented and influential is very limited. Especially now in the era of Netflix, without the planning of the whole team, as well as the personal market positioning of Netflix is very difficult to red. Netroots to say and perform the way are designed, each netroots is a persona, this is the company to the netroots set a set of routes, just like the star. So now there are a lot of professional acting companies also to package to create netroots, the nature of the whole company with the film and television companies packaging stars is the same.
But some of them may be relying on personal influence, but the proportion is very small, there may be one or two such in 100. Most of them are still packaged and planned by companies. Those who rely on their own red netizen is not that they are so powerful, but that he has found the right direction, and they are particularly professional in this field.
For example, there are many beauty bloggers on Youku, who published their own videos on Youku when social media was just emerging, and they are usually very good at make-up, and they are very good at make-up, and they are very beautiful, so they attracted a lot of fans when social media was just emerging. But then more and more people flocked to Youku to be bloggers, and the ones who gained followers just on their own were slow to do so, and most of them had a team behind them to run the show.
There's also the possibility that a certain netizen already has a certain number of followers on top of social media, but not a big hit. But the brokerage company found out, and then the brokerage company spends money to package her, and finally she breaks through the original fan tier to reach a new tier, this kind of situation also exists. So the road to success for each netizen is different, but definitely not all by themselves.